Securities ▲▼ | Shares | Value ($K) | |||||
|---|---|---|---|---|---|---|---|
Q4 2024 ▲▼ | Q1 2025 ▲▼ | Change ▲▼ | Q4 2024 ▲▼ | Q1 2025 ▲▼ | Weight (%) ▲▼ | Change ▲▼ | |
| INVESCO QQQ TR | 3,655 | 6,412 | +2,757 | 1,868 | 3,007 | 1.75% | +1,138 |
| INNOVATOR ETFS TRUST NASDAQ 100 | 0 | 29,186 | +29,186 | 0 | 788 | 0.46% | +788 |
| INVESCO EXCH TRD SLF IDX FD BULL 2034 CO ETF | 10,930 | 48,215 | +37,285 | 221 | 988 | 0.58% | +767 |
| T ROWE PRICE ETF INC PRICE DIV GRWT | 314,680 | 321,783 | +7,103 | 12,458 | 13,000 | 7.58% | +542 |
| J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM | 0 | 8,437 | +8,437 | 0 | 482 | 0.28% | +482 |
| J P MORGAN EXCHANGE TRADED F NASDAQ EQT PREM | 0 | 7,957 | +7,957 | 0 | 412 | 0.24% | +412 |
| INNOVATOR ETFS TRUST QUITY MANAGD FLR | 14,805 | 27,974 | +13,169 | 483 | 878 | 0.51% | +395 |
| J P MORGAN EXCHANGE TRADED F HEDG EQU LAD ETF | 0 | 6,547 | +6,547 | 0 | 391 | 0.23% | +391 |
| BERKSHIRE HATHAWAY INC DEL | 3,746 | 3,791 | +45 | 1,698 | 2,019 | 1.18% | +321 |
| UBER TECHNOLOGIES INC(UBER) | 0 | 4,264 | +4,264 | 0 | 311 | 0.18% | +311 |
| CARDINAL HEALTH INC(CAH) | 0 | 1,759 | +1,759 | 0 | 242 | 0.14% | +242 |
| TAIWAN SEMICONDUCTOR MFG LTD(TSM) | 0 | 1,441 | +1,441 | 0 | 239 | 0.14% | +239 |
| PALANTIR TECHNOLOGIES INC(PLTR) | 0 | 2,752 | +2,752 | 0 | 232 | 0.14% | +232 |
| COCA COLA CO(KO) | 0 | 3,201 | +3,201 | 0 | 229 | 0.13% | +229 |
| LATTICE STRATEGIES TR | 0 | 6,681 | +6,681 | 0 | 207 | 0.12% | +207 |
| CAPITAL GRP FIXED INCM ETF T CORE PLUS INCM | 0 | 8,968 | +8,968 | 0 | 201 | 0.12% | +201 |
| EXXON MOBIL CORP | 2,742 | 3,704 | +962 | 295 | 441 | 0.26% | +146 |
| VANGUARD WHITEHALL FDS | 54,467 | 55,016 | +549 | 6,949 | 7,095 | 4.14% | +145 |
| ABBVIE INC(ABBV) | 3,422 | 3,566 | +144 | 608 | 747 | 0.44% | +139 |
| AGILON HEALTH INC(AGL) | 53,966 | 53,966 | 0 | 103 | 234 | 0.14% | +131 |
| VISA INC(V) | 2,309 | 2,413 | +104 | 730 | 846 | 0.49% | +116 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 64,859 | 67,588 | +2,729 | 2,607 | 2,699 | 1.57% | +92 |
| ISHARES TR CORE DIV GRWTH | 117,011 | 117,472 | +461 | 7,177 | 7,257 | 4.23% | +80 |
| ISHARES TR MSCI USA MIN ETF | 13,114 | 13,156 | +42 | 1,164 | 1,232 | 0.72% | +68 |
| ALTRIA GROUP INC(MO) | 7,603 | 7,730 | +127 | 398 | 464 | 0.27% | +66 |
| PROGRESSIVE CORP(PGR) | 1,470 | 1,471 | +1 | 352 | 416 | 0.24% | +64 |
| ABBOTT LABS | 2,646 | 2,713 | +67 | 299 | 360 | 0.21% | +61 |
| CHEVRON CORP NEW(CVX) | 1,793 | 1,847 | +54 | 260 | 309 | 0.18% | +49 |
| JOHNSON & JOHNSON(JNJ) | 1,469 | 1,560 | +91 | 212 | 259 | 0.15% | +46 |
| ELI LILLY & CO(LLY) | 450 | 465 | +15 | 347 | 384 | 0.22% | +37 |
| PROCTER AND GAMBLE CO(PG) | 2,105 | 2,254 | +149 | 353 | 384 | 0.22% | +31 |
| VICTORY PORTFOLIOS II VCSHS US LRG CAP | 8,028 | 8,072 | +44 | 524 | 553 | 0.32% | +28 |
