Securities ▲▼ | Shares | Value ($K) | |||||
|---|---|---|---|---|---|---|---|
Q4 2024 ▲▼ | Q1 2025 ▲▼ | Change ▲▼ | Q4 2024 ▲▼ | Q1 2025 ▲▼ | Weight (%) ▲▼ | Change ▲▼ | |
| VANGUARD INSTL INDEX FD | 0 | 111,733 | +111,733 | 0 | 8,429 | 2.90% | +8,429 |
| J P MORGAN EXCHANGE TRADED F ULTRA SHRT ETF | 120,565 | 192,381 | +71,816 | 6,073 | 9,740 | 3.35% | +3,667 |
| ISHARES TR ULTRA SHORT DUR | 0 | 59,330 | +59,330 | 0 | 3,008 | 1.04% | +3,008 |
| NICE LTD(NICE) | 29,219 | 47,650 | +18,431 | 4,963 | 7,346 | 2.53% | +2,384 |
| ADOBE INC(ADBE) | 0 | 15,726 | +15,726 | 0 | 6,031 | 2.08% | +6,031 |
| GENERAL MLS INC(GIS) | 7,666 | 25,931 | +18,265 | 489 | 1,550 | 0.53% | +1,062 |
| WISDOMTREE TR(WT) | 0 | 11,735 | +11,735 | 0 | 964 | 0.33% | +964 |
| SPDR SER TR ST STR P500VAL | 4,650 | 22,720 | +18,070 | 238 | 1,160 | 0.40% | +923 |
| TRADEWEB MKTS INC(TW) | 50,590 | 50,425 | -165 | 6,623 | 7,486 | 2.58% | +863 |
| VANECK ETF TRUST MRNGSTR WDE MOAT | 488,039 | 523,361 | +35,322 | 45,253 | 46,056 | 15.86% | +802 |
| CME GROUP INC(CME) | 20,624 | 20,528 | -96 | 4,790 | 5,446 | 1.88% | +656 |
| VEEVA SYS INC(VEEV) | 20,130 | 20,144 | +14 | 4,232 | 4,666 | 1.61% | +434 |
| ALTRIA GROUP INC(MO) | 45,258 | 45,258 | 0 | 2,367 | 2,716 | 0.94% | +350 |
| PAYCHEX INC(PAYX) | 27,435 | 27,180 | -255 | 3,847 | 4,193 | 1.44% | +346 |
| INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT | 1,525 | 3,527 | +2,002 | 267 | 611 | 0.21% | +344 |
| BRITISH AMERN TOB PLC(BTI) | 28,520 | 32,965 | +4,445 | 1,036 | 1,364 | 0.47% | +328 |
| SEMRUSH HLDGS INC CL A COM | 0 | 243,605 | +243,605 | 0 | 2,273 | 0.78% | +2,273 |
| ABBVIE INC(ABBV) | 9,471 | 9,421 | -50 | 1,683 | 1,974 | 0.68% | +291 |
| MSC INDL DIRECT INC(MSM) | 14,348 | 17,241 | +2,893 | 1,072 | 1,339 | 0.46% | +267 |
| BILL HOLDINGS INC | 0 | 5,730 | +5,730 | 0 | 263 | 0.09% | +263 |
| FIVE9 INC(FIVN) | 0 | 9,600 | +9,600 | 0 | 261 | 0.09% | +261 |
| AVIDXCHANGE HOLDINGS INC | 0 | 30,700 | +30,700 | 0 | 260 | 0.09% | +260 |
| WPP PLC NEW(WPP) | 16,060 | 28,490 | +12,430 | 825 | 1,081 | 0.37% | +256 |
| STARBUCKS CORP(SBUX) | 36,349 | 36,363 | +14 | 3,317 | 3,567 | 1.23% | +250 |
| BERKSHIRE HATHAWAY INC DEL | 0 | 428 | +428 | 0 | 228 | 0.08% | +228 |
| PFIZER INC(PFE) | 45,397 | 56,502 | +11,105 | 1,204 | 1,432 | 0.49% | +227 |
| PACER FDS TR US SM CAP CA ETF | 0 | 5,690 | +5,690 | 0 | 213 | 0.07% | +213 |
| THE CAMPBELLS COMPANY(CPB) | 8,420 | 14,100 | +5,680 | 353 | 563 | 0.19% | +210 |
| COCA COLA CO(KO) | 0 | 2,878 | +2,878 | 0 | 206 | 0.07% | +206 |
| ISHARES TR | 0 | 3,150 | +3,150 | 0 | 200 | 0.07% | +200 |
