Fund Holdings — First Heartland Consultants, Inc.

Total Portfolio Value:
$1.50B
Total Bought:
$138.17M
Total Sold:
$171.64M
Net Transaction:
-$33.47M
Notable People:
David Michael Hoff
Securities
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SharesValue
Q2 2026
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Q3 2026
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Change
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Q2 2026
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Q3 2026
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Weight (%)
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Change
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Spdr Series TrustPORTFOLIO LR ETF
ST STR P500ETF
683,011701,619+18,608$60.02M$62.98M4.19%+$2.95M
Etf Ser SolutionsAPTUS COLLARED
APTUS COLLRD INV
1,157,4301,186,632+29,202$53.40M$55.68M3.70%+$2.27M
Invesco Qqq TrUNIT SER 161,10166,637+5,536$44.99M$49.30M3.28%+$4.30M
First Tr Exchange Traded FdRISNG DIVD ACHIV
RISNG DIVD ACHIV
488,517510,462+21,945$39.60M$39.96M2.66%+$364.9K
Spdr Index Shs FdsPORTFOLIO DEVLPD
ST STR PO EX ETF
743,181769,786+26,605$37.45M$38.65M2.57%+$1.20M
Spdr Series TrustPRTFLO S P500 GW
ST STR P500GRW
257,653264,876+7,223$30.66M$32.60M2.17%+$1.94M
State Street SPDR S&P 500 ETF TrustUNIT SER 1 S P(SPY)42,27540,894-1,381$31.57M$31.19M2.07%-$383.2K
Etf Ser SolutionsAPTUS DEFINED
APTUS DEFINED
1,085,7591,115,330+29,571$31.22M$30.30M2.01%-$912.0K
Spdr Ser TrPRTFLO S P500 VL
ST STR P500VAL
463,488480,302+16,814$28.18M$29.36M1.95%+$1.19M
Ea Series TrustFREEDOOM 100 EM
FREEDOM 100 EM
335,216319,257-15,959$24.44M$22.34M1.49%-$2.10M
IsharesS P 500 GRWT ETF144,706138,011-6,695$19.90M$19.63M1.31%-$267.9K
Vanguard Bd Index Fd IncSHORT TRM BOND228,811256,380+27,569$17.83M$19.59M1.30%+$1.76M
Ishares TrRUSSELL 2000 ETF44,55865,911+21,353$13.39M$18.32M1.22%+$4.93M
Vanguard Index FdsS P 500 ETF SHS24,66325,838+1,175$16.94M$18.11M1.20%+$1.17M
Vanguard Index FdsGROWTH ETF202,854195,174-7,680$17.47M$17.59M1.17%+$113.3K
Tidal Etf TrFUNDSTRAT GRANNY644,409628,342-16,067$17.82M$17.49M1.16%-$331.2K
Ishares TrMSCI Emerging Markets ETF274,373256,260-18,113$18.77M$17.12M1.14%-$1.65M
NVIDIA Corporation(NVDA)70,25473,844+3,590$14.06M$16.86M1.12%+$2.81M
Vanguard Index FdsTotal Stock Market33,47444,805+11,331$12.39M$16.77M1.11%+$4.38M
First Tr Exchange-Traded FdCORE INVESTMENT
CORE INVESTMENT
991,947830,038-161,909$20.69M$16.38M1.09%-$4.30M
Apple Inc.(AAPL)50,23548,857-1,378$14.54M$16.27M1.08%+$1.73M
First Tr Exchng Traded Fd ViTCW UNCONSTRAI
SMIT UNCO BD ETF
577,736646,312+68,576$14.37M$15.35M1.02%+$972.6K
Vanguard Index FdsVALUE ETF68,57867,572-1,006$14.95M$14.60M0.97%-$344.3K
Etf Ser SolutionsOPUS SML CP VL
OPUS SML CP VL
340,127348,469+8,342$14.35M$13.65M0.91%-$696.9K
Ishares TrMSCI USA MOMENTUM FACTOR ETF
MSCI USA MMENTM
17,08342,697+25,614$5.86M$13.55M0.90%+$7.69M
Vanguard Tax Managed Intl FdFTSE DEV MKT ETF194,806188,796-6,010$13.88M$13.33M0.89%-$549.0K
Fidelity Blue Chip GrowthETF117,618203,733+86,115$7.31M$12.88M0.86%+$5.57M
Pgim Etf TrTOTAL RETURN BON
TOTA RETU BD ETF
312,147324,767+12,620$12.94M$12.81M0.85%-$132.8K
