Securities ▲▼ | Shares | Value | |||||
|---|---|---|---|---|---|---|---|
Q1 2025 ▲▼ | Q2 2025 ▲▼ | Change ▲▼ | Q1 2025 ▲▼ | Q2 2025 ▲▼ | Weight (%) ▲▼ | Change ▲▼ | |
| Vanguard Total Stock Market ET | 902,459 | 902,062 | -397 | $248.03M | $274.16M | 24.72% | +$26.13M |
| iShares Core MSCI EAFE ETF CORE MSCI EAFE | 1,710,950 | 1,703,005 | -7,945 | $129.43M | $142.17M | 12.82% | +$12.73M |
| iShares Russell 1000 Growth ET | 205,734 | 205,395 | -339 | $74.29M | $87.21M | 7.86% | +$12.92M |
| iShares Core S&P Small-Cap ETF | 569,509 | 562,741 | -6,768 | $59.55M | $61.50M | 5.55% | +$1.95M |
| iShares Core Dividend Growth CORE DIV GRWTH | 936,380 | 937,050 | +670 | $57.85M | $59.91M | 5.40% | +$2.07M |
| iShares Russell 1000 Value ETF | 296,034 | 295,296 | -738 | $55.70M | $57.36M | 5.17% | +$1.65M |
| iShares Core S&P Mid-Cap ETF | 793,501 | 790,118 | -3,383 | $46.30M | $49.00M | 4.42% | +$2.70M |
| iShares Core US Aggregate Bond | 379,765 | 356,904 | -22,861 | $37.57M | $35.40M | 3.19% | -$2.16M |
| State Street SPDR S&P 500 ETF Trust(SPY) | 43,995 | 43,995 | 0 | $24.61M | $27.18M | 2.45% | +$2.57M |
| First Business Financial Services, Inc.(FBIZ) | 393,819 | 394,491 | +672 | $18.57M | $19.98M | 1.80% | +$1.42M |
| NVIDIA Corporation(NVDA) | 90,986 | 101,713 | +10,727 | $9.86M | $16.07M | 1.45% | +$6.21M |
| Apple Inc.(AAPL) | 61,193 | 59,631 | -1,562 | $13.59M | $12.23M | 1.10% | -$1.36M |
| Broadcom Inc.(AVGO) | 40,983 | 39,937 | -1,046 | $6.86M | $11.01M | 0.99% | +$4.15M |
| JPMorgan Ultra-Short Income ET ULTRA SHRT ETF | 207,948 | 197,067 | -10,881 | $10.53M | $9.99M | 0.90% | -$541.1K |
| JPMorgan Chase & Co.(JPM) | 33,072 | 33,950 | +878 | $8.11M | $9.84M | 0.89% | +$1.73M |
| Microsoft Corporation(MSFT) | 19,306 | 18,123 | -1,183 | $7.25M | $9.01M | 0.81% | +$1.77M |
| Alphabet Inc.(GOOG) | 39,630 | 40,748 | +1,118 | $6.13M | $7.18M | 0.65% | +$1.05M |
| Arista Networks, Inc.(ANET) | 64,524 | 65,876 | +1,352 | $5.00M | $6.74M | 0.61% | +$1.74M |
| Caterpillar Inc.(CAT) | 14,667 | 14,667 | 0 | $4.84M | $5.69M | 0.51% | +$856.7K |
| Quanta Services Inc | 13,352 | 14,628 | +1,276 | $3.39M | $5.53M | 0.50% | +$2.14M |
| Deere & Company(DE) | 10,040 | 10,040 | 0 | $4.71M | $5.11M | 0.46% | +$393.0K |
| iShares Edge MSCI USA Momentum MSCI USA MMENTM | 20,335 | 20,335 | 0 | $4.11M | $4.89M | 0.44% | +$776.6K |
