Securities ▲▼ | Shares | Value | |||||
|---|---|---|---|---|---|---|---|
Q2 2024 ▲▼ | Q3 2024 ▲▼ | Change ▲▼ | Q2 2024 ▲▼ | Q3 2024 ▲▼ | Weight (%) ▲▼ | Change ▲▼ | |
| Janus Detroit Str TrHENDRSON AAA CL HENDRSON AAA CL | 346,232 | 346,377 | +145 | $17.62M | $17.62M | 9.75% | +$7.4K |
| T Rowe Price Etf IncPRICE DIV GRWT PRICE DIV GRWT | 247,699 | 253,466 | +5,767 | $9.54M | $10.38M | 5.74% | +$845.6K |
| Vanguard Whitehall FdsHIGH DIV YLD | 71,205 | 74,281 | +3,076 | $8.44M | $9.52M | 5.27% | +$1.08M |
| Hartford Fds Exchange TradedSCHRDRS TAX BD SCHRDRS TAX BD | 389,153 | 453,539 | +64,386 | $7.51M | $8.98M | 4.97% | +$1.47M |
| Vanguard Scottsdale FdsVNG RUS1000GRW VNG RUS1000GRW | 87,164 | 87,702 | +538 | $8.18M | $8.47M | 4.68% | +$288.1K |
| J P Morgan Exchange Traded FACTIVE BOND ETF ACTIVE BOND ETF | 128,577 | 152,036 | +23,459 | $6.72M | $8.31M | 4.60% | +$1.59M |
| Apple Inc.(AAPL) | 36,390 | 35,404 | -986 | $7.66M | $8.25M | 4.56% | +$584.7K |
| Ishares TrCORE DIV GRWTH CORE DIV GRWTH | 111,948 | 113,113 | +1,165 | $6.45M | $7.09M | 3.92% | +$641.7K |
| Vanguard Index FdsVALUE ETF | 33,557 | 33,933 | +376 | $5.38M | $5.92M | 3.28% | +$540.8K |
| Innovator Etfs TrustUS EQTY PWR BUF US EQTY PWR BUF | 134,601 | 151,285 | +16,684 | $5.04M | $5.83M | 3.23% | +$785.5K |
| Amazon.com, Inc.(AMZN) | 27,280 | 28,262 | +982 | $5.27M | $5.27M | 2.91% | -$5.8K |
| Ishares TrMRGSTR MD CP ETF | 68,551 | 68,582 | +31 | $4.81M | $5.21M | 2.88% | +$408.5K |
| Designer Brands Inc.CL A(DBI) | 610,529 | 662,947 | +52,418 | $4.17M | $4.89M | 2.71% | +$722.6K |
| Vanguard Index FdsS P 500 ETF SHS | 8,808 | 8,837 | +29 | $4.41M | $4.66M | 2.58% | +$257.7K |
| Innovator Etfs TrustUS EQTY PWR BUF US EQTY PWR BUF | 120,926 | 118,038 | -2,888 | $4.31M | $4.35M | 2.41% | +$45.4K |
| Innovator Etfs TrustUS EQTY PWR BF US EQTY PWR BF | 89,339 | 93,328 | +3,989 | $3.26M | $3.53M | 1.96% | +$271.6K |
| Dimensional Etf TrustUS CORE EQUITY 2 US COR EQU 2 ETF | 90,520 | 90,773 | +253 | $2.92M | $3.11M | 1.72% | +$194.2K |
| Innovator Etfs TrustUS EQTY PWR BUF US EQTY PWR BUF | 86,734 | 85,893 | -841 | $3.05M | $3.10M | 1.71% | +$48.6K |
| Innovator Etfs TrustUS EQTY PWR BUF US EQTY PWR BUF | 77,682 | 77,682 | 0 | $2.91M | $2.98M | 1.65% | +$62.1K |
| Innovator Etfs TrustUS EQTY PWR BUF US EQTY PWR BUF | 66,137 | 66,137 | 0 | $2.51M | $2.60M | 1.44% | +$88.0K |
| Spdr Ser TrBLOOMBERG 1 3 MO ST STR BLO 1 ETF | 27,605 | 27,928 | +323 | $2.53M | $2.56M | 1.42% | +$30.5K |
