Fund HoldingsWillis Investment Counsel

Total Portfolio Value
$1.49B
Total Bought
$92.59M
Total Sold
$156.92M
Net Transaction
-$64.34M
Filing Period:
Securities
SharesValue ($K)
Q4 2024
Q1 2025
Change
Q4 2024
Q1 2025
Weight (%)
Change
Procter & Gamble Co(PG)88,540157,290+68,75014,84426,8051.80%+11,962
W. W. Grainger, Inc.(GWW)07,631+7,63107,5380.51%+7,538
Johnson And Johnson(JNJ)0332,091+332,091055,0743.70%+55,074
Sanofi-Aventis(SNY)0320,600+320,600017,7801.20%+17,780
American Electric Power Co155,600178,900+23,30014,35119,5481.31%+5,197
Valero Energy Corp(VLO)59,10092,000+32,9007,24512,1500.82%+4,905
AT&T Corp(T)998,410973,410-25,00022,73427,5281.85%+4,794
United Parcel Service(UPS)171,522239,731+68,20921,62926,3681.77%+4,739
Darden Restaurants Inc(DRI)92,800104,700+11,90017,32521,7521.46%+4,428
Duke Energy Corp New(DUK)111,430132,232+20,80212,00516,1281.08%+4,123
Hershey Co(HSY)140,579162,666+22,08723,80727,8211.87%+4,014
Chubb Ltd
COM
147,367147,945+57840,71844,6783.00%+3,960
Shell(SHEL)339,122338,642-48021,24624,8161.67%+3,570
Medtronic Inc(MDT)0352,538+352,538031,6792.13%+31,679
Zoetis Inc(ZTS)46,22761,467+15,2407,53210,1210.68%+2,589
Exxon Mobil Corp0210,543+210,543025,0401.68%+25,040
Verizon Communications Com(VZ)725,343693,673-31,67029,00631,4652.12%+2,459
Kenvue Inc.(KVUE)888,983888,147-83618,98021,2981.43%+2,318
Aflac Inc(AFL)0274,330+274,330030,5032.05%+30,503
Quest Diagnostics, Inc.(DGX)120,100120,100018,11820,3211.37%+2,203
3m Company(MMM)121,945122,127+18215,74217,9361.21%+2,194
Kimberly Clark Corp(KMB)0164,440+164,440023,3871.57%+23,387
Chevron Corp(CVX)71,61271,487-12510,37211,9590.80%+1,587
Invesco Exchange Traded Fd Tr
S&P500 EQL WGT
4,89114,097+9,2068572,4420.16%+1,585
Mcdonalds Corp Com(MCD)64,80064,800018,78520,2421.36%+1,457
Deere Co(DE)30,10030,100012,75314,1270.95%+1,374
Conocophillips(COP)223,679222,705-97422,18223,3881.57%+1,206
Total Energies SE(TTE)102,137102,13705,5666,6070.44%+1,041
Pfizer Inc(PFE)1,418,8381,522,428+103,59037,64238,5782.59%+937
Automatic Data Proc69,74469,737-720,41621,3071.43%+891
Advance Auto Parts Inc(AAP)42,47872,173+29,6952,0092,8300.19%+821
Tractor Supply Co(TSCO)0445,597+445,597024,5521.65%+24,552
Intel Corp(INTC)300,787299,058-1,7296,0316,7920.46%+761
Verisign Inc2,2144,783+2,5694581,2140.08%+756
Mosaic Company(MOS)127,778135,138+7,3603,1413,6500.25%+509
MSC Industrial(MSM)89,45191,659+2,2086,6817,1190.48%+438
Mastercard(MA)17,15217,220+689,0329,4390.63%+407
General Dynamics Corp(GD)42,60042,600011,22511,6120.78%+387
Venu Holding Corporation032,306+32,30602990.02%+299
Genuine Parts Co(GPC)0121,731+121,731014,5030.98%+14,503
CSG Systems International, Inc16,27618,479+2,2038321,1170.08%+286
The Toro Company4,5488,843+4,2953646430.04%+279
Qualys, Inc.(QLYS)10,62913,985+3,3561,4901,7610.12%+271
Fortinet, Inc(FTNT)128,891129,261+37012,17812,4430.84%+265
BHP Billiton Ltd0411,130+411,130019,9561.34%+19,956
Lab Corp Of Amer(LH)65,83765,866+2915,09815,3301.03%+232
Evertec, Inc(EVTC)34,60238,022+3,4201,1951,3980.09%+203