| Eli Lilly and Company(LLY) | 6,530 | 6,180 | -350 | $5.39M | $4.82M | 0.43% | -$575.7K |
| Cencora Inc | 14,559 | 15,612 | +1,053 | $4.05M | $4.68M | 0.42% | +$632.5K |
| Technology Select Sector SPDR ST STR TECHN ETF | 13,135 | 18,249 | +5,114 | $2.71M | $4.62M | 0.42% | +$1.91M |
| Costco Wholesale Corporation(COST) | 4,508 | 4,584 | +76 | $4.26M | $4.54M | 0.41% | +$274.3K |
| iShares National Muni Bond ETF | 43,532 | 43,042 | -490 | $4.59M | $4.50M | 0.41% | -$93.0K |
| Berkshire Hathaway Inc Class A | 6 | 6 | 0 | $4.79M | $4.37M | 0.39% | -$417.9K |
| MGE Energy, Inc.(MGEE) | 46,276 | 46,899 | +623 | $4.30M | $4.15M | 0.37% | -$154.1K |
| Stryker Corporation(SYK) | 9,550 | 9,498 | -52 | $3.55M | $3.76M | 0.34% | +$202.7K |
| iShares S&P 500 Core | 5,873 | 5,873 | 0 | $3.30M | $3.65M | 0.33% | +$346.5K |
| T-Mobile US, Inc.(TMUS) | 16,094 | 15,191 | -903 | $4.29M | $3.62M | 0.33% | -$673.0K |
| Republic Services, Inc.(RSG) | 13,557 | 14,356 | +799 | $3.28M | $3.54M | 0.32% | +$257.4K |
| Bank of America Corp | 65,965 | 71,543 | +5,578 | $2.75M | $3.39M | 0.31% | +$632.7K |
| Citigroup Inc.(C) | 45,303 | 38,852 | -6,451 | $3.22M | $3.31M | 0.30% | +$91.0K |
| Analog Devices, Inc.(ADI) | 14,148 | 13,433 | -715 | $2.85M | $3.20M | 0.29% | +$344.1K |
| Exxon Mobil Corp | 29,024 | 29,272 | +248 | $3.45M | $3.16M | 0.28% | -$296.3K |
| Intercontinental Exchange, Inc.(ICE) | 16,629 | 16,389 | -240 | $2.87M | $3.01M | 0.27% | +$138.4K |
| General Dynamics Corporation(GD) | 10,327 | 9,805 | -522 | $2.81M | $2.86M | 0.26% | +$44.8K |
| Lam Research Corporation(LRCX) | 31,433 | 29,280 | -2,153 | $2.29M | $2.85M | 0.26% | +$564.9K |
| Texas Instruments Incorporated(TXN) | 13,522 | 13,067 | -455 | $2.43M | $2.71M | 0.24% | +$283.1K |
| Electronic Arts Inc | 17,216 | 16,949 | -267 | $2.49M | $2.71M | 0.24% | +$218.7K |
| The Coca-Cola Company(KO) | 22,918 | 38,152 | +15,234 | $1.64M | $2.70M | 0.24% | +$1.06M |
| Equinix, Inc.(EQIX) | 2,964 | 3,278 | +314 | $2.42M | $2.61M | 0.24% | +$190.9K |
| Cisco Systems, Inc.(CSCO) | 54,432 | 35,766 | -18,666 | $3.36M | $2.48M | 0.22% | -$877.6K |
| The TJX Companies, Inc.(TJX) | 21,013 | 20,025 | -988 | $2.56M | $2.47M | 0.22% | -$86.5K |
| Darden Restaurants, Inc.(DRI) | 12,070 | 10,662 | -1,408 | $2.51M | $2.32M | 0.21% | -$183.7K |
| Energy Select Sector SPDR ETF ST STR ENERG ETF | 27,252 | 27,252 | 0 | $2.55M | $2.31M | 0.21% | -$235.5K |
