Securities ▲▼ | Shares | Value | |||||
|---|---|---|---|---|---|---|---|
Q4 2023 ▲▼ | Q1 2024 ▲▼ | Change ▲▼ | Q4 2023 ▲▼ | Q1 2024 ▲▼ | Weight (%) ▲▼ | Change ▲▼ | |
| Ishares Core S&p 500 EtfETF | 17,001 | 17,126 | +125 | $8.12M | $9.00M | 3.23% | +$883.6K |
| Microsoft CorporationSTOCK(MSFT) | 19,622 | 18,282 | -1,340 | $7.38M | $7.69M | 2.76% | +$313.0K |
| Ishares Core Msci Eafe EtfETF CORE MSCI EAFE | 34,978 | 98,434 | +63,456 | $2.46M | $7.31M | 2.62% | +$4.85M |
| Ishares Core S&p Small Cap EtfETF | 46,040 | 50,416 | +4,376 | $4.98M | $5.57M | 2.00% | +$588.2K |
| Ishares Core Total Usd Bond Market EtfETF CORE UNIVRSL USD | 77,657 | 111,989 | +34,332 | $3.58M | $5.11M | 1.83% | +$1.53M |
| Ishares S&p 500 Growth EtfETF | 58,279 | 58,785 | +506 | $4.38M | $4.96M | 1.78% | +$587.1K |
| Aptus Defined Risk EtfETF APTUS DEFINED | 0 | 180,387 | +180,387 | $0 | $4.81M | 1.72% | +$4.81M |
| Ishares S&p 500 Value EtfETF | 24,245 | 24,249 | +4 | $4.22M | $4.53M | 1.62% | +$314.0K |
| Invesco S&p 500 Equal Weight EtfETF S&P500 EQL WGT | 12,810 | 26,642 | +13,832 | $2.02M | $4.51M | 1.62% | +$2.49M |
| Aptus Collared Investment Opportunity EtfETF APTUS COLLRD INV | 0 | 122,224 | +122,224 | $0 | $4.40M | 1.58% | +$4.40M |
| Apple Inc.STOCK(AAPL) | 23,982 | 25,493 | +1,511 | $4.62M | $4.37M | 1.57% | -$245.7K |
| Ishares Mbs EtfETF | 42,143 | 42,849 | +706 | $3.96M | $3.96M | 1.42% | -$4.7K |
| Ishares Russell 1000 Growth EtfETF | 11,658 | 10,812 | -846 | $3.53M | $3.64M | 1.31% | +$109.9K |
| Amazon.com, Inc.STOCK(AMZN) | 19,241 | 19,857 | +616 | $2.92M | $3.58M | 1.28% | +$658.3K |
| Schwab U.S. Large-Cap Growth EtfETF | 10,791 | 38,403 | +27,612 | $895.2K | $3.56M | 1.28% | +$2.67M |
| NVIDIA CorporationSTOCK(NVDA) | 4,144 | 3,716 | -428 | $2.05M | $3.36M | 1.20% | +$1.31M |
| Ishares Core S&p Mid-Cap EtfETF | 12,701 | 52,109 | +39,408 | $3.52M | $3.17M | 1.13% | -$355.1K |
| Aptus International Enhanced YieldETF APTUS INT ENH YL | 0 | 147,987 | +147,987 | $0 | $3.08M | 1.10% | +$3.08M |
| Ishares Core Msci Emerging Markets EtfETF CORE MSCI EMKT | 29,750 | 58,722 | +28,972 | $1.50M | $3.03M | 1.09% | +$1.53M |
| Visa Inc.STOCK(V) | 11,041 | 10,832 | -209 | $2.87M | $3.02M | 1.08% | +$148.5K |
| Ishares 5-10 Year Investment Grade Corporate Bond EtfETF | 55,658 | 56,028 | +370 | $2.89M | $2.89M | 1.04% | -$3.2K |
| Vanguard Total Stock Market EtfETF | 10,815 | 10,815 | 0 | $2.57M | $2.81M | 1.01% | +$245.2K |
| Renasant Corp ComSTOCK | 113,158 | 87,698 | -25,460 | $3.81M | $2.75M | 0.98% | -$1.06M |
