Securities ▲▼ | Shares | Value | |||||
|---|---|---|---|---|---|---|---|
Q3 2024 ▲▼ | Q4 2024 ▲▼ | Change ▲▼ | Q3 2024 ▲▼ | Q4 2024 ▲▼ | Weight (%) ▲▼ | Change ▲▼ | |
| Aptus Collared Investment Opportunity EtfETF APTUS COLLRD INV | 536,190 | 685,536 | +149,346 | $21.31M | $27.59M | 7.72% | +$6.28M |
| Aptus Defined Risk EtfETF APTUS DEFINED | 372,250 | 494,580 | +122,330 | $10.53M | $13.57M | 3.80% | +$3.03M |
| Ishares Core S&p 500 EtfETF | 23,277 | 20,946 | -2,331 | $13.43M | $12.33M | 3.45% | -$1.10M |
| Aptus International Enhanced YieldETF APTUS INT ENH YL | 411,987 | 531,717 | +119,730 | $8.98M | $10.68M | 2.99% | +$1.70M |
| Opus Small Cap Value EtfETF OPUS SML CP VL | 195,502 | 288,169 | +92,667 | $7.32M | $10.66M | 2.98% | +$3.34M |
| Invesco S&p 500 Equal Weight EtfETF S&P500 EQL WGT | 54,286 | 59,715 | +5,429 | $9.73M | $10.46M | 2.93% | +$738.0K |
| Ishares Core Msci Eafe EtfETF CORE MSCI EAFE | 168,355 | 146,801 | -21,554 | $13.14M | $10.32M | 2.89% | -$2.82M |
| NVIDIA CorporationSTOCK(NVDA) | 58,626 | 65,147 | +6,521 | $7.12M | $8.75M | 2.45% | +$1.63M |
| Aptus Drawdown Managed Equity EtfETF APTUS DRAWDOWN | 121,109 | 166,592 | +45,483 | $5.60M | $7.78M | 2.18% | +$2.19M |
| Microsoft CorporationSTOCK(MSFT) | 16,604 | 17,060 | +456 | $7.14M | $7.19M | 2.01% | +$46.1K |
| Schwab U.S. Large-Cap Growth EtfETF | 77,921 | 246,148 | +168,227 | $8.12M | $6.86M | 1.92% | -$1.26M |
| Apple Inc.STOCK(AAPL) | 28,476 | 27,135 | -1,341 | $6.63M | $6.80M | 1.90% | +$160.2K |
| Amazon.com, Inc.STOCK(AMZN) | 21,966 | 26,607 | +4,641 | $4.09M | $5.84M | 1.63% | +$1.74M |
| Ishares S&p 500 Growth EtfETF | 52,487 | 50,139 | -2,348 | $5.03M | $5.09M | 1.43% | +$65.0K |
| Ishares Core S&p Small Cap EtfETF | 58,163 | 44,105 | -14,058 | $6.80M | $5.08M | 1.42% | -$1.72M |
| Aptus Enhanced Yield EtfETF APTUS ENHANCED | 149,795 | 208,210 | +58,415 | $3.48M | $4.74M | 1.33% | +$1.26M |
| Vanguard Ftse Developed Markets EtfETF | 35,252 | 96,944 | +61,692 | $1.86M | $4.64M | 1.30% | +$2.77M |
| Ishares Core Msci Emerging Markets EtfETF CORE MSCI EMKT | 96,432 | 84,777 | -11,655 | $5.54M | $4.43M | 1.24% | -$1.11M |
| Ishares S&p 500 Value EtfETF | 22,025 | 22,264 | +239 | $4.34M | $4.25M | 1.19% | -$92.9K |
| Aptus Large Cap Enhanced Yield EtfETF APTUS LARGE CAP | 202,581 | 121,192 | -81,389 | $6.42M | $3.91M | 1.10% | -$2.50M |
| Ishares Russell 1000 Growth EtfETF | 10,068 | 9,134 | -934 | $3.78M | $3.67M | 1.03% | -$111.6K |
| Ishares Russell 1000 Value EtfETF | 9,129 | 19,426 | +10,297 | $1.73M | $3.60M | 1.01% | +$1.86M |