| Netflix, Inc.(NFLX) | 0 | 1,718 | +1,718 | $0 | $2.30M | 0.21% | +$2.30M |
| Ciena Corporation(CIEN) | 24,301 | 27,680 | +3,379 | $1.47M | $2.25M | 0.20% | +$782.7K |
| NextEra Energy, Inc.(NEE) | 26,501 | 32,379 | +5,878 | $1.88M | $2.25M | 0.20% | +$369.1K |
| Amazon.com, Inc.(AMZN) | 9,169 | 9,569 | +400 | $1.74M | $2.10M | 0.19% | +$354.8K |
| CABCO Trust for JC Penney Debentures(PFH) | 19,756 | 19,388 | -368 | $2.21M | $2.08M | 0.19% | -$123.3K |
| Industrials Select Sector SPDR ST STR INDL ETF | 14,013 | 14,013 | 0 | $1.84M | $2.07M | 0.19% | +$230.5K |
| Nucor Corporation(NUE) | 0 | 15,581 | +15,581 | $0 | $2.02M | 0.18% | +$2.02M |
| Lowe's Companies, Inc.(LOW) | 9,290 | 8,933 | -357 | $2.17M | $1.98M | 0.18% | -$184.7K |
| Expedia Group, Inc.(EXPE) | 11,309 | 11,406 | +97 | $1.90M | $1.92M | 0.17% | +$22.9K |
| Philip Morris International Inc.(PM) | 10,487 | 10,487 | 0 | $1.66M | $1.91M | 0.17% | +$245.4K |
| iShares Russell 1000 ETF | 5,578 | 5,578 | 0 | $1.71M | $1.89M | 0.17% | +$183.1K |
| The Kroger Co.(KR) | 27,409 | 25,550 | -1,859 | $1.86M | $1.83M | 0.17% | -$22.6K |
| Vanguard Small-Cap ETF | 5,129 | 7,596 | +2,467 | $1.14M | $1.80M | 0.16% | +$662.7K |
| EOG Resources, Inc.(EOG) | 12,420 | 14,727 | +2,307 | $1.59M | $1.76M | 0.16% | +$168.8K |
| Toll Brothers, Inc.(TOL) | 0 | 14,015 | +14,015 | $0 | $1.60M | 0.14% | +$1.60M |
| QUALCOMM Incorporated(QCOM) | 10,989 | 10,004 | -985 | $1.69M | $1.59M | 0.14% | -$94.8K |
| SPDR Gold Shares(GLD) | 5,900 | 5,180 | -720 | $1.70M | $1.58M | 0.14% | -$121.0K |
| IQVIA Holdings Inc.(IQV) | 10,309 | 9,466 | -843 | $1.82M | $1.49M | 0.13% | -$325.7K |
| SLB N.V.(SLB) | 42,657 | 43,929 | +1,272 | $1.78M | $1.48M | 0.13% | -$298.3K |
| Consumer Discr Select Sect SPD ST STR DISCR ETF | 5,651 | 6,451 | +800 | $1.12M | $1.40M | 0.13% | +$286.1K |
| AbbVie Inc.(ABBV) | 7,409 | 7,428 | +19 | $1.55M | $1.38M | 0.12% | -$173.5K |
| Adobe Inc.(ADBE) | 3,012 | 3,451 | +439 | $1.16M | $1.34M | 0.12% | +$179.9K |
| Oshkosh Corporation(OSK) | 0 | 11,742 | +11,742 | $0 | $1.33M | 0.12% | +$1.33M |
| Alphabet Inc.(GOOG) | 7,476 | 7,416 | -60 | $1.17M | $1.32M | 0.12% | +$147.5K |
| Financial Select Sector SPDR E ST STR FINL ETF | 24,095 | 24,095 | 0 | $1.20M | $1.26M | 0.11% | +$61.7K |
| Palantir Technologies Inc.(PLTR) | 9,198 | 9,198 | 0 | $776.3K | $1.25M | 0.11% | +$477.6K |
