Fund Holdings — First Heartland Consultants, Inc.

Total Portfolio Value:
$1.43M
Total Bought:
$595.2K
Total Sold:
$124.8K
Net Transaction:
+$470.4K
Notable People:
David Michael Hoff
Securities
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SharesValue
Q1 2024
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Q2 2024
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Change
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Q1 2024
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Q2 2024
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Weight (%)
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Change
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Vanguard Intl Equity Index FALLWRLD EX US7,0327,290+258$412$427.5K29.83%+$427.1K
Spdr Series TrustPORTFOLIO LR ETF
ST STR P500ETF
467,940492,419+24,479$28.8K$31.5K2.20%+$2.7K
Etf Ser SolutionsAPTUS COLLARED
APTUS COLLRD INV
788,431807,500+19,069$28.4K$30.4K2.12%+$2.0K
Vanguard Bd Index Fd IncSHORT TRM BOND142,014373,391+231,377$9.3K$28.6K2.00%+$19.4K
State Street SPDR S&P 500 ETF TrustUNIT SER 1 S P(SPY)40,22845,352+5,124$21.0K$24.7K1.72%+$3.6K
Invesco Qqq TrUNIT SER 167,15150,771-16,380$29.8K$24.2K1.69%-$5.6K
Vanguard Index FdsGROWTH ETF43,63352,282+8,649$15.0K$19.6K1.36%+$4.5K
Etf Ser SolutionsOPUS SML CP VL
OPUS SML CP VL
519,550535,639+16,089$18.7K$18.5K1.29%-$203
Pimco Etf TrMULTISECTOR BD
MULTISECTOR BD
687,393713,915+26,522$17.7K$18.3K1.28%+$598
Spdr Series TrustPRTFLO S P500 GW
ST STR P500GRW
219,314221,126+1,812$16.0K$17.7K1.24%+$1.7K
Janus Detroit Str TrHENDRSON AAA CL
HENDRSON AAA CL
372,415324,806-47,609$18.9K$16.5K1.15%-$2.4K
First Tr Exchng Traded Fd ViTCW OPPORTUNIS
SMITH OPPORT FXD
236,100379,235+143,135$10.3K$16.3K1.14%+$6.0K
IsharesS P 500 GRWT ETF142,123169,502+27,379$12.0K$15.7K1.09%+$3.7K
Apple Inc.(AAPL)75,22273,925-1,297$12.9K$15.6K1.09%+$2.7K
Spdr Ser TrPRTFLO S P500 VL
ST STR P500VAL
0305,955+305,955$0$14.9K1.04%+$14.9K
Spdr Index Shs FdsPORTFOLIO DEVLPD
ST STR PO EX ETF
399,742419,558+19,816$14.3K$14.7K1.03%+$391
Amazon.com, Inc.(AMZN)63,68672,243+8,557$11.5K$14.0K0.97%+$2.5K
Etf Ser SolutionsAPTUS ENHANCED YIELD ETF
APTUS ENHANCED
559,980574,117+14,137$13.1K$13.3K0.93%+$187
NVIDIA Corporation(NVDA)9,50599,160+89,655$8.6K$12.3K0.85%+$3.7K
Etf Ser SolutionsAPTUS DEFINED
APTUS DEFINED
432,382442,509+10,127$11.5K$12.0K0.83%+$434
IsharesS P MC 400GR ETF18,675132,293+113,618$1.7K$11.7K0.81%+$10.0K
Ishares TrMSCI Emerging China
MSCI EMRG CHN
186,952195,944+8,992$10.8K$11.6K0.81%+$837
State Street SPDR S&P MIDCAP 400 ETF TrustMIDCAP 400 ETF(MDY)55620,956+20,400$309$11.2K0.78%+$10.9K
Vanguard Specialized PortfolDIV APP ETF47,81559,544+11,729$8.7K$10.9K0.76%+$2.1K
First Tr Exchange Traded FdRISNG DIVD ACHIV
RISNG DIVD ACHIV
261,381197,497-63,884$14.7K$10.8K0.75%-$3.9K
Victory Portfolios IiCORE INTERMEDIAT
CORE BD ETF
271,612234,150-37,462$12.6K$10.8K0.75%-$1.8K
