Fund Holdings — First Heartland Consultants, Inc.

Total Portfolio Value:
$1.31B
Total Bought:
$149.33M
Total Sold:
$153.60M
Net Transaction:
-$4.27M
Notable People:
David Michael Hoff
Securities
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SharesValue
Q4 2025
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Q1 2026
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Change
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Q4 2025
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Q1 2026
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Weight (%)
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Change
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Spdr Series TrustPORTFOLIO LR ETF
ST STR P500ETF
580,485604,525+24,040$46.57M$46.27M3.54%-$296.2K
Etf Ser SolutionsAPTUS COLLARED
APTUS COLLRD INV
1,072,5561,097,223+24,667$46.87M$46.04M3.53%-$831.2K
Invesco Qqq TrUNIT SER 173,91960,777-13,142$45.41M$35.08M2.69%-$10.33M
Spdr Index Shs FdsPORTFOLIO DEVLPD
ST STR PO EX ETF
721,548733,830+12,282$32.04M$33.50M2.57%+$1.46M
First Tr Exchange Traded FdRISNG DIVD ACHIV
RISNG DIVD ACHIV
384,922480,671+95,749$26.74M$32.82M2.51%+$6.08M
Etf Ser SolutionsAPTUS DEFINED
APTUS DEFINED
964,963988,042+23,079$27.47M$27.00M2.07%-$469.3K
Vanguard Bd Index Fd IncSHORT TRM BOND318,613330,177+11,564$25.11M$25.89M1.98%+$779.3K
State Street SPDR S&P 500 ETF TrustUNIT SER 1 S P(SPY)51,32537,815-13,510$35.00M$24.59M1.88%-$10.41M
Spdr Ser TrPRTFLO S P500 VL
ST STR P500VAL
410,303418,811+8,508$23.31M$23.70M1.82%+$387.0K
Spdr Series TrustPRTFLO S P500 GW
ST STR P500GRW
233,321238,066+4,745$24.90M$23.31M1.79%-$1.59M
Pimco Etf TrMULTISECTOR BD
MULTISECTOR BD
844,578888,723+44,145$22.53M$23.28M1.78%+$751.2K
Etf Ser SolutionsOPUS SML CP VL
OPUS SML CP VL
543,858552,154+8,296$20.14M$21.78M1.67%+$1.64M
Ea Series TrustFREEDOOM 100 EM
FREEDOM 100 EM
356,220391,123+34,903$18.26M$21.37M1.64%+$3.11M
IsharesS P 500 GRWT ETF207,200179,696-27,504$25.54M$20.33M1.56%-$5.21M
First Tr Exchange-Traded FdCORE INVESTMENT
CORE INVESTMENT
730,667959,188+228,521$15.51M$20.10M1.54%+$4.59M
Pimco Etf TrENHAN SHRT MA AC
ENHAN SHRT MA AC
167,646170,459+2,813$16.82M$17.14M1.31%+$321.4K
Capital Group Dividend ValueETF
SHS CREAT UNIT
316,602392,982+76,380$13.82M$16.72M1.28%+$2.90M
Tidal Etf TrFUNDSTRAT GRANNY596,861634,351+37,490$14.78M$15.14M1.16%+$363.7K
Vanguard Index FdsGROWTH ETF32,53934,517+1,978$15.87M$15.08M1.16%-$797.7K
Vanguard Index FdsS P 500 ETF SHS23,40223,719+317$14.68M$14.17M1.09%-$502.8K
First Tr Exchng Traded Fd ViTCW UNCONSTRAI
SMIT UNCO BD ETF
652,735571,147-81,588$16.43M$14.15M1.08%-$2.28M
Ishares TrMSCI Emerging Markets ETF143,265243,141+99,876$7.84M$13.81M1.06%+$5.97M
Vanguard Index FdsVALUE ETF68,63970,319+1,680$13.11M$13.80M1.06%+$687.1K
Capital Group InternationalSHS
SHS
321,636400,919+79,283$10.45M$13.27M1.02%+$2.82M
Apple Inc.(AAPL)53,83651,530-2,306$14.64M$13.08M1.00%-$1.56M
State Street SPDR Dow Jones Industrial Average ETF TrustUT SER 1(DIA)23,03227,720+4,688$11.07M$12.84M0.98%+$1.77M
Pgim Etf TrTOTAL RETURN BON
TOTA RETU BD ETF
299,429308,830+9,401$12.59M$12.82M0.98%+$231.5K