| Salesforce, Inc.STOCK(CRM) | 8,806 | 8,639 | -167 | $2.32M | $2.60M | 0.93% | +$284.7K |
| AbbVie Inc.STOCK(ABBV) | 18,434 | 14,102 | -4,332 | $2.86M | $2.57M | 0.92% | -$288.8K |
| McCormick & Company, IncorporatedSTOCK(MKC) | 33,072 | 33,072 | 0 | $2.26M | $2.54M | 0.91% | +$277.5K |
| Opus Small Cap Value EtfETF OPUS SML CP VL | 0 | 69,116 | +69,116 | $0 | $2.49M | 0.89% | +$2.49M |
| Alphabet Inc.STOCK(GOOG) | 12,168 | 15,666 | +3,498 | $1.70M | $2.36M | 0.85% | +$664.7K |
| Eli Lilly and CompanySTOCK(LLY) | 3,038 | 2,792 | -246 | $1.77M | $2.17M | 0.78% | +$401.1K |
| Ishares S&p Mid-Cap 400 Growth EtfETF | 23,828 | 23,749 | -79 | $1.89M | $2.17M | 0.78% | +$279.4K |
| Aptus Large Cap Enhanced Yield EtfETF APTUS LARGE CAP | 0 | 73,898 | +73,898 | $0 | $2.16M | 0.77% | +$2.16M |
| UnitedHealth Group IncorporatedSTOCK(UNH) | 4,548 | 4,177 | -371 | $2.39M | $2.07M | 0.74% | -$328.0K |
| Ishares National Muni Bond EtfETF | 20,218 | 18,356 | -1,862 | $2.19M | $1.98M | 0.71% | -$216.7K |
| Ishares S&p Mid-Cap 400 Value EtfETF | 16,452 | 16,439 | -13 | $1.88M | $1.94M | 0.70% | +$68.4K |
| JPMorgan Chase & Co.STOCK(JPM) | 10,687 | 9,578 | -1,109 | $1.82M | $1.92M | 0.69% | +$100.6K |
| Aptus Enhanced Yield EtfETF APTUS ENHANCED | 0 | 81,236 | +81,236 | $0 | $1.90M | 0.68% | +$1.90M |
| Meta Platforms, Inc.STOCK(META) | 3,361 | 3,718 | +357 | $1.19M | $1.81M | 0.65% | +$615.7K |
| Ishares Russell 1000 Value EtfETF | 16,151 | 9,344 | -6,807 | $2.67M | $1.67M | 0.60% | -$995.3K |
| Ishares Msci Usa Min Vol Factor EtfETF MSCI USA MIN ETF | 19,634 | 19,520 | -114 | $1.53M | $1.63M | 0.58% | +$99.4K |
| Ishares S&p Small-Cap 600 Value EtfETF | 15,324 | 15,403 | +79 | $1.58M | $1.58M | 0.57% | +$3.4K |
| Ishares S&p Small-Cap 600 Growth EtfETF | 11,970 | 11,948 | -22 | $1.50M | $1.56M | 0.56% | +$64.0K |
| Proshares S&p 500 Dividend Aristocrats EtfETF S&P 500 DV ARIST | 14,708 | 15,288 | +580 | $1.40M | $1.55M | 0.56% | +$150.1K |
| Ishares Russell Mid-Cap Growth EtfETF | 15,842 | 13,394 | -2,448 | $1.65M | $1.53M | 0.55% | -$126.1K |
| Eaton Corporation plcSTOCK(ETN) | 5,061 | 4,788 | -273 | $1.22M | $1.50M | 0.54% | +$278.3K |
| The Coca-Cola CompanySTOCK(KO) | 25,767 | 24,365 | -1,402 | $1.52M | $1.49M | 0.53% | -$27.8K |
| Ishares Tips Bond EtfETF | 15,789 | 13,714 | -2,075 | $1.70M | $1.47M | 0.53% | -$224.1K |
| Thermo Fisher Scientific Inc.STOCK(TMO) | 2,219 | 2,530 | +311 | $1.18M | $1.47M | 0.53% | +$292.6K |
| Ishares Russell Mid-Cap Value EtfETF | 12,619 | 11,679 | -940 | $1.47M | $1.46M | 0.52% | -$3.7K |
