Fund Holdings — NICOLET ADVISORY SERVICES, LLC

Total Portfolio Value:
$1.18B
Total Bought:
$177.17M
Total Sold:
$47.84M
Net Transaction:
+$129.33M
Securities
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SharesValue
Q1 2025
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Q2 2025
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Change
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Q1 2025
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Q2 2025
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Weight (%)
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Change
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Spdr Series TrustPRTFLO S P500 VL
ST STR P500VAL
2,978,4913,131,577+153,086$140.23M$163.22M13.89%+$22.99M
Spdr Series TrustPRTFLO S P500 GW
ST STR P500GRW
1,479,6251,535,363+55,738$113.75M$148.56M12.64%+$34.81M
Ishares TrCORE S P TTL STK270,954274,237+3,283$30.94M$37.24M3.17%+$6.30M
American Centy Etf TrAVANTIS EMGMKT459,655487,821+28,166$25.66M$33.44M2.84%+$7.77M
Apple Inc.(AAPL)159,099162,656+3,557$30.30M$32.92M2.80%+$2.62M
Vanguard Tax-Managed FdsVanguard FTSE Developed Markets511,212532,555+21,343$24.58M$29.83M2.54%+$5.25M
Berkshire Hathaway Inc DelCL B61,23057,817-3,413$31.58M$27.34M2.33%-$4.24M
Microsoft Corporation(MSFT)48,48050,580+2,100$18.49M$26.51M2.26%+$8.02M
Vanguard Index FdsMID CAP ETF93,85593,164-691$22.49M$26.27M2.23%+$3.78M
Vanguard Mun Bd FdsTAX EXEMPT BD557,911533,882-24,029$27.06M$26.07M2.22%-$989.3K
Fidelity Merrimack Str TrTOTAL BD ETF534,229539,338+5,109$23.92M$24.75M2.11%+$827.4K
JPMorgan Chase & Co.(JPM)65,07065,745+675$14.78M$19.02M1.62%+$4.25M
The Procter & Gamble Company(PG)131,332126,074-5,258$21.48M$18.99M1.62%-$2.49M
Vanguard Bd Index FdsTotal Bond Market239,321239,522+201$17.26M$17.63M1.50%+$371.3K
NVIDIA Corporation(NVDA)92,44397,036+4,593$9.94M$16.86M1.43%+$6.91M
Victory Portfolios IiCORE INTERMEDIAT
CORE BD ETF
345,073346,573+1,500$15.90M$16.35M1.39%+$452.1K
JPMorgan Chase & Co.CAL LKD 44(JPM)460,899478,274+17,375$12.86M$14.71M1.25%+$1.84M
WEC Energy Group, Inc.(WEC)128,526132,541+4,015$13.56M$14.61M1.24%+$1.05M
Vanguard Index FdsS P 500 ETF SHS25,08925,040-49$12.09M$14.31M1.22%+$2.21M
American Centy Etf TrREAL ESTATE ETF304,330326,364+22,034$12.25M$14.24M1.21%+$1.99M
Vanguard Scottsdale FdsSHORT TERM TREAS
SHORT TERM TREAS
191,260208,783+17,523$11.21M$12.24M1.04%+$1.04M
Amazon.com, Inc.(AMZN)53,11654,040+924$9.63M$11.61M0.99%+$1.98M
Ishares TrCORE S P500 ETF18,05018,023-27$9.51M$11.26M0.96%+$1.74M
Vanguard Index FdsSMALL CP ETF42,43944,044+1,605$8.62M$10.46M0.89%+$1.85M
Alps Etf TrALERIAN MLP
ALERIAN MLP
198,683208,483+9,800$9.10M$10.31M0.88%+$1.21M
Ishares TrNATIONAL MUN ETF100,29995,751-4,548$10.33M$9.97M0.85%-$358.1K
