Fund HoldingsHerold Advisors, Inc.

Total Portfolio Value
$413.41M
Total Bought
$59.89M
Total Sold
$33.24M
Net Transaction
+$26.65M
Filing Period:
Securities
SharesValue ($K)
Q4 2023
Q1 2024
Change
Q4 2023
Q1 2024
Weight (%)
Change
NVIDIA CORPORATION(NVDA)13,15912,531-6286,51711,3232.74%+4,806
AMERICAN CENTY ETF TR8,62984,891+76,2623613,5020.85%+3,141
DIMENSIONAL ETF TRUST
CORE FIXE IN ETF
10,11177,177+67,0664293,2380.78%+2,809
ELI LILLY & CO(LLY)10,88411,443+5596,3458,9032.15%+2,558
AMERICAN CENTY ETF TR134,258148,109+13,85110,94913,2563.21%+2,307
AMAZON COM INC(AMZN)18,37228,162+9,7902,7915,0801.23%+2,288
DIMENSIONAL ETF TRUST
US EQUI MARK ETF
042,587+42,58702,4270.59%+2,427
ETF SER SOLUTIONS
DISTILLATE US
81,003102,930+21,9273,9995,5491.34%+1,550
BERKSHIRE HATHAWAY INC DEL06,038+6,03802,5390.61%+2,539
MICROSOFT CORP(MSFT)38,41137,733-67814,44615,8773.84%+1,431
FIRST TR EXCHANGE-TRADED FD
FT VEST RIS
053,254+53,25401,3040.32%+1,304
MARTIN MARIETTA MATLS INC(MLM)02,099+2,09901,2890.31%+1,289
HUBBELL INC(HUBB)02,985+2,98501,2390.30%+1,239
META PLATFORMS INC(META)8,1658,410+2452,8904,0840.99%+1,194
KLA CORP(KLAC)01,668+1,66801,1650.28%+1,165
PARKER-HANNIFIN CORP(PH)02,094+2,09401,1640.28%+1,164
INGERSOLL RAND INC(IR)012,195+12,19501,1580.28%+1,158
INTERCONTINENTAL EXCHANGE IN(ICE)08,391+8,39101,1530.28%+1,153
SCHWAB CHARLES CORP(SCHW)015,830+15,83001,1450.28%+1,145
AMERICAN CENTY ETF TR57,42267,093+9,6715,1576,2891.52%+1,132
MICROCHIP TECHNOLOGY INC.(MCHP)012,600+12,60001,1300.27%+1,130
ALLEGION PLC(ALLE)08,092+8,09201,0900.26%+1,090
D R HORTON INC(DHI)06,511+6,51101,0710.26%+1,071
AMERICAN CENTY ETF TR016,353+16,35301,0510.25%+1,051
T-MOBILE US INC(TMUS)06,411+6,41101,0460.25%+1,046
ABBVIE INC(ABBV)38,77838,345-4336,0106,9831.69%+973
MASTERCARD INCORPORATED(MA)17,19917,170-297,3368,2692.00%+933
FLEXSHARES TR
US QUALITY CAP
014,962+14,96208810.21%+881
AMGEN INC(AMGN)04,911+4,91101,3970.34%+1,397
FIRST TR EXCHANGE-TRADED FD
FT VEST S&P 500
015,637+15,63708400.20%+840
DIMENSIONAL ETF TRUST
INTERNATNAL VAL
9,12630,963+21,8373141,1380.28%+824
MERCK & CO INC(MRK)37,79237,165-6274,1204,9041.19%+784
EXXON MOBIL CORP036,869+36,86904,2861.04%+4,286
LAMB WESTON HLDGS INC(LW)07,213+7,21307680.19%+768
WALMART INC(WMT)082,907+82,90704,9891.21%+4,989
FLEXSHARES TR
INT QLTDVDYNAM
038,941+38,94101,1210.27%+1,121
AMERICAN CENTY ETF TR029,883+29,88301,9050.46%+1,905
VANGUARD INTL EQUITY INDEX F05,048+5,04805580.13%+558
BLACKROCK ETF TRUST
ISHARES US EQUIT
011,705+11,70505200.13%+520
VISA INC(V)29,18329,083-1007,5988,1171.96%+519
AMERICAN CENTY ETF TR09,839+9,83905150.12%+515
PHILLIPS 66(PSX)26,02824,355-1,6733,4653,9780.96%+513
DICKS SPORTING GOODS INC(DKS)6,2066,306+1009121,4180.34%+506
EATON CORP PLC(ETN)10,4919,667-8242,5273,0230.73%+496
QUALCOMM INC(QCOM)12,53413,635+1,1011,8132,3090.56%+496
INTUITIVE SURGICAL INC7,9507,95002,6823,1730.77%+491
J P MORGAN EXCHANGE TRADED F
ULTRA SHRT ETF
55,15264,625+9,4732,7703,2600.79%+490