| Accenture PLC SHS CLASS A | 4,167 | 4,167 | 0 | $1.30M | $1.25M | 0.11% | -$54.8K |
| iShares Russell 2000 | 5,923 | 5,642 | -281 | $1.18M | $1.22M | 0.11% | +$35.9K |
| Salesforce, Inc.(CRM) | 0 | 4,276 | +4,276 | $0 | $1.17M | 0.11% | +$1.17M |
| The Procter & Gamble Company(PG) | 7,245 | 7,245 | 0 | $1.23M | $1.15M | 0.10% | -$80.4K |
| Colgate-Palmolive Company(CL) | 0 | 12,302 | +12,302 | $0 | $1.12M | 0.10% | +$1.12M |
| Apollo Global Management, Inc.(APO) | 0 | 7,777 | +7,777 | $0 | $1.10M | 0.10% | +$1.10M |
| Berkshire Hathaway INC-CL B | 2,172 | 2,247 | +75 | $1.16M | $1.09M | 0.10% | -$65.2K |
| Ameren Corporation(AEE) | 11,155 | 11,155 | 0 | $1.12M | $1.07M | 0.10% | -$48.6K |
| Vanguard Communication SVCS ET COMM SRVC ETF | 6,200 | 6,200 | 0 | $920.0K | $1.06M | 0.10% | +$140.4K |
| TransDigm Group Incorporated(TDG) | 652 | 652 | 0 | $901.9K | $991.5K | 0.09% | +$89.6K |
| Alliant Energy Corporation(LNT) | 15,614 | 15,614 | 0 | $1.00M | $944.2K | 0.09% | -$60.6K |
| iShares Russell 2000 Growth | 3,132 | 3,132 | 0 | $800.3K | $895.3K | 0.08% | +$95.0K |
| Nuveen ESG Large Cap Value NUVEEN ESG LRGVL | 20,949 | 21,249 | +300 | $848.2K | $890.7K | 0.08% | +$42.4K |
| Mondelez International, Inc.(MDLZ) | 12,980 | 12,980 | 0 | $880.7K | $875.4K | 0.08% | -$5.3K |
| BlackRock, Inc.(BLK) | 831 | 831 | 0 | $786.5K | $871.9K | 0.08% | +$85.4K |
| Walmart Inc.(WMT) | 8,610 | 8,610 | 0 | $755.9K | $841.9K | 0.08% | +$86.0K |
| Meta Platforms, Inc.(META) | 938 | 1,138 | +200 | $540.6K | $839.9K | 0.08% | +$299.3K |
| Chevron Corporation(CVX) | 5,822 | 5,807 | -15 | $974.0K | $831.5K | 0.07% | -$142.5K |
| Vanguard Mid-Cap ETF | 2,969 | 2,969 | 0 | $767.8K | $830.8K | 0.07% | +$63.0K |
| iShares Edge MSCI Min Vol USA MSCI USA MIN ETF | 8,694 | 8,694 | 0 | $814.3K | $816.1K | 0.07% | +$1.8K |
| Johnson & Johnson(JNJ) | 5,364 | 5,214 | -150 | $889.6K | $796.4K | 0.07% | -$93.1K |
| Thomson Reuters Corporation(TRI) | 3,942 | 3,942 | 0 | $681.1K | $792.9K | 0.07% | +$111.8K |
| Illinois Tool Works Inc.(ITW) | 3,206 | 3,206 | 0 | $795.1K | $792.7K | 0.07% | -$2.4K |
| Communication Sector Select SP ST STR SVC ETF | 7,057 | 7,057 | 0 | $680.6K | $765.9K | 0.07% | +$85.2K |
| Abbott Laboratories | 5,443 | 5,443 | 0 | $722.0K | $740.3K | 0.07% | +$18.3K |
| Eaton Corporation plc(ETN) | 2,062 | 2,062 | 0 | $560.5K | $736.1K | 0.07% | +$175.6K |