Principal Exchange Traded FdACTIVE HIGH YL
ACTIVE HIGH YL
512,621518,895+6,274$9.44M$9.94M0.85%+$504.7K
Alphabet Inc.CL A(GOOG)44,50247,078+2,576$6.80M$8.90M0.76%+$2.10M
Vanguard Index FdsVALUE ETF46,38848,374+1,986$7.40M$8.49M0.72%+$1.09M
Vanguard Index FdsGROWTH ETF18,33918,320-19$6.48M$8.15M0.69%+$1.67M
The Home Depot, Inc.(HD)20,25120,998+747$7.16M$7.85M0.67%+$684.9K
State Street SPDR S&P 500 ETF TrustTR UNIT(SPY)11,64211,746+104$6.11M$7.30M0.62%+$1.20M
Ishares TrSHRT NAT MUN ETF68,20168,156-45$7.17M$7.27M0.62%+$104.3K
Meta Platforms, Inc.CL A(META)9,4549,561+107$5.16M$7.17M0.61%+$2.01M
The Coca-Cola Company(KO)92,09895,698+3,600$6.52M$6.59M0.56%+$72.9K
PepsiCo, Inc.(PEP)42,99043,158+168$6.20M$6.01M0.51%-$185.4K
Oshkosh Corporation(OSK)44,25342,894-1,359$3.74M$5.60M0.48%+$1.86M
Bank First Corporation(BFC)72,82745,225-27,602$7.23M$5.30M0.45%-$1.94M
Abbott Labs35,16039,533+4,373$4.38M$5.03M0.43%+$654.8K
Walmart Inc.(WMT)47,58348,167+584$4.31M$4.74M0.40%+$432.5K
Eaton Corporation plcSHS(ETN)11,65212,074+422$3.15M$4.60M0.39%+$1.45M
Alphabet Inc.CL C(GOOG)21,96922,106+137$3.41M$4.20M0.36%+$785.8K
Ishares TrGLB INFRASTR ETF76,14370,082-6,061$4.02M$4.15M0.35%+$131.5K
Dimensional Etf TrustUS CORE EQUITY 2
US COR EQU 2 ETF
115,173111,409-3,764$3.53M$4.02M0.34%+$487.4K
Oracle Corporation(ORCL)16,16815,745-423$2.16M$3.85M0.33%+$1.69M
Exxon Mobil Corp36,02735,072-955$3.60M$3.85M0.33%+$245.1K
Vanguard Scottsdale FdsINTER TERM TREAS
INTER TERM TREAS
41,39962,778+21,379$2.44M$3.75M0.32%+$1.31M
State Street SPDR S&P MIDCAP 400 ETF TrustUTSER1 S PDCRP(MDY)5,7946,609+815$2.84M$3.75M0.32%+$904.8K
Broadcom Inc.(AVGO)11,85712,982+1,125$2.04M$3.75M0.32%+$1.70M
Costco Wholesale Corporation(COST)3,5983,564-34$3.47M$3.40M0.29%-$74.4K
Vanguard Index FdsTotal Stock Market4,26710,448+6,181$1.10M$3.19M0.27%+$2.10M
The TJX Companies, Inc.(TJX)24,96024,601-359$3.18M$3.10M0.26%-$81.8K
The Boeing Company(BA)10,88812,563+1,675$1.69M$2.79M0.24%+$1.09M
Tesla, Inc.(TSLA)8,6578,851+194$2.19M$2.68M0.23%+$493.6K
Eli Lilly and Company(LLY)3,8143,486-328$2.75M$2.66M0.23%-$91.6K
Wells Fargo & Company(WFC)33,93934,118+179$2.14M$2.65M0.23%+$511.8K
Mastercard IncorporatedCL A(MA)4,8744,678-196$2.43M$2.62M0.22%+$185.4K
Cisco Systems, Inc.(CSCO)22,79137,929+15,138$1.29M$2.55M0.22%+$1.26M
Spdr Index Shs FdsPORTFOLIO DEVLPD
ST STR PO EX ETF
70,09563,213-6,882$2.41M$2.52M0.21%+$103.9K
Johnson & Johnson(JNJ)13,21414,704+1,490$1.96M$2.46M0.21%+$495.6K
Spdr Series TrustPORTFOLIO S P600
ST STR SP600 SML
50,29858,085+7,787$1.85M$2.45M0.21%+$604.2K
Associated Banc Corp98,302100,421+2,119$1.90M$2.42M0.21%+$522.9K
Honeywell International Inc.(HON)10,58811,056+468$2.05M$2.41M0.20%+$359.4K
