Fund Holdings — First Heartland Consultants, Inc.

Total Portfolio Value:
$1.55B
Total Bought:
$270.21M
Total Sold:
$84.29M
Net Transaction:
+$185.91M
Notable People:
David Michael Hoff
Securities
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SharesValue
Q1 2026
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Q2 2026
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Change
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Q1 2026
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Q2 2026
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Weight (%)
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Change
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SPDR SERIES TRUST
ST STR P500ETF
604,525683,011+78,486$46.27M$60.02M3.88%+$13.75M
ETF SER SOLUTIONS
APTUS COLLRD INV
1,097,2231,157,430+60,207$46.04M$53.40M3.46%+$7.36M
INVESCO QQQ TR60,77761,101+324$35.08M$44.99M2.91%+$9.91M
FIRST TR EXCHANGE TRADED FD
RISNG DIVD ACHIV
480,671488,517+7,846$32.82M$39.60M2.56%+$6.78M
SPDR INDEX SHS FDS
ST STR PO EX ETF
733,830743,181+9,351$33.50M$37.45M2.42%+$3.95M
State Street SPDR S&P 500 ETF Trust(SPY)37,81542,275+4,460$24.59M$31.57M2.04%+$6.98M
ETF SER SOLUTIONS
APTUS DEFINED
988,0421,085,759+97,717$27.00M$31.22M2.02%+$4.21M
SPDR SERIES TRUST
ST STR P500GRW
238,066257,653+19,587$23.31M$30.66M1.98%+$7.35M
SPDR SER TR
ST STR P500VAL
418,811463,488+44,677$23.70M$28.18M1.82%+$4.48M
EA SERIES TRUST
FREEDOM 100 EM
391,123335,216-55,907$21.37M$24.44M1.58%+$3.06M
PIMCO ETF TR
MULTISECTOR BD
888,723889,771+1,048$23.28M$23.60M1.53%+$312.2K
FIRST TR EXCHANGE-TRADED FD
CORE INVESTMENT
959,188991,947+32,759$20.10M$20.69M1.34%+$582.5K
ISHARES179,696144,706-34,990$20.33M$19.90M1.29%-$424.1K
CAPITAL GROUP DIVIDEND VALUE
SHS CREAT UNIT
392,982397,262+4,280$16.72M$19.58M1.27%+$2.86M
ISHARES TR243,141274,373+31,232$13.81M$18.77M1.21%+$4.96M
VANGUARD BD INDEX FD INC330,177228,811-101,366$25.89M$17.83M1.15%-$8.06M
TIDAL ETF TR634,351644,409+10,058$15.14M$17.82M1.15%+$2.68M
VANGUARD INDEX FDS34,517202,854+168,337$15.08M$17.47M1.13%+$2.40M
VANGUARD INDEX FDS23,71924,663+944$14.17M$16.94M1.10%+$2.76M
PIMCO ETF TR
ENHAN SHRT MA AC
170,459163,225-7,234$17.14M$16.45M1.06%-$688.3K
VANGUARD INDEX FDS70,31968,578-1,741$13.80M$14.95M0.97%+$1.15M
Apple Inc.(AAPL)51,53050,235-1,295$13.08M$14.54M0.94%+$1.46M
FIRST TR EXCHNG TRADED FD VI
SMIT UNCO BD ETF
571,147577,736+6,589$14.15M$14.37M0.93%+$226.8K
ETF SER SOLUTIONS
OPUS SML CP VL
552,154340,127-212,027$21.78M$14.35M0.93%-$7.43M
NVIDIA Corporation(NVDA)73,28670,254-3,032$12.78M$14.06M0.91%+$1.28M
FIRST TR EXCHANGE TRADED FD
NASDQ CLN EDGE
72,32972,417+88$11.83M$13.89M0.90%+$2.05M
