Fund Holdings — First Heartland Consultants, Inc.

Total Portfolio Value:
$1.12B
Total Bought:
$233.92M
Total Sold:
$109.08M
Net Transaction:
+$124.83M
Notable People:
David Michael Hoff
Securities
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SharesValue
Q1 2025
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Q2 2025
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Change
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Q1 2025
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Q2 2025
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Weight (%)
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Change
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Etf Ser SolutionsAPTUS COLLARED
APTUS COLLRD INV
839,5581,005,865+166,307$32.48M$41.64M3.70%+$9.16M
Spdr Series TrustPORTFOLIO LR ETF
ST STR P500ETF
500,231570,503+70,272$32.90M$41.47M3.69%+$8.57M
Invesco Qqq TrUNIT SER 141,61356,353+14,740$19.51M$31.09M2.76%+$11.57M
IsharesS P 500 GRWT ETF174,349258,099+83,750$16.18M$28.42M2.53%+$12.23M
First Tr Exchng Traded Fd ViTCW UNCONSTRAI
SMIT UNCO BD ETF
931,2941,041,178+109,884$23.05M$25.91M2.30%+$2.87M
State Street SPDR S&P 500 ETF TrustUNIT SER 1 S P(SPY)51,76141,581-10,180$28.95M$25.69M2.29%-$3.26M
Etf Ser SolutionsAPTUS DEFINED
APTUS DEFINED
783,654867,479+83,825$21.37M$24.93M2.22%+$3.56M
First Tr Exchange Traded FdRISNG DIVD ACHIV
RISNG DIVD ACHIV
287,653364,470+76,817$16.84M$22.87M2.03%+$6.03M
Etf Ser SolutionsOPUS SML CP VL
OPUS SML CP VL
566,643622,514+55,871$19.75M$22.48M2.00%+$2.73M
Spdr Index Shs FdsPORTFOLIO DEVLPD
ST STR PO EX ETF
559,202549,128-10,074$20.36M$22.23M1.98%+$1.87M
Vanguard Bd Index Fd IncSHORT TRM BOND209,928278,231+68,303$16.43M$21.73M1.93%+$5.29M
Spdr Series TrustPRTFLO S P500 GW
ST STR P500GRW
204,926212,144+7,218$16.47M$20.22M1.80%+$3.75M
Pimco Etf TrMULTISECTOR BD
MULTISECTOR BD
668,147714,933+46,786$17.61M$18.97M1.69%+$1.37M
Spdr Ser TrPRTFLO S P500 VL
ST STR P500VAL
335,168350,380+15,212$17.12M$18.34M1.63%+$1.22M
Pimco Etf TrENHAN SHRT MA AC
ENHAN SHRT MA AC
146,811155,416+8,605$14.77M$15.62M1.39%+$852.6K
Ea Series TrustFREEDOOM 100 EM
FREEDOM 100 EM
0362,182+362,182$0$14.63M1.30%+$14.63M
Vanguard Index FdsGROWTH ETF30,33931,688+1,349$11.25M$13.89M1.24%+$2.64M
NVIDIA Corporation(NVDA)82,26781,604-663$8.92M$12.89M1.15%+$3.98M
Vanguard Index FdsS P 500 ETF SHS9,24721,855+12,608$4.75M$12.41M1.10%+$7.66M
First Tr Exchange Trad Fd ViFT VEST NASDAQ 1
FT VEST NASDAQ 1
480,380526,566+46,186$10.59M$11.99M1.07%+$1.40M
Capital Group Dividend ValueETF
SHS CREAT UNIT
240,137299,302+59,165$8.56M$11.82M1.05%+$3.26M
Apple Inc.(AAPL)60,49557,487-3,008$13.44M$11.79M1.05%-$1.64M
Amazon.com, Inc.(AMZN)52,89651,235-1,661$10.06M$11.24M1.00%+$1.18M
Vanguard Index FdsVALUE ETF52,90963,403+10,494$9.14M$11.21M1.00%+$2.07M
First Tr Exchange Traded FdNASDQ CLN EDGE
NASDQ CLN EDGE
72,51977,445+4,926$8.20M$10.77M0.96%+$2.57M
Vanguard Tax Managed Intl FdFTSE DEV MKT ETF164,730186,777+22,047$8.37M$10.65M0.95%+$2.27M
First Tr Exchange Traded FdMID CAP RISING DIV
SMID RISNG ETF
285,780293,020+7,240$9.57M$10.34M0.92%+$764.1K
