Fund Holdings — First Heartland Consultants, Inc.

Total Portfolio Value:
$930.0K
Total Bought:
$567.2K
Total Sold:
$228.0K
Net Transaction:
+$339.2K
Notable People:
David Michael Hoff
Securities
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SharesValue
Q2 2024
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Q3 2024
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Change
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Q2 2024
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Q3 2024
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Weight (%)
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Change
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Etf Ser SolutionsAPTUS COLLARED
APTUS COLLRD INV
807,500854,375+46,875$30.4K$34.0K3.65%+$3.6K
Spdr Series TrustPORTFOLIO LR ETF
ST STR P500ETF
492,419500,657+8,238$31.5K$33.8K3.63%+$2.3K
Invesco Qqq TrUNIT SER 150,77165,592+14,821$24.2K$32.0K3.44%+$7.8K
State Street SPDR S&P 500 ETF TrustUNIT SER 1 S P(SPY)45,35250,868+5,516$24.7K$29.2K3.14%+$4.5K
Vanguard Bd Index Fd IncSHORT TRM BOND373,391358,005-15,386$28.6K$28.2K3.03%-$468
IsharesS P 500 GRWT ETF169,502281,466+111,964$15.7K$26.9K2.90%+$11.3K
First Tr Exchange Traded FdRISNG DIVD ACHIV
RISNG DIVD ACHIV
197,497339,475+141,978$10.8K$20.1K2.16%+$9.3K
Etf Ser SolutionsOPUS SML CP VL
OPUS SML CP VL
535,639536,209+570$18.5K$20.1K2.16%+$1.6K
Vanguard Index FdsGROWTH ETF52,28252,259-23$19.6K$20.1K2.16%+$510
Spdr Series TrustPRTFLO S P500 GW
ST STR P500GRW
221,126227,360+6,234$17.7K$18.9K2.03%+$1.1K
Spdr Index Shs FdsPORTFOLIO DEVLPD
ST STR PO EX ETF
419,558492,042+72,484$14.7K$18.5K1.99%+$3.8K
First Tr Exchng Traded Fd ViTCW OPPORTUNIS
SMITH OPPORT FXD
379,235393,695+14,460$16.3K$17.8K1.92%+$1.5K
Spdr Ser TrPRTFLO S P500 VL
ST STR P500VAL
305,955307,562+1,607$14.9K$16.3K1.75%+$1.3K
Apple Inc.(AAPL)73,92569,536-4,389$15.6K$16.2K1.74%+$632
Etf Ser SolutionsAPTUS DEFINED
APTUS DEFINED
442,509561,739+119,230$12.0K$15.9K1.71%+$3.9K
IsharesRUSSELL 300013,31445,674+32,360$4.1K$14.9K1.60%+$10.8K
Vanguard Specialized PortfolDIV APP ETF59,54463,043+3,499$10.9K$12.5K1.34%+$1.6K
Ishares TrMSCI Emerging China
MSCI EMRG CHN
195,944200,543+4,599$11.6K$12.3K1.32%+$666
First Tr Exchange Traded FdMID CAP RISING DIV
SMID RISNG ETF
240,805320,792+79,987$8.0K$11.7K1.25%+$3.6K
Amazon.com, Inc.(AMZN)72,24362,021-10,222$14.0K$11.6K1.24%-$2.4K
NVIDIA Corporation(NVDA)99,16093,739-5,421$12.3K$11.4K1.22%-$866
State Street SPDR Dow Jones Industrial Average ETF TrustUT SER 1(DIA)23,66825,162+1,494$9.3K$10.6K1.14%+$1.4K
Etf Ser SolutionsAPTUS ENHANCED YIELD ETF
APTUS ENHANCED
574,117444,753-129,364$13.3K$10.3K1.11%-$3.0K
Vanguard Index FdsVALUE ETF57,07657,268+192$9.2K$10.0K1.07%+$841
Etf Ser SolutionsAPTUS DRAWDOWN
APTUS DRAWDOWN
207,370207,115-255$9.1K$9.6K1.03%+$499
Vanguard Index FdsSmall Cap Growth ETF25,54833,701+8,153$6.4K$9.0K0.97%+$2.6K
First Tr Exchange Traded FdNASDQ CLN EDGE
NASDQ CLN EDGE
