Securities ▲▼ | Shares | Value ($K) | |||||
|---|---|---|---|---|---|---|---|
Q3 2024 ▲▼ | Q4 2024 ▲▼ | Change ▲▼ | Q3 2024 ▲▼ | Q4 2024 ▲▼ | Weight (%) ▲▼ | Change ▲▼ | |
| SPDR SER TR ST STR PR SP1500 | 622,920 | 891,773 | +268,853 | 43,642 | 63,699 | 4.17% | +20,058 |
| WELLS FARGO CO NEW(WFC) | 0 | 113,975 | +113,975 | 0 | 8,006 | 0.52% | +8,006 |
| ISHARES TR | 0 | 340,521 | +340,521 | 0 | 7,262 | 0.48% | +7,262 |
| VANGUARD INDEX FDS | 500,350 | 513,619 | +13,269 | 141,679 | 148,852 | 9.74% | +7,173 |
| APPLE INC(AAPL) | 179,826 | 192,391 | +12,565 | 41,899 | 48,179 | 3.15% | +6,279 |
| J P MORGAN EXCHANGE TRADED F ULTRA SHRT ETF | 196,373 | 313,943 | +117,570 | 9,964 | 15,813 | 1.03% | +5,849 |
| BROADCOM INC(AVGO) | 100,258 | 98,687 | -1,571 | 17,295 | 22,880 | 1.50% | +5,585 |
| AMCOR PLC(AMCR) | 0 | 554,843 | +554,843 | 0 | 5,221 | 0.34% | +5,221 |
| VANGUARD INDEX FDS | 297,138 | 308,235 | +11,097 | 54,076 | 58,558 | 3.83% | +4,482 |
| VANGUARD STAR FDS | 253,909 | 352,404 | +98,495 | 16,438 | 20,767 | 1.36% | +4,329 |
| AMAZON COM INC(AMZN) | 0 | 104,557 | +104,557 | 0 | 22,939 | 1.50% | +22,939 |
| ALPHABET INC(GOOG) | 0 | 133,556 | +133,556 | 0 | 25,282 | 1.65% | +25,282 |
| JPMORGAN CHASE & CO.(JPM) | 69,957 | 72,206 | +2,249 | 14,751 | 17,308 | 1.13% | +2,557 |
| NVIDIA CORPORATION(NVDA) | 0 | 293,360 | +293,360 | 0 | 39,395 | 2.58% | +39,395 |
| MICROSOFT CORP(MSFT) | 68,981 | 75,174 | +6,193 | 29,683 | 31,686 | 2.07% | +2,003 |
| BLACKROCK INC(BLK) | 0 | 1,921 | +1,921 | 0 | 1,969 | 0.13% | +1,969 |
| SCHWAB STRATEGIC TR | 474,401 | 1,470,532 | +996,131 | 31,557 | 33,381 | 2.18% | +1,824 |
| VISA INC(V) | 9,178 | 13,728 | +4,550 | 2,523 | 4,339 | 0.28% | +1,815 |
| WALMART INC(WMT) | 123,588 | 127,329 | +3,741 | 9,980 | 11,504 | 0.75% | +1,524 |
| ISHARES TR | 220,585 | 226,412 | +5,827 | 27,710 | 29,121 | 1.91% | +1,411 |
| J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL | 60,411 | 86,434 | +26,023 | 3,077 | 4,383 | 0.29% | +1,306 |
| MCKESSON CORP(MCK) | 0 | 15,518 | +15,518 | 0 | 8,844 | 0.58% | +8,844 |
| FISERV INC(FISV) | 68,409 | 65,615 | -2,794 | 12,290 | 13,479 | 0.88% | +1,189 |
| META PLATFORMS INC(META) | 21,684 | 22,852 | +1,168 | 12,413 | 13,380 | 0.88% | +967 |
| PIMCO ETF TR ACTIVE BD ETF | 212,636 | 231,669 | +19,033 | 20,117 | 20,948 | 1.37% | +830 |
| TESLA INC(TSLA) | 0 | 5,867 | +5,867 | 0 | 2,369 | 0.16% | +2,369 |
| ISHARES TR | 419,853 | 464,280 | +44,427 | 9,503 | 10,305 | 0.67% | +802 |
| ISHARES TR CORE 1 5 YR USD | 0 | 75,126 | +75,126 | 0 | 3,589 | 0.23% | +3,589 |
| ISHARES TR | 407,515 | 452,318 | +44,803 | 9,171 | 9,907 | 0.65% | +736 |
| MASTERCARD INCORPORATED(MA) | 21,382 | 21,415 | +33 | 10,558 | 11,276 | 0.74% | +718 |
