Fund Holdings — First Heartland Consultants, Inc.

Total Portfolio Value:
$1.32B
Total Bought:
$116.03M
Total Sold:
$70.92M
Net Transaction:
+$45.11M
Notable People:
David Michael Hoff
Securities
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SharesValue
Q3 2025
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Q4 2025
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Change
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Q3 2025
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Q4 2025
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Weight (%)
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Change
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Etf Ser SolutionsAPTUS COLLARED
APTUS COLLRD INV
1,047,4091,072,556+25,147$45.49M$46.87M3.55%+$1.38M
Spdr Series TrustPORTFOLIO LR ETF
ST STR P500ETF
578,916580,485+1,569$45.35M$46.57M3.53%+$1.21M
Invesco Qqq TrUNIT SER 170,54573,919+3,374$42.35M$45.41M3.44%+$3.06M
State Street SPDR S&P 500 ETF TrustUNIT SER 1 S P(SPY)52,54151,325-1,216$35.00M$35.00M2.65%-$2.4K
Spdr Index Shs FdsPORTFOLIO DEVLPD
ST STR PO EX ETF
573,288721,548+148,260$24.53M$32.04M2.43%+$7.51M
Etf Ser SolutionsAPTUS DEFINED
APTUS DEFINED
902,423964,963+62,540$26.02M$27.47M2.08%+$1.46M
First Tr Exchange Traded FdRISNG DIVD ACHIV
RISNG DIVD ACHIV
382,462384,922+2,460$25.72M$26.74M2.03%+$1.02M
IsharesS P 500 GRWT ETF203,616207,200+3,584$24.58M$25.54M1.94%+$958.9K
Vanguard Bd Index Fd IncSHORT TRM BOND319,789318,613-1,176$25.23M$25.11M1.90%-$124.7K
Spdr Series TrustPRTFLO S P500 GW
ST STR P500GRW
217,231233,321+16,090$22.70M$24.90M1.89%+$2.19M
Spdr Ser TrPRTFLO S P500 VL
ST STR P500VAL
362,714410,303+47,589$20.07M$23.31M1.77%+$3.24M
Pimco Etf TrMULTISECTOR BD
MULTISECTOR BD
742,653844,578+101,925$19.93M$22.53M1.71%+$2.60M
Etf Ser SolutionsOPUS SML CP VL
OPUS SML CP VL
647,614543,858-103,756$24.76M$20.14M1.53%-$4.62M
Ea Series TrustFREEDOOM 100 EM
FREEDOM 100 EM
383,023356,220-26,803$1.70M$18.26M1.38%+$16.57M
Pimco Etf TrENHAN SHRT MA AC
ENHAN SHRT MA AC
157,065167,646+10,581$15.81M$16.82M1.27%+$1.01M
First Tr Exchng Traded Fd ViTCW UNCONSTRAI
SMIT UNCO BD ETF
689,421652,735-36,686$17.37M$16.43M1.25%-$936.1K
Vanguard Index FdsGROWTH ETF32,31632,539+223$15.50M$15.87M1.20%+$375.5K
First Tr Exchange-Traded FdCORE INVESTMENT
CORE INVESTMENT
560,966730,667+169,701$11.95M$15.51M1.18%+$3.56M
Tidal Etf TrFUNDSTRAT GRANNY437,058596,861+159,803$10.92M$14.78M1.12%+$3.86M
Vanguard Index FdsS P 500 ETF SHS24,20123,402-799$14.82M$14.68M1.11%-$144.3K
Apple Inc.(AAPL)56,69253,836-2,856$14.44M$14.64M1.11%+$200.5K
First Tr Exchange Traded FdNASDQ CLN EDGE
NASDQ CLN EDGE
88,73393,399+4,666$13.41M$14.29M1.08%+$886.1K
NVIDIA Corporation(NVDA)75,54675,715+169$14.10M$14.12M1.07%+$25.4K
Capital Group Dividend ValueETF
SHS CREAT UNIT
319,080316,602-2,478$13.41M$13.82M1.05%+$405.6K
First Tr Exchange Trad Fd ViFT VEST NASDAQ 1
FT VEST NASDAQ 1
560,271557,591-2,680$13.06M$13.22M1.00%+$164.9K
Vanguard Index FdsVALUE ETF66,83968,639+1,800$12.46M$13.11M0.99%+$644.6K
Pgim Etf TrTOTAL RETURN BON
TOTA RETU BD ETF
