Fund Holdings — First Heartland Consultants, Inc.

Total Portfolio Value:
$975.00M
Total Bought:
$582.93M
Total Sold:
$381.79M
Net Transaction:
+$201.14M
Notable People:
David Michael Hoff
Securities
▲▼
SharesValue
Q3 2024
▲▼
Q4 2024
▲▼
Change
▲▼
Q3 2024
▲▼
Q4 2024
▲▼
Weight (%)
▲▼
Change
▲▼
Spdr Series TrustPORTFOLIO LR ETF
ST STR P500ETF
500,657491,155-9,502$33.8K$33.86M3.47%+$33.83M
Etf Ser SolutionsAPTUS COLLARED
APTUS COLLRD INV
854,375822,768-31,607$34.0K$33.11M3.40%+$33.07M
Invesco Qqq TrUNIT SER 165,59263,349-2,243$32.0K$32.39M3.32%+$32.35M
State Street SPDR S&P 500 ETF TrustUNIT SER 1 S P(SPY)50,86852,941+2,073$29.2K$31.03M3.18%+$31.00M
Vanguard Bd Index Fd IncSHORT TRM BOND358,005298,480-59,525$28.2K$23.06M2.37%+$23.04M
First Tr Exchange Traded FdRISNG DIVD ACHIV
RISNG DIVD ACHIV
339,475384,890+45,415$20.1K$22.76M2.33%+$22.74M
Etf Ser SolutionsAPTUS DEFINED
APTUS DEFINED
561,739763,265+201,526$15.9K$20.94M2.15%+$20.92M
Etf Ser SolutionsOPUS SML CP VL
OPUS SML CP VL
536,209553,613+17,404$20.1K$20.48M2.10%+$20.46M
Spdr Series TrustPRTFLO S P500 GW
ST STR P500GRW
227,360220,866-6,494$18.9K$19.41M1.99%+$19.40M
Spdr Index Shs FdsPORTFOLIO DEVLPD
ST STR PO EX ETF
492,042554,583+62,541$18.5K$18.93M1.94%+$18.91M
Spdr Ser TrPRTFLO S P500 VL
ST STR P500VAL
307,562329,916+22,354$16.3K$16.87M1.73%+$16.86M
IsharesS P 500 GRWT ETF281,466164,432-117,034$26.9K$16.69M1.71%+$16.67M
Apple Inc.(AAPL)69,53666,267-3,269$16.2K$16.59M1.70%+$16.58M
Franklin Templeton Etf TrUS TREASURY BOND
US TREAS BD ETF
0764,414+764,414$0$15.38M1.58%+$15.38M
Vanguard Index FdsGROWTH ETF52,25936,369-15,890$20.1K$14.93M1.53%+$14.91M
First Tr Exchng Traded Fd ViTCW UNCONSTRAI
SMIT UNCO BD ETF
93,632602,108+508,476$2.4K$14.84M1.52%+$14.84M
State Street SPDR Dow Jones Industrial Average ETF TrustUT SER 1(DIA)25,16233,720+8,558$10.6K$14.35M1.47%+$14.34M
Ishares TrMSCI Emerging China
MSCI EMRG CHN
200,543226,856+26,313$12.3K$12.58M1.29%+$12.57M
Amazon.com, Inc.(AMZN)62,02155,024-6,997$11.6K$12.07M1.24%+$12.06M
NVIDIA Corporation(NVDA)93,73987,369-6,370$11.4K$11.73M1.20%+$11.72M
First Tr Exchange Traded FdMID CAP RISING DIV
SMID RISNG ETF
320,792304,136-16,656$11.7K$10.90M1.12%+$10.89M
First Tr Exchange Trad Fd ViFT VEST NASDAQ 1
FT VEST NASDAQ 1
0461,474+461,474$0$10.21M1.05%+$10.21M
Vanguard Index FdsVALUE ETF57,26860,033+2,765$10.0K$10.16M1.04%+$10.15M
Vanguard Index FdsExtended Market ETF2,86053,162+50,302$520$10.10M1.04%+$10.10M
Vanguard Specialized PortfolDIV APP ETF63,04349,004-14,039$12.5K$9.60M0.98%+$9.58M
IsharesRUSSELL 300045,67427,555-18,119$14.9K$9.21M0.94%+$9.20M
IsharesCORE S P500 ETF14,66615,551+885$8.5K$9.15M0.94%+$9.15M
Etf Ser SolutionsAPTUS DRAWDOWN
APTUS DRAWDOWN
207,115194,872-12,243$9.6K$9.10M0.93%+$9.09M
Pimco Etf TrENHAN SHRT MA AC
ENHAN SHRT MA AC
72,76687,966+15,200$7.3K$8.83M0.91%+$8.82M
Vanguard Tax Managed Intl FdFTSE DEV MKT ETF159,631178,801+19,170$8.4K$8.55M0.88%+$8.54M
