Securities ▲▼ | Shares | Value | |||||
|---|---|---|---|---|---|---|---|
Q2 2025 ▲▼ | Q3 2025 ▲▼ | Change ▲▼ | Q2 2025 ▲▼ | Q3 2025 ▲▼ | Weight (%) ▲▼ | Change ▲▼ | |
| Vanguard Total Stock Market ET | 902,062 | 807,129 | -94,933 | $274.16M | $264.88M | 24.30% | -$9.29M |
| iShares Core MSCI EAFE ETF CORE MSCI EAFE | 1,703,005 | 1,520,975 | -182,030 | $142.17M | $132.80M | 12.18% | -$9.37M |
| iShares Russell 1000 Growth ET | 205,395 | 187,768 | -17,627 | $87.21M | $87.95M | 8.07% | +$745.8K |
| iShares Core S&P Small-Cap ETF | 562,741 | 499,418 | -63,323 | $61.50M | $59.35M | 5.44% | -$2.16M |
| iShares Core Dividend Growth CORE DIV GRWTH | 937,050 | 824,026 | -113,024 | $59.91M | $56.10M | 5.15% | -$3.82M |
| iShares Russell 1000 Value ETF | 295,296 | 265,429 | -29,867 | $57.36M | $54.04M | 4.96% | -$3.32M |
| iShares Core S&P Mid-Cap ETF | 790,118 | 704,170 | -85,948 | $49.00M | $45.95M | 4.22% | -$3.05M |
| iShares Core US Aggregate Bond | 356,904 | 363,294 | +6,390 | $35.40M | $36.42M | 3.34% | +$1.02M |
| State Street SPDR S&P 500 ETF Trust(SPY) | 43,995 | 43,791 | -204 | $27.18M | $29.17M | 2.68% | +$1.99M |
| First Business Financial Services, Inc.(FBIZ) | 394,491 | 374,233 | -20,258 | $19.98M | $19.18M | 1.76% | -$801.7K |
| NVIDIA Corporation(NVDA) | 101,713 | 93,654 | -8,059 | $16.07M | $17.47M | 1.60% | +$1.40M |
| Apple Inc.(AAPL) | 59,631 | 56,477 | -3,154 | $12.23M | $14.38M | 1.32% | +$2.15M |
| Broadcom Inc.(AVGO) | 39,937 | 36,835 | -3,102 | $11.01M | $12.15M | 1.11% | +$1.14M |
| JPMorgan Ultra-Short Income ET ULTRA SHRT ETF | 197,067 | 202,797 | +5,730 | $9.99M | $10.29M | 0.94% | +$300.5K |
| JPMorgan Chase & Co.(JPM) | 33,950 | 31,583 | -2,367 | $9.84M | $9.96M | 0.91% | +$119.8K |
| Microsoft Corporation(MSFT) | 18,123 | 18,803 | +680 | $9.01M | $9.74M | 0.89% | +$724.5K |
| Alphabet Inc.(GOOG) | 40,748 | 38,376 | -2,372 | $7.18M | $9.33M | 0.86% | +$2.15M |
| Arista Networks, Inc.(ANET) | 65,876 | 57,092 | -8,784 | $6.74M | $8.32M | 0.76% | +$1.58M |
| Caterpillar Inc.(CAT) | 14,667 | 14,667 | 0 | $5.69M | $7.00M | 0.64% | +$1.30M |
| Quanta Services Inc | 14,628 | 13,845 | -783 | $5.53M | $5.74M | 0.53% | +$207.1K |
| iShares Edge MSCI USA Momentum MSCI USA MMENTM | 20,335 | 20,335 | 0 | $4.89M | $5.21M | 0.48% | +$328.0K |
| Technology Select Sector SPDR ST STR TECHN ETF | 18,249 | 18,249 | 0 | $4.62M | $5.14M | 0.47% | +$522.5K |
