Securities ▲▼ | Shares | Value | |||||
|---|---|---|---|---|---|---|---|
Q3 2024 ▲▼ | Q4 2024 ▲▼ | Change ▲▼ | Q3 2024 ▲▼ | Q4 2024 ▲▼ | Weight (%) ▲▼ | Change ▲▼ | |
| Vanguard Total Stock Market ET | 877,618 | 878,973 | +1,355 | $248.51M | $254.74M | 25.19% | +$6.23M |
| iShares Core MSCI EAFE ETF CORE MSCI EAFE | 1,657,693 | 1,664,076 | +6,383 | $129.38M | $116.95M | 11.56% | -$12.43M |
| iShares Russell 1000 Growth ET | 203,112 | 203,157 | +45 | $76.24M | $81.58M | 8.07% | +$5.34M |
| iShares Core S&P Small-Cap ETF | 529,655 | 533,412 | +3,757 | $61.95M | $61.46M | 6.08% | -$488.7K |
| iShares Core Dividend Growth CORE DIV GRWTH | 898,495 | 904,501 | +6,006 | $56.33M | $55.48M | 5.49% | -$844.6K |
| iShares Russell 1000 Value ETF | 286,403 | 287,455 | +1,052 | $54.36M | $53.22M | 5.26% | -$1.14M |
| iShares Core S&P Mid-Cap ETF | 749,645 | 754,722 | +5,077 | $46.72M | $47.03M | 4.65% | +$308.9K |
| iShares Core US Aggregate Bond | 411,275 | 416,621 | +5,346 | $41.65M | $40.37M | 3.99% | -$1.28M |
| State Street SPDR S&P 500 ETF Trust(SPY) | 42,854 | 42,830 | -24 | $24.59M | $25.10M | 2.48% | +$513.9K |
| First Business Financial Services, Inc.(FBIZ) | 365,912 | 376,088 | +10,176 | $16.68M | $17.41M | 1.72% | +$727.2K |
| Apple Inc.(AAPL) | 58,144 | 58,728 | +584 | $13.55M | $14.71M | 1.45% | +$1.16M |
| NVIDIA Corporation(NVDA) | 81,760 | 84,189 | +2,429 | $9.93M | $11.31M | 1.12% | +$1.38M |
| JPMorgan Ultra-Short Income ET ULTRA SHRT ETF | 201,911 | 206,520 | +4,609 | $10.24M | $10.40M | 1.03% | +$157.4K |
| Broadcom Inc.(AVGO) | 36,742 | 38,053 | +1,311 | $6.34M | $8.82M | 0.87% | +$2.48M |
| Microsoft Corporation(MSFT) | 18,335 | 18,548 | +213 | $7.89M | $7.82M | 0.77% | -$71.6K |
| JPMorgan Chase & Co.(JPM) | 30,907 | 31,355 | +448 | $6.52M | $7.52M | 0.74% | +$999.1K |
| Alphabet Inc.(GOOG) | 36,444 | 37,275 | +831 | $6.04M | $7.06M | 0.70% | +$1.01M |
| Arista Networks, Inc.(ANET) | 0 | 59,415 | +59,415 | $0 | $6.57M | 0.65% | +$6.57M |
| Caterpillar Inc.(CAT) | 667 | 14,667 | +14,000 | $260.9K | $5.32M | 0.53% | +$5.06M |
| Eli Lilly and Company(LLY) | 5,894 | 6,015 | +121 | $5.22M | $4.64M | 0.46% | -$578.1K |
| MGE Energy, Inc.(MGEE) | 6,808 | 45,584 | +38,776 | $622.6K | $4.28M | 0.42% | +$3.66M |
| iShares National Muni Bond ETF | 0 | 40,162 | +40,162 | $0 | $4.28M | 0.42% | +$4.28M |
