Securities ▲▼ | Shares | Value | |||||
|---|---|---|---|---|---|---|---|
Q3 2024 ▲▼ | Q4 2024 ▲▼ | Change ▲▼ | Q3 2024 ▲▼ | Q4 2024 ▲▼ | Weight (%) ▲▼ | Change ▲▼ | |
| Ishares TrCORE S P500 ETF | 135,316 | 131,903 | -3,413 | $78.05M | $77.65M | 5.84% | -$403.8K |
| Invesco Qqq TrUNIT SER 1 | 63,363 | 64,741 | +1,378 | $30.93M | $33.10M | 2.49% | +$2.17M |
| Apple Inc.(AAPL) | 134,109 | 128,491 | -5,618 | $31.25M | $32.18M | 2.42% | +$929.3K |
| State Street SPDR S&P 500 ETF TrustTR UNIT(SPY) | 40,923 | 41,876 | +953 | $23.48M | $24.54M | 1.84% | +$1.06M |
| Microsoft Corporation(MSFT) | 60,407 | 56,547 | -3,860 | $25.99M | $23.83M | 1.79% | -$2.16M |
| Ishares TrIBOXX INV CP ETF | 196,051 | 206,272 | +10,221 | $22.15M | $22.04M | 1.66% | -$111.7K |
| First Tr Exchange-Traded FdCAP STRENGTH ETF | 231,143 | 245,757 | +14,614 | $20.99M | $21.58M | 1.62% | +$594.6K |
| Schwab Strategic TrUS DIVIDEND EQ | 238,003 | 783,827 | +545,824 | $20.12M | $21.41M | 1.61% | +$1.30M |
| AbbVie Inc.(ABBV) | 111,747 | 114,779 | +3,032 | $22.07M | $20.40M | 1.53% | -$1.67M |
| Ishares TrCORE TOTAL USD CORE UNIVRSL USD | 468,091 | 430,820 | -37,271 | $22.06M | $19.47M | 1.46% | -$2.58M |
| Vanguard Index FdsGROWTH ETF | 49,795 | 45,110 | -4,685 | $19.12M | $18.51M | 1.39% | -$602.8K |
| Ishares TrMSCI USA Quality Factor MSCI USA QLT FCT | 94,005 | 95,256 | +1,251 | $16.86M | $16.96M | 1.27% | +$108.1K |
| The Procter & Gamble Company(PG) | 96,715 | 97,273 | +558 | $16.75M | $16.31M | 1.23% | -$443.3K |
| NVIDIA Corporation(NVDA) | 120,042 | 117,684 | -2,358 | $14.58M | $15.80M | 1.19% | +$1.23M |
| Goldman Sachs Etf TrACTIVEBETA US LG | 131,895 | 126,674 | -5,221 | $14.90M | $14.59M | 1.10% | -$305.9K |
| Vanguard Tax-Managed FdsVanguard FTSE Developed Markets | 276,237 | 297,565 | +21,328 | $14.59M | $14.23M | 1.07% | -$358.5K |
| Ishares TrCore S&P Small Cap ETF | 115,814 | 121,813 | +5,999 | $13.55M | $14.04M | 1.05% | +$489.5K |
| Ishares TrS P 500 GRWT ETF | 139,320 | 133,491 | -5,829 | $13.34M | $13.55M | 1.02% | +$213.3K |
| Vanguard Specialized FundsDIV APP ETF | 69,085 | 68,460 | -625 | $13.68M | $13.41M | 1.01% | -$276.7K |
| Johnson & Johnson(JNJ) | 91,431 | 90,923 | -508 | $14.82M | $13.15M | 0.99% | -$1.67M |
| Emerson Electric Co.(EMR) | 87,790 | 85,984 | -1,806 | $9.60M | $10.66M | 0.80% | +$1.05M |
| Chevron Corporation(CVX) | 57,724 | 70,323 | +12,599 | $8.50M | $10.19M | 0.77% | +$1.68M |
| Ishares TrPFD AND INCM SEC | 335,811 | 322,066 | -13,745 | $11.16M | $10.13M | 0.76% | -$1.03M |
| Aflac Incorporated(AFL) | 96,589 | 97,214 | +625 | $10.80M | $10.06M | 0.76% | -$742.9K |
