Securities ▲▼ | Shares | Value ($K) | |||||
|---|---|---|---|---|---|---|---|
Q4 2024 ▲▼ | Q1 2025 ▲▼ | Change ▲▼ | Q4 2024 ▲▼ | Q1 2025 ▲▼ | Weight (%) ▲▼ | Change ▲▼ | |
| VANGUARD VALUE ETF | 16,704 | 20,424 | +3,720 | 2,828 | 3,528 | 2.86% | +700 |
| SCHWAB US DIVIDEND EQUITY ETF | 67,403 | 90,020 | +22,617 | 1,841 | 2,517 | 2.04% | +676 |
| UBER TECHNOLOGIES INC COM(UBER) | 0 | 6,132 | +6,132 | 0 | 447 | 0.36% | +447 |
| ABBVIE INC COM(ABBV) | 7,233 | 7,304 | +71 | 1,285 | 1,530 | 1.24% | +245 |
| BERKSHIRE HATHAWAY INC DEL CL B NEW | 3,338 | 3,262 | -76 | 1,513 | 1,737 | 1.41% | +224 |
| SPDR S&P DIVIDEND ETF ST STR SP DIV | 29,121 | 29,412 | +291 | 3,847 | 3,991 | 3.24% | +144 |
| COCA COLA CO COM(KO) | 13,729 | 13,729 | 0 | 855 | 983 | 0.80% | +129 |
| EXXON MOBIL CORP COM | 13,011 | 12,845 | -166 | 1,400 | 1,528 | 1.24% | +128 |
| CHEVRON CORP NEW COM(CVX) | 4,838 | 4,840 | +2 | 701 | 810 | 0.66% | +109 |
| JOHNSON & JOHNSON COM(JNJ) | 4,739 | 4,649 | -90 | 685 | 771 | 0.63% | +86 |
| VISA INC COM CL A(V) | 964 | 1,107 | +143 | 305 | 388 | 0.31% | +83 |
| SCHWAB U.S. MID-CAP ETF | 71,023 | 77,891 | +6,868 | 1,968 | 2,041 | 1.65% | +73 |
| AUTOMATIC DATA PROCESSING INC COM | 4,264 | 4,264 | 0 | 1,248 | 1,303 | 1.06% | +55 |
| MASTERCARD INCORPORATED CL A(MA) | 1,057 | 1,112 | +55 | 557 | 610 | 0.49% | +53 |
| GE AEROSPACE COM NEW(GE) | 1,806 | 1,760 | -46 | 301 | 352 | 0.29% | +51 |
| COSTCO WHSL CORP NEW COM(COST) | 1,478 | 1,483 | +5 | 1,354 | 1,402 | 1.14% | +48 |
| JPMORGAN CHASE & CO. COM(JPM) | 10,061 | 9,989 | -72 | 2,412 | 2,450 | 1.99% | +38 |
| INTERNATIONAL BUSINESS MACHS COM(IBM) | 1,286 | 1,289 | +3 | 283 | 320 | 0.26% | +38 |
| ABBOTT LABS COM | 1,921 | 1,921 | 0 | 217 | 255 | 0.21% | +38 |
| AMGEN INC COM(AMGN) | 1,843 | 1,662 | -181 | 480 | 518 | 0.42% | +37 |
| TRACTOR SUPPLY CO COM(TSCO) | 5,601 | 6,063 | +462 | 297 | 334 | 0.27% | +37 |
| CISCO SYS INC COM(CSCO) | 6,027 | 6,347 | +320 | 357 | 392 | 0.32% | +35 |
| VERIZON COMMUNICATIONS INC COM(VZ) | 7,590 | 7,443 | -147 | 304 | 338 | 0.27% | +34 |
| NETFLIX INC COM(NFLX) | 306 | 327 | +21 | 273 | 305 | 0.25% | +32 |
| ISHARES MSCI USA MIN VOL FACTOR ETF MSCI USA MIN ETF | 6,039 | 6,035 | -4 | 536 | 565 | 0.46% | +29 |
| WELLS FARGO CO NEW COM(WFC) | 14,014 | 14,112 | +98 | 984 | 1,013 | 0.82% | +29 |
| KIMBERLY-CLARK CORP COM(KMB) | 2,525 | 2,525 | 0 | 331 | 359 | 0.29% | +28 |