| COSTCO WHSL CORP NEW(COST) | 692 | 693 | +1 | 634 | 656 | 0.38% | +22 |
| STARBUCKS CORP(SBUX) | 2,445 | 2,472 | +27 | 223 | 242 | 0.14% | +19 |
| META PLATFORMS INC(META) | 975 | 1,023 | +48 | 571 | 590 | 0.34% | +19 |
| J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL | 16,137 | 16,440 | +303 | 818 | 836 | 0.49% | +18 |
| VANGUARD SCOTTSDALE FDS VNG RUS1000VAL | 9,129 | 9,067 | -62 | 742 | 748 | 0.44% | +7 |
| MERCK & CO INC(MRK) | 2,537 | 2,883 | +346 | 252 | 259 | 0.15% | +6 |
| HOME DEPOT INC(HD) | 973 | 1,046 | +73 | 379 | 383 | 0.22% | +5 |
| INVESCO EXCHANGE TRADED FD T BLOO AN RATI ETF | 3,516 | 3,516 | 0 | 243 | 246 | 0.14% | +3 |
| INNOVATOR ETFS TRUST US EQUITY ACCELE | 15,163 | 15,974 | +811 | 553 | 555 | 0.32% | +3 |
| ISHARES TR | 2,837 | 2,843 | +6 | 221 | 223 | 0.13% | +3 |
| VANGUARD INDEX FDS | 3,619 | 3,643 | +24 | 585 | 585 | 0.34% | -1 |
| J P MORGAN EXCHANGE TRADED F ULTRA SHRT ETF | 27,203 | 27,045 | -158 | 1,370 | 1,369 | 0.80% | -1 |
| AMPLIFY ETF TR | 6,647 | 6,568 | -79 | 269 | 268 | 0.16% | -1 |
| VANGUARD SPECIALIZED FUNDS | 1,238 | 1,241 | +3 | 243 | 241 | 0.14% | -2 |
| FIRST TR EXCHANGE TRADED FD MATERIALS ALPH | 3,666 | 3,680 | +14 | 208 | 204 | 0.12% | -4 |
| WALMART INC(WMT) | 3,459 | 3,509 | +50 | 313 | 308 | 0.18% | -4 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 62,214 | 62,214 | 0 | 2,234 | 2,227 | 1.30% | -7 |
| INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT | 5,837 | 5,865 | +28 | 1,023 | 1,016 | 0.59% | -7 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 10,098 | 10,085 | -13 | 382 | 375 | 0.22% | -7 |
| INNOVATOR ETFS TRUST UNCAPPED ACCLRTD | 19,054 | 20,274 | +1,220 | 765 | 757 | 0.44% | -8 |
| INNOVATOR ETFS TRUST INNOVATOR GW 100 | 9,995 | 9,995 | 0 | 272 | 263 | 0.15% | -9 |
| INNOVATOR ETFS TRUST US EQT PWR BUF | 9,149 | 9,149 | 0 | 336 | 326 | 0.19% | -10 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 12,503 | 12,503 | 0 | 515 | 502 | 0.29% | -12 |
| VANGUARD INDEX FDS | 31,949 | 31,215 | -734 | 5,409 | 5,392 | 3.15% | -17 |
| DULUTH HLDGS INC | 14,441 | 14,441 | 0 | 45 | 25 | 0.01% | -19 |
| ENERGY TRANSFER L P(ET) | 20,225 | 20,187 | -38 | 396 | 375 | 0.22% | -21 |
| VANGUARD ADMIRAL FDS INC | 2,440 | 2,440 | 0 | 259 | 235 | 0.14% | -23 |
| SHOPIFY INC(SHOP) | 2,942 | 3,026 | +84 | 313 | 289 | 0.17% | -24 |
| SPDR S&P 500 ETF TR(SPY) | 2,054 | 2,109 | +55 | 1,204 | 1,180 | 0.69% | -24 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 25,619 | 25,379 | -240 | 1,082 | 1,052 | 0.61% | -30 |
| VANGUARD INDEX FDS | 7,067 | 7,098 | +31 | 1,867 | 1,836 | 1.07% | -31 |
| ALPHABET INC(GOOG) | 1,623 | 1,716 | +93 | 307 | 265 | 0.15% | -42 |
| ROCKY BRANDS INC | 10,873 | 11,767 | +894 | 248 | 204 | 0.12% | -44 |
| WISDOMTREE TR(WT) | 37,688 | 37,861 | +173 | 1,921 | 1,875 | 1.09% | -46 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 73,685 | 73,183 | -502 | 2,765 | 2,709 | 1.58% | -56 |