| iShares National Muni Bond ETF | 43,042 | 43,656 | +614 | $4.50M | $4.65M | 0.43% | +$151.9K |
| Deere & Company(DE) | 10,040 | 10,040 | 0 | $5.11M | $4.59M | 0.42% | -$514.4K |
| Berkshire Hathaway Inc Class A | 6 | 6 | 0 | $4.37M | $4.53M | 0.42% | +$152.4K |
| Eli Lilly and Company(LLY) | 6,180 | 5,601 | -579 | $4.82M | $4.27M | 0.39% | -$543.9K |
| Cencora Inc | 15,612 | 13,344 | -2,268 | $4.68M | $4.17M | 0.38% | -$510.9K |
| iShares S&P 500 Core | 5,873 | 5,873 | 0 | $3.65M | $3.93M | 0.36% | +$284.3K |
| Costco Wholesale Corporation(COST) | 4,584 | 4,179 | -405 | $4.54M | $3.87M | 0.35% | -$669.7K |
| Ciena Corporation(CIEN) | 27,680 | 25,956 | -1,724 | $2.25M | $3.78M | 0.35% | +$1.53M |
| MGE Energy, Inc.(MGEE) | 46,899 | 44,382 | -2,517 | $4.15M | $3.74M | 0.34% | -$411.7K |
| Bank of America Corp | 71,543 | 69,648 | -1,895 | $3.39M | $3.59M | 0.33% | +$207.7K |
| Citigroup Inc.(C) | 38,852 | 34,915 | -3,937 | $3.31M | $3.54M | 0.33% | +$236.8K |
| Lam Research Corporation(LRCX) | 29,280 | 26,211 | -3,069 | $2.85M | $3.51M | 0.32% | +$659.5K |
| T-Mobile US, Inc.(TMUS) | 15,191 | 13,679 | -1,512 | $3.62M | $3.27M | 0.30% | -$344.9K |
| Stryker Corporation(SYK) | 9,498 | 8,430 | -1,068 | $3.76M | $3.12M | 0.29% | -$641.4K |
| Exxon Mobil Corp | 29,272 | 26,362 | -2,910 | $3.16M | $2.97M | 0.27% | -$183.2K |
| Electronic Arts Inc | 16,949 | 14,682 | -2,267 | $2.71M | $2.96M | 0.27% | +$254.6K |
| Republic Services, Inc.(RSG) | 14,356 | 12,715 | -1,641 | $3.54M | $2.92M | 0.27% | -$622.5K |
| General Dynamics Corporation(GD) | 9,805 | 8,540 | -1,265 | $2.86M | $2.91M | 0.27% | +$52.4K |
| Analog Devices, Inc.(ADI) | 13,433 | 11,623 | -1,810 | $3.20M | $2.86M | 0.26% | -$341.6K |
| The TJX Companies, Inc.(TJX) | 20,025 | 17,798 | -2,227 | $2.47M | $2.57M | 0.24% | +$99.6K |
| The Coca-Cola Company(KO) | 38,152 | 37,455 | -697 | $2.70M | $2.48M | 0.23% | -$215.2K |
| Energy Select Sector SPDR ETF ST STR ENERG ETF | 27,252 | 27,122 | -130 | $2.31M | $2.42M | 0.22% | +$111.8K |
| Intercontinental Exchange, Inc.(ICE) | 16,389 | 14,332 | -2,057 | $3.01M | $2.41M | 0.22% | -$592.2K |
| Amazon.com, Inc.(AMZN) | 9,569 | 10,929 | +1,360 | $2.10M | $2.40M | 0.22% | +$300.3K |
| Netflix, Inc.(NFLX) | 1,718 | 1,995 | +277 | $2.30M | $2.39M | 0.22% | +$91.2K |
| Nucor Corporation(NUE) | 15,581 | 17,203 | +1,622 | $2.02M | $2.33M | 0.21% | +$311.4K |
