Fund HoldingsHoran Securities, Inc.

Total Portfolio Value
$264.32M
Total Bought
$16.60M
Total Sold
$6.65M
Net Transaction
+$9.95M
Filing Period:
Securities
SharesValue ($K)
Q4 2024
Q1 2025
Change
Q4 2024
Q1 2025
Weight (%)
Change
Procter & Gamble Co(PG)066,729+66,729011,3724.30%+11,372
Vanguard Dividend Appreciation ETF1,5755,759+4,1843081,1170.42%+809
iShares MSCI EAFE Value ETF024,598+24,59801,4500.55%+1,450
Vanguard Value ETF03,619+3,61906250.24%+625
JOHN HANCOCK MULTIFACTOR MID CAP ETF
MULTIFACTOR MI
08,649+8,64904960.19%+496
SPDR Gold MiniShares(GLDM)07,514+7,51404650.18%+465
iShares MSCI USA Quality Factor ETF
MSCI USA QLT FCT
4,8317,522+2,6918601,2850.49%+425
Vanguard Growth ETF1,0262,159+1,1334218000.30%+379
iShares MSCI USA Min Vol Factor ETF
MSCI USA MIN ETF
2,9806,139+3,1592655750.22%+310
GENUINE PARTS CO COM(GPC)02,069+2,06902470.09%+247
iShares Core Total Bond Market ETF
CORE UNIVRSL USD
05,241+5,24102420.09%+242
iShares Core MSCI Emerging Markets ETF
CORE MSCI EMKT
011,092+11,09205990.23%+599
ALPS O'SHARES US SMALL-CAP QUALITY DIVIDEND ETF
OSHARES US SMLCP
5,08110,653+5,5722224480.17%+225
The Kroger Co(KR)03,231+3,23102190.08%+219
iShares Edge MSCI Multifactor Intl ETF
INTL EQTY FACTOR
06,642+6,64202050.08%+205
INVESCO BULLETSHARES 2028 CORPORATE BOND ETF
INVSCO BLSH 28
09,976+9,97602030.08%+203
iShares MSCI EAFE Growth ETF09,766+9,76609770.37%+977
SPDR SSgA Multi-Asset Real Return ETF
ST STR REAL ETF
39,93744,683+4,7461,0791,2750.48%+196
AMERICAN CAPITAL AGENCY CORP.(AGNC)020,156+20,15601930.07%+193
General Electric Co(GE)04,811+4,81109630.36%+963
First Trust TCW Unconstrained Plus Bond ETF
SMIT UNCO BD ETF
13,20419,757+6,5533254890.18%+164
Cintas Corp(CTAS)04,042+4,04208310.31%+831
AbbVie Inc(ABBV)03,842+3,84208050.30%+805
NVIDIA Corp(NVDA)2,5724,183+1,6113454530.17%+108
Johnson & Johnson(JNJ)06,901+6,90101,1450.43%+1,145
Raytheon Technologies Corp(RTX)5,7905,794+46707670.29%+97
Chevron Corp(CVX)4,1594,174+156026980.26%+96
iShares Core US Aggregate Bond ETF9,24510,013+7688969900.37%+95
HERON THERAPEUTICS INC COM041,590+41,5900910.03%+91
Alphabet Inc(GOOG)2,4143,519+1,1054605500.21%+90
Exxon Mobil Corp4,3744,645+2714705520.21%+82
SOUNDHOUND AI INC CLASS A COM(SOUN)010,000+10,0000810.03%+81
iShares 3-7 Year Treasury Bond ETF8,5548,963+4099881,0590.40%+70
Duke Energy Corp(DUK)03,664+3,66404470.17%+447
Anthem Inc(ELV)0901+90103920.15%+392
iShares MSCI EAFE ETF08,815+8,81507200.27%+720
Berkshire Hathaway Inc1,8411,668-1738348880.34%+54
The Hartford Financial Services Group Inc(HIG)3,2003,20003503960.15%+46
iShares 7-10 Year Treasury Bond ETF8,8449,051+2078188630.33%+46
International Business Machines Corp(IBM)1,5481,551+33403860.15%+45
Amgen Inc(AMGN)01,379+1,37904300.16%+430
Colgate-Palmolive Co(CL)4,1154,420+3053744140.16%+40
iShares Core MSCI Total Intl Stk ETF
CORE MSCI TOTAL
11,05111,001-507317680.29%+37
Vanguard FTSE All-Wld ex-US ETF010,642+10,64206460.24%+646
Bristol-Myers Squibb Co(BMY)7,1617,213+524054400.17%+35
Vanguard FTSE Developed Markets ETF10,52210,569+475035370.20%+34
Schwab International Equity ETF24,09324,203+1104464790.18%+33
