Securities ▲▼ | Shares | Value ($K) | |||||
|---|---|---|---|---|---|---|---|
Q3 2024 ▲▼ | Q4 2024 ▲▼ | Change ▲▼ | Q3 2024 ▲▼ | Q4 2024 ▲▼ | Weight (%) ▲▼ | Change ▲▼ | |
| VANGUARD SCOTTSDALE FDS VNG RUS1000GRW | 87,702 | 190,131 | +102,429 | 8,465 | 19,641 | 11.33% | +11,176 |
| T ROWE PRICE ETF INC PRICE DIV GRWT | 253,466 | 314,680 | +61,214 | 10,382 | 12,458 | 7.19% | +2,076 |
| J P MORGAN EXCHANGE TRADED F ACTIVE GROWTH | 31,226 | 51,314 | +20,088 | 2,401 | 4,158 | 2.40% | +1,757 |
| AMAZON COM INC(AMZN) | 28,262 | 28,817 | +555 | 5,266 | 6,322 | 3.65% | +1,056 |
| J P MORGAN EXCHANGE TRADED F ULTRA SHT MUNCPL | 6,124 | 16,137 | +10,013 | 312 | 818 | 0.47% | +506 |
| INNOVATOR ETFS TRUST UNCAPPED ACCLRTD | 7,573 | 19,054 | +11,481 | 299 | 765 | 0.44% | +466 |
| INVESCO QQQ TR | 3,050 | 3,655 | +605 | 1,489 | 1,868 | 1.08% | +380 |
| JPMORGAN CHASE & CO.(JPM) | 9,448 | 9,812 | +364 | 1,992 | 2,352 | 1.36% | +360 |
| HARTFORD FDS EXCHANGE TRADED SCHRDRS TAX BD | 453,539 | 482,110 | +28,571 | 8,985 | 9,334 | 5.38% | +349 |
| ABBVIE INC(ABBV) | 1,391 | 3,422 | +2,031 | 275 | 608 | 0.35% | +333 |
| SHOPIFY INC(SHOP) | 0 | 2,942 | +2,942 | 0 | 313 | 0.18% | +313 |
| APPLE INC(AAPL) | 35,404 | 34,160 | -1,244 | 8,249 | 8,554 | 4.93% | +305 |
| BATH & BODY WORKS INC | 25,161 | 27,546 | +2,385 | 803 | 1,068 | 0.62% | +265 |
| MERCK & CO INC(MRK) | 0 | 2,537 | +2,537 | 0 | 252 | 0.15% | +252 |
| NVIDIA CORPORATION(NVDA) | 10,290 | 11,042 | +752 | 1,250 | 1,483 | 0.86% | +233 |
| INNOVATOR ETFS TRUST US EQUITY ACCELE | 9,183 | 15,163 | +5,980 | 322 | 553 | 0.32% | +230 |
| ARES MANAGEMENT CORPORATION(ARES) | 0 | 1,281 | +1,281 | 0 | 227 | 0.13% | +227 |
| INVESCO EXCH TRD SLF IDX FD BULL 2034 CO ETF | 0 | 10,930 | +10,930 | 0 | 221 | 0.13% | +221 |
| BROADCOM INC(AVGO) | 1,254 | 1,813 | +559 | 216 | 420 | 0.24% | +204 |
| VICTORIAS SECRET AND CO(VSXY) | 12,198 | 12,198 | 0 | 313 | 505 | 0.29% | +192 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 77,682 | 82,349 | +4,667 | 2,976 | 3,164 | 1.82% | +188 |
| TESLA INC(TSLA) | 1,262 | 1,278 | +16 | 330 | 516 | 0.30% | +186 |
| VISA INC(V) | 2,026 | 2,309 | +283 | 557 | 730 | 0.42% | +173 |
| HOME DEPOT INC(HD) | 611 | 973 | +362 | 248 | 379 | 0.22% | +131 |
| ALPHABET INC(GOOG) | 6,516 | 6,401 | -115 | 1,089 | 1,219 | 0.70% | +130 |
| VANGUARD INDEX FDS | 8,837 | 8,874 | +37 | 4,663 | 4,781 | 2.76% | +118 |
| MICROSOFT CORP(MSFT) | 4,967 | 5,310 | +343 | 2,137 | 2,238 | 1.29% | +101 |
| ISHARES TR CORE DIV GRWTH | 113,113 | 117,011 | +3,898 | 7,091 | 7,177 | 4.14% | +86 |
| ENERGY TRANSFER L P(ET) | 19,503 | 20,225 | +722 | 313 | 396 | 0.23% | +83 |
| META PLATFORMS INC(META) | 857 | 975 | +118 | 490 | 571 | 0.33% | +80 |
| PROCTER AND GAMBLE CO(PG) | 1,636 | 2,105 | +469 | 283 | 353 | 0.20% | +69 |