| ISHARES TR | 370,367 | 424,208 | +53,841 | 7,424 | 8,142 | 0.53% | +718 |
| GOLDMAN SACHS GROUP INC(GS) | 11,158 | 10,863 | -295 | 5,524 | 6,220 | 0.41% | +696 |
| AMERIPRISE FINL INC(AMP) | 14,670 | 14,248 | -422 | 6,892 | 7,586 | 0.50% | +694 |
| BERKSHIRE HATHAWAY INC DEL | 0 | 1 | +1 | 0 | 681 | 0.04% | +681 |
| PARKER-HANNIFIN CORP(PH) | 4,886 | 5,919 | +1,033 | 3,087 | 3,765 | 0.25% | +678 |
| NETFLIX INC(NFLX) | 3,196 | 3,274 | +78 | 2,267 | 2,918 | 0.19% | +651 |
| VANGUARD INDEX FDS | 19,365 | 20,159 | +794 | 10,218 | 10,862 | 0.71% | +644 |
| ASSOCIATED BANC CORP | 0 | 272,150 | +272,150 | 0 | 6,504 | 0.43% | +6,504 |
| ALPHABET INC(GOOG) | 0 | 9,538 | +9,538 | 0 | 1,816 | 0.12% | +1,816 |
| J P MORGAN EXCHANGE TRADED F SMALL & MID CAP | 0 | 10,354 | +10,354 | 0 | 626 | 0.04% | +626 |
| PALO ALTO NETWORKS INC(PANW) | 4,819 | 12,268 | +7,449 | 1,647 | 2,232 | 0.15% | +585 |
| BOEING CO(BA) | 0 | 15,383 | +15,383 | 0 | 2,723 | 0.18% | +2,723 |
| INVESCO EXCH TRD SLF IDX FD BULSHS 2026 CB | 681,890 | 715,549 | +33,659 | 13,338 | 13,903 | 0.91% | +565 |
| ISHARES TR | 305,158 | 299,960 | -5,198 | 176,021 | 176,580 | 11.55% | +559 |
| LISTED FD TR SHARES LAG CAP | 107,341 | 118,202 | +10,861 | 4,989 | 5,513 | 0.36% | +524 |
| FIRST TR EXCH TRADED FD III MANAGD MUN ETF | 0 | 104,155 | +104,155 | 0 | 5,313 | 0.35% | +5,313 |
| PEPSICO INC(PEP) | 0 | 8,415 | +8,415 | 0 | 1,280 | 0.08% | +1,280 |
| EXXON MOBIL CORP | 22,960 | 29,072 | +6,112 | 2,691 | 3,127 | 0.20% | +436 |
| TJX COS INC NEW(TJX) | 25,084 | 28,004 | +2,920 | 2,948 | 3,383 | 0.22% | +435 |
| ISHARES TR | 0 | 58,169 | +58,169 | 0 | 6,198 | 0.41% | +6,198 |
| J P MORGAN EXCHANGE TRADED F BETABUILDERS US | 62,639 | 74,751 | +12,112 | 2,964 | 3,377 | 0.22% | +413 |
| EMERSON ELEC CO(EMR) | 17,663 | 18,893 | +1,230 | 1,932 | 2,341 | 0.15% | +410 |
| RTX CORPORATION(RTX) | 0 | 3,398 | +3,398 | 0 | 393 | 0.03% | +393 |
| BANK AMERICA CORP | 124,105 | 120,347 | -3,758 | 4,924 | 5,289 | 0.35% | +365 |
| MGE ENERGY INC(MGEE) | 0 | 3,792 | +3,792 | 0 | 356 | 0.02% | +356 |
| SELECT SECTOR SPDR TR ST STR TECHN ETF | 13,158 | 14,119 | +961 | 2,971 | 3,283 | 0.21% | +312 |
| ARK ETF TR INNOVATION ETF | 0 | 33,200 | +33,200 | 0 | 1,885 | 0.12% | +1,885 |
| ORACLE CORP(ORCL) | 0 | 1,668 | +1,668 | 0 | 278 | 0.02% | +278 |
| DISNEY WALT CO(DIS) | 0 | 14,712 | +14,712 | 0 | 1,638 | 0.11% | +1,638 |
| VANGUARD INDEX FDS | 0 | 5,355 | +5,355 | 0 | 1,061 | 0.07% | +1,061 |
| VANGUARD WORLD FD UTILITIES ETF | 0 | 1,684 | +1,684 | 0 | 275 | 0.02% | +275 |
| TAIWAN SEMICONDUCTOR MFG LTD(TSM) | 0 | 2,785 | +2,785 | 0 | 550 | 0.04% | +550 |
| CREATIVE MEDIA & CMNTY TR | 0 | 10,000 | +10,000 | 0 | 250 | 0.02% | +250 |