INVESCO EXCHANGE TRADED FD T
S&P500 EQL WGT
40,05339,995-586,3206,7741.64%+454
WISDOMTREE TR(WT)39,07947,909+8,8301,9632,4090.58%+446
DISNEY WALT CO(DIS)012,526+12,52601,5330.37%+1,533
ISHARES TR05,016+5,01604240.10%+424
VANECK ETF TRUST
MRNGSTR WDE MOAT
6,44710,776+4,3295479690.23%+422
HOME DEPOT INC(HD)13,31213,120-1924,6145,0331.22%+419
INTERNATIONAL BUSINESS MACHS(IBM)21,48920,599-8903,5153,9340.95%+419
AMERICAN CENTY ETF TR07,118+7,11804130.10%+413
SELECT SECTOR SPDR TR
ST STR ENERG ETF
036,348+36,34803,4320.83%+3,432
ALPHABET INC(GOOG)32,70932,887+1784,5694,9641.20%+395
VERIZON COMMUNICATIONS INC(VZ)59,73063,051+3,3212,2522,6460.64%+394
J P MORGAN EXCHANGE TRADED F
NASDAQ EQT PREM
12,48418,566+6,0826231,0070.24%+384
WISDOMTREE TR(WT)5,97114,512+8,5412185960.14%+378
CINTAS CORP(CTAS)5,0264,932-943,0293,3880.82%+359
SPDR SER TR
ST STR P500VAL
06,403+6,40303210.08%+321
HERSHEY CO(HSY)6,8528,075+1,2231,2781,5710.38%+293
FIRST TR EXCHNG TRADED FD VI
SMITH OPPORT FXD
06,536+6,53602850.07%+285
J P MORGAN EXCHANGE TRADED F
EQUITY PREMIUM
44,31747,014+2,6972,4372,7200.66%+284
AIM ETF PRODUCTS TRUST
ALLIA US FEB ETF
09,767+9,76702830.07%+283
NUCOR CORP(NUE)10,98010,98001,9112,1730.53%+262
CHEVRON CORP NEW(CVX)024,770+24,77003,9080.95%+3,908
MODERNA INC(MRNA)02,405+2,40502560.06%+256
COSTCO WHSL CORP NEW(COST)01,707+1,70701,2510.30%+1,251
NOVO-NORDISK A S(NVO)5,0005,950+9505177640.18%+247
GENERAL MTRS CO(GM)05,300+5,30002400.06%+240
DIMENSIONAL ETF TRUST
WORLD EX US CORE
115,415120,095+4,6802,8183,0550.74%+237
SCHWAB STRATEGIC TR14,28015,326+1,0461,1851,4210.34%+236
ALPHABET INC(GOOG)15,84916,214+3652,2342,4690.60%+235
DOMINION ENERGY INC(D)04,735+4,73502330.06%+233
KROGER CO(KR)03,900+3,90002230.05%+223
CARLYLE GROUP INC(CG)04,500+4,50002110.05%+211
ISHARES TR02,140+2,14002100.05%+210
NATIONAL FUEL GAS CO(NFG)03,900+3,90002100.05%+210
VANGUARD WORLD FD
INF TECH ETF
0397+39702080.05%+208
WISDOMTREE TR(WT)03,981+3,98102060.05%+206
GRAYSCALE BITCOIN TR BTC(GBTC)03,250+3,25002050.05%+205
CHIPOTLE MEXICAN GRILL INC(CMG)070+7002030.05%+203
BROADCOM INC(AVGO)1,5671,469-981,7501,9480.47%+198
BERKSHIRE HATHAWAY INC DEL02+201,2690.31%+1,269
ISHARES TR
MSCI USA QLT FCT
02,944+2,94404840.12%+484
GOLDMAN SACHS ETF TR020,499+20,49902,1280.51%+2,128
GENERAL ELECTRIC CO(GE)03,000+3,00005270.13%+527
BRISTOL-MYERS SQUIBB CO(BMY)032,913+32,91301,7850.43%+1,785
AIR PRODS & CHEMS INC06,043+6,04301,4640.35%+1,464
AT&T INC(T)69,49073,925+4,4351,1661,3010.31%+135
FIRST TR EXCHANGE-TRADED FD28,15229,166+1,0147678960.22%+129
ISHARES TR
MSCI INTL QUALTY
65,08564,895-1902,4452,5740.62%+129
RTX CORPORATION(RTX)010,590+10,59001,0330.25%+1,033
CIMPRESS PLC(CMPR)014,900+14,90001,3190.32%+1,319
CITIGROUP INC(C)09,986+9,98606320.15%+632
TRACTOR SUPPLY CO(TSCO)03,893+3,89301,0190.25%+1,019
NETFLIX INC(NFLX)0972+97205900.14%+590
LAM RESEARCH CORP(LRCX)1,3371,198-1391,0471,1640.28%+117
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