First Tr Exchange Traded FdNASDQ CLN EDGE
NASDQ CLN EDGE
69,58070,266+686$8.9K$8.39M0.86%+$8.38M
Pimco Etf TrMULTISECTOR BD
MULTISECTOR BD
152,615313,986+161,371$4.1K$8.14M0.83%+$8.13M
Vanguard Index FdsS P 500 ETF SHS7,27614,401+7,125$3.8K$7.76M0.80%+$7.76M
Bny Mellon Etf TrustCORE BOND ETF
CORE BOND ETF
153,864181,974+28,110$6.6K$7.50M0.77%+$7.49M
IsharesS&P 500 Value ETF34,31337,985+3,672$6.8K$7.25M0.74%+$7.24M
Berkshire Hathaway Inc DelCL B12,29715,051+2,754$5.7K$6.82M0.70%+$6.82M
Fidelity Blue Chip GrowthETF49,740147,249+97,509$2.1K$6.81M0.70%+$6.81M
Vanguard Bd IndexINTERNATIONAL BOND ETF
TOTAL INT BD ETF
122,424133,840+11,416$6.2K$6.56M0.67%+$6.56M
Ishares TrU S TECH ETF35,31040,669+5,359$5.4K$6.49M0.67%+$6.48M
Vanguard Index FdsSmall Cap Growth ETF33,70123,158-10,543$9.0K$6.49M0.67%+$6.48M
Vanguard Index FdsTotal Stock Market20,80722,349+1,542$5.9K$6.48M0.66%+$6.47M
Microsoft Corporation(MSFT)15,25714,557-700$6.6K$6.14M0.63%+$6.13M
Ishares TrCORE S P TTL STK48,81345,695-3,118$6.1K$5.88M0.60%+$5.87M
Pacer Fds TrUS CASH COWS 100 ETF
US CASH COWS 100
91,996103,580+11,584$5.3K$5.85M0.60%+$5.84M
Spdr Index Shs FdsS P EM MKT DIV
ST MAR DIVID ETF
134,863159,410+24,547$5.1K$5.62M0.58%+$5.62M
First Tr Exchange Traded Fd IMANAGD MUN ETF
MANAGD MUN ETF
99,197105,737+6,540$5.2K$5.39M0.55%+$5.39M
Ishares TrCORE RUSSELL GRW37,49637,823+327$4.9K$5.27M0.54%+$5.27M
Invesco Exch Traded Fd Tr IiNASDAQ 100 ETF
NASDAQ 100 ETF
23,92125,008+1,087$4.8K$5.26M0.54%+$5.26M
Vanguard Bd Index Fd IncINTERMED TERM64,98969,201+4,212$5.1K$5.17M0.53%+$5.17M
First Tr Exchange-Traded FdFST LOW OPPT EFT
FST LOW OPPT EFT
0104,391+104,391$0$5.08M0.52%+$5.08M
Vanguard Bd Index Fd IncTotal Bond Market64,36168,533+4,172$4.8K$4.93M0.51%+$4.92M
First Tr Exchange TrMORNINGSTAR DIV LEA SHS117,959121,434+3,475$4.9K$4.89M0.50%+$4.88M
Vanguard Index FdsSMALL CP ETF18,84219,615+773$4.5K$4.71M0.48%+$4.71M
Ishares TrTOTAL USD BOND MARKET ETF
CORE UNIVRSL USD
102,664103,729+1,065$4.8K$4.69M0.48%+$4.68M
Rbb Fd IncUS TREAS 3 MNTH
F/M US TREASURY
96,67082,413-14,257$4.8K$4.11M0.42%+$4.10M
Ishares TrMSCI USA MOMENTUM FACTOR ETF
MSCI USA MMENTM
1,34519,352+18,007$273$4.00M0.41%+$4.00M
Ssga Active Etf TrMULT ASS RLRTN
ST STR REAL ETF
0144,270+144,270$0$3.90M0.40%+$3.90M
First Tr Exchng Traded Fd ViFT VEST U S
FT VEST U.S
0164,516+164,516$0$3.80M0.39%+$3.80M
Ishares TrNSCU YSA QLT FCT
MSCI USA QLT FCT
11,29521,336+10,041$2.0K$3.80M0.39%+$3.80M
Etf Ser SolutionsAPTUS ENHANCED YIELD ETF
APTUS ENHANCED
444,753156,030-288,723$10.3K$3.55M0.36%+$3.54M
Ishares TrS P MC 400VL ETF3,75427,632+23,878$464$3.45M0.35%+$3.45M
Ishares TrU S FINLS ETF28,64831,204+2,556$3.0K$3.45M0.35%+$3.45M
Walmart Inc.(WMT)39,75037,529-2,221$3.2K$3.39M0.35%+$3.39M
First Tr Exchange Traded FdDORSEY WRT 5 ETF
DORSEY WRT 5 ETF
54,43157,358+2,927$3.2K$3.39M0.35%+$3.38M
Ishares TrDOW JONES US ETF23,74223,631-111$3.3K$3.38M0.35%+$3.38M
Blackrock Etf TrustUS EQT FACTOR