Amazon.com, Inc.(AMZN)46,66147,226+565$11.12M$11.77M0.78%+$645.0K
IsharesCORE S P500 ETF17,60215,353-2,249$13.18M$11.76M0.78%-$1.42M
First Tr Exchange Traded FdNASDQ CLN EDGE
NASDQ CLN EDGE
72,41764,783-7,634$13.89M$11.47M0.76%-$2.41M
State Street SPDR Dow Jones Industrial Average ETF TrustUT SER 1(DIA)22,92421,843-1,081$11.98M$11.11M0.74%-$867.0K
Principal Exchange Traded FdPRIN U S SMALL
PRIN U S SMALL
150,760156,599+5,839$10.57M$10.45M0.69%-$122.1K
First Tr Exchng Traded Fd ViFT VEST NAS
FT VEST NAS
267,225281,441+14,216$9.31M$10.29M0.68%+$976.5K
Ishares Tr1 3 YR TREAS BD94,638126,337+31,699$7.77M$10.26M0.68%+$2.49M
Vanguard Star FdVG TL INTL STK F84,880119,473+34,593$7.26M$10.15M0.67%+$2.89M
Fidelity Covington TrustENHANCED SMALL
ENHANCED SML CAP
196,379219,296+22,917$9.84M$9.86M0.66%+$14.2K
Blackrock Etf TrustUS EQT FACTOR
ISHARES US EQUIT
140,994139,404-1,590$9.59M$9.66M0.64%+$66.1K
Vanguard Bd IndexINTERNATIONAL BOND ETF
TOTAL INT BD ETF
190,113202,683+12,570$9.21M$9.50M0.63%+$292.5K
Invesco Exch Traded Fd Tr IiNASDAQ 100 ETF
NASDAQ 100 ETF
25,46131,092+5,631$7.71M$9.47M0.63%+$1.76M
Franklin Templeton Etf TrUS TREASURY BOND
US TREAS BD ETF
448,314467,265+18,951$9.09M$9.08M0.60%-$12.8K
First Tr Exchange Traded FdMID CAP RISING DIV
SMID RISNG ETF
216,902214,874-2,028$9.36M$8.72M0.58%-$637.6K
Tidal Trust IiiFUNDSTRAT GRANNY
FUND GRA MID ETF
315,578289,795-25,783$9.92M$8.53M0.57%-$1.39M
First Tr Exchange Traded Fd IMANAGD MUN ETF
MANAGD MUN ETF
158,769177,140+18,371$8.16M$8.48M0.56%+$322.4K
Microsoft Corporation(MSFT)15,52716,272+745$5.79M$8.35M0.55%+$2.55M
Capital Group Dividend ValueETF
SHS CREAT UNIT
397,262168,033-229,229$19.58M$8.21M0.55%-$11.37M
Pacer Fds TrUS CASH COWS 100 ETF
US CASH COWS 100
113,021119,526+6,505$7.03M$7.98M0.53%+$949.6K
Vanguard Bd Index Fd IncTotal Bond Market87,218109,389+22,171$6.40M$7.67M0.51%+$1.27M
First Tr Exchange-Traded FdSTRUCTURED CR IN
STRUCTURED CR IN
500,173368,131-132,042$10.34M$7.34M0.49%-$3.00M
Ishares TrU S TECH ETF29,77727,157-2,620$7.51M$7.19M0.48%-$316.7K
First Tr Exchange Trad Fd ViFT VEST NASDAQ 1
FT VEST NASDAQ 1
292,821279,026-13,795$7.29M$7.12M0.47%-$170.7K
Vanguard Bd Index Fd IncINTERMED TERM89,90197,599+7,698$6.90M$7.11M0.47%+$215.6K
Ishares TrCORE S P TTL STK44,60942,552-2,057$7.33M$7.08M0.47%-$252.3K
Invesco Exch Traded Fd Tr IiS P 500 MOMNTM
S&P 500 MOMNTM
35,94546,578+10,633$5.81M$7.06M0.47%+$1.25M
Rbb Fd IncUS TREAS 3 MNTH
F/M US TREASURY
145,921141,102-4,819$7.28M$7.03M0.47%-$241.6K
Select Sector Spdr TrTECHNOLOGY
ST STR TECHN ETF
35,65135,590-61$6.79M$6.97M0.46%+$174.5K
IsharesMSCI Equal Weight61,85361,392-461$7.06M$6.84M0.45%-$227.5K
Invesco Exch Traded Fd Tr IiS P EMRNG MKTS263,347240,735-22,612$7.32M$6.73M0.45%-$590.1K
Ishares TrCORE RUSSELL GRW35,10434,215-889$6.60M$6.63M0.44%+$26.4K
Innovator Etfs TrustUS SMALL CAP PWR
US SMALL CAP PWR
208,493223,590+15,097$5.97M$6.33M0.42%+$366.2K
Fidelity Covington TrustENHANCED MID
ENH MID COR ETF
145,203153,547+8,344$5.89M$6.20M0.41%+$307.9K
Ishares TrS&P SmallCap 600 Value ETF63,82647,748-16,078$8.72M$6.12M0.41%-$2.61M
IsharesS&P 500 Value ETF26,61926,432-187$6.04M$6.03M0.40%-$10.2K
