Securities ▲▼ | Shares | Value | |||||
|---|---|---|---|---|---|---|---|
Q3 2024 ▲▼ | Q4 2024 ▲▼ | Change ▲▼ | Q3 2024 ▲▼ | Q4 2024 ▲▼ | Weight (%) ▲▼ | Change ▲▼ | |
| Spdr Ser TrPRTFLO S P500 VL ST STR P500VAL | 3,000,995 | 3,032,163 | +31,168 | $157.22M | $152.88M | 14.04% | -$4.34M |
| Spdr Ser TrPRTFLO S P500 GW ST STR P500GRW | 1,599,478 | 1,496,457 | -103,021 | $131.03M | $130.98M | 12.03% | -$44.3K |
| Ishares TrCORE S P TTL STK | 293,853 | 291,094 | -2,759 | $36.51M | $37.11M | 3.41% | +$594.4K |
| Apple Inc.(AAPL) | 154,131 | 155,407 | +1,276 | $34.78M | $36.81M | 3.38% | +$2.03M |
| Vanguard Mun Bd FdsTAX EXEMPT BD | 549,568 | 538,402 | -11,166 | $28.05M | $26.76M | 2.46% | -$1.29M |
| Vanguard Tax-Managed FdsVanguard FTSE Developed Markets | 518,851 | 542,740 | +23,889 | $26.91M | $25.80M | 2.37% | -$1.11M |
| Berkshire Hathaway Inc DelCL B | 57,807 | 57,717 | -90 | $26.18M | $25.55M | 2.35% | -$635.3K |
| American Centy Etf TrAVANTIS EMGMKT | 0 | 434,232 | +434,232 | $0 | $25.01M | 2.30% | +$25.01M |
| Vanguard Index FdsMID CAP ETF | 94,734 | 94,641 | -93 | $24.77M | $24.87M | 2.28% | +$100.6K |
| Fidelity Merrimack Str TrTOTAL BD ETF | 535,474 | 548,449 | +12,975 | $24.94M | $24.39M | 2.24% | -$547.5K |
| The Procter & Gamble Company(PG) | 113,495 | 130,303 | +16,808 | $19.31M | $20.66M | 1.90% | +$1.35M |
| Vanguard Bd Index FdsTotal Bond Market | 274,498 | 278,296 | +3,798 | $20.49M | $19.83M | 1.82% | -$662.7K |
| Microsoft Corporation(MSFT) | 45,962 | 47,071 | +1,109 | $19.14M | $19.72M | 1.81% | +$575.7K |
| Victory Portfolios IiCORE INTERMEDIAT CORE BD ETF | 343,261 | 352,656 | +9,395 | $16.42M | $16.05M | 1.47% | -$372.3K |
| JPMorgan Chase & Co.(JPM) | 65,417 | 65,307 | -110 | $13.43M | $15.67M | 1.44% | +$2.24M |
| Ishares Tr10 20 YR TRS ETF | 140,240 | 153,087 | +12,847 | $15.16M | $14.95M | 1.37% | -$210.8K |
| Vanguard Index FdsS P 500 ETF SHS | 24,250 | 27,275 | +3,025 | $12.65M | $14.56M | 1.34% | +$1.91M |
| JPMorgan Chase & Co.CAL LKD 44(JPM) | 475,140 | 481,624 | +6,484 | $13.67M | $14.48M | 1.33% | +$803.1K |
| NVIDIA Corporation(NVDA) | 88,378 | 90,609 | +2,231 | $10.86M | $12.31M | 1.13% | +$1.46M |
| American Centy Etf TrREAL ESTATE ETF | 274,771 | 288,392 | +13,621 | $12.72M | $11.71M | 1.08% | -$1.00M |
| WEC Energy Group, Inc.(WEC) | 116,995 | 123,560 | +6,565 | $11.27M | $11.54M | 1.06% | +$274.0K |
| Amazon.com, Inc.(AMZN) | 51,439 | 52,523 | +1,084 | $9.36M | $11.50M | 1.06% | +$2.14M |
