Fund HoldingsNICOLET ADVISORY SERVICES, LLC

Total Portfolio Value
$1.09B
Total Bought
$81.08M
Total Sold
$38.25M
Net Transaction
+$42.83M
Filing Period:
Securities
SharesValue ($K)
Q3 2024
Q4 2024
Change
Q3 2024
Q4 2024
Weight (%)
Change
AMERICAN CENTY ETF TR0434,232+434,232025,0122.30%+25,012
VANGUARD SCOTTSDALE FDS
SHORT TERM TREAS
122,273165,149+42,8767,1869,5940.88%+2,407
JPMORGAN CHASE & CO.(JPM)065,307+65,307015,6651.44%+15,665
AMAZON COM INC(AMZN)052,523+52,523011,4991.06%+11,499
APPLE INC(AAPL)0155,407+155,407036,8083.38%+36,808
VANGUARD INDEX FDS24,25027,275+3,02512,65514,5621.34%+1,907
SPDR SER TR
ST STR SP600 SML
041,583+41,58301,8350.17%+1,835
ALPHABET INC(GOOG)042,035+42,03508,0720.74%+8,072
NVIDIA CORPORATION(NVDA)090,609+90,609012,3151.13%+12,315
PROCTER AND GAMBLE CO(PG)0130,303+130,303020,6611.90%+20,661
ISHARES TR026,525+26,52501,1670.11%+1,167
TESLA INC(TSLA)08,274+8,27403,2660.30%+3,266
BLACKROCK INC(BLK)01,025+1,02509800.09%+980
ISHARES TR04,341+4,34101,3870.13%+1,387
JPMORGAN CHASE FINL CO LLC(JPM)0481,624+481,624014,4781.33%+14,478
BROADCOM INC(AVGO)9,0879,989+9021,5622,2410.21%+679
VANGUARD INDEX FDS41,33943,388+2,0499,66310,3320.95%+668
WALMART INC(WMT)45,33046,072+7423,6464,2850.39%+639
ISHARES TR02,149+2,14906120.06%+612
FLEXSHARES TR
MORNSTAR UPSTR
0105,642+105,64203,8870.36%+3,887
ISHARES TR0291,094+291,094037,1093.41%+37,109
MICROSOFT CORP(MSFT)047,071+47,071019,7211.81%+19,721
EATON CORP PLC(ETN)9,58110,798+1,2173,1333,6870.34%+554
WELLS FARGO CO NEW(WFC)033,099+33,09902,3160.21%+2,316
COSTCO WHSL CORP NEW(COST)3,1723,522+3502,7783,3000.30%+522
ALPHABET INC(GOOG)020,289+20,28903,9190.36%+3,919
META PLATFORMS INC(META)8,7199,018+2995,0815,5540.51%+472
PALANTIR TECHNOLOGIES INC(PLTR)9,73312,648+2,9153828510.08%+469
ISHARES TR05,214+5,21406660.06%+666
ARISTA NETWORKS INC(ANET)03,497+3,49704000.04%+400
BANK FIRST CORP(BFC)072,699+72,69906,8130.63%+6,813
ASSOCIATED BANC CORP098,368+98,36802,2880.21%+2,288
LAM RESEARCH CORP(LRCX)04,485+4,48503350.03%+335
DISNEY WALT CO(DIS)015,406+15,40601,6740.15%+1,674
SALESFORCE INC(CRM)05,452+5,45201,7330.16%+1,733
ROLLINS INC(ROL)9,63416,804+7,1704797740.07%+295
VISA INC(V)05,669+5,66901,7440.16%+1,744
ISHARES TR
ULTRA SHORT DUR
05,791+5,79102920.03%+292
FASTENAL CO(FAST)04,048+4,04802900.03%+290
SPDR SER TR
ST BLOO HIGH ETF
02,993+2,99302850.03%+285
ISHARES TR05,487+5,48706970.06%+697
WEC ENERGY GROUP INC(WEC)116,995123,560+6,56511,26811,5421.06%+274
SCHWAB CHARLES CORP(SCHW)021,174+21,17401,5410.14%+1,541
NETFLIX INC(NFLX)01,468+1,46801,2300.11%+1,230
PACKAGING CORP AMER(PKG)01,123+1,12302560.02%+256
SELECT SECTOR SPDR TR
ST STR FINL ETF
05,342+5,34202530.02%+253
HONEYWELL INTL INC(HON)010,851+10,85102,3680.22%+2,368