| GENELUX CORPORATION COM | 86,970 | 85,592 | -1,378 | 205 | 231 | 0.19% | +26 |
| WALMART INC COM(WMT) | 8,523 | 9,021 | +498 | 770 | 792 | 0.64% | +22 |
| QUALCOMM INC COM(QCOM) | 3,288 | 3,395 | +107 | 505 | 522 | 0.42% | +16 |
| META PLATFORMS INC CL A(META) | 1,030 | 1,069 | +39 | 603 | 616 | 0.50% | +13 |
| VANGUARD HEALTH CARE ETF HEALTH CAR ETF | 1,088 | 1,088 | 0 | 276 | 288 | 0.23% | +12 |
| FINANCIAL SELECT SECTOR SPDR FUND ST STR FINL ETF | 7,562 | 7,562 | 0 | 365 | 377 | 0.31% | +11 |
| FIDELITY MSCI HEALTH CARE INDEX ETF | 7,920 | 7,737 | -183 | 518 | 529 | 0.43% | +11 |
| MCDONALDS CORP COM(MCD) | 1,105 | 1,058 | -47 | 320 | 330 | 0.27% | +10 |
| UNITEDHEALTH GROUP INC COM(UNH) | 526 | 526 | 0 | 266 | 275 | 0.22% | +9 |
| OXFORD SQUARE CAP CORP COM | 10,000 | 10,000 | 0 | 24 | 26 | 0.02% | +2 |
| SPDR PORTFOLIO SHORT TERM TREASURY ETF ST SHO TREAS ETF | 6,927 | 6,927 | 0 | 201 | 203 | 0.16% | +2 |
| PROCTER AND GAMBLE CO COM(PG) | 4,225 | 4,164 | -61 | 708 | 710 | 0.58% | +1 |
| NUVEEN PFD & INCOME OPPORTUNIT COM(JPC) | 11,520 | 11,520 | 0 | 91 | 92 | 0.07% | +1 |
| SERVISFIRST BANCSHARES INC COM(SFBS) | 3,000 | 3,000 | 0 | 254 | 248 | 0.20% | -6 |
| SCHWAB U.S. LARGE-CAP VALUE ETF | 14,882 | 14,351 | -531 | 388 | 381 | 0.31% | -6 |
| INTUIT COM(INTU) | 454 | 454 | 0 | 285 | 279 | 0.23% | -7 |
| FLEXSHARES QUALITY DIVIDEND INDEX FUND QUALT DIVD IDX | 3,305 | 3,305 | 0 | 233 | 226 | 0.18% | -7 |
| NEXTERA ENERGY INC COM(NEE) | 9,502 | 9,416 | -86 | 681 | 668 | 0.54% | -14 |
| ASML HOLDING N V N Y REGISTRY SHS N Y REGISTRY SHS | 475 | 475 | 0 | 329 | 315 | 0.26% | -14 |
| ILLINOIS TOOL WKS INC COM(ITW) | 2,725 | 2,728 | +3 | 691 | 676 | 0.55% | -15 |
| SCHWAB U.S. BROAD MARKET ETF | 14,016 | 14,031 | +15 | 318 | 302 | 0.24% | -16 |
| ISHARES CORE S&P 500 ETF | 627 | 627 | 0 | 369 | 352 | 0.29% | -17 |
| VANGUARD S&P 500 ETF | 988 | 988 | 0 | 532 | 508 | 0.41% | -25 |
| SCHWAB U.S. LARGE-CAP ETF | 9,918 | 9,258 | -660 | 230 | 204 | 0.17% | -25 |
| ELI LILLY & CO COM(LLY) | 349 | 291 | -58 | 269 | 240 | 0.19% | -29 |
| ISHARES MSCI USA MOMENTUM FACTOR ETF MSCI USA MMENTM | 2,042 | 1,876 | -166 | 423 | 379 | 0.31% | -43 |
| ISHARES CORE S&P SMALL CAP ETF | 3,871 | 3,845 | -26 | 446 | 402 | 0.33% | -44 |
| SCHWAB U.S. SMALL-CAP ETF | 10,621 | 9,698 | -923 | 275 | 227 | 0.18% | -47 |