| Ishares TrNATIONAL MUN ETF | 112,031 | 107,849 | -4,182 | $12.15M | $11.39M | 1.05% | -$758.9K |
| Ishares TrCORE S P500 ETF | 19,545 | 18,092 | -1,453 | $11.15M | $10.55M | 0.97% | -$597.1K |
| Principal Exchange Traded FdACTIVE HIGH YL ACTIVE HIGH YL | 534,036 | 542,704 | +8,668 | $10.40M | $10.43M | 0.96% | +$22.3K |
| Vanguard Index FdsSMALL CP ETF | 41,339 | 43,388 | +2,049 | $9.66M | $10.33M | 0.95% | +$668.1K |
| Alps Etf TrALERIAN MLP ALERIAN MLP | 205,175 | 202,693 | -2,482 | $9.74M | $9.97M | 0.92% | +$226.7K |
| Vanguard Scottsdale FdsSHORT TERM TREAS SHORT TERM TREAS | 122,273 | 165,149 | +42,876 | $7.19M | $9.59M | 0.88% | +$2.41M |
| Alphabet Inc.CL A(GOOG) | 39,543 | 42,035 | +2,492 | $6.56M | $8.07M | 0.74% | +$1.51M |
| Vanguard Index FdsVALUE ETF | 50,539 | 48,086 | -2,453 | $8.76M | $8.07M | 0.74% | -$691.5K |
| Vanguard Index FdsGROWTH ETF | 19,855 | 18,489 | -1,366 | $7.53M | $7.53M | 0.69% | +$1.4K |
| The Home Depot, Inc.(HD) | 18,242 | 19,004 | +762 | $7.51M | $7.41M | 0.68% | -$98.5K |
| State Street SPDR S&P 500 ETF TrustTR UNIT(SPY) | 13,247 | 12,528 | -719 | $7.52M | $7.27M | 0.67% | -$249.9K |
| Ishares TrSHRT NAT MUN ETF | 65,228 | 65,243 | +15 | $6.93M | $6.87M | 0.63% | -$53.9K |
| Bank First Corporation(BFC) | 74,673 | 72,699 | -1,974 | $6.46M | $6.81M | 0.63% | +$354.1K |
| PepsiCo, Inc.(PEP) | 43,079 | 41,001 | -2,078 | $7.26M | $5.85M | 0.54% | -$1.41M |
| Meta Platforms, Inc.CL A(META) | 8,719 | 9,018 | +299 | $5.08M | $5.55M | 0.51% | +$472.3K |
| The Coca-Cola Company(KO) | 87,759 | 89,560 | +1,801 | $6.19M | $5.47M | 0.50% | -$719.4K |
| Walmart Inc.(WMT) | 45,330 | 46,072 | +742 | $3.65M | $4.28M | 0.39% | +$638.8K |
| Ishares TrGLB INFRASTR ETF | 80,224 | 79,712 | -512 | $4.37M | $4.15M | 0.38% | -$213.6K |
| Dimensional Etf TrustUS CORE EQUITY 2 US COR EQU 2 ETF | 118,405 | 118,009 | -396 | $4.02M | $4.05M | 0.37% | +$33.8K |
| Alphabet Inc.CL C(GOOG) | 20,369 | 20,289 | -80 | $3.41M | $3.92M | 0.36% | +$513.2K |
| Flexshares TrMORNSTAR UPSTR MORNSTAR UPSTR | 78,746 | 105,642 | +26,896 | $3.28M | $3.89M | 0.36% | +$606.0K |
| Oshkosh Corporation(OSK) | 41,948 | 42,230 | +282 | $4.15M | $3.78M | 0.35% | -$368.2K |
| Abbott Labs | 32,768 | 33,004 | +236 | $3.68M | $3.71M | 0.34% | +$29.2K |
| Eaton Corporation plcSHS(ETN) | 9,581 | 10,798 | +1,217 | $3.13M | $3.69M | 0.34% | +$554.4K |
| Exxon Mobil Corp | 36,809 | 34,480 | -2,329 | $4.51M | $3.67M | 0.34% | -$838.5K |
| UnitedHealth Group Incorporated(UNH) | 6,405 | 6,350 | -55 | $3.80M | $3.31M | 0.30% | -$490.0K |