Cincinnati Financial Corp(CINF)2,1392,288+1493073380.13%+31
Otis Worldwide Corp(OTIS)2,7662,768+22562860.11%+29
Visa Inc(V)1,3181,267-514174440.17%+27
Southern Co(SO)2,5422,544+22092340.09%+25
iShares 1-5 Year invmt Grd Corp Bd ETF4,6885,080+3922422660.10%+24
Invesco S&P 500 Low Volatility ETF4,3074,323+163023230.12%+22
Palo Alto Networks Inc(PANW)1,3711,588+2172492710.10%+22
New Residential Investment Corp(RITM)027,604+27,60403160.12%+316
McDonald's Corp(MCD)743747+42152330.09%+18
Abbott Laboratories4,5213,988-5335115290.20%+18
Vanguard FTSE Emerging Markets ETF015,319+15,31906930.26%+693
Cisco Systems Inc(CSCO)4,6134,602-112732840.11%+11
iShares Russell 1000 Value ETF3,5213,519-26526620.25%+10
Vanguard Real Estate ETF4,9394,940+14404470.17%+7
iShares iBonds Dec 2028 Term Corporate ETF
IBDS DEC28 ETF
38,07937,725-3549489530.36%+5
Norfolk Southern Corp(NSC)1,7251,727+24054090.15%+4
iShares iBonds Dec 2025 Term Muni Bd ETF015,160+15,16004060.15%+406
iShares Core US REIT ETF3,5703,585+152052070.08%+2
EOG Resources Inc(EOG)2,0591,980-792522540.10%+2
iShares iBonds Dec 2027 Term Muni Bd ETF
IBONDS DEC 27
8,5448,54402152160.08%+1
iShares iBonds Dec 2026 Term Muni Bond ETF
IBONDS DEC 26
08,453+8,45302160.08%+216
EV Tax-Mgd Gbl Div Equity Income
COM
25,44625,617+1712082090.08%+1
iShares iBonds Dec 2027 Term Corp ETF
IBONDS 27 ETF
040,149+40,14909710.37%+971
INNOVATOR EQUITY DEFINED PROTECTION ETF - 6MO JAN/JUL
EQUIT DEFIN JUL
8,0008,00002182170.08%-1
Verizon Communications Inc(VZ)10,2799,044-1,2354114100.16%-1
iShares iBonds Dec. 2025 Corporate Bond ETF39,73739,544-1939959950.38%-1
iShares National Muni Bond ETF13,05813,183+1251,3911,3900.53%-1
iShares IBonds Dec. 2026 Corporate Bond ETF
IBONDS DEC2026
040,063+40,06309700.37%+970
Shell PLC(SHEL)3,6293,033-5962272220.08%-5
Meta Platforms Inc(META)77477404534460.17%-7
American Financial Group Inc2,5952,650+553553480.13%-7
Strive 500 ETF
STRIVE 500 ETF
5,6305,647+172132040.08%-9
Crown Castle International Corp(CCI)02,354+2,35402450.09%+245
iShares Short-Term National Muni Bd ETF2,1482,023-1252272140.08%-13
PepsiCo Inc(PEP)02,895+2,89504340.16%+434
Fifth Third Bancorp(FITB)5,5065,520+142332160.08%-16
iShares S&P 500 Growth ETF2,1532,166+132192010.08%-17
iShares Russell 1000 ETF701679-222262080.08%-18
NextEra Energy Inc(NEE)4,1233,912-2112962770.10%-18
Amazon.com Inc(AMZN)1,5011,632+1313293110.12%-19
PNC Financial Services Group Inc(PNC)1,2101,215+52332140.08%-20
Energy Transfer LP(ET)32,17232,706+5346306080.23%-22
Ameriprise Financial Inc(AMP)46946902502270.09%-23
LCNB Corp74,89374,896+31,1331,1080.42%-25
Carrier Global Corp(CARR)05,537+5,53703510.13%+351
Northrop Grumman Corp(NOC)601497-1042822540.10%-28
iShares MSCI Emerging Markets ETF11,28310,141-1,1424724430.17%-29
Schwab US Broad Market ETF027,589+27,58905940.22%+594
Vanguard Small-Cap ETF1,7381,742+44183860.15%-31
GE VERNOVA INC COM(GEV)1,4321,433+14714380.17%-33
Invesco S&P 500 Equal Weight ETF
S&P500 EQL WGT
2,9082,740-1685104750.18%-35
VICTORYSHARES CORE INTERMEDIATE BOND ETF
CORE BD ETF
20,35819,174-1,1849369000.34%-36
U.S. Bancorp(USB)6,8046,797-73252870.11%-38
Page 1 of 1