| COSTCO WHSL CORP NEW(COST) | 6,193 | 6,186 | -7 | 5,674 | 5,851 | 2.02% | +176 |
| UNITED PARCEL SERVICE INC(UPS) | 11,298 | 14,523 | +3,225 | 1,425 | 1,597 | 0.55% | +173 |
| KENVUE INC(KVUE) | 59,442 | 59,442 | 0 | 1,269 | 1,425 | 0.49% | +156 |
| MASTERCARD INCORPORATED(MA) | 8,685 | 8,625 | -60 | 4,573 | 4,728 | 1.63% | +154 |
| CORPAY INC(CPAY) | 16,076 | 16,017 | -59 | 5,440 | 5,585 | 1.92% | +145 |
| VISA INC(V) | 3,424 | 3,441 | +17 | 1,082 | 1,206 | 0.42% | +124 |
| RBB FD INC F/M US TREASURY | 39,602 | 41,747 | +2,145 | 1,975 | 2,088 | 0.72% | +113 |
| S&P GLOBAL INC(SPGI) | 5,956 | 5,973 | +17 | 2,966 | 3,035 | 1.05% | +69 |
| UNILEVER PLC(UL) | 26,090 | 25,990 | -100 | 1,479 | 1,548 | 0.53% | +68 |
| INTERNATIONAL BUSINESS MACHS(IBM) | 0 | 7,883 | +7,883 | 0 | 1,960 | 0.68% | +1,960 |
| JFROG LTD(FROG) | 22,290 | 22,290 | 0 | 656 | 713 | 0.25% | +58 |
| DOW INC(DOW) | 0 | 23,267 | +23,267 | 0 | 812 | 0.28% | +812 |
| MOLSON COORS BEVERAGE CO(TAP) | 18,240 | 17,935 | -305 | 1,046 | 1,092 | 0.38% | +46 |
| CROWDSTRIKE HLDGS INC(CRWD) | 17,091 | 16,696 | -395 | 5,848 | 5,887 | 2.03% | +39 |
| YELP INC(YELP) | 213,958 | 224,590 | +10,632 | 8,280 | 8,317 | 2.86% | +36 |
| ISHARES TR MSCI EAFE MIN VL | 3,810 | 3,810 | 0 | 269 | 297 | 0.10% | +27 |
| CARDINAL HEALTH INC(CAH) | 8,680 | 7,615 | -1,065 | 1,027 | 1,049 | 0.36% | +23 |
| MCDONALDS CORP(MCD) | 757 | 761 | +4 | 219 | 238 | 0.08% | +18 |
| VANGUARD INDEX FDS | 1,800 | 1,860 | +60 | 305 | 321 | 0.11% | +17 |
| EXXON MOBIL CORP | 2,912 | 2,739 | -173 | 313 | 326 | 0.11% | +13 |
| VANGUARD WORLD FD CONSUM STP ETF | 1,342 | 1,342 | 0 | 284 | 294 | 0.10% | +10 |
| STRYKER CORPORATION(SYK) | 795 | 795 | 0 | 286 | 296 | 0.10% | +10 |
| COUCHBASE INC | 32,920 | 32,920 | 0 | 513 | 518 | 0.18% | +5 |
| BLOCK H & R INC | 21,230 | 20,510 | -720 | 1,122 | 1,126 | 0.39% | +4 |
| QUALCOMM INC(QCOM) | 1,875 | 1,875 | 0 | 288 | 288 | 0.10% | -0 |
| PACER FDS TR US CASH COWS 100 | 4,695 | 4,695 | 0 | 265 | 257 | 0.09% | -8 |
| FIRST TR NAS100 EQ WEIGHTED | 2,325 | 2,325 | 0 | 291 | 281 | 0.10% | -9 |
| COUPANG INC(CPNG) | 162,951 | 162,864 | -87 | 3,582 | 3,572 | 1.23% | -10 |
| PALO ALTO NETWORKS INC(PANW) | 1,250 | 1,258 | +8 | 227 | 215 | 0.07% | -13 |
| ZOOMINFO TECHNOLOGIES INC(GTM) | 29,860 | 30,045 | +185 | 314 | 300 | 0.10% | -13 |
| ISHARES TR | 3,975 | 3,975 | 0 | 248 | 232 | 0.08% | -16 |
| SPRINKLR INC(CXM) | 182,105 | 182,105 | 0 | 1,539 | 1,521 | 0.52% | -18 |
| VANGUARD INDEX FDS | 1,588 | 1,588 | 0 | 315 | 296 | 0.10% | -19 |
| VANGUARD INDEX FDS | 855 | 855 | 0 | 461 | 439 | 0.15% | -21 |
| VTEX | 38,340 | 39,800 | +1,460 | 226 | 202 | 0.07% | -24 |