Ishares TrRussell 1000 Growth ETF4,8035,501+698$1.65M$2.38M0.20%+$724.4K
The Charles Schwab Corporation(SCHW)21,95824,049+2,091$1.62M$2.30M0.20%+$675.8K
Philip Morris International Inc.(PM)13,73313,988+255$2.08M$2.28M0.19%+$203.4K
Ishares TrS P 500 GRWT ETF7,68220,366+12,684$681.6K$2.28M0.19%+$1.59M
AbbVie Inc.(ABBV)11,57011,452-118$2.02M$2.24M0.19%+$220.3K
Vanguard Specialized FundsDIV APP ETF11,50610,908-598$2.09M$2.23M0.19%+$137.0K
McDonald's Corporation(MCD)7,6117,122-489$2.34M$2.16M0.18%-$177.8K
Blackstone Inc.(BX)12,07512,581+506$1.54M$2.14M0.18%+$604.8K
Rtx Corporation12,07913,634+1,555$1.53M$2.14M0.18%+$603.0K
Spdr Series TrustPORTFOLIO S P500
ST STR P500ETF
16,82029,017+12,197$1.04M$2.12M0.18%+$1.08M
Caterpillar Inc.(CAT)3,8864,892+1,006$1.12M$2.10M0.18%+$973.7K
Netflix, Inc.(NFLX)1,5151,680+165$1.40M$1.95M0.17%+$550.9K
The Walt Disney Company(DIS)17,11616,572-544$1.46M$1.93M0.16%+$473.4K
Ishares TrCore MSCI EAFE
CORE MSCI EAFE
9,69923,080+13,381$694.0K$1.89M0.16%+$1.19M
International Business Machines Corporation(IBM)7,6667,539-127$1.76M$1.89M0.16%+$125.4K
Travelers Companies Inc7,4057,214-191$1.82M$1.86M0.16%+$48.1K
Visa Inc.CL A(V)5,9155,467-448$1.92M$1.86M0.16%-$64.8K
Chevron Corporation(CVX)10,14711,855+1,708$1.37M$1.79M0.15%+$425.1K
Spdr Series TrustPORTFOLIO S P400
ST STR P400MID
33,49831,129-2,369$1.58M$1.69M0.14%+$117.3K
Ishares TrEAFE SML CP ETF23,63823,194-444$1.43M$1.69M0.14%+$251.7K
Deere & Company(DE)3,1533,244+91$1.40M$1.63M0.14%+$224.5K
Spdr Series TrustPORTFOLI S P1500
ST STR PR SP1500
21,93021,237-693$1.40M$1.60M0.14%+$202.6K
Bank America Corp31,58634,568+2,982$1.13M$1.58M0.13%+$446.0K
Advanced Micro Devices, Inc.(AMD)7,8178,943+1,126$693.4K$1.54M0.13%+$842.1K
Spdr Series TrustNUVEEN ICE MUNIC
ST STR NUVEE ETF
34,59033,512-1,078$1.52M$1.49M0.13%-$25.6K
Ishares TrS&P 500 Value ETF2,1617,520+5,359$379.0K$1.46M0.12%+$1.08M
Capital One Financial Corporation(COF)2,3676,999+4,632$383.8K$1.45M0.12%+$1.07M
GE Aerospace(GE)4,9755,346+371$903.1K$1.44M0.12%+$537.1K
Vanguard World FdMEGA GRWTH IND4,1303,830-300$1.22M$1.42M0.12%+$206.7K
Ishares TrRussell 1000 Value ETF5,9227,172+1,250$1.03M$1.38M0.12%+$355.3K
Norfolk Southern Corporation(NSC)4,6005,028+428$991.1K$1.38M0.12%+$390.8K
Vanguard Index FdsMCAP GR IDXVIP4,8224,682-140$1.11M$1.34M0.11%+$232.4K
Salesforce, Inc.(CRM)5,6215,317-304$1.43M$1.33M0.11%-$101.0K
ServiceNow, Inc.(NOW)1,2341,446+212$966.8K$1.32M0.11%+$355.4K
American Tower Corporation(AMT)5,8326,224+392$1.21M$1.32M0.11%+$105.2K
General Dynamics Corporation(GD)4,4574,184-273$1.21M$1.30M0.11%+$88.6K
NextEra Energy, Inc.(NEE)15,93917,618+1,679$1.06M$1.24M0.11%+$176.9K
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NICOLET ADVISORY SERVICES, LLC — 13F Holdings — Q2 2025 | TickerTrail