NVIDIA Corporation(NVDA)75,71573,286-2,429$14.12M$12.78M0.98%-$1.34M
Vanguard Tax Managed Intl FdFTSE DEV MKT ETF195,414197,943+2,529$12.21M$12.68M0.97%+$476.6K
First Tr Exchange Traded FdNASDQ CLN EDGE
NASDQ CLN EDGE
93,39972,329-21,070$14.29M$11.83M0.91%-$2.46M
Ssga Active Etf TrMULT ASS RLRTN
ST STR REAL ETF
305,276297,480-7,796$9.60M$10.75M0.82%+$1.15M
First Tr Exchange-Traded FdSTRUCTURED CR IN
STRUCTURED CR IN
0513,852+513,852$0$10.61M0.81%+$10.61M
Vanguard Index FdsTotal Stock Market32,36431,038-1,326$10.85M$9.96M0.76%-$893.4K
Amazon.com, Inc.(AMZN)49,03946,816-2,223$11.32M$9.75M0.75%-$1.57M
Vanguard Bd IndexINTERNATIONAL BOND ETF
TOTAL INT BD ETF
164,074185,839+21,765$7.93M$8.93M0.68%+$1.00M
Bny Mellon Etf TrustCORE BOND ETF
CORE BOND ETF
206,229209,940+3,711$8.74M$8.86M0.68%+$118.8K
Franklin Templeton Etf TrUS TREASURY BOND
US TREAS BD ETF
418,701432,631+13,930$8.59M$8.84M0.68%+$246.9K
IsharesCORE S P500 ETF9,22013,492+4,272$6.32M$8.81M0.68%+$2.50M
First Tr Exchng Traded Fd ViFT VEST NAS
FT VEST NAS
31,596281,151+249,555$1.00M$8.61M0.66%+$7.61M
Blackrock Etf TrustUS EQT FACTOR
ISHARES US EQUIT
147,200141,291-5,909$8.95M$8.22M0.63%-$730.9K
First Tr Exchange Traded FdMID CAP RISING DIV
SMID RISNG ETF
232,275206,615-25,660$8.90M$8.15M0.62%-$753.9K
Berkshire Hathaway Inc DelCL B16,82816,915+87$8.46M$8.11M0.62%-$352.9K
Ishares Tr1 3 YR TREAS BD23,17592,145+68,970$1.92M$7.61M0.58%+$5.69M
Fidelity Covington TrustMOMENTUM FACTR093,114+93,114$0$7.46M0.57%+$7.46M
First Tr Exchange Traded Fd IMANAGD MUN ETF
MANAGD MUN ETF
130,249145,146+14,897$6.66M$7.35M0.56%+$692.8K
Tidal Trust IiiFUNDSTRAT GRANNY
FUND GRA MID ETF
27,973286,610+258,637$714.7K$7.17M0.55%+$6.45M
Vanguard Bd Index Fd IncINTERMED TERM85,11492,826+7,712$6.63M$7.16M0.55%+$535.6K
First Tr Exchange Trad Fd ViFT VEST NASDAQ 1
FT VEST NASDAQ 1
557,591289,639-267,952$13.22M$6.95M0.53%-$6.27M
Vanguard Star FdVG TL INTL STK F85,10889,025+3,917$6.42M$6.86M0.53%+$444.2K
Rbb Fd IncUS TREAS 3 MNTH
F/M US TREASURY
116,159135,140+18,981$5.79M$6.74M0.52%+$944.0K
Pacer Fds TrUS CASH COWS 100 ETF
US CASH COWS 100
93,594104,171+10,577$5.63M$6.52M0.50%+$885.3K
Ishares TrCORE S P TTL STK44,57144,795+224$6.63M$6.38M0.49%-$247.1K
IsharesS&P 500 Value ETF32,13530,038-2,097$6.81M$6.34M0.49%-$472.3K
IsharesMSCI Equal Weight59,17460,835+1,661$6.12M$6.19M0.47%+$74.3K
Fidelity Blue Chip GrowthETF135,189115,009-20,180$7.41M$5.76M0.44%-$1.65M
Vanguard Bd Index Fd IncTotal Bond Market79,69978,095-1,604$5.90M$5.75M0.44%-$152.4K
Ishares TrU S TECH ETF32,24031,260-980$6.44M$5.67M0.43%-$766.5K
Microsoft Corporation(MSFT)15,37215,003-369$7.43M$5.55M0.43%-$1.88M
Invesco Exch Traded Fd Tr IiNASDAQ 100 ETF
NASDAQ 100 ETF
29,34123,301-6,040$7.42M$5.54M0.42%-$1.88M
Ishares TrCORE RUSSELL GRW36,17335,559-614$6.07M$5.52M0.42%-$559.3K
Vanguard Index FdsSMALL CP ETF20,03220,763+731$5.17M$5.44M0.42%+$270.8K
Innovator Etfs TrustUS SMALL CAP PWR
US SMALL CAP PWR
191,485200,848+9,363$5.08M$5.38M0.41%+$304.4K
Ishares TrS&P SmallCap 600 Value ETF044,551+44,551$0$5.28M0.40%+$5.28M
Fidelity Covington TrustENHANCED SMALL
ENHANCED SML CAP
147,535137,672-9,863$5.57M$5.23M0.40%-$342.3K