VANGUARD TAX MANAGED INTL FD197,943194,806-3,137$12.68M$13.88M0.90%+$1.20M
ISHARES TR20,38044,558+24,178$5.05M$13.39M0.87%+$8.33M
ISHARES13,49217,602+4,110$8.81M$13.18M0.85%+$4.37M
PGIM ETF TR
TOTA RETU BD ETF
308,830312,147+3,317$12.82M$12.94M0.84%+$122.1K
VANGUARD INDEX FDS31,03833,474+2,436$9.96M$12.39M0.80%+$2.43M
CAPITAL GROUP INTERNATIONAL
SHS
400,919333,462-67,457$13.27M$12.13M0.79%-$1.14M
State Street SPDR Dow Jones Industrial Average ETF Trust(DIA)27,72022,924-4,796$12.84M$11.98M0.77%-$864.2K
Amazon.com, Inc.(AMZN)46,81646,661-155$9.75M$11.12M0.72%+$1.37M
PRINCIPAL EXCHANGE TRADED FD
PRIN U S SMALL
0150,760+150,760$0$10.57M0.68%+$10.57M
FIRST TR EXCHANGE-TRADED FD
STRUCTURED CR IN
513,852500,173-13,679$10.61M$10.34M0.67%-$267.3K
SSGA ACTIVE ETF TR
ST STR REAL ETF
297,480297,150-330$10.75M$10.25M0.66%-$499.3K
TIDAL TRUST III
FUND GRA MID ETF
286,610315,578+28,968$7.17M$9.92M0.64%+$2.75M
FIDELITY COVINGTON TRUST
ENHANCED SML CAP
137,672196,379+58,707$5.23M$9.84M0.64%+$4.61M
BLACKROCK ETF TRUST
ISHARES US EQUIT
141,291140,994-297$8.22M$9.59M0.62%+$1.37M
FIRST TR EXCHANGE TRADED FD
SMID RISNG ETF
206,615216,902+10,287$8.15M$9.36M0.61%+$1.21M
FIRST TR EXCHNG TRADED FD VI
FT VEST NAS
281,151267,225-13,926$8.61M$9.31M0.60%+$702.6K
VANGUARD BD INDEX
TOTAL INT BD ETF
185,839190,113+4,274$8.93M$9.21M0.60%+$277.6K
FRANKLIN TEMPLETON ETF TR
US TREAS BD ETF
432,631448,314+15,683$8.84M$9.09M0.59%+$253.2K
ISHARES TR44,55163,826+19,275$5.28M$8.72M0.56%+$3.45M
BERKSHIRE HATHAWAY INC DEL16,91516,888-27$8.11M$8.45M0.55%+$344.9K
FIDELITY COVINGTON TRUST93,11483,981-9,133$7.46M$8.28M0.54%+$819.6K
FIRST TR EXCHANGE TRADED FD I
MANAGD MUN ETF
145,146158,769+13,623$7.35M$8.16M0.53%+$802.4K
ISHARES TR92,14594,638+2,493$7.61M$7.77M0.50%+$162.3K
INVESCO EXCH TRADED FD TR II
NASDAQ 100 ETF
23,30125,461+2,160$5.54M$7.71M0.50%+$2.18M
ISHARES TR31,26029,777-1,483$5.67M$7.51M0.49%+$1.84M
ISHARES TR44,79544,609-186$6.38M$7.33M0.47%+$947.8K
INVESCO EXCH TRADED FD TR II146,796263,347+116,551$4.12M$7.32M0.47%+$3.20M
FIDELITY BLUE CHIP GROWTH115,009117,618+2,609$5.76M$7.31M0.47%+$1.54M
FIRST TR EXCHANGE TRAD FD VI
FT VEST NASDAQ 1
289,639292,821+3,182$6.95M$7.29M0.47%+$343.8K
RBB FD INC
F/M US TREASURY
135,140145,921+10,781$6.74M$7.28M0.47%+$537.5K
VANGUARD STAR FD89,02584,880-4,145$6.86M$7.26M0.47%+$391.7K
ISHARES1,53639,664+38,128$270.2K$7.12M0.46%+$6.85M
ISHARES60,83561,853+1,018$6.19M$7.06M0.46%+$871.8K
PACER FDS TR
US CASH COWS 100
104,171113,021+8,850$6.52M$7.03M0.45%+$513.0K
VANGUARD BD INDEX FD INC92,82689,901-2,925$7.16M$6.90M0.45%-$268.9K
SELECT SECTOR SPDR TR
ST STR TECHN ETF
17,31935,651+18,332$2.30M$6.79M0.44%+$4.49M
ISHARES TR35,55935,104-455$5.52M$6.60M0.43%+$1.09M
