Fund HoldingsHerold Advisors, Inc.

Total Portfolio Value
$432.35M
Total Bought
$39.83M
Total Sold
$16.43M
Net Transaction
+$23.40M
Filing Period:
Securities
SharesValue ($K)
Q1 2024
Q2 2024
Change
Q1 2024
Q2 2024
Weight (%)
Change
APPLE INC(AAPL)097,574+97,574020,5534.75%+20,553
NVIDIA CORPORATION(NVDA)12,531120,275+107,74411,32314,8593.44%+3,536
ELI LILLY & CO(LLY)11,44311,656+2138,90310,5552.44%+1,652
META PLATFORMS INC(META)8,41011,368+2,9584,0845,7321.33%+1,648
DIMENSIONAL ETF TRUST
CORE FIXE IN ETF
77,177112,816+35,6393,2384,6861.08%+1,449
AMERICAN CENTY ETF TR84,891119,530+34,6393,5024,8741.13%+1,373
DIMENSIONAL ETF TRUST
US CORE EQT MKT
033,473+33,47301,2550.29%+1,255
DIMENSIONAL ETF TRUST
US EQUI MARK ETF
42,58762,045+19,4582,4273,6510.84%+1,225
MICROSOFT CORP(MSFT)37,73338,181+44815,87717,0683.95%+1,191
ALPHABET INC(GOOG)32,88732,440-4474,9645,9091.37%+946
AMERICAN CENTY ETF TR16,35330,338+13,9851,0511,9060.44%+856
WISDOMTREE TR(WT)14,51229,232+14,7205961,3100.30%+714
APPLIED MATLS INC02,816+2,81606650.15%+665
AMERICAN CENTY ETF TR148,109154,105+5,99613,25613,8993.21%+643
WALMART INC(WMT)82,90782,702-2054,9895,6001.30%+611
AMERICAN CENTY ETF TR010,170+10,17006070.14%+607
FLEXSHARES TR
US QUALITY CAP
14,96223,824+8,8628811,4660.34%+585
J P MORGAN EXCHANGE TRADED F
ULTRA SHRT ETF
64,62575,949+11,3243,2603,8330.89%+573
BNY MELLON ETF TRUST
US LRG CP CORE
011,855+11,85501,2300.28%+1,230
JPMORGAN CHASE & CO.(JPM)031,974+31,97406,4681.50%+6,468
COSTCO WHSL CORP NEW(COST)1,7072,110+4031,2511,7930.41%+543
ALPHABET INC(GOOG)16,21416,216+22,4692,9740.69%+506
FLEXSHARES TR
INT QLTDVDYNAM
38,94154,942+16,0011,1211,6090.37%+488
DIMENSIONAL ETF TRUST
INTERNATNAL VAL
30,96344,866+13,9031,1381,6130.37%+475
BROADCOM INC(AVGO)1,4691,500+311,9482,4100.56%+462
AMAZON COM INC(AMZN)28,16228,563+4015,0805,5201.28%+440
CATERPILLAR INC(CAT)02,659+2,65908860.20%+886
AMPHENOL CORP NEW038,980+38,98002,6260.61%+2,626
FIRST TR EXCHANGE-TRADED FD
FIRST TR ENH NEW
012,308+12,30807340.17%+734
AMERICAN CENTY ETF TR29,88335,621+5,7381,9052,2180.51%+313
TESLA INC(TSLA)011,303+11,30302,2370.52%+2,237
AMGEN INC(AMGN)4,9115,304+3931,3971,6570.38%+261
AMERICAN CENTY ETF TR67,09372,921+5,8286,2896,5441.51%+255
AMERICAN CENTY ETF TR7,11810,917+3,7994136670.15%+254
QUALCOMM INC(QCOM)13,63512,864-7712,3092,5620.59%+254
WISDOMTREE TR(WT)47,90952,914+5,0052,4092,6620.62%+253
KLA CORP(KLAC)1,6681,717+491,1651,4160.33%+250
TEXAS PACIFIC LAND CORPORATI(TPL)0330+33002420.06%+242
T-MOBILE US INC(TMUS)6,4117,170+7591,0461,2630.29%+217
ETF SER SOLUTIONS
DISTILLATE US
102,930112,180+9,2505,5495,7651.33%+216
HEWLETT PACKARD ENTERPRISE C(HPE)09,945+9,94502110.05%+211
VANGUARD INDEX FDS0835+83502080.05%+208
FIRST TR EXCHANGE-TRADED FD
RBA INDL ETF
03,041+3,04102080.05%+208
COHERENT CORP(COHR)02,858+2,85802070.05%+207
ISHARES TR
HDG MSCI EAFE
05,700+5,70002030.05%+203
AMERICAN CENTY ETF TR03,204+3,20402010.05%+201
