Fund HoldingsHerold Advisors, Inc.

Total Portfolio Value
$458.90M
Total Bought
$22.49M
Total Sold
$33.30M
Net Transaction
-$10.81M
Filing Period:
Securities
SharesValue ($K)
Q3 2024
Q4 2024
Change
Q3 2024
Q4 2024
Weight (%)
Change
EXXON MOBIL CORP39,57662,204+22,6284,6396,6921.46%+2,052
TESLA INC(TSLA)12,14812,000-1483,1784,8461.06%+1,668
NVIDIA CORPORATION(NVDA)0119,866+119,866016,0973.51%+16,097
BLACKROCK INC(BLK)01,324+1,32401,3580.30%+1,358
APPLE INC(AAPL)96,92695,594-1,33222,58623,9415.22%+1,355
AMERICAN CENTY ETF TR15,72434,009+18,2851,0382,2970.50%+1,259
FLEXSHARES TR
CR SCD US BD
024,885+24,88501,1870.26%+1,187
VISA INC(V)27,76826,773-9957,6358,4621.84%+826
AMAZON COM INC(AMZN)027,753+27,75306,0891.33%+6,089
LAM RESEARCH CORP(LRCX)011,013+11,01307950.17%+795
BLACKROCK ETF TRUST
ISHARES US EQUIT
012,633+12,63306470.14%+647
ALPHABET INC(GOOG)031,578+31,57805,9781.30%+5,978
BROADCOM INC(AVGO)013,434+13,43403,1150.68%+3,115
JPMORGAN CHASE & CO.(JPM)31,42730,236-1,1916,6287,2491.58%+621
WALMART INC(WMT)81,52679,357-2,1696,5837,1701.56%+587
DIMENSIONAL ETF TRUST
US EQUI MARK ETF
68,16774,990+6,8234,2404,7811.04%+541
WISDOMTREE TR(WT)34,74941,405+6,6561,5852,0400.44%+454
BROOKFIELD INFRASTRUCTURE CO(BIPC)011,323+11,32304530.10%+453
BERKSHIRE HATHAWAY INC DEL7,0847,964+8803,2603,6100.79%+350
DIMENSIONAL ETF TRUST
CORE FIXE IN ETF
121,973135,551+13,5785,2685,5941.22%+326
J P MORGAN EXCHANGE TRADED F
EQUITY FOCUS ETF
04,704+4,70403160.07%+316
GE VERNOVA INC(GEV)0926+92603050.07%+305
J P MORGAN EXCHANGE TRADED F
ULTRA SHRT ETF
78,28384,848+6,5653,9724,2740.93%+302
ALPHABET INC(GOOG)015,533+15,53302,9580.64%+2,958
VANGUARD INDEX FDS01,785+1,78504810.10%+481
MASTERCARD INCORPORATED(MA)17,28216,696-5868,5348,7921.92%+258
ISHARES TR
MSCI USA QLT FCT
04,863+4,86308660.19%+866
J P MORGAN EXCHANGE TRADED F
ULTRA SHT MUNCPL
04,800+4,80002430.05%+243
BNY MELLON ETF TRUST
US LRG CP CORE
13,01614,897+1,8811,4261,6690.36%+243
SCHWAB STRATEGIC TR40,89093,219+52,3292,0032,2430.49%+240
DISNEY WALT CO(DIS)013,825+13,82501,5400.34%+1,540
MORGAN STANLEY(MS)08,321+8,32101,0460.23%+1,046
CARLYLE GROUP INC(CG)04,500+4,50002270.05%+227
BLACKROCK SCIENCE & TECHNOLO(BST)06,077+6,07702220.05%+222
BANK AMERICA CORP044,810+44,81001,9700.43%+1,970
PIMCO ETF TR
1-5 US TIP IDX
26,64931,133+4,4841,4081,6280.35%+221
FIRST TR EXCHANGE TRADED FD
NASDAQ CYB ETF
03,376+3,37602140.05%+214
ISHARES GOLD TR(IAU)04,271+4,27102110.05%+211
BLACKROCK ETF TRUST II03,900+3,90002030.04%+203
PAYPAL HLDGS INC(PYPL)02,350+2,35002010.04%+201
INTUITIVE SURGICAL INC6,4506,45003,1693,3670.73%+198
ONEOK INC NEW(OKE)31,32830,386-9422,8553,0510.66%+196
BOEING CO(BA)06,685+6,68501,1830.26%+1,183
SCHWAB STRATEGIC TR065,800+65,80001,8340.40%+1,834
NETFLIX INC(NFLX)0972+97208660.19%+866
FLEXSHARES TR
US QUALITY CAP
35,18637,080+1,8942,2892,4620.54%+173
AMPHENOL CORP NEW038,980+38,98002,7070.59%+2,707
