Fund Holdings — Holland Advisory Services, Inc.

Total Portfolio Value:
$95.61M
Total Bought:
$11.32M
Total Sold:
$3.13M
Net Transaction:
+$8.20M
Notable People:
David Dean Holland
Securities
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SharesValue
Q2 2026
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Q3 2026
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Change
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Q2 2026
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Q3 2026
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Weight (%)
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Change
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Ishares TrCORE S P500 ETF31,35329,706-1,647$23.48M$22.75M23.79%-$729.6K
Ishares TrCORE S P MCP ETF262,847265,067+2,220$20.27M$19.07M19.95%-$1.20M
Ishares TrCore S&P Small Cap ETF76,65477,960+1,306$11.37M$10.61M11.09%-$763.0K
Fidelity Covington TrustINT VL FCT ETF184,197186,053+1,856$7.10M$7.08M7.40%-$16.0K
First Tr Exchng Traded Fd ViFT LADD BUFF ETF
FT LADD BUFF ETF
0159,648+159,648$0$5.98M6.26%+$5.98M
Vanguard Index FdsMRNGSTR TTL STK7,5677,552-15$2.80M$2.83M2.96%+$26.1K
Apple Inc.(AAPL)7,5246,429-1,095$2.18M$2.14M2.24%-$36.2K
Fidelity Covington TrustENH MID COR ETF
ENH MID COR ETF
052,082+52,082$0$2.10M2.20%+$2.10M
Microsoft Corporation(MSFT)3,3023,193-109$1.23M$1.64M1.71%+$406.0K
Vaneck Etf TrustSEMICONDUCTR ETF
SEMICONDUCTR ETF
1,8762,194+318$1.23M$1.34M1.40%+$105.5K
Philip Morris International Inc.(PM)6,7116,714+3$1.21M$1.28M1.34%+$67.0K
Dell Technologies Inc.CL C(DELL)2,7312,324-407$1.18M$1.25M1.31%+$71.7K
JPMorgan Chase & Co.(JPM)3,6633,423-240$1.20M$1.13M1.18%-$66.6K
Ishares TrRUS MD CP GR ETF8,0448,012-32$1.18M$1.10M1.15%-$74.6K
Ishares TrCore MSCI EAFE
CORE MSCI EAFE
11,01611,005-11$1.06M$1.07M1.12%+$2.2K
Caterpillar Inc.(CAT)8651,154+289$921.0K$935.7K0.98%+$14.7K
Exxonmobil Holdings Corp04,908+4,908$0$798.8K0.84%+$798.8K
Walmart Inc.(WMT)6,8666,765-101$777.7K$703.0K0.74%-$74.7K
Johnson & Johnson(JNJ)2,4302,354-76$617.2K$623.3K0.65%+$6.1K
Vanguard Index FdsMRNGSTR VAL ETF2,8092,811+2$612.2K$607.4K0.64%-$4.8K
Amgen Inc.(AMGN)1,3541,360+6$490.5K$573.1K0.60%+$82.6K
The Procter & Gamble Company(PG)3,7423,762+20$548.7K$546.6K0.57%-$2.1K
McDonald's Corporation(MCD)2,5232,363-160$682.1K$545.6K0.57%-$136.5K
Chevron Corporation(CVX)2,6892,627-62$445.8K$536.6K0.56%+$90.8K
Ishares TrS P 500 GRWT ETF3,7553,759+4$516.4K$534.7K0.56%+$18.3K
Altria Group, Inc.(MO)7,7107,7100$554.8K$519.2K0.54%-$35.5K
Mondelez International, Inc.CL A(MDLZ)7,7237,589-134$446.7K$438.8K0.46%-$7.9K
Ishares TrRussell Midcap Value ETF2,6852,692+7$442.0K$432.7K0.45%-$9.3K
Cisco Systems, Inc.(CSCO)4,0663,769-297$477.6K$405.7K0.42%-$71.9K
NVIDIA Corporation(NVDA)3,2521,701-1,551$650.8K$388.6K0.41%-$262.2K
Brown & Brown, Inc.(BRO)6,4426,285-157$413.3K$382.7K0.40%-$30.5K
Vanguard Specialized FundsDIV APP ETF1,5001,5000$354.9K$350.0K0.37%-$5.0K
Hubbell Incorporated(HUBB)7677670$401.2K$347.8K0.36%-$53.4K
Merck & Co., Inc.(MRK)2,3602,372+12$303.3K$344.7K0.36%+$41.4K
Select Sector Spdr TrST STR FINL ETF
ST STR FINL ETF
6,3706,3700$341.5K$340.2K0.36%-$1.3K
Vanguard Index FdsMRNGSTR SML CP V1,4221,425+3$345.6K$329.2K0.34%-$16.4K
Ishares TrRussell 2000 Growth ETF905906+1$356.4K$323.2K0.34%-$33.2K
The Travelers Companies, Inc.(TRV)8608600$283.9K$306.6K0.32%+$22.7K
Visa Inc.CL A(V)906810-96$310.7K$291.1K0.30%-$19.6K
Pinnacle West Capital Corporation(PNW)2,9762,985+9$318.4K$277.7K0.29%-$40.7K
The Walt Disney Company(DIS)2,4942,517+23$240.0K$264.1K0.28%+$24.0K
Invesco Qqq TrUNIT SER 13553550$261.6K$262.9K0.27%+$1.3K
3M Company(MMM)1,5861,551-35$256.8K$254.6K0.27%-$2.2K
Intel Corporation(INTC)2,0572,0570$287.2K$247.3K0.26%-$39.9K
Bank Of Amer Corp4,4114,349-62$251.3K$236.7K0.25%-$14.6K
Ishares TrS P MC 400VL ETF1,6271,6270$240.3K$224.1K0.23%-$16.2K
Ishares TrISHARES SEMICDTR3903900$249.9K$221.8K0.23%-$28.1K
International Business Machines Corporation(IBM)1,0251,001-24$288.1K$220.2K0.23%-$67.9K
State Street SPDR Dow Jones Industrial Average ETF TrustUT SER 1(DIA)430431+1$224.4K$219.3K0.23%-$5.1K
Carnival Corp Ltd
COMMON SHARES
9,0368,622-414$258.1K$211.6K0.22%-$46.6K
Amazon.com, Inc.(AMZN)8760-876$208.8K$0—-$208.8K
Exxon Mobil Corp4,9450-4,945$676.1K$0—-$676.1K
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