Fund HoldingsHerold Advisors, Inc.

Total Portfolio Value
$455.37M
Total Bought
$29.53M
Total Sold
$36.23M
Net Transaction
-$6.70M
Filing Period:
Securities
SharesValue ($K)
Q4 2024
Q1 2025
Change
Q4 2024
Q1 2025
Weight (%)
Change
ISHARES TR20,08642,362+22,2761,0352,2250.49%+1,190
FIRST TR EXCHANGE-TRADED FD
FIRST TR ENH NEW
9,91029,130+19,2205931,7440.38%+1,151
FLEXSHARES TR
CR SCD US BD
24,88546,034+21,1491,1872,2250.49%+1,038
EXXON MOBIL CORP62,20464,955+2,7516,6927,7261.70%+1,034
AMERICAN CENTY ETF TR34,00950,117+16,1082,2973,2180.71%+920
ABBVIE INC(ABBV)035,966+35,96607,5361.65%+7,536
AMERICAN CENTY ETF TR145,295160,694+15,3995,8956,6511.46%+757
DIMENSIONAL ETF TRUST
CORE FIXE IN ETF
135,551150,714+15,1635,5946,3391.39%+745
WILLIAMS COS INC(WMB)011,548+11,54806900.15%+690
DIMENSIONAL ETF TRUST
US EQUI MARK ETF
74,99089,900+14,9104,7815,4371.19%+657
AMERICAN CENTY ETF TR044,818+44,81802,9700.65%+2,970
INTERNATIONAL BUSINESS MACHS(IBM)020,779+20,77905,1681.13%+5,168
DIMENSIONAL ETF TRUST
INTERNATNAL VAL
50,86161,691+10,8301,8052,4280.53%+624
J P MORGAN EXCHANGE TRADED F
EQUITY FOCUS ETF
4,70413,392+8,6883168530.19%+537
CHEVRON CORP NEW(CVX)025,765+25,76504,3110.95%+4,311
FLEXSHARES TR
INT QLTDVDYNAM
077,110+77,11002,2420.49%+2,242
VISA INC(V)26,77325,582-1,1918,4628,9661.97%+504
APPLIED MATLS INC03,345+3,34504850.11%+485
VANGUARD BD INDEX FDS57,84362,883+5,0404,1604,6191.01%+459
PROCTER AND GAMBLE CO(PG)025,042+25,04204,2680.94%+4,268
NETFLIX INC(NFLX)9721,402+4308661,3070.29%+441
AT&T INC(T)87,23585,563-1,6721,9872,4200.53%+433
AMERICAN CENTY ETF TR0158,711+158,711014,6623.22%+14,662
SALESFORCE INC(CRM)01,550+1,55004160.09%+416
CHUBB LIMITED
COM
08,087+8,08702,4420.54%+2,442
AMERICAN CENTY ETF TR06,635+6,63503980.09%+398
VERIZON COMMUNICATIONS INC(VZ)072,961+72,96103,3100.73%+3,310
TEXAS PACIFIC LAND CORPORATI(TPL)310550+2403437290.16%+386
ISHARES TR32,98435,946+2,9623,5243,9070.86%+383
CONSOLIDATED EDISON INC(ED)017,847+17,84701,9740.43%+1,974
J P MORGAN EXCHANGE TRADED F
ULTRA SHRT ETF
84,84891,419+6,5714,2744,6291.02%+355
JOHNSON & JOHNSON(JNJ)017,938+17,93802,9750.65%+2,975
VISTRA CORP(VST)02,580+2,58003030.07%+303
NEXTERA ENERGY INC(NEE)027,485+27,48501,9480.43%+1,948
SPDR GOLD TR(GLD)06,614+6,61401,9060.42%+1,906
BLACKROCK ETF TRUST
ISHA US THEM ETF
09,010+9,01002860.06%+286
VERTIV HOLDINGS CO(VRT)03,943+3,94302850.06%+285
J P MORGAN EXCHANGE TRADED F
INTL BD OPP ETF
05,825+5,82502790.06%+279
UBER TECHNOLOGIES INC(UBER)03,800+3,80002770.06%+277
SELECT SECTOR SPDR TR
ST STR ENERG ETF
033,078+33,07803,0910.68%+3,091
DIMENSIONAL ETF TRUST
WORLD EX US CORE
0126,896+126,89603,3250.73%+3,325
WISDOMTREE TR(WT)41,40552,513+11,1082,0402,3050.51%+266
3M CO(MMM)06,464+6,46409490.21%+949
ISHARES TR
MSCI INTL QUALTY
069,200+69,20002,7470.60%+2,747
BRISTOL-MYERS SQUIBB CO(BMY)34,98836,673+1,6851,9792,2370.49%+258
CROWN CASTLE INC(CCI)07,477+7,47707790.17%+779
ABBOTT LABS012,340+12,34001,6370.36%+1,637