261,848299,429+37,581$11.05M$12.59M0.95%+$1.54M
Fidelity Merrimack Str TrTOTAL BD ETF253,697269,725+16,028$11.73M$12.42M0.94%+$687.2K
Vanguard Tax Managed Intl FdFTSE DEV MKT ETF190,841195,414+4,573$11.44M$12.21M0.93%+$772.3K
Amazon.com, Inc.(AMZN)49,42549,039-386$10.85M$11.32M0.86%+$466.9K
State Street SPDR Dow Jones Industrial Average ETF TrustUT SER 1(DIA)22,71523,032+317$10.53M$11.07M0.84%+$534.9K
Vanguard Index FdsTotal Stock Market31,79132,364+573$10.43M$10.85M0.82%+$418.0K
Capital Group InternationalSHS
SHS
310,092321,636+11,544$9.55M$10.45M0.79%+$899.2K
Wedbush Ser TrDAN IVES WEDBUSH197,721322,364+124,643$6.35M$10.19M0.77%+$3.84M
Ssga Active Etf TrMULT ASS RLRTN
ST STR REAL ETF
302,781305,276+2,495$9.35M$9.60M0.73%+$251.1K
Ishares TrRUSSELL 2000 ETF36,66636,459-207$8.87M$8.97M0.68%+$103.0K
Blackrock Etf TrustUS EQT FACTOR
ISHARES US EQUIT
114,808147,200+32,392$6.80M$8.95M0.68%+$2.15M
First Tr Exchange Traded FdMID CAP RISING DIV
SMID RISNG ETF
239,303232,275-7,028$9.10M$8.90M0.67%-$197.4K
Bny Mellon Etf TrustCORE BOND ETF
CORE BOND ETF
192,629206,229+13,600$8.21M$8.74M0.66%+$534.6K
Franklin Templeton Etf TrUS TREASURY BOND
US TREAS BD ETF
410,574418,701+8,127$8.47M$8.59M0.65%+$117.5K
Berkshire Hathaway Inc DelCL B16,92816,828-100$8.51M$8.46M0.64%-$51.8K
Invesco Exch Traded Fd Tr IiS P 500 MOMNTM
S&P 500 MOMNTM
63,14166,735+3,594$7.64M$7.96M0.60%+$318.9K
Vanguard Bd IndexINTERNATIONAL BOND ETF
TOTAL INT BD ETF
153,394164,074+10,680$7.59M$7.93M0.60%+$341.2K
Ishares TrMSCI Emerging Markets ETF142,485143,265+780$7.61M$7.84M0.59%+$229.3K
IsharesMSCI EAFE ETF106,91080,514-26,396$9.98M$7.73M0.59%-$2.25M
Microsoft Corporation(MSFT)15,43115,372-59$7.99M$7.43M0.56%-$557.9K
Invesco Exch Traded Fd Tr IiNASDAQ 100 ETF
NASDAQ 100 ETF
24,21729,341+5,124$5.98M$7.42M0.56%+$1.44M
Fidelity Blue Chip GrowthETF135,412135,189-223$7.27M$7.41M0.56%+$147.6K
IsharesS&P 500 Value ETF26,64332,135+5,492$5.50M$6.81M0.52%+$1.31M
First Tr Exchange Traded Fd IMANAGD MUN ETF
MANAGD MUN ETF
116,371130,249+13,878$5.90M$6.66M0.50%+$760.1K
Vanguard Bd Index Fd IncINTERMED TERM76,50585,114+8,609$5.97M$6.63M0.50%+$654.4K
Ishares TrCORE S P TTL STK45,44044,571-869$6.62M$6.63M0.50%+$8.8K
Ishares TrU S TECH ETF32,35732,240-117$6.34M$6.44M0.49%+$100.1K
Vanguard Star FdVG TL INTL STK F104,38385,108-19,275$7.67M$6.42M0.49%-$1.25M
Fidelity Covington TrustENHANCED MID
ENH MID COR ETF
164,175176,088+11,913$5.93M$6.41M0.49%+$471.2K
IsharesCORE S P500 ETF9,0819,220+139$6.08M$6.32M0.48%+$237.2K
IsharesMSCI Equal Weight58,02659,174+1,148$5.97M$6.12M0.46%+$141.9K
Ishares TrCORE RUSSELL GRW36,49236,173-319$6.00M$6.07M0.46%+$70.4K
Vanguard Bd Index Fd IncTotal Bond Market79,39279,699+307$5.90M$5.90M0.45%-$1.1K
Rbb Fd IncUS TREAS 3 MNTH
F/M US TREASURY
106,262116,159+9,897$5.31M$5.79M0.44%+$480.9K
Pacer Fds TrUS CASH COWS 100 ETF
US CASH COWS 100
91,24693,594+2,348$5.24M$5.63M0.43%+$387.6K
Fidelity Covington TrustENHANCED SMALL
ENHANCED SML CAP
114,889147,535+32,646$4.20M$5.57M0.42%+$1.37M
Hartford Fds Exchange TradedTOTAL RTRN ETF
TOTAL RTRN ETF
149,998155,617+5,619$5.14M$5.31M0.40%+$170.9K