ISHARES TR16,21320,086+3,8738711,0350.23%+164
NORTHFIELD BANCORP INC DEL11,89725,926+14,0291383010.07%+163
AT&T INC(T)82,96587,235+4,2701,8251,9870.43%+161
J P MORGAN EXCHANGE TRADED F
NASDAQ EQT PREM
22,40524,565+2,1601,2311,3850.30%+154
DIMENSIONAL ETF TRUST
US CORE EQT MKT
036,826+36,82601,4910.32%+1,491
KINDER MORGAN INC DEL(KMI)028,355+28,35507770.17%+777
GOLDMAN SACHS GROUP INC(GS)01,776+1,77601,0170.22%+1,017
BLACKROCK MUNIYIELD N Y QUAL012,431+12,43101250.03%+125
SCHWAB CHARLES CORP(SCHW)012,597+12,59709320.20%+932
VANGUARD SPECIALIZED FUNDS06,196+6,19601,2140.26%+1,214
WISDOMTREE TR(WT)34,96437,354+2,3902,9093,0230.66%+114
VANGUARD BD INDEX FDS53,94157,843+3,9024,0524,1600.91%+108
VANGUARD INDEX FDS02,699+2,69907130.16%+713
BLACKSTONE INC(BX)6,9636,747-2161,0661,1640.25%+97
BROOKFIELD CORP(BN)49,28347,284-1,9992,6212,7170.59%+96
BRISTOL-MYERS SQUIBB CO(BMY)36,39734,988-1,4091,8831,9790.43%+96
AMERICAN CENTY ETF TR136,518145,295+8,7775,8035,8951.28%+91
BROOKFIELD ASSET MANAGMT LTD(BAM)012,793+12,79306940.15%+694
WISDOMTREE TR(WT)055,565+55,56502,7960.61%+2,796
AMERICAN EXPRESS CO(AXP)01,972+1,97205860.13%+586
DICKS SPORTING GOODS INC(DKS)04,055+4,05509280.20%+928
FIRST TR EXCHANGE-TRADED FD
FIRST TR ENH NEW
09,910+9,91005930.13%+593
FIRST TR EXCHANGE-TRADED FD
RBA INDL ETF
03,810+3,81002940.06%+294
AMERICAN CENTY ETF TR030,774+30,77402,0550.45%+2,055
ENERGY TRANSFER L P(ET)013,620+13,62002670.06%+267
TEXAS PACIFIC LAND CORPORATI(TPL)0310+31003430.07%+343
GILEAD SCIENCES INC(GILD)7,7167,745+296477150.16%+68
VANGUARD INDEX FDS02,442+2,44201,0030.22%+1,003
ARCHER AVIATION INC(ACHR)015,000+15,00001460.03%+146
AMERICAN CENTY ETF TR010,975+10,97507160.16%+716
CITIGROUP INC(C)09,236+9,23606500.14%+650
BLACKROCK MUNIHLDGS NY QLTY026,682+26,68202760.06%+276
J P MORGAN EXCHANGE TRADED F
US QUALTY FCTR
028,658+28,65801,6410.36%+1,641
FLEXSHARES TR
HIG YLD VL ETF
023,501+23,50109560.21%+956
NUVEEN MASSACHUSETS QLT MUN016,000+16,00001840.04%+184
GENERAL MTRS CO(GM)05,300+5,30002820.06%+282
ISHARES TR8,0428,007-357708130.18%+43
ISHARES TR02,116+2,11601,2470.27%+1,247
CORNING INC(GLW)013,154+13,15406250.14%+625
DEERE & CO(DE)02,634+2,63401,1160.24%+1,116
ISHARES TR30,87532,984+2,1093,4883,5240.77%+36
ALLIANCEBERNSTEIN HLDG L P(AB)015,700+15,70005820.13%+582
ISHARES TR4,1554,962+8074474800.10%+33
DIMENSIONAL ETF TRUST
INTERNATNAL VAL
46,60650,861+4,2551,7751,8050.39%+30
SELECT SECTOR SPDR TR
ST STR FINL ETF
08,171+8,17103950.09%+395
SPDR S&P 500 ETF TR(SPY)868893+254985240.11%+26
ALTRIA GROUP INC(MO)011,509+11,50906020.13%+602
CHIPOTLE MEXICAN GRILL INC(CMG)04,550+4,55002740.06%+274
CARDINAL HEALTH INC(CAH)02,600+2,60003080.07%+308
COHERENT CORP(COHR)02,858+2,85802710.06%+271
ISHARES TR
CONV BD ETF
011,870+11,87001,0090.22%+1,009
SPDR SER TR
ST STR CONV ETF
011,800+11,80009190.20%+919
KROGER CO(KR)3,9003,90002232380.05%+15
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