| Costco Wholesale Corporation(COST) | 3,172 | 3,522 | +350 | $2.78M | $3.30M | 0.30% | +$521.7K |
| Tesla, Inc.(TSLA) | 9,044 | 8,274 | -770 | $2.18M | $3.27M | 0.30% | +$1.09M |
| The TJX Companies, Inc.(TJX) | 25,159 | 25,880 | +721 | $2.89M | $3.11M | 0.29% | +$212.4K |
| Eli Lilly and Company(LLY) | 3,497 | 3,287 | -210 | $3.10M | $2.63M | 0.24% | -$467.9K |
| Spdr Index Shs FdsPORTFOLIO DEVLPD ST STR PO EX ETF | 81,324 | 76,609 | -4,715 | $3.00M | $2.60M | 0.24% | -$406.3K |
| State Street SPDR S&P MIDCAP 400 ETF TrustUTSER1 S PDCRP(MDY) | 4,123 | 4,515 | +392 | $2.33M | $2.55M | 0.23% | +$228.3K |
| Oracle Corporation(ORCL) | 16,425 | 16,501 | +76 | $2.74M | $2.55M | 0.23% | -$191.3K |
| Honeywell International Inc.(HON) | 10,464 | 10,851 | +387 | $2.12M | $2.37M | 0.22% | +$244.6K |
| Vanguard Scottsdale FdsINTER TERM TREAS INTER TERM TREAS | 63,032 | 41,159 | -21,873 | $3.79M | $2.37M | 0.22% | -$1.42M |
| Wells Fargo & Company(WFC) | 32,472 | 33,099 | +627 | $1.79M | $2.32M | 0.21% | +$530.3K |
| Associated Banc Corp | 93,819 | 98,368 | +4,549 | $1.94M | $2.29M | 0.21% | +$349.7K |
| Broadcom Inc.(AVGO) | 9,087 | 9,989 | +902 | $1.56M | $2.24M | 0.21% | +$678.7K |
| Vanguard Specialized FundsDIV APP ETF | 10,782 | 11,522 | +740 | $2.11M | $2.22M | 0.20% | +$107.8K |
| McDonald's Corporation(MCD) | 7,119 | 7,724 | +605 | $2.16M | $2.18M | 0.20% | +$20.1K |
| Mastercard IncorporatedCL A(MA) | 4,220 | 4,299 | +79 | $2.09M | $2.17M | 0.20% | +$80.8K |
| Spdr Ser TrPORTFOLIO S P400 ST STR P400MID | 39,466 | 37,343 | -2,123 | $2.14M | $2.03M | 0.19% | -$108.2K |
| AbbVie Inc.(ABBV) | 11,222 | 11,486 | +264 | $2.19M | $2.01M | 0.18% | -$181.4K |
| Blackstone Inc.(BX) | 11,467 | 11,997 | +530 | $1.73M | $1.98M | 0.18% | +$243.9K |
| Spdr Ser TrPORTFOLIO S P600 ST STR SP600 SML | 0 | 41,583 | +41,583 | $0 | $1.84M | 0.17% | +$1.84M |
| Visa Inc.CL A(V) | 5,241 | 5,669 | +428 | $1.45M | $1.74M | 0.16% | +$293.4K |
| The Boeing Company(BA) | 9,902 | 10,081 | +179 | $1.49M | $1.73M | 0.16% | +$243.5K |
| Salesforce, Inc.(CRM) | 5,026 | 5,452 | +426 | $1.41M | $1.73M | 0.16% | +$321.1K |
| Spdr Ser TrPORTFOLI S P1500 ST STR PR SP1500 | 28,149 | 24,416 | -3,733 | $1.95M | $1.73M | 0.16% | -$222.5K |
| The Travelers Companies, Inc.(TRV) | 7,344 | 7,343 | -1 | $1.71M | $1.71M | 0.16% | -$6.5K |
| International Business Machines Corporation(IBM) | 8,188 | 7,766 | -422 | $1.82M | $1.71M | 0.16% | -$117.1K |