Walmart Inc.(WMT)41,60640,818-788$4.64M$5.07M0.39%+$437.6K
Ishares TrRUSSELL 2000 ETF36,45920,380-16,079$8.97M$5.05M0.39%-$3.92M
Capital Group Core BalancedSHS
SHS
133,516146,005+12,489$4.72M$5.02M0.38%+$306.9K
Fidelity Covington TrustENHANCED MID
ENH MID COR ETF
176,088136,466-39,622$6.41M$4.91M0.38%-$1.50M
Vanguard Specialized PortfolDIV APP ETF21,76721,531-236$4.78M$4.63M0.35%-$153.4K
First Tr Exchng Traded Fd ViFT VEST NAS
FT VEST NAS
131,419138,475+7,056$4.28M$4.36M0.33%+$81.4K
VanguardEMERGINE MARKETS ETF76,57479,694+3,120$4.12M$4.31M0.33%+$190.8K
Schwab Strategic TrUS DIVIDEND EQ125,858134,485+8,627$3.45M$4.13M0.32%+$673.7K
Invesco Exch Traded Fd Tr IiS P EMRNG MKTS115,033146,796+31,763$3.16M$4.12M0.32%+$966.7K
Ishares TrMSCI USA MOMENTUM FACTOR ETF
MSCI USA MMENTM
15,24216,907+1,665$3.82M$4.06M0.31%+$242.2K
Ishares TrCORE MSCI EMERGING MARKETS ETF
CORE MSCI EMKT
61,36057,342-4,018$4.12M$4.00M0.31%-$125.0K
Ishares TrTOTAL USD BOND MARKET ETF
CORE UNIVRSL USD
85,19286,315+1,123$3.96M$3.99M0.31%+$22.1K
IsharesRUSSELL 300010,87310,743-130$4.21M$3.98M0.31%-$223.9K
Vanguard Bd Index FdsLONG TERM BOND52,03257,165+5,133$3.62M$3.93M0.30%+$314.5K
VanguardMBS ETF
MTG-BKD SECS ETF
76,59383,679+7,086$3.61M$3.93M0.30%+$322.8K
Invesco Exch Traded Fd Tr IiS P 500 MOMNTM
S&P 500 MOMNTM
66,73533,985-32,750$7.96M$3.81M0.29%-$4.15M
First Tr Exchng Traded Fd ViCBOE VEST US EQ
FT LADD BUFF ETF
112,750112,348-402$3.86M$3.79M0.29%-$68.8K
Ishares TrDOW JONES US ETF23,95023,572-378$3.97M$3.73M0.29%-$236.2K
Ishares TrU S FINLS ETF31,83931,137-702$4.11M$3.66M0.28%-$441.5K
First Tr Exchng Traded Fd ViFT VEST US EQT
FT VEST US EQT
085,328+85,328$0$3.58M0.27%+$3.58M
Ishares TrUSA MIN VOL ETF
MSCI USA MIN ETF
30,70037,637+6,937$2.89M$3.49M0.27%+$599.7K
Eli Lilly and Company(LLY)3,7313,765+34$4.01M$3.46M0.27%-$546.0K
Timothy PlanUS LRGMD CP CORE70,81771,246+429$3.22M$3.31M0.25%+$90.0K
Vanguard Intl Equity Index FALLWRLD EX US37,89743,787+5,890$2.79M$3.29M0.25%+$500.7K
DNP Select Income Fund Inc.(DNP)320,816319,241-1,575$3.20M$3.29M0.25%+$83.2K
IsharesMSCI EAFE ETF80,51433,444-47,070$7.73M$3.25M0.25%-$4.48M
Fidelity Wise Origin Bitcoin FundSHS(FBTC)51,65152,655+1,004$3.94M$3.11M0.24%-$829.1K
WisdomTree, Inc.INTL LRGCAP DV(WT)73,63545,544-28,091$4.85M$3.10M0.24%-$1.75M
Caterpillar Inc.(CAT)4,1194,361+242$2.36M$3.09M0.24%+$730.0K
First Tr Exchange-Traded FdRBA INDL ETF
RBA INDL ETF
25,26927,755+2,486$2.48M$3.07M0.24%+$590.3K
Jp Morgan Exchange Traded FACTIVE VALUE ETF
ACTIVE VALUE ETF
41,88439,279-2,605$3.00M$2.82M0.22%-$185.6K
Spdr Index Shs FdsS P EM MKT DIV
ST MAR DIVID ETF
105,21771,148-34,069$4.12M$2.81M0.22%-$1.31M
Vaneck Etf TrustIG FLOATING RATE
IG FLOA RATE ETF
98,439105,119+6,680$2.51M$2.68M0.21%+$170.2K
AST SpaceMobile, Inc.CL A(ASTS)31,65432,262+608$2.30M$2.67M0.20%+$374.5K
First Tr Exchange Traded FdDORSEY WRT 5 ETF
DORSEY WRT 5 ETF
43,10943,1090$2.71M$2.61M0.20%-$107.0K
Vanguard Index FdsSmall Cap Growth ETF17,4068,456-8,950$5.26M$2.56M0.20%-$2.70M
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First Heartland Consultants, Inc. — 13F Holdings — Q1 2026 | TickerTrail