Fund HoldingsHerold Advisors, Inc.

Total Portfolio Value
$361.47M
Total Bought
$54.31M
Total Sold
$51.76M
Net Transaction
+$2.55M
Filing Period:
Securities
SharesValue ($K)
Q3 2023
Q4 2023
Change
Q3 2023
Q4 2023
Weight (%)
Change
AMERICAN CENTY ETF TR0134,258+134,258010,9493.03%+10,949
INVESCO EXCHANGE TRADED FD T
S&P500 EQL WGT
040,053+40,05306,3201.75%+6,320
AMERICAN CENTY ETF TR057,422+57,42205,1571.43%+5,157
VANGUARD BD INDEX FDS052,024+52,02403,8261.06%+3,826
ISHARES TR030,427+30,42703,3670.93%+3,367
DIMENSIONAL ETF TRUST
WORLD EX US CORE
0115,415+115,41502,8180.78%+2,818
ISHARES TR
CORE DIV GRWTH
072,854+72,85403,9211.08%+3,921
ISHARES TR
MSCI INTL QUALTY
065,085+65,08502,4450.68%+2,445
MICROSOFT CORP(MSFT)038,411+38,411014,4464.00%+14,446
APPLE INC(AAPL)092,262+92,262017,7654.91%+17,765
SCHWAB STRATEGIC TR038,519+38,51901,8660.52%+1,866
SPDR SER TR
ST PORT HIGH ETF
059,157+59,15701,3830.38%+1,383
PIMCO ETF TR
1-5 US TIP IDX
022,310+22,31001,1410.32%+1,141
JPMORGAN CHASE & CO(JPM)35,29634,969-3275,1185,9491.65%+830
VISA INC(V)029,183+29,18307,5982.10%+7,598
NVIDIA CORPORATION(NVDA)013,159+13,15906,5171.80%+6,517
FIRST TR EXCHANGE-TRADED FD
FIRST TR ENH NEW
012,909+12,90907700.21%+770
ETF SER SOLUTIONS
DISTILLATE US
75,10581,003+5,8983,3533,9991.11%+646
HOME DEPOT INC(HD)13,29913,312+134,0184,6141.28%+595
INTUIT(INTU)5,1575,118-392,6353,1990.88%+564
CINTAS CORP(CTAS)5,1365,026-1102,4703,0290.84%+559
AMAZON COM INC(AMZN)018,372+18,37202,7910.77%+2,791
BROOKFIELD CORP(BN)059,782+59,78202,4100.67%+2,410
S&P GLOBAL INC(SPGI)06,590+6,59002,9030.80%+2,903
META PLATFORMS INC(META)8,1198,165+462,4372,8900.80%+453
INTERNATIONAL BUSINESS MACHS(IBM)21,88021,489-3913,0703,5150.97%+445
MASTERCARD INCORPORATED(MA)17,40417,199-2056,8917,3362.03%+445
NIKE INC(NKE)036,518+36,51803,9651.10%+3,965
DIMENSIONAL ETF TRUST
CORE FIXE IN ETF
010,111+10,11104290.12%+429
AMPHENOL CORP NEW27,90427,90402,3442,7660.77%+422
BOEING CO(BA)06,390+6,39001,6660.46%+1,666
ALPHABET INC(GOOG)13,75915,849+2,0901,8142,2340.62%+419
BROADCOM INC(AVGO)1,6171,567-501,3431,7500.48%+406
QUALCOMM INC(QCOM)012,534+12,53401,8130.50%+1,813
ELI LILLY & CO(LLY)11,09910,884-2155,9626,3451.76%+383
FIRST TR EXCHANGE-TRADED FD
FT VEST S&P 500
6,31113,109+6,7983126780.19%+366
AMERICAN CENTY ETF TR08,629+8,62903610.10%+361
INTUITIVE SURGICAL INC07,950+7,95002,6820.74%+2,682
AMERICAN TOWER CORP NEW(AMT)06,712+6,71201,4490.40%+1,449
INVESCO EXCH TRD SLF IDX FD
RUSL 1000 DYNM
056,643+56,64302,9120.81%+2,912
ONEOK INC NEW(OKE)46,25446,657+4032,9343,2760.91%+342
ALPHABET INC(GOOG)32,31032,709+3994,2284,5691.26%+341
ABBVIE INC(ABBV)38,09638,778+6825,6796,0101.66%+331
MERCK & CO INC(MRK)037,792+37,79204,1201.14%+4,120
ADVANCED MICRO DEVICES INC(AMD)02,142+2,14203160.09%+316
BANK AMERICA CORP047,093+47,09301,5860.44%+1,586
DIMENSIONAL ETF TRUST
INTERNATNAL VAL
09,126+9,12603140.09%+314
ARCHER AVIATION INC(ACHR)17,08264,954+47,872863990.11%+312