| Renasant Corp ComSTOCK | 88,752 | 99,999 | +11,247 | $2.88M | $3.57M | 1.00% | +$690.5K |
| Alphabet Inc.STOCK(GOOG) | 19,291 | 18,504 | -787 | $3.20M | $3.50M | 0.98% | +$303.4K |
| Vanguard Total Stock Market EtfETF | 10,644 | 11,179 | +535 | $3.01M | $3.24M | 0.91% | +$225.8K |
| Visa Inc.STOCK(V) | 9,655 | 9,976 | +321 | $2.65M | $3.15M | 0.88% | +$498.2K |
| Spdr Portfolio S&p 500 EtfETF ST STR P500ETF | 20,973 | 42,530 | +21,557 | $1.42M | $2.93M | 0.82% | +$1.52M |
| JPMorgan Chase & Co.STOCK(JPM) | 10,734 | 11,963 | +1,229 | $2.26M | $2.87M | 0.80% | +$604.3K |
| Vanguard Ftse Emerging Markets EtfETF | 30,217 | 64,437 | +34,220 | $1.45M | $2.84M | 0.79% | +$1.39M |
| Jpmorgan Hedged Equity Laddered Overlay EtfETF HEDG EQU LAD ETF | 92,284 | 43,949 | -48,335 | $5.64M | $2.73M | 0.76% | -$2.92M |
| Walmart Inc.STOCK(WMT) | 27,592 | 28,118 | +526 | $2.23M | $2.54M | 0.71% | +$312.4K |
| McCormick & Company, IncorporatedSTOCK(MKC) | 33,072 | 33,072 | 0 | $2.72M | $2.52M | 0.71% | -$200.4K |
| Ishares Core Total Usd Bond Market EtfETF CORE UNIVRSL USD | 84,037 | 52,043 | -31,994 | $3.96M | $2.35M | 0.66% | -$1.61M |
| Ishares Mbs EtfETF | 26,938 | 24,704 | -2,234 | $2.58M | $2.26M | 0.63% | -$316.1K |
| UnitedHealth Group IncorporatedSTOCK(UNH) | 4,428 | 4,413 | -15 | $2.59M | $2.23M | 0.62% | -$356.6K |
| Salesforce, Inc.STOCK(CRM) | 7,450 | 6,578 | -872 | $2.04M | $2.20M | 0.62% | +$160.1K |
| Meta Platforms, Inc.STOCK(META) | 3,748 | 3,673 | -75 | $2.15M | $2.15M | 0.60% | +$5.1K |
| AbbVie Inc.STOCK(ABBV) | 10,609 | 11,214 | +605 | $2.09M | $1.99M | 0.56% | -$102.3K |
| Ishares 5-10 Year Investment Grade Corporate Bond EtfETF | 50,783 | 37,298 | -13,485 | $2.73M | $1.92M | 0.54% | -$806.8K |
| Ishares S&p Mid-Cap 400 Growth EtfETF | 21,920 | 20,948 | -972 | $2.02M | $1.90M | 0.53% | -$110.3K |
| Ishares Core S&p Mid-Cap EtfETF | 32,627 | 30,472 | -2,155 | $2.03M | $1.90M | 0.53% | -$134.6K |
| Broadcom Inc.STOCK(AVGO) | 11,236 | 8,091 | -3,145 | $1.94M | $1.88M | 0.53% | -$62.4K |
| Ishares S&p Mid-Cap 400 Value EtfETF | 15,227 | 14,871 | -356 | $1.88M | $1.86M | 0.52% | -$24.1K |
| Ishares Russell Mid-Cap Growth EtfETF | 13,402 | 14,213 | +811 | $1.57M | $1.80M | 0.50% | +$229.6K |
| Exxon Mobil Corp ComSTOCK | 15,825 | 16,133 | +308 | $1.86M | $1.74M | 0.49% | -$119.6K |
| Vanguard Growth EtfETF | 4,090 | 4,087 | -3 | $1.57M | $1.68M | 0.47% | +$107.4K |
| Ishares National Muni Bond EtfETF | 17,485 | 15,342 | -2,143 | $1.90M | $1.63M | 0.46% | -$264.7K |
| Ishares Russell Mid-Cap Value EtfETF | 11,470 | 12,468 | +998 | $1.52M | $1.61M | 0.45% | +$95.7K |
