Fund HoldingsHerold Advisors, Inc.

Total Portfolio Value
$328.72M
Total Bought
$29.98M
Total Sold
$21.58M
Net Transaction
+$8.40M
Filing Period:
Securities
SharesValue ($K)
Q2 2023
Q3 2023
Change
Q2 2023
Q3 2023
Weight (%)
Change
ELI LILLY & CO(LLY)9,06811,099+2,0314,2535,9621.81%+1,709
GOLDMAN SACHS ETF TR163,906190,238+26,3329,94711,1443.39%+1,197
BROADCOM INC(AVGO)01,617+1,61701,3430.41%+1,343
ABBVIE INC(ABBV)35,52838,096+2,5684,7875,6791.73%+892
PHILLIPS 66(PSX)23,92926,397+2,4682,2823,1720.96%+889
APTARGROUP INC07,000+7,00008750.27%+875
OLD DOMINION FREIGHT LINE IN(ODFL)02,061+2,06108430.26%+843
AIR PRODS & CHEMS INC05,047+5,04701,4300.44%+1,430
WASTE MGMT INC DEL(WM)07,946+7,94601,2110.37%+1,211
ACCENTURE PLC IRELAND
SHS CLASS A
02,360+2,36007250.22%+725
J P MORGAN EXCHANGE TRADED F
EQUITY PREMIUM
27,89641,160+13,2641,5432,2050.67%+661
ABBOTT LABS12,38820,450+8,0621,3511,9810.60%+630
CINTAS CORP(CTAS)3,7805,136+1,3561,8792,4700.75%+592
CHEVRON CORP NEW(CVX)22,21924,019+1,8003,4964,0501.23%+554
GOLDMAN SACHS ETF TR
ACCESS US AGRAT
53,78269,923+16,1412,2362,7780.85%+542
J P MORGAN EXCHANGE TRADED F
ULTRA SHRT ETF
39,19149,358+10,1671,9652,4770.75%+512
WISDOMTREE TR(WT)23,73033,664+9,9341,1941,6940.52%+500
DOLLAR GEN CORP NEW(DG)04,628+4,62804900.15%+490
J P MORGAN EXCHANGE TRADED F
NASDAQ EQT PREM
010,345+10,34504860.15%+486
GLOBAL X FDS
S&P 500 COVERED
011,598+11,59804510.14%+451
3M CO(MMM)04,655+4,65504360.13%+436
VANECK ETF TRUST
MRNGSTR WDE MOAT
05,524+5,52404190.13%+419
EXXON MOBIL CORP33,69233,852+1603,6133,9801.21%+367
SELECT SECTOR SPDR TR
ST STR ENERG ETF
36,82136,818-32,9893,3281.01%+339
FLEXSHARES TR
INT QLTDVDYNAM
013,476+13,47603380.10%+338
JPMORGAN CHASE & CO(JPM)32,94835,296+2,3484,7925,1181.56%+327
CHUBB LIMITED
COM
10,36811,159+7911,9972,3230.71%+326
DIAMONDBACK ENERGY INC(FANG)06,451+6,45109990.30%+999
PHILIP MORRIS INTL INC(PM)09,152+9,15208470.26%+847
FIRST TR EXCHANGE-TRADED FD
RBA INDL ETF
05,919+5,91903050.09%+305
DIMENSIONAL ETF TRUST
US EQUI MARK ETF
06,495+6,49503020.09%+302
ONEOK INC NEW(OKE)42,94146,254+3,3132,6502,9340.89%+284
KRAFT HEINZ CO(KHC)08,350+8,35002810.09%+281
ALPHABET INC(GOOG)12,75913,759+1,0001,5431,8140.55%+271
MORGAN STANLEY(MS)07,231+7,23105910.18%+591
TOTALENERGIES SE(TTE)04,057+4,05702670.08%+267
CISCO SYS INC(CSCO)27,40031,328+3,9281,4181,6840.51%+267
AMGEN INC(AMGN)02,074+2,07405570.17%+557
PUBLIC STORAGE(PSA)0910+91002400.07%+240
UNITEDHEALTH GROUP INC(UNH)3,6733,966+2931,7652,0000.61%+234
INTERNATIONAL BUSINESS MACHS(IBM)21,19221,880+6882,8363,0700.93%+234
DEVON ENERGY CORP NEW(DVN)04,900+4,90002340.07%+234
FIRST TR EXCHANGE-TRADED FD023,958+23,95805690.17%+569
BIOGEN INC(BIIB)0875+87502250.07%+225
NOVO-NORDISK A S(NVO)02,400+2,40002180.07%+218
COMCAST CORP NEW(CCZ)47,38849,304+1,9161,9692,1860.67%+217