UNITEDHEALTH GROUP INC(UNH)04,164+4,16402,1210.49%+2,121
ISHARES TR02,969+2,96901,6250.38%+1,625
BLACKROCK MUNIHLDGS NY QLTY017,320+17,32001860.04%+186
PFIZER INC(PFE)062,076+62,07601,7370.40%+1,737
LAM RESEARCH CORP(LRCX)1,1981,261+631,1641,3430.31%+179
NEXTERA ENERGY INC(NEE)023,041+23,04101,6320.38%+1,632
AT&T INC(T)73,92576,265+2,3401,3011,4580.34%+156
EXXON MOBIL CORP36,86938,582+1,7134,2864,4421.03%+156
WISDOMTREE TR(WT)034,260+34,26002,6740.62%+2,674
ELEVANCE HEALTH INC(ELV)02,450+2,45001,3280.31%+1,328
CINTAS CORP(CTAS)4,9325,029+973,3883,5220.81%+133
BP PLC(BP)019,252+19,25206950.16%+695
SCHWAB STRATEGIC TR15,32615,32601,4211,5450.36%+124
INTUIT(INTU)04,928+4,92803,2390.75%+3,239
MICROCHIP TECHNOLOGY INC.(MCHP)12,60013,623+1,0231,1301,2470.29%+116
INTERCONTINENTAL EXCHANGE IN(ICE)8,3919,193+8021,1531,2580.29%+105
SHELL PLC(SHEL)021,014+21,01401,5170.35%+1,517
HERSHEY CO(HSY)8,0759,088+1,0131,5711,6710.39%+100
PUBLIC SVC ENTERPRISE GRP IN(PEG)014,434+14,43401,0640.25%+1,064
ISHARES SILVER TR(SLV)025,655+25,65506820.16%+682
SCHWAB CHARLES CORP(SCHW)15,83016,854+1,0241,1451,2420.29%+97
SCHWAB STRATEGIC TR05,738+5,73804460.10%+446
ORACLE CORP(ORCL)05,308+5,30807490.17%+749
BANK AMERICA CORP044,713+44,71301,7780.41%+1,778
IRON MTN INC DEL(IRM)08,755+8,75507850.18%+785
J P MORGAN EXCHANGE TRADED F
INCOME ETF
041,708+41,70801,8960.44%+1,896
BLACKROCK ETF TRUST
ISHARES US EQUIT
11,70512,780+1,0755206000.14%+80
J P MORGAN EXCHANGE TRADED F
NASDAQ EQT PREM
18,56619,581+1,0151,0071,0870.25%+80
FLEXSHARES TR
US QT LW VLTY
014,985+14,98509340.22%+934
ISHARES TR5,0165,364+3484244960.11%+73
CHIPOTLE MEXICAN GRILL INC(CMG)704,400+4,3302032760.06%+72
VANGUARD INDEX FDS02,438+2,43809120.21%+912
CROWN CASTLE INC(CCI)04,465+4,46504360.10%+436
VERIZON COMMUNICATIONS INC(VZ)63,05165,845+2,7942,6462,7160.63%+70
NETFLIX INC(NFLX)97297205906560.15%+66
ISHARES TR02,032+2,03203060.07%+306
GOLDMAN SACHS ETF TR20,49920,489-102,1282,1910.51%+64
ISHARES TR04,386+4,38604030.09%+403
GOLDMAN SACHS GROUP INC(GS)01,776+1,77608030.19%+803
PROCTER AND GAMBLE CO(PG)022,282+22,28203,6750.85%+3,675
ISHARES TR013,809+13,80907080.16%+708
BERKSHIRE HATHAWAY INC DEL6,0386,388+3502,5392,5990.60%+60
ISHARES TR
MSCI USA QLT FCT
2,9443,182+2384845440.13%+59
J P MORGAN EXCHANGE TRADED F
US QUALTY FCTR
027,546+27,54601,4590.34%+1,459
PHILIP MORRIS INTL INC(PM)07,779+7,77907880.18%+788
SPDR GOLD TR(GLD)05,955+5,95501,2800.30%+1,280
DUPONT DE NEMOURS INC(DD)04,336+4,33603490.08%+349
PIMCO ETF TR
1-5 US TIP IDX
024,479+24,47901,2640.29%+1,264
ACCENTURE PLC IRELAND
SHS CLASS A
02,708+2,70808220.19%+822
BLACKROCK INC(BLK)01,604+1,60401,2630.29%+1,263
ADOBE INC(ADBE)0900+90005000.12%+500
WISDOMTREE TR(WT)027,100+27,10001,1900.28%+1,190
CORNING INC(GLW)013,001+13,00105050.12%+505
EMERGENT BIOSOLUTIONS INC010,000+10,0000680.02%+68
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