| Deere & Company(DE) | 0 | 10,040 | +10,040 | $0 | $4.25M | 0.42% | +$4.25M |
| iShares Edge MSCI USA Momentum MSCI USA MMENTM | 20,335 | 20,335 | 0 | $4.12M | $4.21M | 0.42% | +$84.6K |
| Quanta Services Inc | 11,746 | 12,794 | +1,048 | $3.50M | $4.04M | 0.40% | +$541.5K |
| Costco Wholesale Corporation(COST) | 4,076 | 4,180 | +104 | $3.61M | $3.83M | 0.38% | +$216.6K |
| iShares S&P 500 Core | 5,873 | 5,873 | 0 | $3.39M | $3.46M | 0.34% | +$69.7K |
| T-Mobile US, Inc.(TMUS) | 14,343 | 14,830 | +487 | $2.96M | $3.27M | 0.32% | +$313.6K |
| Stryker Corporation(SYK) | 8,627 | 8,905 | +278 | $3.12M | $3.21M | 0.32% | +$89.7K |
| Technology Select Sector SPDR ST STR TECHN ETF | 13,285 | 13,285 | 0 | $3.00M | $3.09M | 0.31% | +$89.8K |
| Cisco Systems, Inc.(CSCO) | 50,979 | 52,106 | +1,127 | $2.71M | $3.08M | 0.30% | +$371.6K |
| Cencora Inc | 13,255 | 13,585 | +330 | $2.98M | $3.05M | 0.30% | +$68.8K |
| Exxon Mobil Corp | 24,135 | 27,646 | +3,511 | $2.83M | $2.97M | 0.29% | +$144.8K |
| Citigroup Inc.(C) | 39,361 | 41,999 | +2,638 | $2.46M | $2.96M | 0.29% | +$492.3K |
| Analog Devices, Inc.(ADI) | 12,817 | 13,224 | +407 | $2.95M | $2.81M | 0.28% | -$140.5K |
| Bank of America Corp | 59,232 | 60,947 | +1,715 | $2.35M | $2.68M | 0.26% | +$328.3K |
| Equinix, Inc.(EQIX) | 2,713 | 2,809 | +96 | $2.41M | $2.65M | 0.26% | +$240.4K |
| Republic Services, Inc.(RSG) | 12,494 | 12,708 | +214 | $2.51M | $2.56M | 0.25% | +$47.3K |
| General Dynamics Corporation(GD) | 6,244 | 9,574 | +3,330 | $1.89M | $2.52M | 0.25% | +$635.7K |
| Corteva, Inc.(CTVA) | 40,350 | 42,064 | +1,714 | $2.37M | $2.40M | 0.24% | +$23.8K |
| Texas Instruments Incorporated(TXN) | 12,156 | 12,642 | +486 | $2.51M | $2.37M | 0.23% | -$140.6K |
| The TJX Companies, Inc.(TJX) | 19,483 | 19,561 | +78 | $2.29M | $2.36M | 0.23% | +$73.1K |
| Energy Select Sector SPDR ETF ST STR ENERG ETF | 27,252 | 27,252 | 0 | $2.39M | $2.33M | 0.23% | -$58.3K |
| Intercontinental Exchange, Inc.(ICE) | 15,163 | 15,620 | +457 | $2.44M | $2.33M | 0.23% | -$108.2K |
| Electronic Arts Inc | 15,286 | 15,886 | +600 | $2.19M | $2.32M | 0.23% | +$131.5K |
| UnitedHealth Group Incorporated(UNH) | 4,370 | 4,437 | +67 | $2.56M | $2.24M | 0.22% | -$310.6K |
| The Walt Disney Company(DIS) | 19,958 | 19,791 | -167 | $1.92M | $2.20M | 0.22% | +$284.0K |
| CABCO Trust for JC Penney Debentures(PFH) | 17,386 | 18,528 | +1,142 | $2.11M | $2.20M | 0.22% | +$90.7K |
