Securities ▲▼ | Shares | Value | |||||
|---|---|---|---|---|---|---|---|
Q3 2024 ▲▼ | Q4 2024 ▲▼ | Change ▲▼ | Q3 2024 ▲▼ | Q4 2024 ▲▼ | Weight (%) ▲▼ | Change ▲▼ | |
| Ishares TrCORE DIV GRWTH CORE DIV GRWTH | 844,149 | 894,675 | +50,526 | $52.92M | $54.88M | 15.34% | +$1.96M |
| Ishares TrCORE S P US GWT | 341,373 | 389,481 | +48,108 | $45.03M | $54.27M | 15.17% | +$9.24M |
| Ishares TrCORE S P US VLU | 238,390 | 241,203 | +2,813 | $22.76M | $22.33M | 6.24% | -$431.0K |
| Fidelity Comwlth TrNASDAQ COMPSIT | 235,714 | 242,137 | +6,423 | $16.88M | $18.42M | 5.15% | +$1.54M |
| Ishares TrCORE S P500 ETF | 29,688 | 30,460 | +772 | $17.12M | $17.93M | 5.01% | +$806.1K |
| Ishares TrCORE S P MCP ETF | 185,471 | 187,028 | +1,557 | $11.56M | $11.65M | 3.26% | +$95.2K |
| Schwab Strategic TrUS Broad Market ETF | 159,051 | 499,527 | +340,476 | $10.58M | $11.34M | 3.17% | +$759.2K |
| Apple Inc.(AAPL) | 40,194 | 40,096 | -98 | $9.37M | $10.04M | 2.81% | +$675.8K |
| Invesco Qqq TrUNIT SER 1 | 18,829 | 17,636 | -1,193 | $9.19M | $9.02M | 2.52% | -$173.9K |
| Microsoft Corporation(MSFT) | 18,523 | 18,384 | -139 | $7.97M | $7.75M | 2.17% | -$221.6K |
| Ishares TrCORE MSCI TOTAL CORE MSCI TOTAL | 93,993 | 91,970 | -2,023 | $6.83M | $6.08M | 1.70% | -$743.8K |
| Fidelity Merrimack Str TrTOTAL BD ETF | 103,140 | 134,917 | +31,777 | $4.82M | $6.05M | 1.69% | +$1.23M |
| Ishares TrCore S&P Small Cap ETF | 52,223 | 52,051 | -172 | $6.11M | $6.00M | 1.68% | -$110.8K |
| State Street SPDR S&P 500 ETF TrustTR UNIT(SPY) | 9,450 | 9,444 | -6 | $5.42M | $5.53M | 1.55% | +$112.8K |
| Invesco Exchange Traded Fd TS P500 EQL WGT S&P500 EQL WGT | 27,568 | 27,430 | -138 | $4.94M | $4.81M | 1.34% | -$132.5K |
| Vanguard Specialized FundsDIV APP ETF | 22,943 | 22,745 | -198 | $4.54M | $4.45M | 1.24% | -$89.8K |
| Amazon.com, Inc.(AMZN) | 20,500 | 19,717 | -783 | $3.82M | $4.33M | 1.21% | +$506.0K |
| Ishares TrMORNINGSTAR GRWT | 44,683 | 45,255 | +572 | $3.76M | $4.05M | 1.13% | +$299.7K |
| Vanguard Index FdsGROWTH ETF | 8,302 | 8,249 | -53 | $3.19M | $3.39M | 0.95% | +$198.1K |
| Victory Portfolios IiCORE INTRMEDIATE CORE PLUS BD ETF | 121,756 | 147,776 | +26,020 | $2.71M | $3.16M | 0.88% | +$449.2K |
| Ishares TrMORNINGSTAR VALU | 37,478 | 38,444 | +966 | $3.08M | $3.11M | 0.87% | +$32.6K |
| Ishares TrCore MSCI EAFE CORE MSCI EAFE | 42,792 | 41,675 | -1,117 | $3.34M | $2.93M | 0.82% | -$411.0K |
| MGE Energy, Inc.(MGEE) | 31,809 | 30,497 | -1,312 | $2.91M | $2.87M | 0.80% | -$43.4K |