Vanguard Index FdsSmall Cap Growth ETF17,40517,406+1$5.18M$5.26M0.40%+$78.5K
Vanguard Index FdsSMALL CP ETF20,23320,032-201$5.14M$5.17M0.39%+$22.3K
Innovator Etfs TrustUS SMALL CAP PWR
US SMALL CAP PWR
182,027191,485+9,458$4.73M$5.08M0.39%+$347.7K
WisdomTree, Inc.INTL LRGCAP DV(WT)91,84073,635-18,205$5.72M$4.85M0.37%-$868.6K
Vanguard Specialized PortfolDIV APP ETF23,61621,767-1,849$5.10M$4.78M0.36%-$312.2K
Capital Group Core BalancedSHS
SHS
97,680133,516+35,836$3.39M$4.72M0.36%+$1.33M
Walmart Inc.(WMT)41,54541,606+61$4.28M$4.64M0.35%+$353.7K
First Tr Exchng Traded Fd ViFT VEST NAS
FT VEST NAS
125,837131,419+5,582$3.92M$4.28M0.32%+$359.5K
IsharesRUSSELL 300010,88410,873-11$4.12M$4.21M0.32%+$82.0K
J P Morgan Exchange Traded FUS MOMENTUM
US MOMENTUM
061,365+61,365$0$4.18M0.32%+$4.18M
Ishares TrCORE MSCI EMERGING MARKETS ETF
CORE MSCI EMKT
35,88361,360+25,477$2.37M$4.12M0.31%+$1.76M
Spdr Index Shs FdsS P EM MKT DIV
ST MAR DIVID ETF
107,028105,217-1,811$4.16M$4.12M0.31%-$38.8K
VanguardEMERGINE MARKETS ETF74,66576,574+1,909$4.05M$4.12M0.31%+$71.3K
Ishares TrU S FINLS ETF31,77731,839+62$4.02M$4.11M0.31%+$80.8K
Eli Lilly and Company(LLY)3,7043,731+27$2.83M$4.01M0.30%+$1.18M
Ishares TrS P 100 ETF11,50311,659+156$3.83M$4.00M0.30%+$170.0K
Ishares TrDOW JONES US ETF24,36623,950-416$3.96M$3.97M0.30%+$12.1K
Ishares TrTOTAL USD BOND MARKET ETF
CORE UNIVRSL USD
85,92785,192-735$4.01M$3.96M0.30%-$48.8K
Fidelity Wise Origin Bitcoin FundSHS(FBTC)46,48051,651+5,171$4.64M$3.94M0.30%-$701.8K
First Tr Exchng Traded Fd ViCBOE VEST US EQ
FT LADD BUFF ETF
178,429112,750-65,679$5.96M$3.86M0.29%-$2.10M
Ishares TrMSCI USA MOMENTUM FACTOR ETF
MSCI USA MMENTM
12,31415,242+2,928$3.16M$3.82M0.29%+$657.3K
Vanguard Bd Index FdsLONG TERM BOND49,97952,032+2,053$3.54M$3.62M0.27%+$76.3K
VanguardMBS ETF
MTG-BKD SECS ETF
74,80176,593+1,792$3.51M$3.61M0.27%+$93.3K
Schwab Strategic TrUS DIVIDEND EQ123,486125,858+2,372$3.37M$3.45M0.26%+$81.1K
Timothy PlanUS LRGMD CP CORE49,63870,817+21,179$2.30M$3.22M0.24%+$920.6K
Global X FdsUS INFR DEV ETF
US INFR DEV ETF
65,04567,318+2,273$3.10M$3.22M0.24%+$119.0K
DNP Select Income Fund Inc.(DNP)313,427320,816+7,389$3.14M$3.20M0.24%+$67.5K
Invesco Exch Traded Fd Tr IiS P EMRNG MKTS100,296115,033+14,737$2.67M$3.16M0.24%+$485.8K
Jp Morgan Exchange Traded FACTIVE VALUE ETF
ACTIVE VALUE ETF
40,31841,884+1,566$2.78M$3.00M0.23%+$223.5K
Meta Platforms, Inc.CL A(META)4,2204,496+276$3.10M$2.97M0.22%-$131.2K
Ishares TrUSA MIN VOL ETF
MSCI USA MIN ETF
31,42330,700-723$2.99M$2.89M0.22%-$98.9K
Vanguard Intl Equity Index FALLWRLD EX US35,35537,897+2,542$2.52M$2.79M0.21%+$264.4K
Alphabet Inc.CL C(GOOG)8,7508,653-97$2.13M$2.72M0.21%+$584.3K
First Tr Exchange Traded FdDORSEY WRT 5 ETF
DORSEY WRT 5 ETF
43,10943,1090$2.67M$2.71M0.21%+$43.1K
Tesla, Inc.(TSLA)5,6985,986+288$2.53M$2.69M0.20%+$158.0K
JPMorgan Chase & Co.(JPM)9,0118,043-968$2.84M$2.59M0.20%-$250.7K
Alphabet Inc.CL A(GOOG)7,8448,279+435$1.91M$2.59M0.20%+$684.5K
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First Heartland Consultants, Inc. — 13F Holdings — Q4 2025 | TickerTrail