| Innovator Etfs TrustUS EQTY PWR BUF US EQTY PWR BUF | 72,625 | 70,327 | -2,298 | $2.48M | $2.48M | 1.37% | +$1.3K |
| J P Morgan Exchange Traded FACTIVE GROWTH ACTIVE GROWTH | 22,241 | 31,226 | +8,985 | $1.67M | $2.40M | 1.33% | +$729.2K |
| Microsoft Corporation(MSFT) | 4,826 | 4,967 | +141 | $2.16M | $2.14M | 1.18% | -$19.4K |
| WisdomTree, Inc.US MIDCAP DIVID(WT) | 39,851 | 39,763 | -88 | $1.86M | $2.03M | 1.12% | +$169.3K |
| JPMorgan Chase & Co.(JPM) | 9,523 | 9,448 | -75 | $1.93M | $1.99M | 1.10% | +$66.2K |
| Vanguard Index FdsMID CAP ETF | 7,010 | 7,099 | +89 | $1.70M | $1.87M | 1.04% | +$175.8K |
| Innovator Etfs TrustUS EQTY PWR BUF US EQTY PWR BUF | 41,990 | 42,763 | +773 | $1.69M | $1.77M | 0.98% | +$77.7K |
| Berkshire Hathaway Inc DelCL B | 3,709 | 3,729 | +20 | $1.51M | $1.72M | 0.95% | +$207.5K |
| J P Morgan Exchange Traded FULTRA SHRT ETF ULTRA SHRT ETF | 37,360 | 32,256 | -5,104 | $1.89M | $1.64M | 0.91% | -$248.9K |
| Invesco Qqq TrUNIT SER 1 | 2,395 | 3,050 | +655 | $1.15M | $1.49M | 0.82% | +$341.1K |
| Ishares TrMSCI USA Minimum Volatility MSCI USA MIN ETF | 13,966 | 14,024 | +58 | $1.17M | $1.28M | 0.71% | +$108.0K |
| NVIDIA Corporation(NVDA) | 12,925 | 10,290 | -2,635 | $1.60M | $1.25M | 0.69% | -$347.1K |
| State Street SPDR S&P 500 ETF TrustTR UNIT(SPY) | 2,043 | 2,049 | +6 | $1.11M | $1.18M | 0.65% | +$63.7K |
| Alphabet Inc.CL C(GOOG) | 6,462 | 6,516 | +54 | $1.19M | $1.09M | 0.60% | -$95.9K |
| Invesco Exchange Traded Fd TS P500 EQL WGT S&P500 EQL WGT | 5,795 | 5,817 | +22 | $952.0K | $1.04M | 0.58% | +$90.3K |
| Select Sector Spdr TrTECHNOLOGY ST STR TECHN ETF | 3,724 | 3,744 | +20 | $842.4K | $845.1K | 0.47% | +$2.7K |
| Ishares TrCORE S P MCP ETF | 13,541 | 13,139 | -402 | $792.4K | $818.8K | 0.45% | +$26.4K |
| Bath & Body Works Inc | 25,172 | 25,161 | -11 | $983.0K | $803.1K | 0.44% | -$179.8K |
| Vanguard Scottsdale FdsVNG RUS1000VAL VNG RUS1000VAL | 9,044 | 9,436 | +392 | $692.5K | $786.3K | 0.44% | +$93.7K |
| Fidelity Covington TrustBLUE CHIP GRWTH | 17,186 | 17,187 | +1 | $729.4K | $735.1K | 0.41% | +$5.7K |
| Vanguard Index FdsMCAP VL IDXVIP | 4,012 | 4,055 | +43 | $603.5K | $679.9K | 0.38% | +$76.3K |
| Ishares TrMSCI USA Quality Factor MSCI USA QLT FCT | 3,761 | 3,770 | +9 | $642.3K | $675.9K | 0.37% | +$33.6K |
| Innovator Etfs TrustUS EQTY PWR BUF US EQTY PWR BUF | 10,039 | 15,053 | +5,014 | $390.0K | $609.3K | 0.34% | +$219.3K |
| Costco Wholesale Corporation(COST) | 668 | 672 | +4 | $567.4K | $596.1K | 0.33% | +$28.7K |