ISHARES US EQUIT
35,47565,436+29,961$1.8K$3.35M0.34%+$3.35M
First Tr Cboe Vest Us Equity Enh & Mod BuffETF
FT VEST U.S
29,57188,436+58,865$1.1K$3.30M0.34%+$3.30M
Innovator Etfs TrustGRWT100 PWR BUF
GRWT100 PWR BUF
50,61550,867+252$3.1K$3.19M0.33%+$3.19M
Ishares Tr1 3 YR TREAS BD038,836+38,836$0$3.18M0.33%+$3.18M
Vanguard Bd Index FdsLONG TERM BOND42,64245,516+2,874$3.2K$3.11M0.32%+$3.11M
VanguardMBS ETF
MTG-BKD SECS ETF
60,00365,294+5,291$2.8K$2.96M0.30%+$2.96M
Eli Lilly and Company(LLY)3,9313,831-100$3.5K$2.96M0.30%+$2.95M
VanguardEMERGINE MARKETS ETF61,52766,735+5,208$2.9K$2.94M0.30%+$2.94M
Invesco Exchange Traded Fd TS P500 EQL WGT
S&P500 EQL WGT
4,97016,709+11,739$890$2.93M0.30%+$2.93M
Innovator Etfs TrGRWT100 PWR BF
GRWT100 PWR BF
59,36956,825-2,544$2.9K$2.86M0.29%+$2.86M
Tesla, Inc.(TSLA)6,5586,981+423$1.7K$2.82M0.29%+$2.82M
First Tr Exchng Traded Fd ViCBOE VEST US EQ
FT LADD BUFF ETF
62,47291,384+28,912$1.9K$2.78M0.29%+$2.78M
First Tr Value Line Divid InSHS
SHS
46,23563,663+17,428$2.1K$2.78M0.28%+$2.78M
Vanguard Star FdVG TL INTL STK F30,38246,189+15,807$2.0K$2.72M0.28%+$2.72M
Invesco Exchange Traded Fd TrNATL AMT MUNI
NATL AMT MUNI
123,434114,976-8,458$3.0K$2.71M0.28%+$2.71M
Ishares TrUSA MIN VOL ETF
MSCI USA MIN ETF
30,69730,308-389$2.8K$2.69M0.28%+$2.69M
Schwab Strategic TrUS DIVIDEND EQ29,40096,809+67,409$2.5K$2.64M0.27%+$2.64M
First Tr Exchng Traded Fd ViFT VEST NAS
FT VEST NAS
094,482+94,482$0$2.60M0.27%+$2.60M
Alphabet Inc.CL C(GOOG)15,96613,492-2,474$2.7K$2.57M0.26%+$2.57M
J P Morgan Exchange Traded FACTIVE VALUE ETF
ACTIVE VALUE ETF
039,913+39,913$0$2.53M0.26%+$2.53M
DNP Select Income Fund Inc.(DNP)277,516284,575+7,059$2.8K$2.51M0.26%+$2.51M
IsharesSELECT DIVIDEND ETF2,52618,829+16,303$341$2.47M0.25%+$2.47M
IsharesMSCI EAFE ETF45,15432,366-12,788$3.8K$2.44M0.25%+$2.44M
First Tr Exchange Traded FdNASDAQ CYB ETF
NASDAQ CYB ETF
37,21436,916-298$2.2K$2.34M0.24%+$2.34M
Ishares TrS&P SmallCap 600 Value ETF34,25121,352-12,899$3.7K$2.32M0.24%+$2.32M
First Tr Exchange Traded FdSENIOR LN FD
SENIOR LN FD
51,41449,917-1,497$2.4K$2.31M0.24%+$2.31M
Meta Platforms, Inc.CL A(META)3,6413,920+279$2.1K$2.29M0.24%+$2.29M
Proshares TrS P 500 DV ARIST
S&P 500 DV ARIST
21,07622,965+1,889$2.3K$2.29M0.23%+$2.28M
Timothy PlanUS LRGMD CP CORE40,57052,695+12,125$1.8K$2.26M0.23%+$2.26M
Invesco Exchange Traded Fd TS P MDCP QUALITY
S&P MDCP QUALITY
34,45622,909-11,547$3.5K$2.26M0.23%+$2.25M
Visa Inc.CL A(V)7,5267,056-470$2.1K$2.23M0.23%+$2.23M
Ishares TrRUSSELL 2000 ETF13,96210,066-3,896$3.1K$2.22M0.23%+$2.22M
First Tr Exchange Traded FdFIRST TR ENH NEW
FIRST TR ENH NEW
35,72135,7210$2.1K$2.14M0.22%+$2.13M
First Tr Exchng Traded Fd ViFT VEST US EQUIT
FT VE US EQ EQUA
0105,259+105,259$0$2.11M0.22%+$2.11M
Select Sector Spdr TrTECHNOLOGY
ST STR TECHN ETF
9,5948,979-615$2.2K$2.09M0.21%+$2.09M
Page 1 of 6
First Heartland Consultants, Inc. — 13F Holdings — Q4 2024 | TickerTrail