Ishares TrTOTAL USD BOND MARKET ETF
CORE UNIVRSL USD
110,333136,140+25,807$5.09M$6.00M0.40%+$910.5K
Capital Group Core BalancedSHS
SHS
149,359160,324+10,965$5.67M$5.89M0.39%+$222.2K
Vanguard Index FdsSMALL CP ETF20,35319,645-708$6.17M$5.59M0.37%-$580.8K
First Tr Exchng Traded Fd ViFT VEST NAS
FT VEST NAS
142,252151,225+8,973$5.07M$5.58M0.37%+$514.6K
Vanguard Whitehall FdsEM MK GOV BD ETF51,15084,627+33,477$3.44M$5.34M0.36%+$1.90M
Schwab Strategic TrUS DIVIDEND EQ139,657159,936+20,279$4.43M$5.20M0.35%+$774.2K
Ishares TrS P SML 600 GWT1,51432,139+30,625$270.3K$5.15M0.34%+$4.88M
Vanguard Specialized PortfolDIV APP ETF22,33222,054-278$5.28M$5.14M0.34%-$148.7K
Eli Lilly and Company(LLY)4,0104,349+339$4.81M$5.03M0.33%+$222.7K
Schwab Strategic TrUS TIPS ETF178,440192,566+14,126$4.73M$4.84M0.32%+$110.5K
Walmart Inc.(WMT)46,82545,719-1,106$5.30M$4.75M0.32%-$552.4K
VanguardEMERGINE MARKETS ETF78,76677,097-1,669$4.70M$4.57M0.30%-$128.9K
First Tr Exchng Traded Fd ViCBOE VEST US EQ
FT LADD BUFF ETF
116,937118,220+1,283$4.27M$4.43M0.29%+$158.0K
IsharesRUSSELL 300010,72410,097-627$4.57M$4.36M0.29%-$214.2K
Ishares TrDOW JONES US ETF23,49723,274-223$4.28M$4.32M0.29%+$32.0K
Vanguard Intl Equity Index FALLWRLD EX US47,92151,209+3,288$4.01M$4.25M0.28%+$235.5K
Vanguard Mun Bd Fd IncTAX EXEMPT BD77,90489,244+11,340$3.94M$4.23M0.28%+$286.2K
Unified Ser TrONEASCENT CORE P
ONEA CORE BD ETF
137,229189,969+52,740$3.12M$4.11M0.27%+$992.7K
Berkshire Hathaway Inc DelCL B16,8887,786-9,102$8.45M$3.88M0.26%-$4.57M
Ishares TrUSA MIN VOL ETF
MSCI USA MIN ETF
38,42639,196+770$3.71M$3.82M0.25%+$112.7K
First Tr Exchng Traded Fd ViFT VEST US EQT
FT VEST US EQT
84,56981,621-2,948$3.81M$3.76M0.25%-$45.0K
Alphabet Inc.CL C(GOOG)10,78410,831+47$3.81M$3.69M0.25%-$119.7K
VanguardMBS ETF
MTG-BKD SECS ETF
83,56882,146-1,422$3.91M$3.65M0.24%-$263.8K
Fidelity Wise Origin Bitcoin FundSHS(FBTC)52,94549,992-2,953$2.70M$3.63M0.24%+$928.6K
Vanguard Bd Index FdsLONG TERM BOND57,79657,583-213$3.98M$3.61M0.24%-$371.7K
Innovator Etfs TrustDEFINED WLT SHLD
DEFINED WLT SHLD
106,050103,085-2,965$3.63M$3.60M0.24%-$31.5K
Caterpillar Inc.(CAT)4,2644,396+132$4.54M$3.56M0.24%-$976.6K
Bny Mellon Etf TrustCORE BOND ETF
CORE BOND ETF
88,10188,747+646$3.70M$3.56M0.24%-$139.9K
Timothy PlanUS LRGMD CP CORE75,18472,773-2,411$3.79M$3.52M0.23%-$264.8K
Spdr Index Shs FdsS P EM MKT DIV
ST MAR DIVID ETF
78,38286,724+8,342$3.21M$3.48M0.23%+$272.5K
New York Life Investments EtNYLI MERGER ARBI
MERGE ARBIT ETF
79,99594,215+14,220$2.92M$3.47M0.23%+$551.8K
Vaneck Etf TrustSEMICONDUCTR ETF
SEMICONDUCTR ETF
5,5605,684+124$3.65M$3.46M0.23%-$185.2K
Ishares Tr0 3 MNTH TREASRY
0-3 MTH TREASURY
34,32534,355+30$3.46M$3.46M0.23%+$3.3K
Vaneck Etf TrustIG FLOATING RATE
IG FLOA RATE ETF
110,104134,860+24,756$2.82M$3.45M0.23%+$631.3K
Vanguard World FdMEGA GRWTH IND33,98736,630+2,643$2.99M$3.39M0.23%+$406.0K
Alphabet Inc.CL A(GOOG)8,9559,797+842$3.20M$3.37M0.22%+$170.6K
First Tr Exchange-Traded FdRBA INDL ETF
RBA INDL ETF
28,67631,897+3,221$3.82M$3.29M0.22%-$528.0K
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First Heartland Consultants, Inc. — 13F Holdings — Q3 2026 | TickerTrail