PROLOGIS INC.(PLD)014,460+14,46001,9280.53%+1,928
ZOETIS INC(ZTS)14,97614,736-2402,6062,9080.80%+303
NOVO-NORDISK A S(NVO)2,4005,000+2,6002185170.14%+299
HERSHEY CO(HSY)06,852+6,85201,2780.35%+1,278
PHILLIPS 66(PSX)26,39726,028-3693,1723,4650.96%+294
J P MORGAN EXCHANGE TRADED F
ULTRA SHRT ETF
49,35855,152+5,7942,4772,7700.77%+294
EATON CORP PLC(ETN)10,49110,49102,2382,5270.70%+289
WISDOMTREE TR(WT)036,834+36,83402,5890.72%+2,589
VERIZON COMMUNICATIONS INC(VZ)059,730+59,73002,2520.62%+2,252
WISDOMTREE TR(WT)33,66439,079+5,4151,6941,9630.54%+269
BROOKFIELD INFRAST PARTNERS
LP INT UNIT
0117,892+117,89203,7121.03%+3,712
SCHWAB STRATEGIC TR03,335+3,33502540.07%+254
INTEL CORP(INTC)16,13916,275+1365748180.23%+244
CVS HEALTH CORP(CVS)023,965+23,96501,8930.52%+1,893
DICKS SPORTING GOODS INC(DKS)06,206+6,20609120.25%+912
BLACKROCK INC(BLK)1,5571,530-271,0071,2420.34%+235
J P MORGAN EXCHANGE TRADED F
EQUITY PREMIUM
41,16044,317+3,1572,2052,4370.67%+232
TRAVELERS COMPANIES INC(TRV)01,200+1,20002290.06%+229
UBER TECHNOLOGIES INC(UBER)03,650+3,65002250.06%+225
TARGET CORP(TGT)01,543+1,54302200.06%+220
WISDOMTREE TR(WT)05,971+5,97102180.06%+218
J P MORGAN EXCHANGE TRADED F
INCOME ETF
38,49942,205+3,7061,7091,9250.53%+216
WASTE MGMT INC DEL(WM)7,9467,94601,2111,4230.39%+212
LAM RESEARCH CORP(LRCX)01,337+1,33701,0470.29%+1,047
ISHARES TR01,704+1,70402090.06%+209
INSPIRE MED SYS INC(INSP)01,000+1,00002030.06%+203
CHUBB LIMITED
COM
11,15911,15902,3232,5220.70%+199
FIRST TR EXCHANGE-TRADED FD23,95828,152+4,1945697670.21%+197
AT&T INC(T)069,490+69,49001,1660.32%+1,166
ISHARES TR11,71014,402+2,6925707490.21%+179
J P MORGAN EXCHANGE TRADED F
US QUALTY FCTR
28,20129,204+1,0031,2201,3980.39%+178
FLEXSHARES TR
CRE SLCT BD FD
40,36345,985+5,6228551,0290.28%+174
UNION PAC CORP(UNP)04,120+4,12001,0120.28%+1,012
BROOKFIELD RENEWABLE PARTNER
PARTNERSHIP UNIT
047,088+47,08801,2370.34%+1,237
CONSOLIDATED EDISON INC(ED)019,380+19,38001,7630.49%+1,763
THERMO FISHER SCIENTIFIC INC(TMO)1,4891,729+2407549180.25%+164
NUCOR CORP(NUE)010,980+10,98001,9110.53%+1,911
ABBOTT LABS20,45019,402-1,0481,9812,1360.59%+155
LOCKHEED MARTIN CORP(LMT)03,448+3,44801,5630.43%+1,563
INVESCO EXCHANGE TRADED FD T
S&P 500 GARP ETF
014,071+14,07101,3800.38%+1,380
IQVIA HLDGS INC(IQV)05,400+5,40001,2490.35%+1,249
SCHWAB STRATEGIC TR014,280+14,28001,1850.33%+1,185
3M CO(MMM)4,6555,258+6034365750.16%+139
J P MORGAN EXCHANGE TRADED F
NASDAQ EQT PREM
10,34512,484+2,1394866230.17%+138
PACER FDS TR
US CASH COWS 100
35,84736,687+8401,7721,9070.53%+135
MCDONALDS CORP(MCD)04,884+4,88401,4480.40%+1,448
BLACKSTONE INC(BX)7,6987,324-3748259590.27%+134
DEERE & CO(DE)05,789+5,78902,3150.64%+2,315
VANECK ETF TRUST
MRNGSTR WDE MOAT
5,5246,447+9234195470.15%+128
FLEXSHARES TR
US QT LW VLTY
017,812+17,81201,0010.28%+1,001
FIRST TR EXCHANGE-TRADED FD
FT VEST RIS
053,069+53,06901,2250.34%+1,225
NUVEEN MASSACHUSETS QLT MUN011,585+11,58501220.03%+122
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