Fund Holdings — First Heartland Consultants, Inc.

Total Portfolio Value:
$1.24B
Total Bought:
$208.91M
Total Sold:
$88.50M
Net Transaction:
+$120.41M
Notable People:
David Michael Hoff
Securities
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SharesValue
Q2 2025
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Q3 2025
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Change
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Q2 2025
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Q3 2025
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Weight (%)
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Change
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Etf Ser SolutionsAPTUS COLLARED
APTUS COLLRD INV
1,005,8651,047,409+41,544$41.64M$45.49M3.67%+$3.85M
Spdr Series TrustPORTFOLIO LR ETF
ST STR P500ETF
570,503578,916+8,413$41.47M$45.35M3.66%+$3.88M
Invesco Qqq TrUNIT SER 156,35370,545+14,192$31.09M$42.35M3.42%+$11.27M
State Street SPDR S&P 500 ETF TrustUNIT SER 1 S P(SPY)41,58152,541+10,960$25.69M$35.00M2.82%+$9.31M
Etf Ser SolutionsAPTUS DEFINED
APTUS DEFINED
867,479902,423+34,944$24.93M$26.02M2.10%+$1.09M
First Tr Exchange Traded FdRISNG DIVD ACHIV
RISNG DIVD ACHIV
364,470382,462+17,992$22.87M$25.72M2.08%+$2.86M
Vanguard Bd Index Fd IncSHORT TRM BOND278,231319,789+41,558$21.73M$25.23M2.04%+$3.51M
Etf Ser SolutionsOPUS SML CP VL
OPUS SML CP VL
622,514647,614+25,100$22.48M$24.76M2.00%+$2.28M
IsharesS P 500 GRWT ETF258,099203,616-54,483$28.42M$24.58M1.98%-$3.84M
Spdr Index Shs FdsPORTFOLIO DEVLPD
ST STR PO EX ETF
549,128573,288+24,160$22.23M$24.53M1.98%+$2.30M
Spdr Series TrustPRTFLO S P500 GW
ST STR P500GRW
212,144217,231+5,087$20.22M$22.70M1.83%+$2.48M
Spdr Ser TrPRTFLO S P500 VL
ST STR P500VAL
350,380362,714+12,334$18.34M$20.07M1.62%+$1.73M
Pimco Etf TrMULTISECTOR BD
MULTISECTOR BD
714,933742,653+27,720$18.97M$19.93M1.61%+$958.5K
First Tr Exchng Traded Fd ViTCW UNCONSTRAI
SMIT UNCO BD ETF
1,041,178689,421-351,757$25.91M$17.37M1.40%-$8.55M
Pimco Etf TrENHAN SHRT MA AC
ENHAN SHRT MA AC
155,416157,065+1,649$15.62M$15.81M1.28%+$190.1K
Vanguard Index FdsGROWTH ETF31,68832,316+628$13.89M$15.50M1.25%+$1.61M
Vanguard Index FdsS P 500 ETF SHS21,85524,201+2,346$12.41M$14.82M1.20%+$2.41M
Apple Inc.(AAPL)57,48756,692-795$11.79M$14.44M1.16%+$2.64M
NVIDIA Corporation(NVDA)81,60475,546-6,058$12.89M$14.10M1.14%+$1.20M
Capital Group Dividend ValueETF
SHS CREAT UNIT
299,302319,080+19,778$11.82M$13.41M1.08%+$1.59M
First Tr Exchange Traded FdNASDQ CLN EDGE
NASDQ CLN EDGE
77,44588,733+11,288$10.77M$13.41M1.08%+$2.64M
First Tr Exchange Trad Fd ViFT VEST NASDAQ 1
FT VEST NASDAQ 1
526,566560,271+33,705$11.99M$13.06M1.05%+$1.07M
Vanguard Index FdsVALUE ETF63,40366,839+3,436$11.21M$12.46M1.01%+$1.26M
First Tr Exchange-Traded FdCORE INVESTMENT
CORE INVESTMENT
52,761560,966+508,205$1.11M$11.95M0.96%+$10.84M
Fidelity Merrimack Str TrTOTAL BD ETF0253,697+253,697$0$11.73M0.95%+$11.73M
Vanguard Tax Managed Intl FdFTSE DEV MKT ETF186,777190,841+4,064$10.65M$11.44M0.92%+$787.0K
Pgim Etf TrTOTAL RETURN BON
TOTA RETU BD ETF