| ISHARES TR | 3,055 | 3,055 | 0 | 306 | 272 | 0.09% | -34 |
| WISDOMTREE TR(WT) | 7,091 | 7,091 | 0 | 266 | 230 | 0.08% | -36 |
| ISHARES TR | 2,395 | 2,395 | 0 | 382 | 336 | 0.12% | -46 |
| SHOPIFY INC(SHOP) | 4,270 | 4,270 | 0 | 454 | 408 | 0.14% | -46 |
| MARRIOTT INTL INC NEW(MAR) | 1,235 | 1,235 | 0 | 344 | 294 | 0.10% | -50 |
| MICROSOFT CORP(MSFT) | 1,861 | 1,944 | +83 | 784 | 730 | 0.25% | -55 |
| INVESCO QQQ TR | 1,462 | 1,462 | 0 | 747 | 685 | 0.24% | -62 |
| ISHARES TR | 4,038 | 4,112 | +74 | 2,377 | 2,311 | 0.80% | -67 |
| WHIRLPOOL CORP(WHR) | 2,873 | 2,822 | -51 | 329 | 254 | 0.09% | -75 |
| AVEPOINT INC | 39,440 | 39,440 | 0 | 651 | 570 | 0.20% | -82 |
| NVIDIA CORPORATION(NVDA) | 3,860 | 3,907 | +47 | 518 | 423 | 0.15% | -95 |
| ELLSWORTH GROWTH & INCOME FD | 10,219 | 0 | -10,219 | 99 | 0 | — | -99 |
| HUBSPOT INC(HUBS) | 920 | 920 | 0 | 641 | 526 | 0.18% | -115 |
| EXPENSIFY INC | 439,330 | 439,330 | 0 | 1,472 | 1,336 | 0.46% | -136 |
| SPROUT SOCIAL INC | 18,160 | 18,160 | 0 | 558 | 399 | 0.14% | -158 |
| TOAST INC(TOST) | 55,000 | 55,000 | 0 | 2,005 | 1,824 | 0.63% | -180 |
| AMAZON COM INC(AMZN) | 7,135 | 7,201 | +66 | 1,565 | 1,370 | 0.47% | -195 |
| ISHARES TR | 1,760 | 0 | -1,760 | 203 | 0 | — | -203 |
| BROADCOM INC(AVGO) | 940 | 0 | -940 | 218 | 0 | — | -218 |
| BLACKLINE INC(BL) | 18,414 | 18,414 | 0 | 1,119 | 892 | 0.31% | -227 |
| BUCKLE INC(BKE) | 17,950 | 17,780 | -170 | 912 | 681 | 0.23% | -231 |
| PACER FDS TR US SM CAP CA ETF | 5,690 | 0 | -5,690 | 250 | 0 | — | -250 |
| META PLATFORMS INC(META) | 23,688 | 23,476 | -212 | 13,870 | 13,531 | 4.66% | -339 |
| MORNINGSTAR INC(MORN) | 9,786 | 9,786 | 0 | 3,296 | 2,935 | 1.01% | -361 |
| WORKDAY INC(WDAY) | 16,647 | 16,642 | -5 | 4,295 | 3,886 | 1.34% | -409 |
| ALKAMI TECHNOLOGY INC(ALKT) | 61,056 | 61,056 | 0 | 2,240 | 1,603 | 0.55% | -637 |
| FIDELITY NATL INFORMATION SV(FIS) | 0 | 85,768 | +85,768 | 0 | 6,405 | 2.21% | +6,405 |
| SENTINELONE INC(S) | 151,345 | 144,610 | -6,735 | 3,360 | 2,629 | 0.91% | -731 |
| CHURCH & DWIGHT CO INC(CHD) | 7,176 | 0 | -7,176 | 751 | 0 | — | -751 |
| ATLASSIAN CORPORATION | 26,598 | 26,588 | -10 | 6,473 | 5,642 | 1.94% | -831 |
| AMERICAN EXPRESS CO(AXP) | 30,076 | 30,001 | -75 | 8,926 | 8,072 | 2.78% | -854 |
| DROPBOX INC(DBX) | 225,776 | 218,936 | -6,840 | 6,782 | 5,848 | 2.01% | -935 |
| FRESHWORKS INC(FRSH) | 455,420 | 455,395 | -25 | 7,364 | 6,426 | 2.21% | -939 |
| DOCUSIGN INC(DOCU) | 82,035 | 78,697 | -3,338 | 7,378 | 6,406 | 2.21% | -972 |
| SIMILARWEB LTD | 259,827 | 319,027 | +59,200 | 3,682 | 2,638 | 0.91% | -1,043 |