Vanguard Bd Index Fd IncTotal Bond Market136,136139,332+3,196$9.9K$10.0K0.70%+$151
State Street SPDR Dow Jones Industrial Average ETF TrustUT SER 1(DIA)32,77523,668-9,107$13.0K$9.3K0.65%-$3.8K
Pacer Fds TrUS CASH COWS 100 ETF
US CASH COWS 100
131,375169,275+37,900$7.6K$9.2K0.64%+$1.6K
Vanguard Index FdsVALUE ETF55,43257,076+1,644$9.0K$9.2K0.64%+$128
Etf Ser SolutionsAPTUS DRAWDOWN
APTUS DRAWDOWN
204,072207,370+3,298$8.6K$9.1K0.63%+$501
First Tr Exchange TrMORNINGSTAR DIV LEA SHS53,271238,741+185,470$2.0K$9.1K0.63%+$7.0K
IsharesMSCI EAFE ETF98,608113,656+15,048$7.9K$8.9K0.62%+$1.0K
Bny Mellon Etf TrustCORE BOND ETF
CORE BOND ETF
204,805212,476+7,671$8.6K$8.8K0.61%+$226
First Tr Exchange Traded FdMID CAP RISING DIV
SMID RISNG ETF
264,635240,805-23,830$9.2K$8.0K0.56%-$1.2K
Vanguard Tax Managed Intl FdFTSE DEV MKT ETF154,809159,541+4,732$7.8K$7.9K0.55%+$117
IsharesCORE S P500 ETF10,67114,309+3,638$5.6K$7.8K0.55%+$2.2K
Pimco Etf TrENHAN SHRT MA AC
ENHAN SHRT MA AC
65,05776,190+11,133$6.5K$7.7K0.54%+$1.1K
Etf Ser SolutionsINTL DRAWDWN MNG
APTUS INT ENH YL
353,982362,860+8,878$7.4K$7.5K0.52%+$94
Vanguard Index FdsSMALL CP ETF33,51933,333-186$7.7K$7.3K0.51%-$394
IsharesS&P 500 Value ETF46,78438,743-8,041$8.7K$7.1K0.49%-$1.7K
Spdr Index Shs FdsPRORTFLI MSCI GBL
ST STR MSCI GLB
110,639114,061+3,422$6.6K$6.9K0.48%+$330
First Tr Exchng Traded Fd ViCBOE VEST US EQT
FT VEST US EQT
173,774172,886-888$6.7K$6.9K0.48%+$158
Microsoft Corporation(MSFT)14,77615,341+565$6.2K$6.9K0.48%+$640
Vanguard Index FdsSmall Cap Growth ETF12,10125,548+13,447$3.2K$6.4K0.45%+$3.2K
Ishares TrCORE S P TTL STK52,53751,579-958$6.1K$6.1K0.43%+$69
J P Morgan Exchange Traded FMUNICIPAL ETF
MUNICIPAL ETF
123,315119,875-3,440$6.3K$6.0K0.42%-$218
Vanguard Bd IndexINTERNATIONAL BOND ETF
TOTAL INT BD ETF
120,205123,324+3,119$5.9K$6.0K0.42%+$89
Ishares TrU S TECH ETF33,45037,090+3,640$4.5K$5.6K0.39%+$1.1K
Ishares20 YEAR TREASURY ETF65,71858,644-7,074$6.2K$5.4K0.38%-$836
WisdomTree, Inc.FLOATING RATE TREASURY ETF(WT)83,249105,355+22,106$4.2K$5.3K0.37%+$1.1K
First Tr Value Line Divid InSHS
SHS
133,077129,179-3,898$5.6K$5.3K0.37%-$356
Berkshire Hathaway Inc DelCL B13,17812,653-525$5.5K$5.1K0.36%-$395
First Tr Exchange Traded Fd IMANAGD MUN ETF
MANAGD MUN ETF
95,385100,753+5,368$4.9K$5.1K0.36%+$245
Ishares TrCORE RUSSELL GRW39,62938,282-1,347$4.6K$4.9K0.34%+$235
Invesco Exchange Traded Fd TS P MDCP QUALITY
S&P MDCP QUALITY
37,11150,220+13,109$4.1K$4.9K0.34%+$789
Vanguard Bd Index Fd IncINTERMED TERM62,58665,048+2,462$4.7K$4.9K0.34%+$152
British American Tobacco p.l.c.ADR(BTI)130,187157,099+26,912$4.0K$4.9K0.34%+$888
Invesco Exchange Traded Fd TRUSSEL 200 GWT
S&P 500 GARP ETF
29,56446,373+16,809$3.1K$4.8K0.33%+$1.6K
Vanguard Index FdsTotal Stock Market16,85817,657+799$4.4K$4.7K0.33%+$342
First Tr Exchange Traded FdNASDQ CLN EDGE
NASDQ CLN EDGE
15,51138,300+22,789$1.8K$4.4K0.31%+$2.6K
Innovator Etfs TrGRWT100 PWR BF
GRWT100 PWR BF
89,78689,572-214$4.1K$4.3K0.30%+$181