| Blackrock Etf TrustISHARES US EQUIT ISHARES US EQUIT | 204,944 | 195,428 | -9,516 | $10.14M | $10.02M | 0.75% | -$122.9K |
| Verizon Communications Inc.(VZ) | 249,868 | 249,541 | -327 | $11.22M | $9.98M | 0.75% | -$1.24M |
| Amazon.com, Inc.(AMZN) | 52,671 | 44,162 | -8,509 | $9.81M | $9.69M | 0.73% | -$125.5K |
| Ishares TrEAFE GRWTH ETF | 86,835 | 98,168 | +11,333 | $9.35M | $9.51M | 0.71% | +$157.9K |
| First Tr Exchange-Traded FdDORSEY WRT 5 ETF DORSEY WRT 5 ETF | 150,684 | 158,948 | +8,264 | $8.78M | $9.39M | 0.71% | +$607.1K |
| Ishares TrEAFE VALUE ETF | 167,564 | 178,050 | +10,486 | $9.64M | $9.34M | 0.70% | -$297.7K |
| Altria Group, Inc.(MO) | 171,798 | 176,715 | +4,917 | $8.77M | $9.24M | 0.69% | +$472.4K |
| Medtronic plcSHS(MDT) | 113,557 | 115,048 | +1,491 | $10.22M | $9.19M | 0.69% | -$1.03M |
| J P Morgan Exchange Traded FEQUITY PREMIUM EQUITY PREMIUM | 138,294 | 157,685 | +19,391 | $8.23M | $9.07M | 0.68% | +$841.7K |
| Vanguard Index FdsTotal Stock Market | 29,949 | 30,780 | +831 | $8.48M | $8.92M | 0.67% | +$439.8K |
| Ishares TrNATIONAL MUN ETF | 75,768 | 83,692 | +7,924 | $8.23M | $8.92M | 0.67% | +$686.8K |
| McDonald's Corporation(MCD) | 30,462 | 30,310 | -152 | $9.28M | $8.79M | 0.66% | -$489.4K |
| Invesco Exchange Traded Fd TLARGE CAP GROWTH LARG CAP GRO ETF | 81,431 | 85,511 | +4,080 | $8.04M | $8.70M | 0.65% | +$663.9K |
| Vanguard Intl Equity Index FFTSE Emerging Markets ETF | 185,649 | 191,100 | +5,451 | $8.88M | $8.42M | 0.63% | -$467.3K |
| Pfizer Inc.(PFE) | 319,232 | 314,925 | -4,307 | $9.24M | $8.35M | 0.63% | -$883.6K |
| AT&T Inc.(T) | 366,038 | 358,353 | -7,685 | $8.05M | $8.16M | 0.61% | +$106.9K |
| Vanguard Index FdsS P 500 ETF SHS | 18,734 | 14,605 | -4,129 | $9.89M | $7.87M | 0.59% | -$2.02M |
| Ishares TrMBS ETF | 72,941 | 84,802 | +11,861 | $6.99M | $7.77M | 0.58% | +$786.2K |
| Berkshire Hathaway Inc DelCL B | 17,245 | 16,941 | -304 | $7.94M | $7.68M | 0.58% | -$258.2K |
| Ishares TrCore MSCI EAFE CORE MSCI EAFE | 115,457 | 104,970 | -10,487 | $9.01M | $7.38M | 0.55% | -$1.63M |
| Walmart Inc.(WMT) | 85,557 | 81,600 | -3,957 | $6.91M | $7.37M | 0.55% | +$463.8K |
| Alphabet Inc.CL C(GOOG) | 36,729 | 37,764 | +1,035 | $6.14M | $7.19M | 0.54% | +$1.05M |
| Invesco Exchange Traded Fd TLARGE CAP VALUE LARGE CAP VALUE | 111,707 | 122,613 | +10,906 | $6.51M | $6.97M | 0.52% | +$458.8K |
| Ishares TrMSCI Emerging Markets ETF | 165,106 | 166,008 | +902 | $7.57M | $6.94M | 0.52% | -$629.3K |
| Target Corporation(TGT) | 47,215 | 51,242 | +4,027 | $7.36M | $6.93M | 0.52% | -$432.0K |