| Ishares Msci Usa Min Vol Factor EtfETF MSCI USA MIN ETF | 18,759 | 17,783 | -976 | $1.71M | $1.58M | 0.44% | -$133.9K |
| Fiserv, Inc.STOCK(FISV) | 7,008 | 7,559 | +551 | $1.26M | $1.55M | 0.43% | +$293.8K |
| Ishares Msci Eafe EtfETF | 3,333 | 20,291 | +16,958 | $278.7K | $1.53M | 0.43% | +$1.26M |
| Copart, Inc.STOCK(CPRT) | 21,068 | 26,074 | +5,006 | $1.10M | $1.50M | 0.42% | +$392.4K |
| NextEra Energy, Inc.STOCK(NEE) | 19,330 | 20,060 | +730 | $1.63M | $1.44M | 0.40% | -$195.9K |
| Ishares S&p Small-Cap 600 Value EtfETF | 13,387 | 13,175 | -212 | $1.44M | $1.43M | 0.40% | -$10.3K |
| Ishares S&p Small-Cap 600 Growth EtfETF | 10,903 | 10,419 | -484 | $1.52M | $1.41M | 0.39% | -$110.4K |
| Eli Lilly and CompanySTOCK(LLY) | 1,882 | 1,826 | -56 | $1.67M | $1.41M | 0.39% | -$257.7K |
| Quanta Svcs Inc ComSTOCK | 3,669 | 4,456 | +787 | $1.09M | $1.41M | 0.39% | +$314.4K |
| The Progressive CorporationSTOCK(PGR) | 4,706 | 5,813 | +1,107 | $1.19M | $1.39M | 0.39% | +$198.7K |
| Thermo Fisher Scientific Inc.STOCK(TMO) | 2,687 | 2,676 | -11 | $1.66M | $1.39M | 0.39% | -$270.0K |
| Eaton Corporation plcSTOCK(ETN) | 4,057 | 4,098 | +41 | $1.34M | $1.36M | 0.38% | +$15.4K |
| ServisFirst Bancshares, Inc.STOCK(SFBS) | 15,900 | 15,900 | 0 | $1.28M | $1.35M | 0.38% | +$68.2K |
| Ishares Russell 2000 Growth EtfETF | 4,353 | 4,655 | +302 | $1.24M | $1.34M | 0.38% | +$103.5K |
| Broadridge Financial Solutions, Inc.STOCK(BR) | 4,440 | 5,831 | +1,391 | $954.8K | $1.32M | 0.37% | +$363.6K |
| Mastercard IncorporatedSTOCK(MA) | 2,313 | 2,503 | +190 | $1.14M | $1.32M | 0.37% | +$175.8K |
| State Street SPDR S&P 500 ETF TrustETF(SPY) | 1,834 | 2,124 | +290 | $1.05M | $1.25M | 0.35% | +$192.8K |
| Ishares Russell 2000 Value EtfETF | 7,498 | 7,498 | 0 | $1.25M | $1.23M | 0.34% | -$19.8K |
| Intuitive Surgical, Inc.STOCK(ISRG) | 1,938 | 2,212 | +274 | $952.1K | $1.15M | 0.32% | +$202.5K |
| The Home Depot, Inc.STOCK(HD) | 1,605 | 2,948 | +1,343 | $650.3K | $1.15M | 0.32% | +$496.4K |
| Vanguard S&p 500 EtfETF | 2,123 | 2,126 | +3 | $1.12M | $1.15M | 0.32% | +$25.5K |
| American Tower CorporationREIT(AMT) | 4,891 | 6,164 | +1,273 | $1.14M | $1.13M | 0.32% | -$6.8K |
| Roper Technologies, Inc.STOCK(ROP) | 1,605 | 2,155 | +550 | $893.1K | $1.12M | 0.31% | +$227.2K |
| Alphabet Inc.STOCK(GOOG) | 5,877 | 5,877 | 0 | $982.6K | $1.12M | 0.31% | +$136.6K |
| Chemed CorporationSTOCK(CHE) | 1,564 | 2,086 | +522 | $939.9K | $1.11M | 0.31% | +$165.3K |
| Diamondback Energy, Inc.STOCK(FANG) | 4,417 | 6,581 | +2,164 | $761.5K | $1.08M | 0.30% | +$316.7K |