State Street SPDR Dow Jones Industrial Average ETF TrustUT SER 1(DIA)26,97122,897-4,074$11.32M$10.09M0.90%-$1.23M
Franklin Templeton Etf TrUS TREASURY BOND
US TREAS BD ETF
476,871472,213-4,658$9.81M$9.70M0.86%-$102.9K
Vanguard Index FdsTotal Stock Market22,01431,087+9,073$6.05M$9.45M0.84%+$3.40M
Fidelity Blue Chip GrowthETF170,913191,556+20,643$6.83M$9.24M0.82%+$2.41M
Capital Group InternationalSHS
SHS
318,003317,430-573$8.26M$9.24M0.82%+$978.7K
Ssga Active Etf TrMULT ASS RLRTN
ST STR REAL ETF
261,690311,211+49,521$7.47M$9.05M0.81%+$1.58M
Pgim Etf TrTOTAL RETURN BON
TOTA RETU BD ETF
180,506202,954+22,448$7.53M$8.49M0.76%+$955.3K
Berkshire Hathaway Inc DelCL B17,20817,405+197$9.16M$8.45M0.75%-$709.8K
Vanguard Specialized PortfolDIV APP ETF42,89440,726-2,168$8.32M$8.34M0.74%+$14.3K
Bny Mellon Etf TrustCORE BOND ETF
CORE BOND ETF
184,431186,161+1,730$7.77M$7.85M0.70%+$82.2K
Vanguard Bd IndexINTERNATIONAL BOND ETF
TOTAL INT BD ETF
124,673147,478+22,805$6.09M$7.30M0.65%+$1.22M
First Tr Exchng Traded Fd ViFT VEST NAS
FT VEST NAS
240,855245,529+4,674$6.30M$7.22M0.64%+$919.7K
Pacer Fds TrUS CASH COWS 100 ETF
US CASH COWS 100
80,973126,505+45,532$4.43M$6.97M0.62%+$2.54M
Microsoft Corporation(MSFT)14,17413,919-255$5.32M$6.92M0.62%+$1.60M
Vanguard Star FdVG TL INTL STK F55,66997,256+41,587$3.46M$6.72M0.60%+$3.26M
Ishares TrU S TECH ETF37,16738,174+1,007$5.22M$6.61M0.59%+$1.39M
First Tr Exchange Traded Fd IMANAGD MUN ETF
MANAGD MUN ETF
129,230129,347+117$6.52M$6.44M0.57%-$72.0K
Ishares Tr1 3 YR TREAS BD58,62174,965+16,344$4.85M$6.21M0.55%+$1.36M
Ishares TrCORE S P TTL STK46,14545,707-438$5.63M$6.17M0.55%+$542.1K
Spdr Index Shs FdsS P EM MKT DIV
ST MAR DIVID ETF
153,273158,333+5,060$5.47M$6.04M0.54%+$563.8K
Vanguard Bd Index Fd IncTotal Bond Market35,91077,997+42,087$2.64M$5.74M0.51%+$3.11M
IsharesMSCI Equal Weight55,99457,480+1,486$5.24M$5.70M0.51%+$456.9K
IsharesCORE S P500 ETF11,3779,046-2,331$6.39M$5.62M0.50%-$775.9K
First Tr Exchange-Traded FdFST LOW OPPT EFT
FST LOW OPPT EFT
131,664113,939-17,725$6.47M$5.61M0.50%-$860.0K
Vanguard Bd Index Fd IncINTERMED TERM72,14472,568+424$5.52M$5.61M0.50%+$88.3K
First Tr Exchng Traded Fd ViCBOE VEST US EQ
FT LADD BUFF ETF
106,324176,369+70,045$3.16M$5.61M0.50%+$2.45M
Ishares TrCORE RUSSELL GRW37,58136,887-694$4.78M$5.55M0.49%+$772.0K
Invesco Exch Traded Fd Tr IiNASDAQ 100 ETF
NASDAQ 100 ETF
26,33724,029-2,308$5.08M$5.46M0.49%+$373.4K
IsharesS&P 500 Value ETF30,84227,214-3,628$5.88M$5.32M0.47%-$559.7K
Blackrock Etf TrustUS EQT FACTOR
ISHARES US EQUIT
36,75692,390+55,634$1.79M$5.03M0.45%+$3.24M
First Tr Exchng Traded Fd ViFT VEST U S
FT VEST U.S
226,152216,951-9,201$4.99M$5.01M0.45%+$22.7K
Vanguard Index FdsSmall Cap Growth ETF17,75517,835+80$4.47M$4.94M0.44%+$469.0K
Rbb Fd IncUS TREAS 3 MNTH
F/M US TREASURY
100,61898,035-2,583$5.03M$4.90M0.44%-$130.7K
Vanguard Index FdsSMALL CP ETF17,10420,327+3,223$3.79M$4.82M0.43%+$1.02M
Ishares TrTOTAL USD BOND MARKET ETF
CORE UNIVRSL USD
85,568101,388+15,820$3.94M$4.69M0.42%+$744.2K
Hartford Fds Exchange TradedTOTAL RTRN ETF
TOTAL RTRN ETF
6,189130,195+124,006$209.6K$4.41M0.39%+$4.20M