| Invesco Actively Managed ExcTOTAL RETURN TOTAL RETURN | 139,917 | 147,525 | +7,608 | $6.76M | $6.85M | 0.51% | +$87.2K |
| First Tr Exchng Traded Fd ViFT VEST LADDERED FT LADD BUFF ETF | 176,627 | 223,498 | +46,871 | $5.28M | $6.81M | 0.51% | +$1.53M |
| Vanguard Index FdsMCAP GR IDXVIP | 26,109 | 26,182 | +73 | $6.36M | $6.64M | 0.50% | +$286.7K |
| Vanguard Index FdsMCAP VL IDXVIP | 39,112 | 40,561 | +1,449 | $6.56M | $6.56M | 0.49% | +$3.7K |
| Cincinnati Financial Corporation(CINF) | 21,283 | 43,817 | +22,534 | $2.90M | $6.30M | 0.47% | +$3.40M |
| Ishares TrS&P 500 Value ETF | 32,485 | 32,816 | +331 | $6.41M | $6.26M | 0.47% | -$141.1K |
| Ishares TrCORE S P MCP ETF | 106,204 | 100,528 | -5,676 | $6.62M | $6.26M | 0.47% | -$354.7K |
| Invesco Exchange Traded Fd TFTSE RAFI 1500 RAFI US 1500 | 140,491 | 149,618 | +9,127 | $5.84M | $6.23M | 0.47% | +$388.2K |
| Vanguard Bd Index FdsSHORT TRM BOND | 78,855 | 79,467 | +612 | $6.21M | $6.14M | 0.46% | -$64.7K |
| Cisco Systems, Inc.(CSCO) | 103,032 | 103,071 | +39 | $5.48M | $6.10M | 0.46% | +$618.5K |
| Ishares TrU S TECH ETF | 39,198 | 38,202 | -996 | $5.94M | $6.09M | 0.46% | +$150.8K |
| First Tr Exchange-Traded FdDJ INTERNT IDX | 24,121 | 24,553 | +432 | $5.11M | $5.97M | 0.45% | +$861.0K |
| First Tr Exchng Traded Fd ViFT VEST US EQT FT VEST US EQT | 147,045 | 124,945 | -22,100 | $6.73M | $5.81M | 0.44% | -$912.4K |
| Expedia Group, Inc.(EXPE) | 34,380 | 30,600 | -3,780 | $5.09M | $5.70M | 0.43% | +$612.8K |
| Vanguard Index FdsREAL ESTATE ETF | 72,960 | 63,832 | -9,128 | $7.11M | $5.69M | 0.43% | -$1.42M |
| Ulta Beauty, Inc.(ULTA) | 13,002 | 12,900 | -102 | $5.06M | $5.61M | 0.42% | +$551.1K |
| Corpay, Inc.(CPAY) | 16,774 | 16,534 | -240 | $5.25M | $5.60M | 0.42% | +$349.2K |
| Waste Management, Inc.(WM) | 27,167 | 27,566 | +399 | $5.64M | $5.56M | 0.42% | -$77.4K |
| Select Sector Spdr TrSBI INT UTILS ST STR UTIL ETF | 72,888 | 70,578 | -2,310 | $5.89M | $5.34M | 0.40% | -$545.9K |
| Costco Wholesale Corporation(COST) | 6,022 | 5,670 | -352 | $5.34M | $5.19M | 0.39% | -$143.6K |
| The Coca-Cola Company(KO) | 90,662 | 83,171 | -7,491 | $6.51M | $5.18M | 0.39% | -$1.34M |
| Fidelity National Information Services, Inc.(FIS) | 64,353 | 63,496 | -857 | $5.39M | $5.13M | 0.39% | -$261.0K |
| Toll Brothers, Inc.(TOL) | 39,968 | 39,862 | -106 | $6.17M | $5.02M | 0.38% | -$1.15M |
| Vanguard Index FdsMID CAP ETF | 21,703 | 18,937 | -2,766 | $5.73M | $5.00M | 0.38% | -$724.2K |
| International Business Machines Corporation(IBM) | 22,208 | 22,693 | +485 | $4.91M | $4.99M | 0.37% | +$78.9K |