| Visa Inc.CL A(V) | 1,901 | 2,026 | +125 | $498.9K | $557.1K | 0.31% | +$58.2K |
| Capital Grp Fixed Incm Etf TCORE PLUS INCM CORE PLUS INCM | 25,219 | 24,015 | -1,204 | $560.4K | $555.2K | 0.31% | -$5.2K |
| Victory Portfolios IiVCSHS US LRG CAP VCSHS US LRG CAP | 7,877 | 7,944 | +67 | $480.9K | $538.8K | 0.30% | +$57.9K |
| Fidelity Merrimack Str TrTOTAL BD ETF | 11,455 | 11,522 | +67 | $514.7K | $538.5K | 0.30% | +$23.8K |
| Ishares Tr1 3 YR TREAS BD | 6,361 | 6,403 | +42 | $519.3K | $532.4K | 0.29% | +$13.0K |
| Johnson & Johnson(JNJ) | 2,971 | 3,215 | +244 | $434.3K | $521.0K | 0.29% | +$86.7K |
| Innovator Etfs TrustINNOVATOR GW 100 INNOVATOR GW 100 | 19,708 | 19,708 | 0 | $509.2K | $520.6K | 0.29% | +$11.4K |
| Innovator Etfs TrustQUITY MANAGD FLR QUITY MANAGD FLR | 13,762 | 16,234 | +2,472 | $425.1K | $516.4K | 0.29% | +$91.3K |
| Meta Platforms, Inc.CL A(META) | 841 | 857 | +16 | $424.1K | $490.4K | 0.27% | +$66.3K |
| Innovator Etfs TrustUS EQT PWR BUF US EQT PWR BUF | 12,783 | 12,025 | -758 | $443.1K | $432.2K | 0.24% | -$10.9K |
| Innovator Etfs TrustUS EQTY PWR BUF US EQTY PWR BUF | 12,999 | 11,531 | -1,468 | $471.9K | $425.7K | 0.24% | -$46.1K |
| J P Morgan Exchange Traded FHEDGED EQUITY LA HEDG EQU LAD ETF | 10,427 | 6,322 | -4,105 | $610.6K | $386.6K | 0.21% | -$224.0K |
| Altria Group, Inc.(MO) | 7,179 | 7,380 | +201 | $327.0K | $376.7K | 0.21% | +$49.7K |
| United Parcel Service, Inc.CL B(UPS) | 2,078 | 2,756 | +678 | $284.4K | $375.8K | 0.21% | +$91.3K |
| The Progressive Corporation(PGR) | 1,441 | 1,451 | +10 | $299.3K | $368.1K | 0.20% | +$68.8K |
| Vanguard Index FdsGROWTH ETF | 928 | 930 | +2 | $347.0K | $357.0K | 0.20% | +$9.9K |
| Tesla, Inc.(TSLA) | 0 | 1,262 | +1,262 | $0 | $330.2K | 0.18% | +$330.2K |
| Rocky Brands, Inc.(RCKY) | 9,737 | 10,259 | +522 | $359.9K | $326.9K | 0.18% | -$33.0K |
| Innovator Etfs TrustUS EQUITY ACCELE US EQUITY ACCELE | 6,831 | 9,183 | +2,352 | $226.8K | $322.1K | 0.18% | +$95.3K |
| Victorias Secret & Co.(VSXY) | 12,198 | 12,198 | 0 | $215.5K | $313.5K | 0.17% | +$98.0K |
| Energy Transfer LPCOM UT LTD PTN(ET) | 18,994 | 19,503 | +509 | $308.1K | $313.0K | 0.17% | +$4.9K |
| Abbott Labs | 2,664 | 2,742 | +78 | $276.8K | $312.6K | 0.17% | +$35.8K |
| J P Morgan Exchange Traded FULTRA SHT MUNCPL ULTRA SHT MUNCPL | 6,473 | 6,124 | -349 | $328.5K | $312.0K | 0.17% | -$16.5K |
| Eli Lilly and Company(LLY) | 332 | 346 | +14 | $300.8K | $306.2K | 0.17% | +$5.4K |