| ISHARES TR | 13,057 | 12,891 | -166 | 814 | 752 | 0.44% | -61 |
| INNOVATOR ETFS TRUST US EQTY PWR BF | 73,951 | 73,435 | -516 | 2,847 | 2,774 | 1.62% | -73 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 82,349 | 81,895 | -454 | 3,164 | 3,079 | 1.80% | -85 |
| HARTFORD FDS EXCHANGE TRADED SCHRDRS TAX BD | 482,110 | 482,421 | +311 | 9,334 | 9,248 | 5.39% | -86 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 84,872 | 84,709 | -163 | 3,123 | 3,034 | 1.77% | -89 |
| BROADCOM INC(AVGO) | 1,813 | 1,955 | +142 | 420 | 327 | 0.19% | -93 |
| SELECT SECTOR SPDR TR ST STR TECHN ETF | 3,749 | 3,756 | +7 | 872 | 775 | 0.45% | -96 |
| DIMENSIONAL ETF TRUST US COR EQU 2 ETF | 70,972 | 71,147 | +175 | 2,455 | 2,347 | 1.37% | -108 |
| FIDELITY COVINGTON TRUST | 17,206 | 17,206 | 0 | 796 | 688 | 0.40% | -108 |
| ISHARES TR | 68,608 | 68,793 | +185 | 5,225 | 5,096 | 2.97% | -128 |
| J P MORGAN EXCHANGE TRADED F ACTIVE BOND ETF | 103,401 | 98,355 | -5,046 | 5,403 | 5,264 | 3.07% | -139 |
| UNITED PARCEL SERVICE INC(UPS) | 2,876 | 2,013 | -863 | 363 | 221 | 0.13% | -141 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 136,722 | 134,985 | -1,737 | 5,344 | 5,185 | 3.02% | -159 |
| TESLA INC(TSLA) | 1,278 | 1,345 | +67 | 516 | 349 | 0.20% | -168 |
| ISHARES TR | 6,403 | 4,223 | -2,180 | 525 | 349 | 0.20% | -175 |
| ISHARES TR MSCI USA QLT FCT | 3,781 | 2,880 | -901 | 673 | 492 | 0.29% | -181 |
| VANGUARD INDEX FDS | 950 | 556 | -394 | 390 | 206 | 0.12% | -184 |
| ALPHABET INC(GOOG) | 6,401 | 6,548 | +147 | 1,219 | 1,023 | 0.60% | -196 |
| CATERPILLAR INC(CAT) | 578 | 0 | -578 | 210 | 0 | — | -210 |
| ISHARES TR | 990 | 0 | -990 | 213 | 0 | — | -213 |
| J P MORGAN EXCHANGE TRADED F ACTIVE GROWTH | 51,314 | 53,401 | +2,087 | 4,158 | 3,940 | 2.30% | -217 |
| ARES MANAGEMENT CORPORATION(ARES) | 1,281 | 0 | -1,281 | 227 | 0 | — | -227 |
| BATH & BODY WORKS INC | 27,546 | 27,627 | +81 | 1,068 | 838 | 0.49% | -230 |
| MICROSOFT CORP(MSFT) | 5,310 | 5,334 | +24 | 2,238 | 2,002 | 1.17% | -236 |
| VICTORIAS SECRET AND CO(VSXY) | 12,198 | 12,198 | 0 | 505 | 227 | 0.13% | -279 |
| NVIDIA CORPORATION(NVDA) | 11,042 | 11,021 | -21 | 1,483 | 1,194 | 0.70% | -288 |
| JPMORGAN CHASE & CO.(JPM) | 9,812 | 8,072 | -1,740 | 2,352 | 1,980 | 1.15% | -372 |
| JANUS DETROIT STR TR HENDRSON AAA CL | 129,630 | 122,170 | -7,460 | 6,574 | 6,195 | 3.61% | -378 |
| VANGUARD INDEX FDS | 8,874 | 8,503 | -371 | 4,781 | 4,370 | 2.55% | -411 |
| DESIGNER BRANDS INC | 654,143 | 764,020 | +109,877 | 3,493 | 2,789 | 1.63% | -704 |
| AMAZON COM INC(AMZN) | 28,817 | 28,906 | +89 | 6,322 | 5,500 | 3.21% | -822 |
| APPLE INC(AAPL) | 34,160 | 34,216 | +56 | 8,554 | 7,600 | 4.43% | -954 |
| VANGUARD SCOTTSDALE FDS VNG RUS1000GRW | 190,131 | 190,423 | +292 | 19,641 | 17,669 | 10.31% | -1,971 |