Innovator Etfs TrustUS SMALL CAP PWR
US SMALL CAP PWR
152,403168,103+15,700$3.66M$4.18M0.37%+$515.8K
Tidal Etf TrFUNDSTRAT GRANNY111,064180,295+69,231$2.02M$4.09M0.36%+$2.07M
First Tr Cboe Vest Us Equity Enh & Mod BuffETF
FT VEST U.S
113,451103,878-9,573$4.17M$4.03M0.36%-$140.4K
Walmart Inc.(WMT)40,28741,250+963$3.54M$4.03M0.36%+$496.7K
Ishares Tr10 20 YR TRS ETF92,12339,101-53,022$9.56M$3.97M0.35%-$5.59M
Ishares TrU S FINLS ETF30,91832,205+1,287$3.49M$3.90M0.35%+$407.4K
IsharesRUSSELL 300026,22010,921-15,299$8.33M$3.83M0.34%-$4.50M
Schwab Strategic TrUS DIVIDEND EQ164,829140,578-24,251$4.61M$3.73M0.33%-$883.3K
WisdomTree, Inc.INTL LRGCAP DV(WT)061,990+61,990$0$3.69M0.33%+$3.69M
Ishares TrDOW JONES US ETF24,40624,354-52$3.32M$3.67M0.33%+$352.7K
VanguardEMERGINE MARKETS ETF67,99472,341+4,347$3.08M$3.58M0.32%+$500.6K
Ishares TrNSCU YSA QLT FCT
MSCI USA QLT FCT
12,32018,671+6,351$2.11M$3.41M0.30%+$1.31M
Vanguard Bd Index FdsLONG TERM BOND47,62248,940+1,318$3.35M$3.40M0.30%+$49.7K
IsharesMSCI EAFE ETF28,79438,018+9,224$2.35M$3.40M0.30%+$1.05M
VanguardMBS ETF
MTG-BKD SECS ETF
69,98772,479+2,492$3.24M$3.36M0.30%+$117.6K
Ishares TrSHORT TREAS BD23,00930,180+7,171$2.54M$3.33M0.30%+$790.9K
Invesco Exch Traded Fd Tr IiS P 500 MOMNTM
S&P 500 MOMNTM
8,79629,153+20,357$813.9K$3.28M0.29%+$2.46M
Meta Platforms, Inc.CL A(META)4,3674,220-147$2.52M$3.11M0.28%+$597.7K
First Tr Exchange Traded FdFIRST TR ENH NEW
FIRST TR ENH NEW
35,64149,724+14,083$2.13M$2.98M0.26%+$844.2K
Eli Lilly and Company(LLY)3,7833,814+31$3.12M$2.97M0.26%-$151.3K
Ishares TrUSA MIN VOL ETF
MSCI USA MIN ETF
30,66530,850+185$2.87M$2.90M0.26%+$23.8K
DNP Select Income Fund Inc.(DNP)285,178294,246+9,068$2.82M$2.88M0.26%+$60.3K
Innovator Etfs TrustGRMT100 PWR BUF
GRWT100 PWR BUF
56,72952,412-4,317$2.82M$2.86M0.25%+$36.1K
First Tr Exchng Traded Fd ViFT VEST US EQUIT
FT VE US EQ EQUA
139,218134,234-4,984$2.79M$2.79M0.25%+$1.7K
Jp Morgan Exchange Traded FACTIVE VALUE ETF
ACTIVE VALUE ETF
042,523+42,523$0$2.79M0.25%+$2.79M
Fidelity Wise Origin Bitcoin FundSHS(FBTC)25,71229,457+3,745$1.85M$2.77M0.25%+$918.2K
Fidelity Covington TrustENHANCED MID
ENH MID COR ETF
52,03479,452+27,418$1.63M$2.73M0.24%+$1.10M
Ishares TrMSCI EAFE VALUE ETF18,39445,490+27,096$1.08M$2.70M0.24%+$1.61M
JPMorgan Chase & Co.(JPM)8,4869,303+817$2.08M$2.70M0.24%+$615.2K
Ishares TrMSCI USA MOMENTUM FACTOR ETF
MSCI USA MMENTM
26,29411,136-15,158$5.31M$2.68M0.24%-$2.64M
First Tr Nasdaq 100 Tech IndSHS2,26212,555+10,293$392.6K$2.67M0.24%+$2.28M
First Tr Exchange Traded FdNASDAQ CYB ETF
NASDAQ CYB ETF
35,29135,075-216$2.22M$2.65M0.24%+$427.6K
First Tr Exchange Traded FdDORSEY WRT 5 ETF
DORSEY WRT 5 ETF
59,76243,110-16,652$3.28M$2.55M0.23%-$723.8K
Ishares TrS P 100 ETF1,5548,308+6,754$420.9K$2.53M0.22%+$2.11M
First Tr Exchange-Traded FdRBA INDL ETF
RBA INDL ETF
21,19030,614+9,424$1.45M$2.49M0.22%+$1.05M
Visa Inc.CL A(V)6,9006,851-49$2.42M$2.43M0.22%+$14.4K
Spdr Index Shs FdsEURO STOXX 50
ST STR EU 50 ETF
040,522+40,522$0$2.42M0.22%+$2.42M
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First Heartland Consultants, Inc. — 13F Holdings — Q2 2025 | TickerTrail