| DEERE & CO(DE) | 0 | 583 | +583 | 0 | 247 | 0.02% | +247 |
| SCHWAB STRATEGIC TR | 0 | 313,763 | +313,763 | 0 | 7,273 | 0.48% | +7,273 |
| SELECT SECTOR SPDR TR ST STR FINL ETF | 0 | 4,974 | +4,974 | 0 | 240 | 0.02% | +240 |
| CISCO SYS INC(CSCO) | 0 | 42,477 | +42,477 | 0 | 2,515 | 0.16% | +2,515 |
| OREILLY AUTOMOTIVE INC(ORLY) | 0 | 182 | +182 | 0 | 216 | 0.01% | +216 |
| ISHARES TR IBONDS DEC 28 | 0 | 58,023 | +58,023 | 0 | 1,461 | 0.10% | +1,461 |
| ISHARES TR | 0 | 2,088 | +2,088 | 0 | 212 | 0.01% | +212 |
| ISHARES TR | 0 | 944 | +944 | 0 | 209 | 0.01% | +209 |
| DBX ETF TR | 0 | 5,680 | +5,680 | 0 | 205 | 0.01% | +205 |
| CREATIVE MEDIA & CMNTY TR | 0 | 8,000 | +8,000 | 0 | 200 | 0.01% | +200 |
| NICOLET BANKSHARES INC | 18,662 | 18,662 | 0 | 1,785 | 1,958 | 0.13% | +173 |
| SALESFORCE INC(CRM) | 0 | 4,913 | +4,913 | 0 | 1,643 | 0.11% | +1,643 |
| PHILIP MORRIS INTL INC(PM) | 0 | 3,942 | +3,942 | 0 | 474 | 0.03% | +474 |
| CHIPOTLE MEXICAN GRILL INC(CMG) | 39,352 | 40,171 | +819 | 2,267 | 2,422 | 0.16% | +155 |
| ISHARES TR | 0 | 19,300 | +19,300 | 0 | 2,689 | 0.18% | +2,689 |
| VANGUARD SPECIALIZED FUNDS | 0 | 4,192 | +4,192 | 0 | 821 | 0.05% | +821 |
| PROCTER AND GAMBLE CO(PG) | 0 | 14,801 | +14,801 | 0 | 2,481 | 0.16% | +2,481 |
| ISHARES TR CORE MSCI EAFE | 9,838 | 12,563 | +2,725 | 768 | 883 | 0.06% | +115 |
| GE AEROSPACE(GE) | 19,454 | 22,660 | +3,206 | 3,669 | 3,779 | 0.25% | +111 |
| COPART INC(CPRT) | 0 | 10,937 | +10,937 | 0 | 628 | 0.04% | +628 |
| COSTCO WHSL CORP NEW(COST) | 0 | 8,451 | +8,451 | 0 | 7,743 | 0.51% | +7,743 |
| US BANCORP DEL(USB) | 46,015 | 45,778 | -237 | 2,104 | 2,190 | 0.14% | +85 |
| T-MOBILE US INC(TMUS) | 0 | 5,909 | +5,909 | 0 | 1,304 | 0.09% | +1,304 |
| ISHARES TR | 0 | 1,372 | +1,372 | 0 | 551 | 0.04% | +551 |
| BRISTOL-MYERS SQUIBB CO(BMY) | 0 | 9,751 | +9,751 | 0 | 552 | 0.04% | +552 |
| ISHARES TR | 0 | 11,741 | +11,741 | 0 | 1,873 | 0.12% | +1,873 |
| 1PFIZER INC(PFE) | 0 | 13,766 | +13,766 | 0 | 365 | 0.02% | +365 |
| PROSHARES TR LARGE CAP CRE | 97,776 | 97,458 | -318 | 6,392 | 6,446 | 0.42% | +54 |
| HONEYWELL INTL INC(HON) | 0 | 2,750 | +2,750 | 0 | 621 | 0.04% | +621 |
| ECOLAB INC(ECL) | 0 | 5,300 | +5,300 | 0 | 1,242 | 0.08% | +1,242 |
| VANGUARD WORLD FD | 0 | 8,142 | +8,142 | 0 | 1,731 | 0.11% | +1,731 |
| VULCAN MATLS CO(VMC) | 0 | 1,618 | +1,618 | 0 | 416 | 0.03% | +416 |
| BLACKSTONE INC(BX) | 0 | 2,279 | +2,279 | 0 | 393 | 0.03% | +393 |
| PHILLIPS 66(PSX) | 0 | 2,812 | +2,812 | 0 | 320 | 0.02% | +320 |
| AMERICAN EXPRESS CO(AXP) | 0 | 1,365 | +1,365 | 0 | 405 | 0.03% | +405 |
| PLEXUS CORP(PLXS) | 1,730 | 1,730 | 0 | 237 | 271 | 0.02% | +34 |
| AUTOZONE INC(AZO) | 1,208 | 1,199 | -9 | 3,805 | 3,839 | 0.25% | +34 |