| NextEra Energy, Inc.STOCK(NEE) | 21,018 | 22,676 | +1,658 | $1.28M | $1.45M | 0.52% | +$172.6K |
| Verizon Communications Inc.STOCK(VZ) | 43,639 | 34,187 | -9,452 | $1.65M | $1.43M | 0.51% | -$210.7K |
| Philip Morris International Inc.STOCK(PM) | 19,604 | 15,526 | -4,078 | $1.84M | $1.42M | 0.51% | -$421.9K |
| Walmart Inc.STOCK(WMT) | 6,552 | 22,809 | +16,257 | $1.03M | $1.37M | 0.49% | +$339.5K |
| Exxon Mobil Corp ComSTOCK | 9,861 | 11,755 | +1,894 | $985.9K | $1.37M | 0.49% | +$380.5K |
| Ishares Iboxx $ Investment Grade Corporate Bond EtfETF | 16,194 | 12,359 | -3,835 | $1.79M | $1.35M | 0.48% | -$445.9K |
| Mastercard IncorporatedSTOCK(MA) | 2,493 | 2,735 | +242 | $1.06M | $1.32M | 0.47% | +$253.8K |
| Merck & Co., Inc.STOCK(MRK) | 12,794 | 9,693 | -3,101 | $1.39M | $1.28M | 0.46% | -$115.8K |
| Chevron CorporationSTOCK(CVX) | 9,661 | 8,037 | -1,624 | $1.44M | $1.27M | 0.45% | -$173.3K |
| Prologis, Inc.REIT(PLD) | 11,434 | 9,602 | -1,832 | $1.52M | $1.25M | 0.45% | -$273.8K |
| RTX CorporationSTOCK(RTX) | 12,793 | 12,799 | +6 | $1.08M | $1.25M | 0.45% | +$171.9K |
| TotalEnergies SEADR(TTE) | 22,435 | 17,740 | -4,695 | $1.51M | $1.22M | 0.44% | -$290.6K |
| Ishares Russell 2000 Value EtfETF | 7,562 | 7,562 | 0 | $1.17M | $1.20M | 0.43% | +$26.3K |
| Accenture Plc Ireland Shs Class ASTOCK SHS CLASS A | 4,366 | 3,430 | -936 | $1.53M | $1.19M | 0.43% | -$343.2K |
| Ishares Russell 2000 Growth EtfETF | 5,178 | 4,385 | -793 | $1.31M | $1.19M | 0.43% | -$118.5K |
| Broadcom Inc.STOCK(AVGO) | 819 | 894 | +75 | $914.2K | $1.18M | 0.42% | +$270.7K |
| The Home Depot, Inc.STOCK(HD) | 4,289 | 2,998 | -1,291 | $1.49M | $1.15M | 0.41% | -$336.5K |
| Hilton Worldwide Holdings Inc.STOCK(HLT) | 4,799 | 5,367 | +568 | $873.9K | $1.14M | 0.41% | +$271.0K |
| Nuveen Municipal Credit Income FundCEF(NZF) | 93,475 | 92,475 | -1,000 | $1.10M | $1.13M | 0.41% | +$27.0K |
| Adobe Inc.STOCK(ADBE) | 2,315 | 2,190 | -125 | $1.38M | $1.11M | 0.40% | -$276.1K |
| U.S. BancorpSTOCK(USB) | 32,423 | 24,255 | -8,168 | $1.40M | $1.08M | 0.39% | -$319.1K |
| ServisFirst Bancshares, Inc.STOCK(SFBS) | 15,900 | 15,900 | 0 | $1.06M | $1.06M | 0.38% | -$4.3K |
| Republic Services, Inc.STOCK(RSG) | 5,927 | 5,466 | -461 | $977.4K | $1.05M | 0.37% | +$69.0K |
| Ishares Intermediate Government/credit Bond EtfETF | 10,000 | 10,000 | 0 | $1.05M | $1.04M | 0.37% | -$7.8K |
| Amgen Inc.STOCK(AMGN) | 5,096 | 3,647 | -1,449 | $1.47M | $1.04M | 0.37% | -$431.0K |
| Ishares Select Dividend EtfETF | 8,397 | 8,389 | -8 | $984.3K | $1.03M | 0.37% | +$49.1K |
