Fund HoldingsAdvisory Alpha, LLC

Total Portfolio Value
$2.94B
Total Bought
$449.68M
Total Sold
$263.92M
Net Transaction
+$185.77M
Filing Period:
Securities
SharesValue ($K)
Q4 2024
Q1 2025
Change
Q4 2024
Q1 2025
Weight (%)
Change
SSGA ACTIVE ETF TR
ST STR BL LN ETF
01,580,815+1,580,815065,0192.21%+65,019
SPDR SER TR
ST SHOR CORP ETF
2,401,3643,835,763+1,434,39971,662115,4313.92%+43,770
SPDR SER TR
ST STR BACKE ETF
01,978,820+1,978,820043,6331.48%+43,633
SCHWAB STRATEGIC TR07,300,752+7,300,7520191,2116.50%+191,211
GLOBAL X FDS
GLB X MLP ENRG I
3,356380,177+376,82120324,2590.82%+24,056
FIRST TR EXCH TRADED FD III657,6582,000,185+1,342,52711,64135,1831.20%+23,543
SPDR SER TR
ST STR P500VAL
05,024,070+5,024,0700255,9178.70%+255,917
SCHWAB STRATEGIC TR527,7841,235,104+707,32012,82030,7051.04%+17,885
SPDR S&P 500 ETF TR(SPY)15,65539,547+23,8929,17622,1220.75%+12,947
FIRST TR EXCHANGE-TRADED FD
FIRST TR ENH NEW
0183,697+183,697010,9920.37%+10,992
SELECT SECTOR SPDR TR
ST STR REAL ETF
0971,421+971,421040,5471.38%+40,547
SELECT SECTOR SPDR TR
ST STR CARE ETF
388,814424,221+35,40753,48961,9402.11%+8,451
SPDR SER TR
ST TERM HIGH ETF
0332,048+332,04808,3540.28%+8,354
SELECT SECTOR SPDR TR
ST STR ENERG ETF
0207,062+207,062019,3500.66%+19,350
SELECT SECTOR SPDR TR
ST STR SVC ETF
447,786495,056+47,27043,35047,7481.62%+4,398
SELECT SECTOR SPDR TR
ST STR STAPL ETF
0409,485+409,485033,4431.14%+33,443
DIMENSIONAL ETF TRUST
INTL SMALL CAP V
0171,607+171,60704,9970.17%+4,997
DIMENSIONAL ETF TRUST
INTL SMALL CAP E
0339,541+339,54108,7740.30%+8,774
SPDR INDEX SHS FDS
ST PORT MARK ETF
01,166,226+1,166,226045,9001.56%+45,900
VANGUARD INDEX FDS087,572+87,572014,0590.48%+14,059
SPDR INDEX SHS FDS
ST STR PO EX ETF
04,211,961+4,211,9610153,3045.21%+153,304
INNOVATOR ETFS TRUST
US EQTY PWR BUF
064,238+64,23802,3010.08%+2,301
INVESCO EXCHANGE TRADED FD T
S&P500 EQL WGT
013,766+13,76602,3850.08%+2,385
SPDR SER TR
ST LON TREAS ETF
01,028,813+1,028,813028,0330.95%+28,033
SELECT SECTOR SPDR TR
ST STR MATER ETF
206,796226,554+19,75817,40019,4790.66%+2,079
ISHARES TR019,437+19,43702,0610.07%+2,061
J P MORGAN EXCHANGE TRADED F
ULTRA SHRT ETF
150,256190,064+39,8087,5689,6230.33%+2,054
DIMENSIONAL ETF TRUST
US SMALL CAP ETF
159,833206,905+47,07210,40212,3630.42%+1,961
SCHWAB STRATEGIC TR489,219546,435+57,21613,36515,2780.52%+1,913
VANGUARD SCOTTSDALE FDS
LG-TERM COR BD
0510,658+510,658038,7021.32%+38,702
SELECT SECTOR SPDR TR
ST STR UTIL ETF
0220,680+220,680017,4010.59%+17,401
INVESCO EXCH TRD SLF IDX FD377,301444,767+67,4668,70410,2520.35%+1,548
INVESCO EXCH TRD SLF IDX FD
INVSCO BLSH 26
298,590366,326+67,7366,9508,4950.29%+1,545
DIMENSIONAL ETF TRUST
US LARG VALU ETF
0338,216+338,216010,3390.35%+10,339
SCHWAB STRATEGIC TR0996,621+996,621026,7870.91%+26,787
SPDR SER TR
ST STR RATE ETF
689,091732,830+43,73921,17622,5860.77%+1,410
SPDR SER TR
ST STR AGGRE ETF
841,915874,806+32,89121,03922,3430.76%+1,303
INVESCO EXCH TRD SLF IDX FD
BULETSHS 2027
232,296289,911+57,6155,2036,4950.22%+1,292
SPDR SER TR
ST PORT HIGH ETF
03,306,157+3,306,157077,3552.63%+77,355
BERKSHIRE HATHAWAY INC DEL010,637+10,63705,6650.19%+5,665
VANGUARD MALVERN FDS51,54366,992+15,4492,4963,3430.11%+847
META PLATFORMS INC(META)6,9198,435+1,5164,0524,8620.17%+810