| Lowe's Companies, Inc.(LOW) | 8,764 | 8,802 | +38 | $2.37M | $2.17M | 0.21% | -$201.4K |
| Lam Research Corporation(LRCX) | 0 | 29,585 | +29,585 | $0 | $2.14M | 0.21% | +$2.14M |
| Darden Restaurants, Inc.(DRI) | 10,878 | 11,247 | +369 | $1.79M | $2.10M | 0.21% | +$314.3K |
| CSX Corporation(CSX) | 60,236 | 59,840 | -396 | $2.08M | $1.93M | 0.19% | -$148.9K |
| Expedia Group, Inc.(EXPE) | 9,940 | 10,355 | +415 | $1.47M | $1.93M | 0.19% | +$458.1K |
| IQVIA Holdings Inc.(IQV) | 9,553 | 9,806 | +253 | $2.26M | $1.93M | 0.19% | -$336.8K |
| Ciena Corporation(CIEN) | 21,361 | 22,474 | +1,113 | $1.32M | $1.91M | 0.19% | +$590.4K |
| Amazon.com, Inc.(AMZN) | 8,654 | 8,654 | 0 | $1.61M | $1.90M | 0.19% | +$286.1K |
| Industrials Select Sector SPDR ST STR INDL ETF | 14,013 | 14,013 | 0 | $1.90M | $1.85M | 0.18% | -$51.6K |
| iShares Russell 1000 ETF | 5,578 | 5,578 | 0 | $1.75M | $1.80M | 0.18% | +$43.3K |
| NextEra Energy, Inc.(NEE) | 24,307 | 24,674 | +367 | $2.05M | $1.77M | 0.17% | -$285.8K |
| Hilton Worldwide Holdings Inc.(HLT) | 6,831 | 7,090 | +259 | $1.57M | $1.75M | 0.17% | +$177.8K |
| lululemon athletica inc.(LULU) | 4,070 | 4,215 | +145 | $1.10M | $1.61M | 0.16% | +$507.5K |
| The Kroger Co.(KR) | 24,935 | 25,668 | +733 | $1.43M | $1.57M | 0.16% | +$140.8K |
| QUALCOMM Incorporated(QCOM) | 9,791 | 10,172 | +381 | $1.66M | $1.56M | 0.15% | -$102.3K |
| SLB N.V.(SLB) | 33,970 | 40,154 | +6,184 | $1.43M | $1.54M | 0.15% | +$114.5K |
| The Coca-Cola Company(KO) | 23,335 | 23,945 | +610 | $1.68M | $1.49M | 0.15% | -$186.0K |
| Accenture PLC SHS CLASS A | 4,229 | 4,167 | -62 | $1.49M | $1.47M | 0.14% | -$29.0K |
| Alphabet Inc.(GOOG) | 7,476 | 7,476 | 0 | $1.25M | $1.42M | 0.14% | +$173.8K |
| EOG Resources, Inc.(EOG) | 11,152 | 11,605 | +453 | $1.37M | $1.42M | 0.14% | +$51.6K |
| Thermo Fisher Scientific Inc.(TMO) | 2,560 | 2,659 | +99 | $1.58M | $1.38M | 0.14% | -$200.2K |
| SPDR Gold Shares(GLD) | 5,500 | 5,500 | 0 | $1.34M | $1.33M | 0.13% | -$5.1K |
| AbbVie Inc.(ABBV) | 6,994 | 7,409 | +415 | $1.38M | $1.32M | 0.13% | -$64.6K |
| iShares Russell 2000 | 5,923 | 5,923 | 0 | $1.31M | $1.31M | 0.13% | +$415 |
| Adobe Inc.(ADBE) | 2,828 | 2,862 | +34 | $1.46M | $1.27M | 0.13% | -$191.6K |
| Consumer Discr Select Sect SPD ST STR DISCR ETF | 5,651 | 5,651 | 0 | $1.13M | $1.27M | 0.13% | +$135.5K |