HESS CORP01,500+1,50002400.05%+240
CVS HEALTH CORP(CVS)011,690+11,69007920.17%+792
BERKSHIRE HATHAWAY INC DEL02+201,5970.35%+1,597
PHILIP MORRIS INTL INC(PM)07,439+7,43901,1810.26%+1,181
SHELL PLC(SHEL)020,939+20,93901,5350.34%+1,535
AMERICAN TOWER CORP NEW(AMT)06,840+6,84001,4880.33%+1,488
ISHARES INC
CORE MSCI EMKT
03,989+3,98902150.05%+215
DEVON ENERGY CORP NEW(DVN)05,750+5,75002150.05%+215
STARBUCKS CORP(SBUX)02,190+2,19002150.05%+215
ISHARES TR
CORE DIV GRWTH
068,087+68,08704,2070.92%+4,207
AMERICAN EXPRESS CO(AXP)1,9722,969+9975867990.18%+213
PIMCO ETF TR
ENHAN SHRT MA AC
02,100+2,10002110.05%+211
JPMORGAN CHASE & CO.(JPM)30,23630,396+1607,2497,4571.64%+208
DUKE ENERGY CORP NEW(DUK)01,655+1,65502020.04%+202
INVESCO EXCH TRADED FD TR II02,170+2,17002010.04%+201
AMERICAN CENTY ETF TR015,178+15,17809130.20%+913
BNY MELLON ETF TRUST
US LRG CP CORE
14,89717,550+2,6531,6691,8660.41%+197
FLEXSHARES TR
US QUALITY CAP
37,08041,634+4,5542,4622,6560.58%+195
WISDOMTREE TR(WT)55,56559,187+3,6222,7962,9790.65%+183
WISDOMTREE TR(WT)37,35440,124+2,7703,0233,2040.70%+181
MCDONALDS CORP(MCD)05,457+5,45701,7050.37%+1,705
ISHARES TR
MSCI USA QLT FCT
4,8636,103+1,2408661,0430.23%+177
DEERE & CO(DE)2,6342,752+1181,1161,2920.28%+176
SPDR SER TR
ST STR P500VAL
010,945+10,94505590.12%+559
BERKSHIRE HATHAWAY INC DEL7,9647,100-8643,6103,7820.83%+171
PIMCO ETF TR
1-5 US TIP IDX
31,13333,257+2,1241,6281,7970.39%+168
COSTCO WHSL CORP NEW(COST)01,928+1,92801,8230.40%+1,823
GOLDMAN SACHS GROUP INC(GS)1,7762,164+3881,0171,1820.26%+165
RTX CORPORATION(RTX)010,480+10,48001,3890.30%+1,389
CATERPILLAR INC(CAT)02,730+2,73009000.20%+900
SCHWAB STRATEGIC TR93,21997,803+4,5842,2432,3810.52%+138
INVESCO EXCHANGE TRADED FD T
S&P500 EQL WGT
039,410+39,41006,8271.50%+6,827
DIMENSIONAL ETF TRUST
US CORE EQT MKT
36,82642,068+5,2421,4911,6170.36%+126
GE AEROSPACE(GE)02,795+2,79505590.12%+559
ISHARES SILVER TR(SLV)024,755+24,75507670.17%+767
SPDR SER TR
ST PORT HIGH ETF
066,340+66,34001,5540.34%+1,554
UNITEDHEALTH GROUP INC(UNH)03,414+3,41401,7890.39%+1,789
ALTRIA GROUP INC(MO)11,50911,668+1596027000.15%+99
ONEOK INC NEW(OKE)30,38631,735+1,3493,0513,1490.69%+98
ISHARES GOLD TR(IAU)4,2715,244+9732113090.07%+98
BP PLC(BP)021,792+21,79207360.16%+736
GILEAD SCIENCES INC(GILD)7,7457,185-5607158050.18%+90
NATIONAL FUEL GAS CO(NFG)04,100+4,10003250.07%+325
FIRST TR EXCHANGE TRADED FD
NASDAQ CYB ETF
3,3764,706+1,3302142970.07%+82
J P MORGAN EXCHANGE TRADED F
NASDAQ EQT PREM
24,56528,302+3,7371,3851,4660.32%+81
WASTE MGMT INC DEL(WM)02,639+2,63906110.13%+611
CITIGROUP INC(C)9,23610,236+1,0006507270.16%+77
NATIONAL GRID PLC(NGG)011,171+11,17107330.16%+733
BOEING CO(BA)6,6857,360+6751,1831,2550.28%+72
CARDINAL HEALTH INC(CAH)2,6002,750+1503083790.08%+71
UNITED STS COMMODITY INDEX F(CPER)010,800+10,80003410.07%+341
PROLOGIS INC.(PLD)013,708+13,70801,5320.34%+1,532
UNITED PARCEL SERVICE INC(UPS)03,622+3,62203980.09%+398
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