J P Morgan Exchange Traded FULTRA SHT MUNCPL
ULTRA SHT MUNCPL
109,22583,172-26,053$5.5K$4.2K0.29%-$1.3K
IsharesRUSSELL 300013,81513,314-501$4.1K$4.1K0.29%-$35
Rbb Fd IncUS TREAS 3 MNTH
F/M US TREASURY
97,17081,977-15,193$4.9K$4.1K0.29%-$761
First Tr Mid Cp Core Alpha D
COM SHS
36,73936,166-573$4.2K$3.9K0.27%-$240
Invesco Exch Traded Fd Tr IiNASDAQ 100 ETF
NASDAQ 100 ETF
16,44419,733+3,289$3.0K$3.9K0.27%+$886
Alphabet Inc.CL C(GOOG)20,96220,936-26$3.2K$3.8K0.27%+$648
Vanguard Star FdVG TL INTL STK F27,44263,511+36,069$1.7K$3.8K0.27%+$2.2K
Eli Lilly and Company(LLY)4,1944,165-29$3.3K$3.8K0.26%+$508
Innovator Etfs TrustLADERD ALCTN PWR
LADERD ALCTN PWR
083,051+83,051$0$3.6K0.25%+$3.6K
Ishares TrUSA MIN VOL ETF
MSCI USA MIN ETF
46,04841,483-4,565$3.8K$3.5K0.24%-$366
Ishares TrTOTAL USD BOND MARKET ETF
CORE UNIVRSL USD
66,25874,116+7,858$3.0K$3.4K0.23%+$331
Ishares TrS&P SmallCap 600 Value ETF93,25534,245-59,010$9.6K$3.3K0.23%-$6.3K
Vanguard Index FdsS P 500 ETF SHS6,6696,648-21$3.2K$3.3K0.23%+$119
WisdomTree, Inc.ITL HDG QTLY DIV GR(WT)8,02871,239+63,211$369$3.2K0.23%+$2.9K
First Tr Exchange Traded FdDORSEY WRT 5 ETF
DORSEY WRT 5 ETF
55,42855,056-372$3.2K$3.2K0.22%-$19
Ishares TrDOW JONES US ETF23,60123,345-256$3.0K$3.1K0.22%+$66
Schwab Strategic TrUS DIVIDEND EQ81,15939,695-41,464$6.5K$3.1K0.22%-$3.5K
Invesco Exchange Traded Fd TrNATL AMT MUNI
NATL AMT MUNI
125,168127,106+1,938$3.0K$3.0K0.21%+$27
Vanguard Bd Index FdsLONG TERM BOND41,94742,225+278$3.0K$3.0K0.21%-$66
Ishares TrU S FINLS ETF29,64929,296-353$2.8K$2.8K0.19%-$65
VanguardEMERGINE MARKETS ETF60,41662,222+1,806$2.5K$2.7K0.19%+$205
Nexstar Media Group, Inc.(NXST)16,21916,412+193$2.8K$2.7K0.19%-$69
Walmart Inc.(WMT)41,45840,135-1,323$2.5K$2.7K0.19%+$223
First Tr Exch Traded Fd IiiMUNI HI INVM ETF
MUNI HI INCM ETF
64,83555,044-9,791$3.1K$2.7K0.19%-$464
First Tr Exchng Traded Fd ViTCW UNCONSTRAI
SMIT UNCO BD ETF
589,234107,852-481,382$14.5K$2.6K0.18%-$11.9K
Innovator Etfs TrustEMRGNG MKT APRIL
EMRGNG MKT APRIL
104,939101,087-3,852$2.6K$2.6K0.18%-$21
Enterprise Products Partners L.P.(EPD)121,156122,786+1,630$3.5K$2.6K0.18%-$977
VanguardMBS ETF
MTG-BKD SECS ETF
56,13456,333+199$2.6K$2.6K0.18%-$2
TC Energy Corporation(TRP)64,61166,931+2,320$2.6K$2.5K0.18%-$63
IsharesMSCI Equal Weight29,01428,365-649$2.6K$2.5K0.17%-$137
First Tr Exchange Traded FdSENIOR LN FD
SENIOR LN FD
54,22054,391+171$2.5K$2.5K0.17%-$20
Pacer Fds TrTRENDP US LAR CP
TRENDP US LAR CP
48,77248,568-204$2.3K$2.4K0.17%+$90
WisdomTree, Inc.US QTLY DIV GRT(WT)29,05530,414+1,359$2.2K$2.4K0.17%+$160
Spdr Series TrustPORTFOLIO LN TSR
ST LON TREAS ETF
90,62587,131-3,494$2.5K$2.4K0.17%-$162
Visa Inc.CL A(V)8,6678,791+124$2.4K$2.3K0.16%-$112
Ishares TrIBOXX HI YD ETF24,23929,011+4,772$1.9K$2.3K0.16%+$394
DNP Select Income Fund Inc.(DNP)280,752276,153-4,599$2.5K$2.3K0.16%-$276
Jp Morgan Chase & CoINCOME ETF
INCOME ETF
50,23449,722-512$2.3K$2.3K0.16%-$29
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