| ALPHABET INC(GOOG) | 1,470 | 1,623 | +153 | 244 | 307 | 0.18% | +63 |
| FIDELITY COVINGTON TRUST | 17,187 | 17,206 | +19 | 735 | 796 | 0.46% | +61 |
| EXXON MOBIL CORP | 2,020 | 2,742 | +722 | 237 | 295 | 0.17% | +58 |
| WALMART INC(WMT) | 3,337 | 3,459 | +122 | 269 | 313 | 0.18% | +43 |
| ELI LILLY & CO(LLY) | 346 | 450 | +104 | 306 | 347 | 0.20% | +41 |
| COSTCO WHSL CORP NEW(COST) | 672 | 692 | +20 | 596 | 634 | 0.37% | +38 |
| VANGUARD INDEX FDS | 930 | 950 | +20 | 357 | 390 | 0.22% | +33 |
| SPDR S&P 500 ETF TR(SPY) | 2,049 | 2,054 | +5 | 1,176 | 1,204 | 0.69% | +28 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 85,893 | 84,872 | -1,021 | 3,096 | 3,123 | 1.80% | +28 |
| SELECT SECTOR SPDR TR ST STR TECHN ETF | 3,744 | 3,749 | +5 | 845 | 872 | 0.50% | +27 |
| ALTRIA GROUP INC(MO) | 7,380 | 7,603 | +223 | 377 | 398 | 0.23% | +21 |
| ISHARES TR | 2,830 | 2,837 | +7 | 201 | 221 | 0.13% | +20 |
| ISHARES TR | 68,582 | 68,608 | +26 | 5,214 | 5,225 | 3.01% | +11 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 66,137 | 64,859 | -1,278 | 2,596 | 2,607 | 1.50% | +11 |
| VANGUARD ADMIRAL FDS INC | 2,404 | 2,440 | +36 | 260 | 259 | 0.15% | -1 |
| VANGUARD SPECIALIZED FUNDS | 1,233 | 1,238 | +5 | 244 | 243 | 0.14% | -2 |
| ISHARES TR MSCI USA QLT FCT | 3,770 | 3,781 | +11 | 676 | 673 | 0.39% | -3 |
| ISHARES TR | 13,139 | 13,057 | -82 | 819 | 814 | 0.47% | -5 |
| VANGUARD INDEX FDS | 7,099 | 7,067 | -32 | 1,873 | 1,867 | 1.08% | -6 |
| INVESCO EXCHANGE TRADED FD T BLOO AN RATI ETF | 3,473 | 3,516 | +43 | 250 | 243 | 0.14% | -6 |
| ISHARES TR | 6,403 | 6,403 | 0 | 532 | 525 | 0.30% | -7 |
| DULUTH HLDGS INC | 14,441 | 14,441 | 0 | 54 | 45 | 0.03% | -10 |
| CATERPILLAR INC(CAT) | 564 | 578 | +14 | 220 | 210 | 0.12% | -11 |
| UNITED PARCEL SERVICE INC(UPS) | 2,756 | 2,876 | +120 | 376 | 363 | 0.21% | -13 |
| ABBOTT LABS | 2,742 | 2,646 | -96 | 313 | 299 | 0.17% | -13 |
| VICTORY PORTFOLIOS II VCSHS US LRG CAP | 7,944 | 8,028 | +84 | 539 | 524 | 0.30% | -14 |
| ISHARES TR | 989 | 990 | +1 | 228 | 213 | 0.12% | -15 |
| STARBUCKS CORP(SBUX) | 2,440 | 2,445 | +5 | 238 | 223 | 0.13% | -15 |
| PROGRESSIVE CORP(PGR) | 1,451 | 1,470 | +19 | 368 | 352 | 0.20% | -16 |
| CHEVRON CORP NEW(CVX) | 1,874 | 1,793 | -81 | 276 | 260 | 0.15% | -16 |
| AMPLIFY ETF TR | 6,951 | 6,647 | -304 | 286 | 269 | 0.16% | -17 |
| BERKSHIRE HATHAWAY INC DEL | 3,729 | 3,746 | +17 | 1,716 | 1,698 | 0.98% | -18 |
| INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT | 5,817 | 5,837 | +20 | 1,042 | 1,023 | 0.59% | -19 |
| INNOVATOR ETFS TRUST QUITY MANAGD FLR | 16,234 | 14,805 | -1,429 | 516 | 483 | 0.28% | -33 |
| FIRST TR EXCHANGE TRADED FD MATERIALS ALPH | 3,644 | 3,666 | +22 | 244 | 208 | 0.12% | -36 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 11,531 | 10,098 | -1,433 | 426 | 382 | 0.22% | -43 |