| Alphabet Inc.CL A(GOOG) | 15,232 | 14,865 | -367 | $2.53M | $2.81M | 0.79% | +$287.7K |
| NVIDIA Corporation(NVDA) | 18,205 | 18,525 | +320 | $2.21M | $2.49M | 0.70% | +$276.8K |
| Ishares TrNATIONAL MUN ETF | 24,871 | 22,650 | -2,221 | $2.70M | $2.41M | 0.67% | -$288.3K |
| Schwab Strategic TrUS LCAP GR ETF | 19,263 | 83,239 | +63,976 | $2.01M | $2.32M | 0.65% | +$313.1K |
| Vanguard Index FdsTotal Stock Market | 5,574 | 7,765 | +2,191 | $1.58M | $2.25M | 0.63% | +$672.2K |
| Invesco Exch Traded Fd Tr IiNASDAQ 100 ETF NASDAQ 100 ETF | 8,911 | 9,488 | +577 | $1.79M | $2.00M | 0.56% | +$206.8K |
| Berkshire Hathaway Inc DelCL B | 3,617 | 4,317 | +700 | $1.66M | $1.96M | 0.55% | +$292.0K |
| JPMorgan Chase & Co.(JPM) | 7,478 | 7,564 | +86 | $1.58M | $1.81M | 0.51% | +$236.4K |
| Tesla, Inc.(TSLA) | 5,129 | 4,400 | -729 | $1.34M | $1.78M | 0.50% | +$435.0K |
| Schwab Strategic TrINTL EQTY ETF | 27,144 | 94,277 | +67,133 | $1.12M | $1.74M | 0.49% | +$628.0K |
| Schwab Strategic TrUS MID CAP ETF | 15,846 | 54,177 | +38,331 | $1.32M | $1.50M | 0.42% | +$184.6K |
| Neos Etf TrustNEOS ENH INC 1 3 NEOS ENH INC 1-3 | 31,955 | 29,572 | -2,383 | $1.59M | $1.47M | 0.41% | -$118.1K |
| Global X FdsS P 500 COVERED S&P 500 COVERED | 28,557 | 31,244 | +2,687 | $1.19M | $1.31M | 0.37% | +$124.0K |
| SPDR Gold SharesGOLD SHS(GLD) | 4,736 | 5,197 | +461 | $1.15M | $1.26M | 0.35% | +$107.2K |
| Vanguard World FdINF TECH ETF INF TECH ETF | 2,140 | 1,997 | -143 | $1.26M | $1.24M | 0.35% | -$13.3K |
| Danaher Corporation(DHR) | 5,246 | 5,246 | 0 | $1.46M | $1.20M | 0.34% | -$254.3K |
| Ishares TrS P 100 ETF | 4,117 | 4,153 | +36 | $1.14M | $1.20M | 0.34% | +$60.2K |
| Vanguard Index FdsS P 500 ETF SHS | 2,231 | 2,218 | -13 | $1.18M | $1.20M | 0.33% | +$17.9K |
| Costco Wholesale Corporation(COST) | 1,232 | 1,228 | -4 | $1.09M | $1.12M | 0.31% | +$32.6K |
| Visa Inc.CL A(V) | 3,579 | 3,555 | -24 | $984.0K | $1.12M | 0.31% | +$139.4K |
| Innovator Etfs TrustDEFINED WLT SHLD DEFINED WLT SHLD | 34,311 | 35,491 | +1,180 | $1.06M | $1.12M | 0.31% | +$57.3K |
| Bank America Corp | 24,224 | 24,423 | +199 | $961.2K | $1.07M | 0.30% | +$112.2K |
| Invesco Exch Traded Fd Tr IiPFD ETF PFD ETF | 98,345 | 90,100 | -8,245 | $1.21M | $1.04M | 0.29% | -$175.7K |
| Ishares TrCORE S P TTL STK | 7,966 | 7,903 | -63 | $1.00M | $1.02M | 0.28% | +$15.8K |
| Vanguard Whitehall FdsHIGH DIV YLD | 7,274 | 7,651 | +377 | $932.6K | $976.2K | 0.27% | +$43.6K |
| Schwab Strategic TrUS DIVIDEND EQ | 11,738 | 35,517 | +23,779 | $992.2K | $970.3K | 0.27% | -$21.9K |