VANGUARD BD INDEX FD INC78,09587,218+9,123$5.75M$6.40M0.41%+$651.8K
VANGUARD INDEX FDS20,76320,353-410$5.44M$6.17M0.40%+$731.4K
ISHARES7,10652,297+45,191$715.0K$6.14M0.40%+$5.43M
ISHARES30,03826,619-3,419$6.34M$6.04M0.39%-$298.4K
INNOVATOR ETFS TRUST
US SMALL CAP PWR
200,848208,493+7,645$5.38M$5.97M0.39%+$583.7K
FIDELITY COVINGTON TRUST
ENH MID COR ETF
136,466145,203+8,737$4.91M$5.89M0.38%+$985.0K
ISHARES TR
MSCI USA MMENTM
16,90717,083+176$4.06M$5.86M0.38%+$1.80M
INVESCO EXCH TRADED FD TR II9,42935,945+26,516$212.6K$5.81M0.38%+$5.59M
Microsoft Corporation(MSFT)15,00315,527+524$5.55M$5.79M0.37%+$238.1K
CAPITAL GROUP CORE BALANCED
SHS
146,005149,359+3,354$5.02M$5.67M0.37%+$645.6K
ISHARES TR
CORE DIV GRWTH
23,50171,070+47,569$1.65M$5.39M0.35%+$3.74M
Walmart Inc.(WMT)40,81846,825+6,007$5.07M$5.30M0.34%+$230.6K
VANGUARD SPECIALIZED PORTFOL21,53122,332+801$4.63M$5.28M0.34%+$653.6K
ISHARES TR
CORE UNIVRSL USD
86,315110,333+24,018$3.99M$5.09M0.33%+$1.10M
FIRST TR EXCHNG TRADED FD VI
FT VEST NAS
138,475142,252+3,777$4.36M$5.07M0.33%+$709.2K
Eli Lilly and Company(LLY)3,7654,010+245$3.46M$4.81M0.31%+$1.35M
SCHWAB STRATEGIC TR28,029178,440+150,411$745.9K$4.73M0.31%+$3.98M
VANGUARD79,69478,766-928$4.31M$4.70M0.30%+$394.0K
ISHARES10,74310,724-19$3.98M$4.57M0.30%+$590.4K
Caterpillar Inc.(CAT)4,3614,264-97$3.09M$4.54M0.29%+$1.45M
DIMENSIONAL ETF TRUST
US HIGH PROF ETF
62,630106,514+43,884$2.30M$4.44M0.29%+$2.14M
SCHWAB STRATEGIC TR134,485139,657+5,172$4.13M$4.43M0.29%+$302.5K
ISHARES TR23,57223,497-75$3.73M$4.28M0.28%+$548.0K
FIRST TR EXCHNG TRADED FD VI
FT LADD BUFF ETF
112,348116,937+4,589$3.79M$4.27M0.28%+$477.7K
VANGUARD INTL EQUITY INDEX F43,78747,921+4,134$3.29M$4.01M0.26%+$725.0K
VANGUARD BD INDEX FDS57,16557,796+631$3.93M$3.98M0.26%+$52.1K
ISHARES TR
CONV BD ETF
032,403+32,403$0$3.94M0.26%+$3.94M
VANGUARD MUN BD FD INC38,36877,904+39,536$1.91M$3.94M0.26%+$2.03M
VANGUARD
MTG-BKD SECS ETF
83,67983,568-111$3.93M$3.91M0.25%-$16.9K
FIRST TR EXCHANGE-TRADED FD
RBA INDL ETF
27,75528,676+921$3.07M$3.82M0.25%+$746.3K
Alphabet Inc.(GOOG)8,66310,784+2,121$2.49M$3.81M0.25%+$1.33M
FIRST TR EXCHNG TRADED FD VI
FT VEST US EQT
85,32884,569-759$3.58M$3.81M0.25%+$231.5K
TIMOTHY PLAN71,24675,184+3,938$3.31M$3.79M0.24%+$476.9K
ISHARES TR
MSCI USA MIN ETF
37,63738,426+789$3.49M$3.71M0.24%+$216.1K
BNY MELLON ETF TRUST
CORE BOND ETF
209,94088,101-121,839$8.86M$3.70M0.24%-$5.16M
VANECK ETF TRUST
SEMICONDUCTR ETF
4,7765,560+784$1.83M$3.65M0.24%+$1.82M
INNOVATOR ETFS TRUST
DEFINED WLT SHLD
44,064106,050+61,986$1.47M$3.63M0.24%+$2.16M
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First Heartland Consultants, Inc. — 13F Holdings — Q2 2026 | TickerTrail