| The Walt Disney Company(DIS) | 14,344 | 15,406 | +1,062 | $1.34M | $1.67M | 0.15% | +$330.8K |
| Chevron Corporation(CVX) | 9,452 | 10,800 | +1,348 | $1.43M | $1.65M | 0.15% | +$224.2K |
| Philip Morris International Inc.(PM) | 13,297 | 13,530 | +233 | $1.57M | $1.59M | 0.15% | +$10.9K |
| Ishares TrRussell 1000 Growth ETF | 3,767 | 3,930 | +163 | $1.40M | $1.56M | 0.14% | +$168.3K |
| Johnson & Johnson(JNJ) | 11,983 | 11,008 | -975 | $1.92M | $1.56M | 0.14% | -$359.5K |
| The Charles Schwab Corporation(SCHW) | 20,155 | 21,174 | +1,019 | $1.28M | $1.54M | 0.14% | +$263.0K |
| Ishares TrEAFE SML CP ETF | 23,215 | 24,520 | +1,305 | $1.54M | $1.45M | 0.13% | -$81.6K |
| Bank America Corp | 30,782 | 31,984 | +1,202 | $1.21M | $1.44M | 0.13% | +$234.6K |
| J P Morgan Exchange Traded FBETABUILDERS US BETABUILDERS US | 35,257 | 31,942 | -3,315 | $1.66M | $1.43M | 0.13% | -$227.7K |
| Merck & Co., Inc.(MRK) | 13,856 | 14,218 | +362 | $1.53M | $1.41M | 0.13% | -$115.6K |
| Ishares TrRUS 1000 ETF | 1,778 | 4,341 | +2,563 | $553.2K | $1.39M | 0.13% | +$833.7K |
| Fiserv, Inc.(FISV) | 6,939 | 6,900 | -39 | $1.27M | $1.38M | 0.13% | +$111.2K |
| Axon Enterprise, Inc.(AXON) | 3,366 | 2,416 | -950 | $1.40M | $1.38M | 0.13% | -$19.9K |
| Caterpillar Inc.(CAT) | 3,892 | 3,867 | -25 | $1.52M | $1.36M | 0.12% | -$164.6K |
| Vanguard Index FdsMCAP GR IDXVIP | 5,390 | 5,273 | -117 | $1.30M | $1.35M | 0.12% | +$45.8K |
| Vanguard World FdMEGA GRWTH IND | 3,956 | 3,840 | -116 | $1.26M | $1.31M | 0.12% | +$49.8K |
| Deere & Company(DE) | 3,089 | 3,175 | +86 | $1.26M | $1.30M | 0.12% | +$34.5K |
| Masco Corporation(MAS) | 16,648 | 17,955 | +1,307 | $1.38M | $1.30M | 0.12% | -$89.4K |
| Cisco Systems, Inc.(CSCO) | 19,713 | 21,731 | +2,018 | $1.03M | $1.28M | 0.12% | +$242.9K |
| Netflix, Inc.(NFLX) | 1,376 | 1,468 | +92 | $972.6K | $1.23M | 0.11% | +$257.2K |
| Vanguard Index FdsTotal Stock Market | 3,768 | 4,237 | +469 | $1.06M | $1.22M | 0.11% | +$162.0K |
| Analog Devices, Inc.(ADI) | 5,382 | 5,524 | +142 | $1.22M | $1.17M | 0.11% | -$46.1K |
| Ishares TrNORTH AMERN NAT | 0 | 26,525 | +26,525 | $0 | $1.17M | 0.11% | +$1.17M |
| The Progressive Corporation(PGR) | 4,490 | 4,913 | +423 | $1.13M | $1.16M | 0.11% | +$24.9K |
| NextEra Energy, Inc.(NEE) | 18,104 | 17,138 | -966 | $1.54M | $1.15M | 0.11% | -$385.0K |
| Micron Technology, Inc.(MU) | 12,003 | 11,621 | -382 | $1.22M | $1.15M | 0.11% | -$67.7K |
| Ishares TrRussell 1000 Value ETF | 5,547 | 6,270 | +723 | $1.04M | $1.15M | 0.11% | +$106.8K |