Fund HoldingsWillis Investment Counsel

Total Portfolio Value
$1.45B
Total Bought
$125.65M
Total Sold
$103.65M
Net Transaction
+$22.00M
Filing Period:
Securities
SharesValue ($K)
Q4 2023
Q1 2024
Change
Q4 2023
Q1 2024
Weight (%)
Change
Hershey Co(HSY)085,286+85,286016,5881.14%+16,588
Pepsico Inc(PEP)97,979158,660+60,68116,64127,7671.91%+11,126
Mcdonalds Corp Com(MCD)029,800+29,80008,4020.58%+8,402
Generac(GNRC)23,71588,283+64,5683,06511,1360.77%+8,071
United Parcel Service(UPS)78,685130,556+51,87112,37219,4051.33%+7,033
Applied Material Inc146,344146,572+22823,71830,2282.08%+6,510
Merck & Company, Inc(MRK)231,045231,045025,18930,4862.10%+5,298
Nvidia Corp(NVDA)12,33012,378+486,10611,1840.77%+5,078
Price T Rowe Group Inc(TROW)0220,249+220,249026,8531.85%+26,853
Home Depot Inc(HD)96,24196,470+22933,35237,0062.54%+3,654
Keysight Technologies(KEYS)40,49263,503+23,0116,4429,9310.68%+3,489
Exxon Mobil Corp0205,482+205,482023,8851.64%+23,885
Advance Auto Parts Inc(AAP)070,976+70,97606,0390.42%+6,039
Target Corp Com(TGT)88,48488,484012,60215,6801.08%+3,078
Wal-Mart Stores Inc(WMT)128,530385,545+257,01520,26323,1981.60%+2,935
Verizon Communications Com(VZ)674,640675,914+1,27425,43428,3611.95%+2,927
American Express(AXP)66,94167,416+47512,54115,3501.06%+2,809
Chubb Ltd
COM
155,015144,973-10,04235,03337,5672.58%+2,533
Conocophillips(COP)0220,849+220,849028,1101.93%+28,110
Valero Energy Corp(VLO)059,117+59,117010,0910.69%+10,091
MSC Industrial(MSM)61,06286,701+25,6396,1838,4130.58%+2,230
Clorox Co Del Com(CLX)183,661184,237+57626,18828,2091.94%+2,020
Genuine Parts Co(GPC)0121,743+121,743018,8621.30%+18,862
Emerson Elec Co(EMR)123,100123,100011,98113,9620.96%+1,981
Medtronic Inc(MDT)348,807350,537+1,73028,73530,5492.10%+1,815
AO Smith Corporation(AOS)202,919203,309+39016,72918,1881.25%+1,459
Procter & Gamble Co(PG)88,55588,592+3712,97714,3740.99%+1,397
Fortinet, Inc(FTNT)123,754125,658+1,9047,2438,5840.59%+1,340
Google Inc Class A(GOOG)111,823112,351+52815,62116,9571.17%+1,337
Tractor Supply Co(TSCO)101,00187,996-13,00521,71823,0301.58%+1,312
Paychex Inc(PAYX)310,400311,606+1,20636,97238,2652.63%+1,293
Automatic Data Proc69,28269,782+50016,14117,4271.20%+1,287
General Dynamics Corp(GD)53,90353,903013,99715,2271.05%+1,230
Texas Instruments Inc(TXN)250,316250,957+64142,66943,7193.01%+1,050
Fortrea Hldgs Inc(FTRE)180,116181,445+1,3296,2867,2830.50%+997
Mastercard(MA)16,06816,241+1736,8537,8210.54%+968
Kimberly Clark Corp(KMB)112,255112,240-1513,64014,5181.00%+878
AT&T Corp(T)998,410998,410016,75317,5721.21%+819
American Electric Power Co155,613155,613012,63913,3980.92%+759
Lowe's Companies Inc(LOW)74,97468,474-6,50016,68517,4421.20%+757
3m Company(MMM)88,15697,906+9,7509,63710,3850.71%+748
Murphy Oil Corp(MUR)243,236243,407+17110,37611,1240.76%+747
Chevron Corp(CVX)071,746+71,746011,3170.78%+11,317
Darden Restaurants Inc(DRI)81,00683,006+2,00013,30913,8740.95%+565
Vanguard Small Cap Value ETF20,96722,354+1,3873,7734,2890.29%+516
Shell(SHEL)0335,029+335,029022,4601.54%+22,460