| Innovator Etfs TrustUNCAPPED ACCLRTD UNCAPPED ACCLRTD | 5,469 | 7,573 | +2,104 | $201.9K | $299.5K | 0.17% | +$97.6K |
| Amplify Etf TrCWP ENHANCED DIV | 11,533 | 6,951 | -4,582 | $446.3K | $286.3K | 0.16% | -$160.0K |
| The Procter & Gamble Company(PG) | 1,442 | 1,636 | +194 | $237.9K | $283.4K | 0.16% | +$45.6K |
| Chevron Corporation(CVX) | 1,846 | 1,874 | +28 | $288.8K | $275.9K | 0.15% | -$12.8K |
| AbbVie Inc.(ABBV) | 1,359 | 1,391 | +32 | $233.0K | $274.7K | 0.15% | +$41.7K |
| Walmart Inc.(WMT) | 3,136 | 3,337 | +201 | $212.4K | $269.4K | 0.15% | +$57.1K |
| Vanguard Admiral Fds IncSMLLCP 600 IDX | 2,404 | 2,404 | 0 | $236.1K | $260.1K | 0.14% | +$24.0K |
| Advanced Micro Devices, Inc.(AMD) | 1,530 | 1,561 | +31 | $248.2K | $256.2K | 0.14% | +$8.0K |
| Invesco Exchange Traded Fd TBLOOMBERG ANALYS BLOO AN RATI ETF | 3,473 | 3,473 | 0 | $227.4K | $249.6K | 0.14% | +$22.1K |
| The Home Depot, Inc.(HD) | 0 | 611 | +611 | $0 | $247.6K | 0.14% | +$247.6K |
| First Tr Exchange Traded FdMATERIALS ALPH MATERIALS ALPH | 5,542 | 3,644 | -1,898 | $359.2K | $244.3K | 0.14% | -$114.9K |
| Vanguard Specialized FundsDIV APP ETF | 0 | 1,233 | +1,233 | $0 | $244.3K | 0.14% | +$244.3K |
| Alphabet Inc.CL A(GOOG) | 1,415 | 1,470 | +55 | $257.8K | $243.8K | 0.13% | -$14.0K |
| agilon health, inc.(AGL) | 61,621 | 61,621 | 0 | $403.0K | $242.2K | 0.13% | -$160.8K |
| Starbucks Corporation(SBUX) | 0 | 2,440 | +2,440 | $0 | $237.8K | 0.13% | +$237.8K |
| Exxon Mobil Corp | 0 | 2,020 | +2,020 | $0 | $236.8K | 0.13% | +$236.8K |
| Ishares IncMSCI Mexico ETF | 4,391 | 4,391 | 0 | $248.6K | $235.9K | 0.13% | -$12.7K |
| Ishares TrISHARES SEMICDTR | 986 | 989 | +3 | $243.2K | $228.0K | 0.13% | -$15.3K |
| Caterpillar Inc.(CAT) | 0 | 564 | +564 | $0 | $220.4K | 0.12% | +$220.4K |
| Broadcom Inc.(AVGO) | 0 | 1,254 | +1,254 | $0 | $216.4K | 0.12% | +$216.4K |
| The Coca-Cola Company(KO) | 0 | 2,975 | +2,975 | $0 | $213.8K | 0.12% | +$213.8K |
| Innovator Etfs TrustNASDAQ 100 MANA NASDAQ 100 | 0 | 7,754 | +7,754 | $0 | $213.7K | 0.12% | +$213.7K |
| Lattice Strategies TrHARTFORD MLT ETF | 0 | 6,721 | +6,721 | $0 | $205.0K | 0.11% | +$205.0K |
| J P Morgan Exchange Traded FEQUITY PREMIUM EQUITY PREMIUM | 3,615 | 3,439 | -176 | $204.9K | $204.7K | 0.11% | -$252 |
| Ishares TrU S FIN SVC ETF | 0 | 2,830 | +2,830 | $0 | $201.0K | 0.11% | +$201.0K |
| Duluth Holdings Inc.CL B(DLTH) | 14,441 | 14,441 | 0 | $53.3K | $54.3K | 0.03% | +$1.0K |