202,954261,848+58,894$8.49M$11.05M0.89%+$2.56M
Tidal Etf TrFUNDSTRAT GRANNY180,295437,058+256,763$4.09M$10.92M0.88%+$6.83M
Amazon.com, Inc.(AMZN)51,23549,425-1,810$11.24M$10.85M0.88%-$388.2K
State Street SPDR Dow Jones Industrial Average ETF TrustUT SER 1(DIA)22,89722,715-182$10.09M$10.53M0.85%+$444.3K
Vanguard Index FdsTotal Stock Market31,08731,791+704$9.45M$10.43M0.84%+$984.4K
IsharesMSCI EAFE ETF38,018106,910+68,892$3.40M$9.98M0.81%+$6.58M
Capital Group InternationalSHS
SHS
317,430310,092-7,338$9.24M$9.55M0.77%+$313.5K
Ssga Active Etf TrMULT ASS RLRTN
ST STR REAL ETF
311,211302,781-8,430$9.05M$9.35M0.75%+$296.8K
First Tr Exchange Traded FdMID CAP RISING DIV
SMID RISNG ETF
293,020239,303-53,717$10.34M$9.10M0.73%-$1.24M
Ishares TrRUSSELL 2000 ETF3,01136,666+33,655$649.8K$8.87M0.72%+$8.22M
Berkshire Hathaway Inc DelCL B17,40516,928-477$8.45M$8.51M0.69%+$55.6K
Franklin Templeton Etf TrUS TREASURY BOND
US TREAS BD ETF
472,213410,574-61,639$9.70M$8.47M0.68%-$1.23M
Bny Mellon Etf TrustCORE BOND ETF
CORE BOND ETF
186,161192,629+6,468$7.85M$8.21M0.66%+$353.7K
Microsoft Corporation(MSFT)13,91915,431+1,512$6.92M$7.99M0.64%+$1.07M
Vanguard Star FdVG TL INTL STK F97,256104,383+7,127$6.72M$7.67M0.62%+$948.6K
Invesco Exch Traded Fd Tr IiS P 500 MOMNTM
S&P 500 MOMNTM
29,15363,141+33,988$3.28M$7.64M0.62%+$4.37M
Ishares TrMSCI Emerging Markets ETF23,085142,485+119,400$1.11M$7.61M0.61%+$6.50M
Vanguard Bd IndexINTERNATIONAL BOND ETF
TOTAL INT BD ETF
147,478153,394+5,916$7.30M$7.59M0.61%+$285.3K
Fidelity Blue Chip GrowthETF191,556135,412-56,144$9.24M$7.27M0.59%-$1.97M
Blackrock Etf TrustUS EQT FACTOR
ISHARES US EQUIT
92,390114,808+22,418$5.03M$6.80M0.55%+$1.77M
Ishares TrCORE S P TTL STK45,70745,440-267$6.17M$6.62M0.53%+$446.1K
Wedbush Ser TrDAN IVES WEDBUSH13,127197,721+184,594$355.9K$6.35M0.51%+$5.99M
Ishares TrU S TECH ETF38,17432,357-5,817$6.61M$6.34M0.51%-$277.0K
IsharesCORE S P500 ETF9,0469,081+35$5.62M$6.08M0.49%+$461.1K
Ishares TrCORE RUSSELL GRW36,88736,492-395$5.55M$6.00M0.48%+$456.7K
Invesco Exch Traded Fd Tr IiNASDAQ 100 ETF
NASDAQ 100 ETF
24,02924,217+188$5.46M$5.98M0.48%+$527.5K
IsharesMSCI Equal Weight57,48058,026+546$5.70M$5.97M0.48%+$277.5K
Vanguard Bd Index Fd IncINTERMED TERM72,56876,505+3,937$5.61M$5.97M0.48%+$361.9K
First Tr Exchng Traded Fd ViCBOE VEST US EQ
FT LADD BUFF ETF
176,369178,429+2,060$5.61M$5.96M0.48%+$354.6K
Fidelity Covington TrustENHANCED MID
ENH MID COR ETF
79,452164,175+84,723$2.73M$5.93M0.48%+$3.20M
Vanguard Bd Index Fd IncTotal Bond Market77,99779,392+1,395$5.74M$5.90M0.48%+$161.5K
First Tr Exchange Traded Fd IMANAGD MUN ETF
MANAGD MUN ETF
129,347116,371-12,976$6.44M$5.90M0.48%-$543.9K
WisdomTree, Inc.INTL LRGCAP DV(WT)61,99091,840+29,850$3.69M$5.72M0.46%+$2.02M
Ishares TrCHINA LG CAP ETF0137,305+137,305$0$5.65M0.46%+$5.65M
IsharesS&P 500 Value ETF27,21426,643-571$5.32M$5.50M0.44%+$183.9K
Rbb Fd IncUS TREAS 3 MNTH
F/M US TREASURY
98,035106,262+8,227$4.90M$5.31M0.43%+$411.9K
Pacer Fds TrUS CASH COWS 100 ETF
US CASH COWS 100
126,50591,246-35,259$6.97M$5.24M0.42%-$1.73M