INVESCO EXCH TRD SLF IDX FD
INVSCO 28 HYCORP
0222,977+222,97704,8250.16%+4,825
AUTOMATIC DATA PROCESSING IN04,416+4,41601,3490.05%+1,349
DIMENSIONAL ETF TRUST
US SMALL CAP ETF
0103,002+103,00202,9000.10%+2,900
EXXON MOBIL CORP32,26735,633+3,3663,4714,2380.14%+767
INVESCO EXCH TRADED FD TR II214,754248,304+33,5504,2204,9210.17%+701
DEERE & CO(DE)13,04013,101+615,5256,1490.21%+623
ELI LILLY & CO(LLY)04,168+4,16803,4420.12%+3,442
ISHARES GOLD TR(IAU)050,355+50,35502,9690.10%+2,969
UNITED PARCEL SERVICE INC(UPS)034,144+34,14403,7550.13%+3,755
INTERNATIONAL BUSINESS MACHS(IBM)08,378+8,37802,0830.07%+2,083
PHILIP MORRIS INTL INC(PM)06,349+6,34901,0080.03%+1,008
ISHARES TR
MSCI USA MIN ETF
017,667+17,66701,6550.06%+1,655
INNOVATOR ETFS TRUST
US EQTY PWR BUF
80,67992,697+12,0183,1923,6010.12%+409
AT&T INC(T)081,027+81,02702,2910.08%+2,291
VANGUARD SPECIALIZED FUNDS0142,524+142,524027,6480.94%+27,648
ISHARES TR046,751+46,75102,7550.09%+2,755
GALLAGHER ARTHUR J & CO(AJG)02,356+2,35608140.03%+814
VISA INC(V)5,0445,592+5481,5941,9600.07%+365
JOHNSON & JOHNSON(JNJ)08,431+8,43101,3980.05%+1,398
CHEVRON CORP NEW(CVX)09,307+9,30701,5570.05%+1,557
VANGUARD WORLD FD
HEALTH CAR ETF
01,276+1,27603380.01%+338
VANGUARD WHITEHALL FDS0381,842+381,842024,5020.83%+24,502
NETFLIX INC(NFLX)2,0512,308+2571,8282,1520.07%+324
VANECK ETF TRUST
PREFERRED SECURT
018,412+18,41203090.01%+309
INVESCO EXCH TRD SLF IDX FD
BULETSHS 2029 HG
151,108167,516+16,4083,2333,5310.12%+298
WALMART INC(WMT)29,40833,665+4,2572,6572,9550.10%+298
CVS HEALTH CORP(CVS)04,390+4,39002970.01%+297
PROSHARES TR II(AGQ)019,611+19,61109050.03%+905
PROCTER AND GAMBLE CO(PG)014,971+14,97102,5510.09%+2,551
JPMORGAN CHASE & CO.(JPM)11,88612,808+9222,8493,1420.11%+293
COCA COLA CO(KO)019,054+19,05401,3650.05%+1,365
MCDONALDS CORP(MCD)04,763+4,76301,4880.05%+1,488
LOEWS CORP(L)03,095+3,09502840.01%+284
ABBVIE INC(ABBV)05,030+5,03001,0540.04%+1,054
GE AEROSPACE(GE)03,602+3,60207210.02%+721
AMERIPRISE FINL INC(AMP)0548+54802650.01%+265
MASCO CORP(MAS)03,797+3,79702640.01%+264
ILLINOIS TOOL WKS INC(ITW)01,043+1,04302590.01%+259
SPDR SER TR
ST NUVE HIGH ETF
021,001+21,00105300.02%+530
REPUBLIC SVCS INC(RSG)01,043+1,04302530.01%+253
INNOVATOR ETFS TRUST
US EQT PWR BUF
068,711+68,71102,4500.08%+2,450
PALANTIR TECHNOLOGIES INC(PLTR)4,7817,225+2,4443626100.02%+248
EXELON CORP(EXC)05,375+5,37502480.01%+248
INNOVATOR ETFS TRUST
GRWT100 PWR BUF
4,0179,040+5,0232064490.02%+243
EDISON INTL(EIX)04,120+4,12002430.01%+243
DIMENSIONAL ETF TRUST
INTERNATNAL VAL
088,604+88,60403,4870.12%+3,487
CBOE GLOBAL MKTS INC(CBOE)01,040+1,04002350.01%+235
STERLING INFRASTRUCTURE INC(STRL)02,076+2,07602350.01%+235
KROGER CO(KR)03,465+3,46502350.01%+235
EXTRA SPACE STORAGE INC(EXR)01,553+1,55302310.01%+231
INVESCO EXCH TRADED FD TR II026,499+26,49901,9800.07%+1,980
UNITEDHEALTH GROUP INC(UNH)04,555+4,55502,3860.08%+2,386
DUKE ENERGY CORP NEW(DUK)015,973+15,97301,9480.07%+1,948
EVERGY INC(EVRG)03,279+3,27902260.01%+226
SCHWAB STRATEGIC TR010,237+10,23702260.01%+226
ISHARES TR019,206+19,20602,1210.07%+2,121
HEALTHPEAK PROPERTIES INC(DOC)011,004+11,00402230.01%+223
PFIZER INC(PFE)035,290+35,29008940.03%+894
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