Southern Company(SO)3,5675,367+1,8002944930.03%+200
PAR Technology Corp10,03315,104+5,0717299260.06%+197
Paycom Software Inc(PAYC)4,3964,987+5919011,0900.07%+189
Logitech International
SHS
16,40118,144+1,7431,3511,5320.10%+181
Vanguard Small Cap Value ETF26,26928,748+2,4795,2065,3550.36%+149
JP Morgan Chase & Co(JPM)60,34159,520-82114,46414,6000.98%+136
Coca Cola Company(KO)11,04011,007-336877880.05%+101
Dolby Laboratories, Inc CL A(DLB)6,1576,743+5864815420.04%+61
Intl Business Machines Corp Ib(IBM)1,5311,526-53363800.03%+43
Jack Henry & Associates(JKHY)3,6503,700+506406760.05%+36
Abbvie Inc(ABBV)1,1541,141-132052390.02%+34
Sunoco LP/Sunoco Fin Corp Com(SUN)4,8834,88302512840.02%+32
Summit Therapeutics(SMMT)10,00010,00001781930.01%+14
Wisdomtree Total Div Fund(WT)5,2415,24103984030.03%+6
Puresafe Water Systems Inc14,00014,0000000.00%0
National Beverage Corp(FIZZ)6,4456,595+1502752740.02%-1
Mycelx Technologies Corp10,36010,3600530.00%-1
Vanguard Total Stock Market Et835851+162422340.02%-8
Vanguard Mid-Cap Etf2,5672,56706786640.04%-14
Flowers Foods, Inc(FLO)10,29410,29402131960.01%-17
iShares Russell 2000 Value ETF1,4001,40002302110.01%-18
Lamar Advertising Co(LAMR)3,0292,985-443693400.02%-29
Waters Corp(WAT)31,72731,854+12711,77011,7400.79%-30
IShares S&P 1001,7811,78105144820.03%-32
QXO, Inc(QXO)15,00015,00002392030.01%-35
Donaldson Co Inc(DCI)18,87418,318-5561,2711,2280.08%-43
Google Inc(GOOG)1,2911,29102462020.01%-44
JBT Marel Corp(JBTM)7,6517,447-2049729100.06%-62
Atkore International Group5,3506,278+9284463770.03%-70
Hexcel Corp(HXL)16,85017,730+8801,0569710.07%-86
National Research Corporation55,24765,778+10,5319758420.06%-133
Paychex Inc(PAYX)314,671284,798-29,87344,12343,9392.96%-185
Capital One Financial Corp(COF)3,0411,500-1,5415422690.02%-273
Ubiquiti Inc.(UI)3,3642,602-7621,1178070.05%-310
Medpace Holdings, Inc(MEDP)8,1397,848-2912,7042,3910.16%-313
Clorox Co Del Com(CLX)185,785202,678+16,89330,17329,8442.01%-329
Liquidity Svcs Inc(LQDT)52,32043,268-9,0521,6891,3420.09%-348
Gildan Activewear Inc(GIL)35,16728,303-6,8641,6551,2520.08%-403
Pepsico Inc(PEP)0196,196+196,196029,4181.98%+29,418
Sterling Construction(STRL)7,5355,869-1,6661,2696640.04%-605
MaxCyte Inc Com405,471380,471-25,0001,6871,0390.07%-648
Murphy Oil Corp(MUR)246,879240,164-6,7157,4716,8210.46%-650
Berkshire Hathaway CL A10-16810-681
Keysight Technologies(KEYS)75,61176,063+45212,14511,3920.77%-753
Reinsurance Group America(RGA)53,33353,668+33511,39410,5670.71%-826
Lowe's Companies Inc(LOW)68,47168,471016,89915,9691.07%-929
Adobe Systems Inc(ADBE)16,55816,598+407,3636,3660.43%-997
Ross Stores Inc(ROST)50,80251,089+2877,6856,5290.44%-1,156
Frontdoor Inc(FTDR)46,75332,601-14,1522,5561,2530.08%-1,303
American Express(AXP)53,98353,694-28916,02214,4460.97%-1,575
Emerson Elec Co(EMR)123,100123,100015,25613,4970.91%-1,759
Merck & Company, Inc(MRK)0187,682+187,682016,8461.13%+16,846
Fortrea Hldgs Inc(FTRE)185,473184,307-1,1663,4591,3920.09%-2,068
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