| Starbucks CorporationSTOCK(SBUX) | 10,291 | 11,548 | +1,257 | $1.00M | $1.05M | 0.29% | +$50.5K |
| Ishares Intermediate Government/credit Bond EtfETF | 10,000 | 10,000 | 0 | $1.07M | $1.04M | 0.29% | -$28.7K |
| Nuveen Municipal Credit Income FundCEF(NZF) | 87,519 | 85,519 | -2,000 | $1.15M | $1.04M | 0.29% | -$105.7K |
| Apollo Global Management, Inc.STOCK(APO) | 7,449 | 6,161 | -1,288 | $930.5K | $1.02M | 0.28% | +$87.1K |
| ServiceNow, Inc.STOCK(NOW) | 1,068 | 958 | -110 | $955.2K | $1.02M | 0.28% | +$60.4K |
| Proshares S&p 500 Dividend Aristocrats EtfETF S&P 500 DV ARIST | 10,075 | 10,161 | +86 | $1.08M | $1.01M | 0.28% | -$64.0K |
| Accenture Plc Ireland Shs Class ASTOCK SHS CLASS A | 2,879 | 2,855 | -24 | $1.02M | $1.00M | 0.28% | -$13.3K |
| Johnson & JohnsonSTOCK(JNJ) | 5,976 | 6,939 | +963 | $968.4K | $1.00M | 0.28% | +$35.0K |
| Ishares Select Dividend EtfETF | 7,441 | 7,441 | 0 | $1.01M | $976.9K | 0.27% | -$28.1K |
| Costco Wholesale CorporationSTOCK(COST) | 938 | 1,056 | +118 | $831.6K | $967.6K | 0.27% | +$136.0K |
| T-Mobile US, Inc.STOCK(TMUS) | 4,896 | 4,345 | -551 | $1.01M | $959.1K | 0.27% | -$51.3K |
| Linde plcSTOCK(LIN) | 1,670 | 2,206 | +536 | $796.4K | $923.6K | 0.26% | +$127.2K |
| Ishares Tips Bond EtfETF | 8,380 | 8,140 | -240 | $925.7K | $867.3K | 0.24% | -$58.4K |
| Ishares 1-3 Year Treasury Bond EtfETF | 11,170 | 10,572 | -598 | $928.8K | $866.7K | 0.24% | -$62.1K |
| Palo Alto Networks, Inc.STOCK(PANW) | 1,021 | 4,714 | +3,693 | $349.0K | $857.8K | 0.24% | +$508.8K |
| Adobe Inc.STOCK(ADBE) | 2,065 | 1,866 | -199 | $1.07M | $829.8K | 0.23% | -$239.4K |
| The Coca-Cola CompanySTOCK(KO) | 15,129 | 13,182 | -1,947 | $1.09M | $820.7K | 0.23% | -$266.5K |
| Tesla, Inc.STOCK(TSLA) | 510 | 2,025 | +1,515 | $133.4K | $817.8K | 0.23% | +$684.3K |
| Philip Morris International Inc.STOCK(PM) | 7,444 | 6,765 | -679 | $903.7K | $814.2K | 0.23% | -$89.5K |
| Ares Management CorporationSTOCK(ARES) | 3,328 | 4,514 | +1,186 | $518.6K | $799.1K | 0.22% | +$280.5K |
| Dell Technologies Inc.STOCK(DELL) | 5,692 | 6,557 | +865 | $674.7K | $755.6K | 0.21% | +$80.9K |
| Ishares Core Msci Total International Stock EtfETF CORE MSCI TOTAL | 0 | 11,312 | +11,312 | $0 | $748.2K | 0.21% | +$748.2K |
| Chevron CorporationSTOCK(CVX) | 5,670 | 5,139 | -531 | $835.0K | $744.3K | 0.21% | -$90.7K |
| PepsiCo, Inc.STOCK(PEP) | 5,408 | 4,854 | -554 | $919.6K | $738.1K | 0.21% | -$181.5K |
| The Procter & Gamble CompanySTOCK(PG) | 4,458 | 4,327 | -131 | $772.1K | $725.4K | 0.20% | -$46.7K |
| Formula One GroupSTOCK(FWONA) | 8,327 | 7,814 | -513 | $644.8K | $724.0K | 0.20% | +$79.3K |