| Philip Morris International Inc.(PM) | 10,537 | 10,487 | -50 | $1.28M | $1.26M | 0.12% | -$17.1K |
| The Procter & Gamble Company(PG) | 7,490 | 7,490 | 0 | $1.30M | $1.26M | 0.12% | -$41.6K |
| Vanguard Small-Cap ETF | 5,129 | 5,129 | 0 | $1.22M | $1.23M | 0.12% | +$15.7K |
| Financial Select Sector SPDR E ST STR FINL ETF | 24,095 | 24,095 | 0 | $1.09M | $1.16M | 0.12% | +$72.5K |
| Ameren Corporation(AEE) | 0 | 11,155 | +11,155 | $0 | $994.4K | 0.10% | +$994.4K |
| Vanguard Communication SVCS ET COMM SRVC ETF | 6,200 | 6,200 | 0 | $901.4K | $960.8K | 0.09% | +$59.3K |
| Merck & Co., Inc.(MRK) | 8,895 | 9,469 | +574 | $1.01M | $942.0K | 0.09% | -$68.1K |
| Alliant Energy Corporation(LNT) | 3,614 | 15,614 | +12,000 | $219.3K | $923.4K | 0.09% | +$704.1K |
| iShares Russell 2000 Growth | 3,132 | 3,132 | 0 | $889.5K | $901.5K | 0.09% | +$12.0K |
| Nuveen ESG Large Cap Value NUVEEN ESG LRGVL | 21,694 | 21,653 | -41 | $905.1K | $852.5K | 0.08% | -$52.6K |
| BlackRock, Inc.(BLK) | 0 | 830 | +830 | $0 | $850.8K | 0.08% | +$850.8K |
| Illinois Tool Works Inc.(ITW) | 3,331 | 3,331 | 0 | $873.0K | $844.6K | 0.08% | -$28.3K |
| TransDigm Group Incorporated(TDG) | 652 | 652 | 0 | $930.5K | $826.3K | 0.08% | -$104.2K |
| PepsiCo, Inc.(PEP) | 5,408 | 5,408 | 0 | $919.6K | $822.3K | 0.08% | -$97.3K |
| Chevron Corporation(CVX) | 5,121 | 5,629 | +508 | $754.2K | $815.3K | 0.08% | +$61.1K |
| Mondelez International, Inc.(MDLZ) | 13,060 | 13,060 | 0 | $962.1K | $780.1K | 0.08% | -$182.1K |
| Berkshire Hathaway INC-CL B | 1,706 | 1,706 | 0 | $785.2K | $773.3K | 0.08% | -$11.9K |
| iShares Edge MSCI Min Vol USA MSCI USA MIN ETF | 8,694 | 8,694 | 0 | $793.8K | $771.9K | 0.08% | -$21.9K |
| Johnson & Johnson(JNJ) | 5,324 | 5,324 | 0 | $862.8K | $770.0K | 0.08% | -$92.8K |
| iShares Russell 2000 Value | 4,604 | 4,604 | 0 | $768.0K | $755.8K | 0.07% | -$12.2K |
| Palantir Technologies Inc.(PLTR) | 9,991 | 9,991 | 0 | $371.7K | $755.6K | 0.07% | +$384.0K |
| Vanguard Mid-Cap ETF | 2,832 | 2,832 | 0 | $747.2K | $748.0K | 0.07% | +$849 |
| ATI Inc.(ATI) | 13,455 | 13,455 | 0 | $900.3K | $740.6K | 0.07% | -$159.7K |
| Walmart Inc.(WMT) | 8,056 | 8,056 | 0 | $650.5K | $727.9K | 0.07% | +$77.3K |
| Tetra Tech, Inc.(TTEK) | 17,555 | 17,555 | 0 | $827.9K | $699.4K | 0.07% | -$128.5K |
| Eaton Corporation plc(ETN) | 2,062 | 2,062 | 0 | $683.4K | $684.3K | 0.07% | +$887 |