| Ea Series TrustALPHA ARCH 1 3 ALPHA ARCH 1-3 | 9,841 | 8,202 | -1,639 | $1.07M | $904.5K | 0.25% | -$167.5K |
| Capital Grp Fixed Incm Etf TMUNICIPAL INCOME MUN INM ETF | 34,706 | 33,526 | -1,180 | $953.0K | $902.5K | 0.25% | -$50.5K |
| Ishares IncCore MSCI Emerging Markets CORE MSCI EMKT | 18,001 | 16,839 | -1,162 | $1.03M | $879.3K | 0.25% | -$154.1K |
| Ishares TrCORE US AGGBD ET | 9,819 | 8,871 | -948 | $994.4K | $859.6K | 0.24% | -$134.8K |
| Vanguard Index FdsLARGE CAP ETF | 3,082 | 3,082 | 0 | $811.6K | $831.3K | 0.23% | +$19.8K |
| Pimco Etf TrINTER MUN BD ACT INTER MUN BD ACT | 14,943 | 15,803 | +860 | $791.7K | $817.5K | 0.23% | +$25.8K |
| Meta Platforms, Inc.CL A(META) | 1,315 | 1,359 | +44 | $752.8K | $795.7K | 0.22% | +$42.9K |
| Alliant Energy Corporation(LNT) | 14,433 | 13,400 | -1,033 | $875.9K | $792.5K | 0.22% | -$83.5K |
| Capital Grp Fixed Incm Etf TCORE PLUS INCM CORE PLUS INCM | 28,539 | 35,017 | +6,478 | $659.8K | $777.4K | 0.22% | +$117.6K |
| Victory Portfolios IiSHORT TRM BD ETF SHORT TRM BD ETF | 5,254 | 15,340 | +10,086 | $267.0K | $770.1K | 0.22% | +$503.1K |
| Schwab Strategic TrUS SML CAP ETF | 14,992 | 28,965 | +13,973 | $772.1K | $749.0K | 0.21% | -$23.1K |
| Ishares TrS P 500 GRWT ETF | 7,245 | 7,295 | +50 | $693.7K | $740.6K | 0.21% | +$47.0K |
| Deere & Company(DE) | 1,695 | 1,696 | +1 | $707.3K | $718.6K | 0.20% | +$11.3K |
| Ssga Active Etf TrBLACKSTONE SENR ST STR BL LN ETF | 17,056 | 17,079 | +23 | $712.3K | $712.7K | 0.20% | +$448 |
| Ishares TrMRGSTR MD CP GRW | 9,206 | 9,206 | 0 | $671.8K | $695.3K | 0.19% | +$23.6K |
| Eli Lilly and Company(LLY) | 894 | 890 | -4 | $791.7K | $687.1K | 0.19% | -$104.6K |
| Vanguard Index FdsSmall Cap Value ETF | 3,526 | 3,450 | -76 | $707.9K | $683.8K | 0.19% | -$24.1K |
| Vanguard World FdENERGY ETF ENERGY ETF | 5,473 | 5,567 | +94 | $670.3K | $675.3K | 0.19% | +$5.0K |
| Ishares TrEXPANDED TECH | 6,435 | 6,435 | 0 | $575.1K | $644.2K | 0.18% | +$69.2K |
| Select Sector Spdr TrCOMMUNICATION ST STR SVC ETF | 6,597 | 6,625 | +28 | $596.4K | $641.4K | 0.18% | +$45.0K |
| PIMCO Corporate & Income Opportunity Fund(PTY) | 42,325 | 43,978 | +1,653 | $609.1K | $632.0K | 0.18% | +$22.9K |
| Ishares TrMRGSTR MD CP VAL | 8,402 | 8,402 | 0 | $643.9K | $623.9K | 0.17% | -$20.0K |
| Broadcom Inc.(AVGO) | 2,854 | 2,651 | -203 | $492.3K | $614.6K | 0.17% | +$122.3K |
| Vanguard Mun Bd FdsTAX EXEMPT BD | 13,440 | 12,248 | -1,192 | $687.1K | $614.0K | 0.17% | -$73.1K |
| J P Morgan Exchange Traded FEQUITY PREMIUM EQUITY PREMIUM | 4,173 | 9,440 | +5,267 | $248.3K | $543.1K | 0.15% | +$294.8K |