| Expedia Group, Inc.(EXPE) | 11,406 | 10,616 | -790 | $1.92M | $2.27M | 0.21% | +$345.2K |
| NextEra Energy, Inc.(NEE) | 32,379 | 29,560 | -2,819 | $2.25M | $2.23M | 0.20% | -$16.3K |
| Equinix, Inc.(EQIX) | 3,278 | 2,845 | -433 | $2.61M | $2.23M | 0.20% | -$379.2K |
| Texas Instruments Incorporated(TXN) | 13,067 | 12,033 | -1,034 | $2.71M | $2.21M | 0.20% | -$502.1K |
| Industrials Select Sector SPDR ST STR INDL ETF | 14,013 | 14,013 | 0 | $2.07M | $2.16M | 0.20% | +$94.0K |
| Cisco Systems, Inc.(CSCO) | 35,766 | 30,679 | -5,087 | $2.48M | $2.10M | 0.19% | -$382.4K |
| Lowe's Companies, Inc.(LOW) | 8,933 | 8,088 | -845 | $1.98M | $2.03M | 0.19% | +$50.6K |
| Toll Brothers, Inc.(TOL) | 14,015 | 14,579 | +564 | $1.60M | $2.01M | 0.18% | +$414.4K |
| SPDR Gold Shares(GLD) | 5,180 | 5,180 | 0 | $1.58M | $1.84M | 0.17% | +$262.3K |
| CABCO Trust for JC Penney Debentures(PFH) | 19,388 | 17,155 | -2,233 | $2.08M | $1.78M | 0.16% | -$303.4K |
| Alphabet Inc.(GOOG) | 7,416 | 7,216 | -200 | $1.32M | $1.76M | 0.16% | +$441.9K |
| Darden Restaurants, Inc.(DRI) | 10,662 | 9,229 | -1,433 | $2.32M | $1.76M | 0.16% | -$567.2K |
| Philip Morris International Inc.(PM) | 10,487 | 10,487 | 0 | $1.91M | $1.70M | 0.16% | -$209.0K |
| AbbVie Inc.(ABBV) | 7,428 | 7,278 | -150 | $1.38M | $1.69M | 0.15% | +$306.4K |
| IQVIA Holdings Inc.(IQV) | 9,466 | 8,422 | -1,044 | $1.49M | $1.60M | 0.15% | +$107.9K |
| iShares Russell 1000 ETF | 5,578 | 4,244 | -1,334 | $1.89M | $1.55M | 0.14% | -$343.0K |
| EOG Resources, Inc.(EOG) | 14,727 | 13,820 | -907 | $1.76M | $1.55M | 0.14% | -$212.0K |
| Consumer Discr Select Sect SPD ST STR DISCR ETF | 6,451 | 6,451 | 0 | $1.40M | $1.55M | 0.14% | +$143.9K |
| Oshkosh Corporation(OSK) | 11,742 | 11,845 | +103 | $1.33M | $1.54M | 0.14% | +$203.1K |
| QUALCOMM Incorporated(QCOM) | 10,004 | 8,985 | -1,019 | $1.59M | $1.49M | 0.14% | -$98.5K |
| Palantir Technologies Inc.(PLTR) | 9,198 | 8,116 | -1,082 | $1.25M | $1.48M | 0.14% | +$226.7K |
| The Kroger Co.(KR) | 25,550 | 21,530 | -4,020 | $1.83M | $1.45M | 0.13% | -$381.4K |
| SLB N.V.(SLB) | 43,929 | 39,793 | -4,136 | $1.48M | $1.37M | 0.13% | -$117.1K |
| Financial Select Sector SPDR E ST STR FINL ETF | 24,095 | 24,095 | 0 | $1.26M | $1.30M | 0.12% | +$36.1K |
| Vanguard Small-Cap ETF | 7,596 | 5,039 | -2,557 | $1.80M | $1.28M | 0.12% | -$518.8K |
| iShares Russell 2000 | 5,642 | 5,020 | -622 | $1.22M | $1.21M | 0.11% | -$2.8K |