CORTEVA INC(CTVA)04,137+4,13702120.06%+212
TEXAS PACIFIC LAND CORPORATI(TPL)0110+11002010.06%+201
FEDEX CORP(FDX)02,910+2,91007710.23%+771
ALTRIA GROUP INC(MO)013,498+13,49805680.17%+568
INTUIT(INTU)5,3545,157-1972,4532,6350.80%+182
J P MORGAN EXCHANGE TRADED F
INCOME ETF
33,90938,499+4,5901,5331,7090.52%+177
TEGNA INC011,300+11,30001650.05%+165
CIMPRESS PLC(CMPR)015,400+15,40001,0780.33%+1,078
ALPHABET INC(GOOG)33,97732,310-1,6674,0674,2281.29%+161
EATON CORP PLC(ETN)10,41710,491+742,0952,2380.68%+143
GILEAD SCIENCES INC(GILD)08,321+8,32106240.19%+624
PFIZER INC(PFE)53,02562,736+9,7111,9452,0810.63%+136
GOLDMAN SACHS ETF TR178,458190,647+12,1895,5955,7251.74%+130
VIATRIS INC(VTRS)012,704+12,70401250.04%+125
THERMO FISHER SCIENTIFIC INC(TMO)01,489+1,48907540.23%+754
INTEL CORP(INTC)016,139+16,13905740.17%+574
ISHARES TR07,399+7,39903620.11%+362
ISHARES TR011,710+11,71005700.17%+570
FLEXSHARES TR
CRE SLCT BD FD
040,363+40,36308550.26%+855
ISHARES TR3,1083,479+3711,3851,4940.45%+109
FIRST TR NAS100 EQ WEIGHTED05,005+5,00505200.16%+520
MASTERCARD INCORPORATED(MA)17,26917,404+1356,7926,8912.10%+99
FLEXSHARES TR
IBOXX 3R TARGT
48,02052,966+4,9461,1301,2280.37%+98
BLACKSTONE INC(BX)07,698+7,69808250.25%+825
ELEVANCE HEALTH INC(ELV)02,349+2,34901,0230.31%+1,023
DUPONT DE NEMOURS INC(DD)04,826+4,82603600.11%+360
WALMART INC(WMT)26,27426,385+1114,1304,2201.28%+90
ARCHER AVIATION INC(ACHR)017,082+17,0820860.03%+86
ZOETIS INC(ZTS)14,68414,976+2922,5292,6060.79%+77
J P MORGAN EXCHANGE TRADED F
US QUALTY FCTR
25,86728,201+2,3341,1451,2200.37%+75
CALAMOS DYNAMIC CONV & INCOM019,816+19,81603690.11%+369
BP PLC(BP)012,462+12,46204830.15%+483
META PLATFORMS INC(META)8,3058,119-1862,3832,4370.74%+54
PACER FDS TR
US CASH COWS 100
35,94035,847-931,7201,7720.54%+51
AMPHENOL CORP NEW26,98327,904+9212,2922,3440.71%+51
PRUDENTIAL FINL INC(PFH)03,681+3,68103490.11%+349
BLACKROCK INC(BLK)01,557+1,55701,0070.31%+1,007
ORACLE CORP(ORCL)06,296+6,29606670.20%+667
SPDR SER TR
ST LON TREAS ETF
029,429+29,42907700.23%+770
ETF SER SOLUTIONS
DISTILLATE US
73,05275,105+2,0533,3073,3531.02%+46
COSTCO WHSL CORP NEW(COST)01,707+1,70709640.29%+964
ADOBE INC(ADBE)01,000+1,00005100.16%+510
GOLDMAN SACHS ETF TR017,654+17,65408350.25%+835
SHELL PLC(SHEL)21,61020,820-7901,3051,3400.41%+36
CONOCOPHILLIPS(COP)02,151+2,15102580.08%+258
DOW INC(DOW)08,542+8,54204400.13%+440
FIRST TR EXCHANGE-TRADED FD
FT VEST S&P 500
06,311+6,31103120.09%+312
HOME DEPOT INC(HD)12,83013,299+4693,9864,0181.22%+33
CROWN CASTLE INC(CCI)04,280+4,28003940.12%+394
GOLDMAN SACHS ETF TR016,100+16,10006160.19%+616
BERKSHIRE HATHAWAY INC DEL2,9362,944+81,0011,0310.31%+30
OCCIDENTAL PETE CORP(OXY)04,244+4,24402750.08%+275
BERKSHIRE HATHAWAY INC DEL2201,0361,0630.32%+27
HESS CORP01,500+1,50002300.07%+230
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