| Ishares IncMSCI Emerging China MSCI EMRG CHN | 87,821 | 89,361 | +1,540 | $5.37M | $4.96M | 0.37% | -$411.7K |
| La-Z-Boy Incorporated(LZB) | 109,856 | 109,856 | 0 | $4.72M | $4.79M | 0.36% | +$70.3K |
| Consolidated Edison, Inc.(ED) | 53,004 | 53,585 | +581 | $5.52M | $4.78M | 0.36% | -$737.8K |
| Select Sector Spdr TrTECHNOLOGY ST STR TECHN ETF | 17,629 | 20,498 | +2,869 | $3.98M | $4.77M | 0.36% | +$786.3K |
| Automatic Data Processing In | 15,460 | 16,267 | +807 | $4.28M | $4.76M | 0.36% | +$483.5K |
| The Clorox Company(CLX) | 27,681 | 29,283 | +1,602 | $4.51M | $4.76M | 0.36% | +$246.3K |
| Builders FirstSource, Inc.(BLDR) | 32,930 | 32,640 | -290 | $6.38M | $4.67M | 0.35% | -$1.72M |
| CME Group Inc.(CME) | 19,922 | 19,634 | -288 | $4.40M | $4.56M | 0.34% | +$163.8K |
| Ishares TrFLTG RATE NT ETF FLTG RATE NT ETF | 83,342 | 88,980 | +5,638 | $4.25M | $4.53M | 0.34% | +$273.5K |
| Alphabet Inc.CL A(GOOG) | 27,953 | 23,899 | -4,054 | $4.64M | $4.52M | 0.34% | -$111.8K |
| Generac Holdings Inc.(GNRC) | 35,144 | 29,060 | -6,084 | $5.58M | $4.51M | 0.34% | -$1.08M |
| Diamondback Energy, Inc.(FANG) | 29,063 | 27,502 | -1,561 | $5.01M | $4.51M | 0.34% | -$504.8K |
| EOG Resources, Inc.(EOG) | 35,631 | 36,076 | +445 | $4.38M | $4.42M | 0.33% | +$42.1K |
| Kimberly-Clark Corporation(KMB) | 31,380 | 32,723 | +1,343 | $4.46M | $4.29M | 0.32% | -$176.6K |
| PepsiCo, Inc.(PEP) | 29,071 | 28,116 | -955 | $4.94M | $4.28M | 0.32% | -$668.2K |
| SPDR Gold SharesGOLD SHS(GLD) | 18,341 | 17,517 | -824 | $4.46M | $4.24M | 0.32% | -$216.6K |
| Goldman Sachs Etf TrACTIVEBETA INT | 126,585 | 126,945 | +360 | $4.58M | $4.23M | 0.32% | -$346.2K |
| Blackrock Etf Trust IiISHARES FLEXIBLE | 71,491 | 81,351 | +9,860 | $3.83M | $4.23M | 0.32% | +$404.9K |
| Goldman Sachs Etf TrACCESS INVT GR | 90,855 | 91,975 | +1,120 | $4.30M | $4.15M | 0.31% | -$154.0K |
| Ishares TrCORE US AGGBD ET | 51,934 | 41,150 | -10,784 | $5.26M | $3.99M | 0.30% | -$1.27M |
| Schwab Strategic TrUS LCAP GR ETF | 49,729 | 141,829 | +92,100 | $5.18M | $3.95M | 0.30% | -$1.23M |
| Select Sector Spdr TrENERGY ST STR ENERG ETF | 42,380 | 45,607 | +3,227 | $3.72M | $3.91M | 0.29% | +$185.8K |
| Ishares TrMSCI USA Momentum MSCI USA MMENTM | 3,330 | 18,715 | +15,385 | $675.2K | $3.87M | 0.29% | +$3.20M |
| Fidelity Merrimack Str TrLTD TRM BD ETF | 75,042 | 77,098 | +2,056 | $3.78M | $3.83M | 0.29% | +$46.9K |
| SLB N.V.(SLB) | 59,923 | 99,287 | +39,364 | $2.51M | $3.81M | 0.29% | +$1.29M |
| American Elec Pwr Co Inc | 42,204 | 40,844 | -1,360 | $4.33M | $3.77M | 0.28% | -$563.1K |