| Fidelity Covington TrustENHANCED INTL ENHANCED INTL | 13,054 | 19,222 | +6,168 | $395.3K | $529.2K | 0.15% | +$133.9K |
| Oracle Corporation(ORCL) | 3,111 | 3,128 | +17 | $530.1K | $521.3K | 0.15% | -$8.9K |
| Vanguard Intl Equity Index FALLWRLD EX US | 8,990 | 8,990 | 0 | $566.4K | $516.1K | 0.14% | -$50.3K |
| Ishares TrSHRT NAT MUN ETF | 5,305 | 4,789 | -516 | $563.4K | $505.2K | 0.14% | -$58.2K |
| Vanguard Index FdsSMALL CP ETF | 1,944 | 1,950 | +6 | $461.1K | $468.6K | 0.13% | +$7.5K |
| Lam Research Corporation(LRCX) | 0 | 6,482 | +6,482 | $0 | $468.2K | 0.13% | +$468.2K |
| Ishares TrRussell 1000 Growth ETF | 1,156 | 1,156 | 0 | $433.9K | $464.2K | 0.13% | +$30.3K |
| Ishares TrRUSSELL 2000 ETF | 2,096 | 2,096 | 0 | $463.0K | $463.1K | 0.13% | +$147 |
| Ishares TrISHARES SEMICDTR | 2,116 | 2,137 | +21 | $487.9K | $460.6K | 0.13% | -$27.3K |
| Exxon Mobil Corp | 4,008 | 4,157 | +149 | $469.9K | $447.2K | 0.12% | -$22.7K |
| The Home Depot, Inc.(HD) | 1,276 | 1,140 | -136 | $516.9K | $443.4K | 0.12% | -$73.4K |
| Ishares TrCORE HIGH DV ETF CORE HIGH DV ETF | 3,793 | 3,764 | -29 | $446.1K | $422.6K | 0.12% | -$23.6K |
| First Tr Exchange-Traded FdDJ INTERNT IDX | 1,718 | 1,718 | 0 | $363.9K | $417.8K | 0.12% | +$53.8K |
| Ishares TrMRGSTR SM CP GR | 7,817 | 7,845 | +28 | $382.7K | $388.0K | 0.11% | +$5.3K |
| Spdr Ser TrS P REGL BKG ST STR SP REGBNK | 6,375 | 6,377 | +2 | $360.8K | $384.8K | 0.11% | +$24.0K |
| Alphabet Inc.CL C(GOOG) | 1,903 | 2,015 | +112 | $318.2K | $383.7K | 0.11% | +$65.6K |
| Vanguard Star FdsVG TL INTL STK F | 0 | 6,465 | +6,465 | $0 | $381.0K | 0.11% | +$381.0K |
| Vanguard Index FdsVALUE ETF | 2,245 | 2,245 | 0 | $391.9K | $380.1K | 0.11% | -$11.8K |
| Ishares U S Etf TrGSCI CMDTY STGY GSCI CMDTY STGY | 14,875 | 14,875 | 0 | $385.4K | $376.5K | 0.11% | -$8.9K |
| Fidelity Covington TrustENHANCED LARGE | 0 | 11,390 | +11,390 | $0 | $375.1K | 0.10% | +$375.1K |
| Chevron Corporation(CVX) | 2,564 | 2,565 | +1 | $377.7K | $371.5K | 0.10% | -$6.2K |
| Fidelity Covington TrustENHANCED SMALL ENHANCED SML CAP | 0 | 11,473 | +11,473 | $0 | $371.2K | 0.10% | +$371.2K |
| Ishares TrRUS MD CP GR ETF | 2,891 | 2,891 | 0 | $339.1K | $366.4K | 0.10% | +$27.4K |
| Flexshares TrMORNSTAR UPSTR MORNSTAR UPSTR | 10,563 | 10,046 | -517 | $435.7K | $365.3K | 0.10% | -$70.4K |
| Mastercard IncorporatedCL A(MA) | 667 | 688 | +21 | $329.5K | $362.1K | 0.10% | +$32.6K |
| Johnson & Johnson(JNJ) | 2,497 | 2,499 | +2 | $404.7K | $361.4K | 0.10% | -$43.4K |