38,30069,580+31,280$4.4K$8.9K0.95%+$4.4K
IsharesCORE S P500 ETF14,30914,666+357$7.8K$8.5K0.91%+$630
Vanguard Tax Managed Intl FdFTSE DEV MKT ETF159,541159,631+90$7.9K$8.4K0.91%+$546
Pimco Etf TrENHAN SHRT MA AC
ENHAN SHRT MA AC
76,19072,766-3,424$7.7K$7.3K0.79%-$342
IsharesS&P 500 Value ETF38,74334,313-4,430$7.1K$6.8K0.73%-$286
Bny Mellon Etf TrustCORE BOND ETF
CORE BOND ETF
212,476153,864-58,612$8.8K$6.6K0.71%-$2.2K
Microsoft Corporation(MSFT)15,34115,257-84$6.9K$6.6K0.71%-$292
Spdr Index Shs FdsPRORTFLI MSCI GBL
ST STR MSCI GLB
114,06195,480-18,581$6.9K$6.2K0.66%-$749
Vanguard Bd IndexINTERNATIONAL BOND ETF
TOTAL INT BD ETF
123,324122,424-900$6.0K$6.2K0.66%+$153
Ishares TrCORE S P TTL STK51,57948,813-2,766$6.1K$6.1K0.66%+$5
Vanguard Index FdsTotal Stock Market17,65720,807+3,150$4.7K$5.9K0.63%+$1.2K
Berkshire Hathaway Inc DelCL B12,65312,297-356$5.1K$5.7K0.61%+$513
Ishares TrU S TECH ETF37,09035,310-1,780$5.6K$5.4K0.58%-$228
Pacer Fds TrUS CASH COWS 100 ETF
US CASH COWS 100
169,27591,996-77,279$9.2K$5.3K0.57%-$3.9K
First Tr Exchange Traded Fd IMANAGD MUN ETF
MANAGD MUN ETF
100,75399,197-1,556$5.1K$5.2K0.55%+$10
Vanguard Bd Index Fd IncINTERMED TERM65,04864,989-59$4.9K$5.1K0.55%+$222
Spdr Index Shs FdsS P EM MKT DIV
ST MAR DIVID ETF
0134,863+134,863$0$5.1K0.55%+$5.1K
First Tr Exchange TrMORNINGSTAR DIV LEA SHS238,741117,959-120,782$9.1K$4.9K0.53%-$4.1K
Ishares TrCORE RUSSELL GRW38,28237,496-786$4.9K$4.9K0.53%+$66
Ishares TrTOTAL USD BOND MARKET ETF
CORE UNIVRSL USD
74,116102,664+28,548$3.4K$4.8K0.52%+$1.5K
Rbb Fd IncUS TREAS 3 MNTH
F/M US TREASURY
81,97796,670+14,693$4.1K$4.8K0.52%+$737
Vanguard Bd Index Fd IncTotal Bond Market139,33264,361-74,971$10.0K$4.8K0.52%-$5.2K
Invesco Exch Traded Fd Tr IiNASDAQ 100 ETF
NASDAQ 100 ETF
19,73323,921+4,188$3.9K$4.8K0.52%+$915
Vanguard Index FdsSMALL CP ETF33,33318,842-14,491$7.3K$4.5K0.48%-$2.8K
Pimco Etf TrMULTISECTOR BD
MULTISECTOR BD
713,915152,615-561,300$18.3K$4.1K0.44%-$14.2K
Vanguard Index FdsS P 500 ETF SHS6,6487,276+628$3.3K$3.8K0.41%+$514
IsharesMSCI EAFE ETF113,65645,154-68,502$8.9K$3.8K0.41%-$5.1K
Ishares TrS&P SmallCap 600 Value ETF34,24534,251+6$3.3K$3.7K0.40%+$356
Invesco Exchange Traded Fd TS P MDCP QUALITY
S&P MDCP QUALITY
50,22034,456-15,764$4.9K$3.5K0.38%-$1.3K
Eli Lilly and Company(LLY)4,1653,931-234$3.8K$3.5K0.37%-$289
Ishares TrDOW JONES US ETF23,34523,742+397$3.1K$3.3K0.36%+$225
Walmart Inc.(WMT)40,13539,750-385$2.7K$3.2K0.35%+$492
Vanguard Bd Index FdsLONG TERM BOND42,22542,642+417$3.0K$3.2K0.34%+$237
First Tr Exchange Traded FdDORSEY WRT 5 ETF
DORSEY WRT 5 ETF
55,05654,431-625$3.2K$3.2K0.34%+$19
Janus Detroit Str TrHENDRSON AAA CL
HENDRSON AAA CL
324,80662,042-262,764$16.5K$3.2K0.34%-$13.4K
Ishares TrRUSSELL 2000 ETF2,38513,962+11,577$484$3.1K0.33%+$2.6K
Innovator Etfs TrustGRWT100 PWR BUF
GRWT100 PWR BUF
24,98350,615+25,632$1.5K$3.1K0.33%+$1.6K
IsharesS P MC 400GR ETF132,29333,471-98,822$11.7K$3.1K0.33%-$8.6K
Invesco Exchange Traded Fd TrNATL AMT MUNI