PAR Technology Corp010,000+10,00004540.03%+454
Johnson And Johnson(JNJ)295,639295,737+9846,33846,7833.22%+444
Liquidity Svcs Inc(LQDT)26,63347,953+21,3204588920.06%+434
Ross Stores Inc(ROST)49,02549,141+1166,7857,2120.50%+427
Lockheed Martin Corp(LMT)88,56589,150+58540,14140,5522.79%+410
CSG Systems International, Inc12,23220,274+8,0426511,0450.07%+394
Sterling Construction(STRL)14,07414,430+3561,2381,5920.11%+354
Deere Co(DE)30,11730,117012,04312,3700.85%+327
Donaldson Co Inc(DCI)15,71417,181+1,4671,0271,2830.09%+256
Atkore International Group4,5275,039+5127249590.07%+235
Abbvie Inc(ABBV)01,141+1,14102080.01%+208
Eaton Corp(ETN)54,94142,941-12,00013,23113,4270.92%+196
Medpace Holdings, Inc(MEDP)9,4747,631-1,8432,9043,0840.21%+180
John Bean Technologies Corpora(JBTM)6,1927,381+1,1896167740.05%+158
Gildan Activewear Inc(GIL)32,27832,747+4691,0671,2160.08%+149
Total Energies SE(TTE)102,443102,44306,9037,0510.48%+149
Kenvue Inc.(KVUE)294,354302,162+7,8086,3376,4840.45%+147
Jack Henry & Associates(JKHY)2,8323,411+5794635930.04%+130
National Research Corporation27,90530,639+2,7341,1041,2140.08%+110
Berkshire Hathaway CL A1105436340.04%+92
IShares S&P 1001,8411,84104114550.03%+44
Vanguard Mid-Cap Etf2,2762,27605295690.04%+39
Coca Cola Company(KO)10,13210,397+2655976360.04%+39
Wisdomtree Total Div Fund(WT)5,5665,56603643940.03%+30
Intl Business Machines Corp Ib(IBM)1,6171,520-972642900.02%+26
Logitech International
SHS
14,03515,154+1,1191,3341,3540.09%+20
Hexcel Corp(HXL)15,31815,724+4061,1301,1450.08%+16
Flowers Foods, Inc(FLO)10,29410,29402322440.02%+13
Evertec, Inc(EVTC)34,47635,541+1,0651,4111,4180.10%+7
Southern Company(SO)3,7573,717-402632670.02%+3
Sunoco LP/Sunoco Fin Corp Com(SUN)4,8834,88302932940.02%+2
Puresafe Water Systems Inc14,00014,0000000.00%0
National Beverage Corp(FIZZ)5,6205,882+2622792790.02%-0
Cytodyn Inc13,03713,0370320.00%-0
Mycelx Technologies Corp10,36010,3600870.00%-1
The Toro Company3,6603,760+1003513450.02%-7
Verisign Inc1,0801,110+302222100.01%-12
Pfizer Inc(PFE)01,220,067+1,220,067033,8572.33%+33,857
Frontdoor Inc(FTDR)41,74644,002+2,2561,4701,4340.10%-37
Duke Energy Corp New(DUK)111,260111,260010,79710,7600.74%-37
Organon & Co Com(OGN)10,8860-10,8861570-157
Vanguard Whitehall Fds High Di1,8540-1,8542070-207
First Tr Exchange Traded Fd II
HLTH CARE ALPH
2,1250-2,1252200-220
Invesco QQQ5730-5732350-235
Sanofi-Aventis(SNY)0235,700+235,700011,4550.79%+11,455
MaxCyte Inc Com550,000525,000-25,0002,5852,2000.15%-385
Mosaic Company(MOS)139,940142,133+2,1935,0004,6140.32%-386
Cisco Systems Inc(CSCO)0886,309+886,309044,2363.04%+44,236
First Tr Nasdaq 100 Tech Indx2,4390-2,4394280-428
Globe Life Inc99,918100,384+46612,16211,6820.80%-480
Lab Corp Of Amer63,84263,991+14914,51113,9790.96%-531
Quest Diagnostics, Inc.(DGX)136,300136,300018,79318,1431.25%-650
Qualys, Inc.(QLYS)10,3338,257-2,0762,0281,3780.09%-650
Factset Resh Sys Inc(FDS)041,900+41,900019,0391.31%+19,039
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