| ORACLE CORP COM(ORCL) | 1,627 | 1,577 | -50 | 271 | 221 | 0.18% | -51 |
| VANGUARD HIGH DIVIDEND YIELD INDEX ETF | 30,399 | 29,647 | -752 | 3,879 | 3,823 | 3.10% | -55 |
| HOME DEPOT INC COM(HD) | 4,735 | 4,874 | +139 | 1,842 | 1,786 | 1.45% | -55 |
| DISNEY WALT CO COM(DIS) | 4,027 | 3,835 | -192 | 448 | 378 | 0.31% | -70 |
| CATERPILLAR INC COM(CAT) | 1,779 | 1,734 | -45 | 645 | 572 | 0.46% | -73 |
| EMERSON ELEC CO COM(EMR) | 5,795 | 5,749 | -46 | 718 | 630 | 0.51% | -88 |
| PEPSICO INC COM(PEP) | 3,697 | 3,103 | -594 | 562 | 465 | 0.38% | -97 |
| SCHWAB U.S. LARGE-CAP GROWTH ETF | 27,196 | 26,188 | -1,008 | 758 | 656 | 0.53% | -102 |
| ALPHABET INC CAP STK CL C(GOOG) | 3,456 | 3,519 | +63 | 658 | 550 | 0.45% | -108 |
| ISHARES S&P SMALL-CAP 600 VALUE ETF | 19,495 | 20,581 | +1,086 | 2,117 | 2,006 | 1.63% | -111 |
| NOVO-NORDISK A S ADR(NVO) | 7,386 | 7,352 | -34 | 635 | 511 | 0.41% | -125 |
| ALPHABET INC CAP STK CL A(GOOG) | 2,410 | 2,116 | -294 | 456 | 327 | 0.27% | -129 |
| VANGUARD MEGA CAP GROWTH ETF | 3,823 | 3,791 | -32 | 1,313 | 1,171 | 0.95% | -142 |
| ISHARES S&P 500 GROWTH ETF | 11,736 | 11,000 | -736 | 1,192 | 1,021 | 0.83% | -170 |
| BROADCOM INC COM(AVGO) | 1,980 | 1,595 | -385 | 459 | 267 | 0.22% | -192 |
| SEMPRA COM(SRE) | 2,564 | 0 | -2,564 | 225 | 0 | — | -225 |
| ISHARES CORE S&P MID-CAP ETF | 66,107 | 66,276 | +169 | 4,119 | 3,867 | 3.14% | -252 |
| US BANCORP DEL COM NEW(USB) | 51,417 | 51,371 | -46 | 2,459 | 2,169 | 1.76% | -290 |
| ISHARES RUSSELL 2000 ETF | 12,354 | 12,211 | -143 | 2,730 | 2,436 | 1.98% | -294 |
| TESLA INC COM(TSLA) | 2,444 | 2,381 | -63 | 987 | 617 | 0.50% | -370 |
| TECHNOLOGY SELECT SECTOR SPDR FUND ST STR TECHN ETF | 14,646 | 14,613 | -33 | 3,405 | 3,017 | 2.45% | -388 |
| AMAZON COM INC COM(AMZN) | 10,192 | 9,626 | -566 | 2,236 | 1,831 | 1.49% | -405 |
| VANGUARD GROWTH ETF | 5,051 | 4,408 | -643 | 2,073 | 1,634 | 1.33% | -439 |
| MICROSOFT CORP COM(MSFT) | 14,174 | 13,693 | -481 | 5,974 | 5,140 | 4.17% | -834 |
| SPDR S&P 500 ETF TRUST(SPY) | 30,405 | 30,221 | -184 | 17,820 | 16,905 | 13.71% | -914 |
| NVIDIA CORPORATION COM(NVDA) | 49,109 | 47,976 | -1,133 | 6,595 | 5,200 | 4.22% | -1,395 |
| INVESCO QQQ TRUST SERIES I | 38,010 | 38,382 | +372 | 19,432 | 17,998 | 14.60% | -1,434 |
| APPLE INC COM(AAPL) | 34,280 | 31,179 | -3,101 | 8,584 | 6,926 | 5.62% | -1,659 |