NATL AMT MUNI
127,106123,434-3,672$3.0K$3.0K0.32%-$29
Ishares TrU S FINLS ETF29,29628,648-648$2.8K$3.0K0.32%+$206
VanguardEMERGINE MARKETS ETF62,22261,527-695$2.7K$2.9K0.32%+$215
Innovator Etfs TrGRWT100 PWR BF
GRWT100 PWR BF
89,57259,369-30,203$4.3K$2.9K0.31%-$1.4K
First Tr Exchng Traded Fd ViCBOE VEST EQUITY ENH MOD BUFF ETF
FT VEST U.S
40,97674,736+33,760$1.5K$2.9K0.31%+$1.3K
VanguardMBS ETF
MTG-BKD SECS ETF
56,33360,003+3,670$2.6K$2.8K0.30%+$275
Ishares TrUSA MIN VOL ETF
MSCI USA MIN ETF
41,48330,697-10,786$3.5K$2.8K0.30%-$680
DNP Select Income Fund Inc.(DNP)276,153277,516+1,363$2.3K$2.8K0.30%+$519
Alphabet Inc.CL C(GOOG)20,93615,966-4,970$3.8K$2.7K0.29%-$1.2K
IsharesMSCI Equal Weight28,36527,354-1,011$2.5K$2.6K0.28%+$116
Select Sector Spdr TrSBI INT UTILS
ST STR UTIL ETF
031,944+31,944$0$2.6K0.28%+$2.6K
Schwab Strategic TrUS DIVIDEND EQ39,69529,400-10,295$3.1K$2.5K0.27%-$602
WisdomTree, Inc.FLOATING RATE TREASURY ETF(WT)105,35547,888-57,467$5.3K$2.4K0.26%-$2.9K
First Tr Exchange Traded FdSENIOR LN FD
SENIOR LN FD
54,39151,414-2,977$2.5K$2.4K0.25%-$127
First Tr Exchng Traded Fd ViTCW UNCONSTRAI
SMIT UNCO BD ETF
107,85293,632-14,220$2.6K$2.4K0.25%-$284
Proshares TrS P 500 DV ARIST
S&P 500 DV ARIST
19,97921,076+1,097$1.9K$2.3K0.24%+$329
First Tr Exchange Traded FdNASDAQ CYB ETF
NASDAQ CYB ETF
15,77537,214+21,439$890$2.2K0.24%+$1.3K
Select Sector Spdr TrTECHNOLOGY
ST STR TECHN ETF
9,1879,594+407$2.1K$2.2K0.23%+$88
First Tr Exchange Traded FdFIRST TR ENH NEW
FIRST TR ENH NEW
35,72135,7210$2.1K$2.1K0.23%+$10
Fidelity Blue Chip GrowthETF47,34249,740+2,398$2.0K$2.1K0.23%+$118
First Tr Value Line Divid InSHS
SHS
129,17946,235-82,944$5.3K$2.1K0.23%-$3.2K
Meta Platforms, Inc.CL A(META)3,6143,641+27$1.8K$2.1K0.22%+$262
Visa Inc.CL A(V)8,7917,526-1,265$2.3K$2.1K0.22%-$238
J P Morgan Exchange Traded FUS QUALTY FCTR
US QUALTY FCTR
34,26436,125+1,861$1.8K$2.0K0.22%+$230
Ishares TrNSCU YSA QLT FCT
MSCI USA QLT FCT
9,31211,295+1,983$1.6K$2.0K0.22%+$435
Vanguard Star FdVG TL INTL STK F63,51130,382-33,129$3.8K$2.0K0.21%-$1.9K
Interpublic Group Cos Inc8,01811,948+3,930$233$1.9K0.21%+$1.7K
Ishares Tr7 10 YR TRSY BD5,26219,713+14,451$493$1.9K0.21%+$1.4K
First Tr Exchange Traded Fd ICBOE VEST NAS 100 BUFFER QJUN
FT VEST NAS
36,15270,764+34,612$957$1.9K0.21%+$954
First Tr Exchng Traded Fd ViCBOE VEST US EQ
FT LADD BUFF ETF
78,09262,472-15,620$2.3K$1.9K0.20%-$391
Costco Wholesale Corporation(COST)2,0222,094+72$1.7K$1.9K0.20%+$137
Ishares TrCORE RUSSELL VAL19,76319,195-568$1.7K$1.8K0.20%+$91
JPMorgan Chase & Co.(JPM)8,3608,531+171$1.7K$1.8K0.19%+$108
First Tr Exchng Traded Fd ViCBOE EQT DEP NOV
FT VEST US EQT
11,23739,289+28,052$495$1.8K0.19%+$1.3K
Timothy PlanUS LRGMD CP CORE40,34840,570+222$1.6K$1.8K0.19%+$148
Blackrock Etf TrustUS EQT FACTOR
ISHARES US EQUIT
28,87635,475+6,599$1.4K$1.8K0.19%+$400
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First Heartland Consultants, Inc. — 13F Holdings — Q3 2024 | TickerTrail