| VANGUARD SCOTTSDALE FDS VNG RUS1000VAL | 9,436 | 9,129 | -307 | 786 | 742 | 0.43% | -45 |
| ROCKY BRANDS INC | 10,259 | 10,873 | +614 | 327 | 248 | 0.14% | -79 |
| VANGUARD INDEX FDS | 4,055 | 3,619 | -436 | 680 | 585 | 0.34% | -94 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 15,053 | 12,503 | -2,550 | 609 | 515 | 0.30% | -95 |
| INNOVATOR ETFS TRUST US EQT PWR BUF | 12,025 | 9,149 | -2,876 | 432 | 336 | 0.19% | -96 |
| WISDOMTREE TR(WT) | 39,763 | 37,688 | -2,075 | 2,033 | 1,921 | 1.11% | -112 |
| ISHARES TR MSCI USA MIN ETF | 14,024 | 13,114 | -910 | 1,281 | 1,164 | 0.67% | -116 |
| AGILON HEALTH INC(AGL) | 61,621 | 53,966 | -7,655 | 242 | 103 | 0.06% | -140 |
| J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM | 3,439 | 0 | -3,439 | 205 | 0 | — | -205 |
| LATTICE STRATEGIES TR | 6,721 | 0 | -6,721 | 205 | 0 | — | -205 |
| INNOVATOR ETFS TRUST NASDAQ 100 | 7,754 | 0 | -7,754 | 214 | 0 | — | -214 |
| COCA COLA CO(KO) | 2,975 | 0 | -2,975 | 214 | 0 | — | -214 |
| ISHARES INC | 4,391 | 0 | -4,391 | 236 | 0 | — | -236 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 70,327 | 62,214 | -8,113 | 2,479 | 2,234 | 1.29% | -245 |
| INNOVATOR ETFS TRUST INNOVATOR GW 100 | 19,708 | 9,995 | -9,713 | 521 | 272 | 0.16% | -248 |
| ADVANCED MICRO DEVICES INC(AMD) | 1,561 | 0 | -1,561 | 256 | 0 | — | -256 |
| J P MORGAN EXCHANGE TRADED F ULTRA SHRT ETF | 32,256 | 27,203 | -5,053 | 1,637 | 1,370 | 0.79% | -266 |
| JOHNSON & JOHNSON(JNJ) | 3,215 | 1,469 | -1,746 | 521 | 212 | 0.12% | -309 |
| J P MORGAN EXCHANGE TRADED F HEDG EQU LAD ETF | 6,322 | 0 | -6,322 | 387 | 0 | — | -387 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 151,285 | 136,722 | -14,563 | 5,829 | 5,344 | 3.08% | -485 |
| VANGUARD INDEX FDS | 33,933 | 31,949 | -1,984 | 5,924 | 5,409 | 3.12% | -515 |
| FIDELITY MERRIMACK STR TR | 11,522 | 0 | -11,522 | 539 | 0 | — | -539 |
| CAPITAL GRP FIXED INCM ETF T CORE PLUS INCM | 24,015 | 0 | -24,015 | 555 | 0 | — | -555 |
| DIMENSIONAL ETF TRUST US COR EQU 2 ETF | 90,773 | 70,972 | -19,801 | 3,113 | 2,455 | 1.42% | -658 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 42,763 | 25,619 | -17,144 | 1,767 | 1,082 | 0.62% | -685 |
| INNOVATOR ETFS TRUST US EQTY PWR BF | 93,328 | 73,951 | -19,377 | 3,533 | 2,847 | 1.64% | -686 |
| DESIGNER BRANDS INC | 662,947 | 654,143 | -8,804 | 4,893 | 3,493 | 2.01% | -1,399 |
| INNOVATOR ETFS TRUST US EQTY PWR BUF | 118,038 | 73,685 | -44,353 | 4,353 | 2,765 | 1.59% | -1,588 |
| SPDR SER TR ST STR BLO 1 ETF | 27,928 | 0 | -27,928 | 2,564 | 0 | — | -2,564 |
| VANGUARD WHITEHALL FDS | 74,281 | 54,467 | -19,814 | 9,523 | 6,949 | 4.01% | -2,573 |
| J P MORGAN EXCHANGE TRADED F ACTIVE BOND ETF | 152,036 | 103,401 | -48,635 | 8,309 | 5,403 | 3.12% | -2,906 |
| JANUS DETROIT STR TR HENDRSON AAA CL | 346,377 | 129,630 | -216,747 | 17,624 | 6,574 | 3.79% | -11,050 |