BLACKSTONE INC(BX)11,46711,997+5301,7341,9780.18%+244
BOEING CO(BA)010,081+10,08101,7340.16%+1,734
KKR & CO INC(KKR)01,725+1,72502430.02%+243
CISCO SYS INC(CSCO)19,71321,731+2,0181,0341,2760.12%+243
EXLSERVICE HOLDINGS INC(EXLS)21,77424,122+2,3488491,0880.10%+239
BANK AMERICA CORP031,984+31,98401,4430.13%+1,443
BOK FINL CORP(BOKF)02,233+2,23302330.02%+233
SERVICENOW INC(NOW)1,0141,109+959031,1360.10%+233
ISHARES TR05,579+5,57902290.02%+229
SPDR S&P MIDCAP 400 ETF TR(MDY)4,1234,515+3922,3252,5540.23%+228
ISHARES BITCOIN TRUST ETF(IBIT)04,236+4,23602280.02%+228
RAYMOND JAMES FINL INC(RJF)01,478+1,47802280.02%+228
ALPS ETF TR
ALERIAN MLP
0202,693+202,69309,9680.92%+9,968
DOMINION ENERGY INC(D)04,228+4,22802260.02%+226
GLOBUS MED INC(GMED)08,384+8,38407300.07%+730
CHEVRON CORP NEW(CVX)010,800+10,80001,6540.15%+1,654
BOSTON SCIENTIFIC CORP(BSX)02,355+2,35502230.02%+223
ISHARES TR01,029+1,02902230.02%+223
SKECHERS U S A INC03,091+3,09102170.02%+217
PRICE T ROWE GROUP INC(TROW)01,973+1,97302140.02%+214
VALVOLINE INC(VVV)06,157+6,15702140.02%+214
HUNT J B TRANS SVCS INC(JBHT)01,227+1,22702140.02%+214
TJX COS INC NEW(TJX)025,880+25,88003,1070.29%+3,107
ISHARES TR05,316+5,31605100.05%+510
AIRBNB INC01,635+1,63502120.02%+212
AMERICAN FINL GROUP INC OHIO01,632+1,63202120.02%+212
EPAM SYS INC(EPAM)02,796+2,79606310.06%+631
SELECT SECTOR SPDR TR
ST STR ENERG ETF
02,346+2,34602070.02%+207
MAGNOLIA OIL & GAS CORP(MGY)08,231+8,23102050.02%+205
IDEX CORP(IEX)0979+97902020.02%+202
KEYSIGHT TECHNOLOGIES INC(KEYS)05,090+5,09008210.08%+821
AAON INC7,9168,409+4938491,0270.09%+178
MARVELL TECHNOLOGY INC(MRVL)03,916+3,91604480.04%+448
ISHARES TR3,7673,930+1631,3961,5650.14%+168
MORGAN STANLEY(MS)07,758+7,75809580.09%+958
HUMANA INC(HUM)01,624+1,62404370.04%+437
VANGUARD INDEX FDS04,237+4,23701,2170.11%+1,217
ENERGY TRANSFER L P(ET)024,952+24,95204850.04%+485
PLEXUS CORP(PLXS)5,5975,660+637539120.08%+160
SOUNDHOUND AI INC(SOUN)011,252+11,25201590.01%+159
CAPITAL ONE FINL CORP(COF)1,6262,190+5642363840.04%+148
CADENCE DESIGN SYSTEM INC(CDNS)01,777+1,77705310.05%+531
PALO ALTO NETWORKS INC(PANW)04,793+4,79308310.08%+831
FIDELITY COVINGTON TRUST018,070+18,07008920.08%+892
VERTEX INC(VERX)08,746+8,74604560.04%+456
BOOKING HOLDINGS INC(BKNG)0236+23601,1190.10%+1,119
DESCARTES SYS GROUP INC(DSGX)06,088+6,08806780.06%+678
BURLINGTON STORES INC(BURL)02,663+2,66307640.07%+764
CSX CORP(CSX)016,239+16,23905160.05%+516
GE VERNOVA INC(GEV)9851,023+382513760.03%+125
ACCENTURE PLC IRELAND
SHS CLASS A
2,0632,481+4187458680.08%+123
DISCOVER FINL SVCS03,486+3,48605910.05%+591
SPDR SER TR
ST STR P500ETF
10,98612,407+1,4217348470.08%+114
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