| Apollo Global Management, Inc.STOCK(APO) | 8,611 | 9,080 | +469 | $802.5K | $1.02M | 0.37% | +$218.6K |
| Ishares Agency Bond EtfETF | 9,260 | 9,347 | +87 | $1.00M | $1.01M | 0.36% | +$5.9K |
| Duke Energy CorporationSTOCK(DUK) | 12,023 | 10,340 | -1,683 | $1.17M | $1.00M | 0.36% | -$166.7K |
| Ishares Msci Eafe Small-Cap EtfETF | 27,954 | 15,257 | -12,697 | $1.73M | $966.2K | 0.35% | -$764.1K |
| State Street SPDR S&P 500 ETF TrustETF(SPY) | 230 | 1,749 | +1,519 | $109.5K | $914.8K | 0.33% | +$805.3K |
| Paychex, Inc.STOCK(PAYX) | 10,741 | 7,387 | -3,354 | $1.28M | $907.1K | 0.32% | -$372.2K |
| T-Mobile US, Inc.STOCK(TMUS) | 4,747 | 5,535 | +788 | $761.1K | $903.4K | 0.32% | +$142.3K |
| Ishares 1-3 Year Treasury Bond EtfETF | 9,875 | 10,806 | +931 | $810.1K | $883.7K | 0.32% | +$73.6K |
| Alphabet Inc.STOCK(GOOG) | 8,409 | 5,802 | -2,607 | $1.19M | $883.4K | 0.32% | -$301.7K |
| BlackRock, Inc.STOCK(BLK) | 1,355 | 1,007 | -348 | $1.10M | $839.5K | 0.30% | -$260.5K |
| PepsiCo, Inc.STOCK(PEP) | 4,606 | 4,770 | +164 | $782.2K | $834.8K | 0.30% | +$52.6K |
| Union Pacific CorporationSTOCK(UNP) | 4,662 | 3,389 | -1,273 | $1.15M | $833.5K | 0.30% | -$311.6K |
| Lockheed Martin CorporationSTOCK(LMT) | 1,892 | 1,804 | -88 | $857.5K | $820.6K | 0.29% | -$36.9K |
| The Williams Companies, Inc.STOCK(WMB) | 24,470 | 21,027 | -3,443 | $852.3K | $819.4K | 0.29% | -$32.9K |
| Ameriprise Financial, Inc.STOCK(AMP) | 2,955 | 1,861 | -1,094 | $1.12M | $815.9K | 0.29% | -$306.5K |
| National Grid plcADR(NGG) | 14,004 | 11,907 | -2,097 | $952.1K | $812.3K | 0.29% | -$139.9K |
| Phillips 66STOCK(PSX) | 7,733 | 4,862 | -2,871 | $1.03M | $794.2K | 0.28% | -$235.4K |
| ServiceNow, Inc.STOCK(NOW) | 918 | 1,034 | +116 | $648.6K | $788.3K | 0.28% | +$139.8K |
| The Procter & Gamble CompanySTOCK(PG) | 4,857 | 4,819 | -38 | $711.8K | $781.9K | 0.28% | +$70.1K |
| Enbridge Inc.STOCK(ENB) | 24,517 | 21,555 | -2,962 | $883.1K | $779.9K | 0.28% | -$103.2K |
| Cheniere Energy, Inc.STOCK(LNG) | 4,766 | 4,768 | +2 | $813.6K | $769.0K | 0.28% | -$44.6K |
| Dow Inc.STOCK(DOW) | 15,423 | 13,263 | -2,160 | $845.8K | $768.3K | 0.28% | -$77.5K |
| Cisco Systems, Inc.STOCK(CSCO) | 18,620 | 15,318 | -3,302 | $940.7K | $764.5K | 0.27% | -$176.2K |
| Ishares Core 10 Year Usd Bond EtfETF | 14,864 | 14,864 | 0 | $781.5K | $759.7K | 0.27% | -$21.9K |
| Intuitive Surgical, Inc.STOCK(ISRG) | 1,967 | 1,886 | -81 | $663.6K | $752.7K | 0.27% | +$89.1K |
| The Sherwin-Williams CompanySTOCK(SHW) | 1,815 | 2,095 | +280 | $566.1K | $727.7K | 0.26% | +$161.6K |