| American Electric Power Inc | 0 | 10,599 | +10,599 | $0 | $1.19M | 0.11% | +$1.19M |
| Ameren Corporation(AEE) | 11,155 | 11,155 | 0 | $1.07M | $1.16M | 0.11% | +$93.0K |
| Vanguard Communication SVCS ET COMM SRVC ETF | 6,200 | 6,200 | 0 | $1.06M | $1.16M | 0.11% | +$103.5K |
| The Procter & Gamble Company(PG) | 7,245 | 7,345 | +100 | $1.15M | $1.13M | 0.10% | -$25.7K |
| Apollo Global Management, Inc.(APO) | 7,777 | 7,962 | +185 | $1.10M | $1.06M | 0.10% | -$42.2K |
| Alliant Energy Corporation(LNT) | 15,614 | 15,614 | 0 | $944.2K | $1.05M | 0.10% | +$108.4K |
| Berkshire Hathaway INC-CL B | 2,247 | 2,047 | -200 | $1.09M | $1.03M | 0.09% | -$62.4K |
| Accenture PLC SHS CLASS A | 4,167 | 4,167 | 0 | $1.25M | $1.03M | 0.09% | -$217.9K |
| iShares Russell 2000 Growth | 3,132 | 3,132 | 0 | $895.3K | $1.00M | 0.09% | +$107.1K |
| Salesforce, Inc.(CRM) | 4,276 | 4,139 | -137 | $1.17M | $980.9K | 0.09% | -$185.1K |
| BlackRock, Inc.(BLK) | 831 | 831 | 0 | $871.9K | $968.8K | 0.09% | +$96.9K |
| Colgate-Palmolive Company(CL) | 12,302 | 11,538 | -764 | $1.12M | $922.3K | 0.08% | -$195.9K |
| Nuveen ESG Large Cap Value NUVEEN ESG LRGVL | 21,249 | 21,003 | -246 | $890.7K | $920.5K | 0.08% | +$29.8K |
| Johnson & Johnson(JNJ) | 5,214 | 4,947 | -267 | $796.4K | $917.3K | 0.08% | +$120.8K |
| Walmart Inc.(WMT) | 8,610 | 8,592 | -18 | $841.9K | $885.5K | 0.08% | +$43.6K |
| Chevron Corporation(CVX) | 5,807 | 5,649 | -158 | $831.5K | $877.2K | 0.08% | +$45.7K |
| Vanguard Mid-Cap ETF | 2,969 | 2,969 | 0 | $830.8K | $872.1K | 0.08% | +$41.3K |
| TransDigm Group Incorporated(TDG) | 652 | 652 | 0 | $991.5K | $859.3K | 0.08% | -$132.1K |
| Meta Platforms, Inc.(META) | 1,138 | 1,138 | 0 | $839.9K | $835.7K | 0.08% | -$4.2K |
| Communication Sector Select SP ST STR SVC ETF | 7,057 | 7,057 | 0 | $765.9K | $835.3K | 0.08% | +$69.4K |
| iShares Edge MSCI Min Vol USA MSCI USA MIN ETF | 8,694 | 8,694 | 0 | $816.1K | $827.1K | 0.08% | +$11.0K |
| iShares Russell 2000 Value | 4,604 | 4,604 | 0 | $726.3K | $814.0K | 0.07% | +$87.7K |
| Mondelez International, Inc.(MDLZ) | 12,980 | 12,980 | 0 | $875.4K | $810.9K | 0.07% | -$64.5K |
| Illinois Tool Works Inc.(ITW) | 3,206 | 3,006 | -200 | $792.7K | $783.8K | 0.07% | -$8.8K |
| Eaton Corporation plc(ETN) | 2,062 | 2,062 | 0 | $736.1K | $771.7K | 0.07% | +$35.6K |
| Oklo Inc.(OKLO) | 5,000 | 6,650 | +1,650 | $279.9K | $742.3K | 0.07% | +$462.4K |