Vanguard Index FdsSmall Cap Growth ETF17,83517,405-430$4.94M$5.18M0.42%+$240.9K
Vanguard Index FdsSMALL CP ETF20,32720,233-94$4.82M$5.14M0.42%+$327.9K
Hartford Fds Exchange TradedTOTAL RTRN ETF
TOTAL RTRN ETF
130,195149,998+19,803$4.41M$5.14M0.41%+$733.7K
Vanguard Specialized PortfolDIV APP ETF40,72623,616-17,110$8.34M$5.10M0.41%-$3.24M
Innovator Etfs TrustUS SMALL CAP PWR
US SMALL CAP PWR
168,103182,027+13,924$4.18M$4.73M0.38%+$554.9K
Fidelity Wise Origin Bitcoin FundSHS(FBTC)29,45746,480+17,023$2.77M$4.64M0.37%+$1.87M
Walmart Inc.(WMT)41,25041,545+295$4.03M$4.28M0.35%+$248.2K
Fidelity Covington TrustENHANCED SMALL
ENHANCED SML CAP
0114,889+114,889$0$4.20M0.34%+$4.20M
Spdr Index Shs FdsS P EM MKT DIV
ST MAR DIVID ETF
158,333107,028-51,305$6.04M$4.16M0.34%-$1.88M
IsharesRUSSELL 300010,92110,884-37$3.83M$4.12M0.33%+$290.9K
VanguardEMERGINE MARKETS ETF72,34174,665+2,324$3.58M$4.05M0.33%+$467.4K
Ishares TrU S FINLS ETF32,20531,777-428$3.90M$4.02M0.32%+$127.8K
Ishares TrTOTAL USD BOND MARKET ETF
CORE UNIVRSL USD
101,38885,927-15,461$4.69M$4.01M0.32%-$673.5K
Ishares TrDOW JONES US ETF24,35424,366+12$3.67M$3.96M0.32%+$284.5K
First Tr Exchng Traded Fd ViFT VEST NAS
FT VEST NAS
245,529125,837-119,692$7.22M$3.92M0.32%-$3.30M
Ishares TrS P 100 ETF8,30811,503+3,195$2.53M$3.83M0.31%+$1.30M
Ishares Tr10 20 YR TRS ETF39,10135,301-3,800$3.97M$3.64M0.29%-$337.0K
Vanguard Bd Index FdsLONG TERM BOND48,94049,979+1,039$3.40M$3.54M0.29%+$137.7K
VanguardMBS ETF
MTG-BKD SECS ETF
72,47974,801+2,322$3.36M$3.51M0.28%+$154.0K
Capital Group Core BalancedSHS
SHS
56,57197,680+41,109$1.89M$3.39M0.27%+$1.50M
Schwab Strategic TrUS DIVIDEND EQ140,578123,486-17,092$3.73M$3.37M0.27%-$354.2K
Ishares TrMSCI USA MOMENTUM FACTOR ETF
MSCI USA MMENTM
11,13612,314+1,178$2.68M$3.16M0.25%+$481.7K
DNP Select Income Fund Inc.(DNP)294,246313,427+19,181$2.88M$3.14M0.25%+$256.7K
Meta Platforms, Inc.CL A(META)4,2204,2200$3.11M$3.10M0.25%-$15.3K
Global X FdsUS INFR DEV ETF
US INFR DEV ETF
43,08365,045+21,962$1.88M$3.10M0.25%+$1.22M
Ishares TrNSCU YSA QLT FCT
MSCI USA QLT FCT
18,67115,593-3,078$3.41M$3.03M0.24%-$380.6K
Ishares TrUSA MIN VOL ETF
MSCI USA MIN ETF
30,85031,423+573$2.90M$2.99M0.24%+$93.7K
Innovator Etfs TrustGRMT100 PWR BUF
GRWT100 PWR BUF
52,41250,804-1,608$2.86M$2.89M0.23%+$29.8K
JPMorgan Chase & Co.(JPM)9,3039,011-292$2.70M$2.84M0.23%+$145.3K
Eli Lilly and Company(LLY)3,8143,704-110$2.97M$2.83M0.23%-$147.0K
Jp Morgan Exchange Traded FACTIVE VALUE ETF
ACTIVE VALUE ETF
42,52340,318-2,205$2.79M$2.78M0.22%-$4.9K
O'Reilly Automotive, Inc.(ORLY)21,41025,344+3,934$1.93M$2.73M0.22%+$802.7K
Fidelity Ethereum FdSHS064,721+64,721$0$2.69M0.22%+$2.69M
Invesco Exch Traded Fd Tr IiS P EMRNG MKTS28,624100,296+71,672$747.7K$2.67M0.22%+$1.92M
First Tr Exchange Traded FdDORSEY WRT 5 ETF
DORSEY WRT 5 ETF
43,11043,109-1$2.55M$2.67M0.22%+$114.6K
Tesla, Inc.(TSLA)5,9675,698-269$1.90M$2.53M0.20%+$638.5K
Ishares TrSHORT TREAS BD30,18022,930-7,250$3.33M$2.53M0.20%-$798.8K
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First Heartland Consultants, Inc. — 13F Holdings — Q3 2025 | TickerTrail