Fund HoldingsCannon Financial Strategists, Inc.

Total Portfolio Value
$466.94M
Total Bought
$72.86M
Total Sold
$1.17M
Net Transaction
+$71.69M
Filing Period:
Securities
SharesValue ($K)
Q3 2023
Q4 2023
Change
Q3 2023
Q4 2023
Weight (%)
Change
DIMENSIONAL ETF TRUST
INTL CORE EQUITY
2,138,8522,616,005+477,15349,94266,78714.30%+16,844
AMERICAN CENTY ETF TR711,641872,264+160,62337,48950,38210.79%+12,893
SPDR SER TR
ST STR SP600SM C
817,954842,106+24,15259,19570,15615.02%+10,961
SPDR SER TR
ST STR P500GRW
829,859830,016+15749,19454,00111.56%+4,807
AMERICAN CENTY ETF TR238,442286,497+48,05512,58716,1563.46%+3,568
VANGUARD ADMIRAL FDS INC86,000109,421+23,4216,6269,6842.07%+3,058
VANGUARD INDEX FDS65,80666,693+88717,92020,7334.44%+2,814
FIRST TR EXCHNG TRADED FD VI
SMITH OPPORT FXD
44,21187,652+43,4411,8603,9100.84%+2,051
VANGUARD INDEX FDS65,60065,988+38813,93415,6543.35%+1,720
AMERICAN CENTY ETF TR254,590262,404+7,81414,16815,8573.40%+1,689
ISHARES TR146,504157,516+11,0126,9128,5521.83%+1,639
ISHARES TR149,661153,979+4,31812,35013,7132.94%+1,363
ISHARES TR4,4887,192+2,7041,1942,1810.47%+987
VANGUARD INDEX FDS30,77432,664+1,8904,9085,8791.26%+970
SPDR SER TR
ST STR PR SP1500
129,270130,817+1,5476,7857,6461.64%+861
ISHARES TR
CR 5 10 YR ETF
24,91040,876+15,9661,0261,7780.38%+752
VANGUARD MUN BD FDS44,79356,213+11,4202,1552,8700.61%+715
ISHARES TR9,68715,280+5,5931,0051,6420.35%+638
ISHARES TR03,079+3,07905090.11%+509
SOUTHERN CO(SO)5,68011,185+5,5053687840.17%+417
ISHARES TR49,64750,204+5575,0915,4431.17%+352
VANGUARD SPECIALIZED FUNDS1,7423,257+1,5152715550.12%+284
ISHARES TR
BROAD USD HIGH
07,707+7,70702800.06%+280
DIMENSIONAL ETF TRUST
INTL SMALL CAP E
011,350+11,35002740.06%+274
SPDR SER TR
ST STR USD ETF
011,116+11,11602710.06%+271
ISHARES TR18,73819,387+6491,6171,8780.40%+260
VANGUARD BD INDEX FDS402,635384,504-18,13129,11529,3686.29%+254
JPMORGAN CHASE & CO.(JPM)01,445+1,44502460.05%+246
ALPHABET INC(GOOG)01,459+1,45902060.04%+206
ELI LILLY & CO(LLY)0348+34802030.04%+203
SCHWAB STRATEGIC TR03,838+3,83802000.04%+200
COCA COLA CO(KO)59,16459,16403,3123,4870.75%+175
HOME DEPOT INC(HD)3,5293,535+61,0661,2250.26%+159
ISHARES TR3,2563,236-201,3981,5450.33%+147
VANGUARD INDEX FDS4,6765,165+4896457720.17%+127
APPLE INC(AAPL)5,7765,794+189891,1150.24%+127
MICROSOFT CORP(MSFT)1,9381,961+236127380.16%+126
INVESCO EXCHANGE TRADED FD T
RAFI US 1000 ETF
29,28029,28009321,0310.22%+99
ISHARES TR
CORE 1 5 YR USD
82,77782,77703,8393,9370.84%+98
DUKE ENERGY CORP NEW(DUK)6,7557,086+3315966880.15%+91
VANGUARD INDEX FDS2,0042,00407878750.19%+88
VANGUARD TAX-MANAGED FDS19,52219,52208549350.20%+82
SUPERIOR GROUP OF CO INC13,80613,80601071860.04%+79
DIMENSIONAL ETF TRUST
EMGR CRE EQT MNG
53,29352,594-6991,2031,2680.27%+65
EQUIFAX INC(EFX)1,1021,061-412022620.06%+61
SPDR INDEX SHS FDS
ST STR PO EX ETF
17,78817,802+145526050.13%+54
VANGUARD BD INDEX FDS11,72611,813+878188690.19%+51
ABBOTT LABS4,1064,061-453984470.10%+49
VANGUARD WHITEHALL FDS5,1575,145-125335740.12%+42
VANGUARD INTL EQUITY INDEX F15,37615,617+2416036420.14%+39
ISHARES TR47,65748,235+5781,0411,0800.23%+39
SCHWAB STRATEGIC TR27,07827,07801,2721,3100.28%+38
ISHARES TR5,8895,88904064440.10%+38
ISHARES TR54,70855,391+6831,2291,2660.27%+37
ISHARES TR
IBONDS 27 ETF
30,09230,492+4006967300.16%+33
ISHARES TR2,3592,35902102430.05%+33
ISHARES TR
IBONDS DEC2026
35,24335,681+4388238530.18%+30
ISHARES TR55,30456,086+7821,2761,3060.28%+29
SPDR S&P 500 ETF TR(SPY)686676-102933210.07%+28
ROCKWELL AUTOMATION INC(ROK)1,1381,13803253530.08%+28
BERKSHIRE HATHAWAY INC DEL4,0084,00801,4041,4290.31%+25
MERCK & CO INC(MRK)3,6923,705+133804040.09%+24
ISHARES TR34,91935,330+4118518750.19%+24
ABBVIE INC(ABBV)4,0074,00705976210.13%+24
AMGEN INC(AMGN)1,2001,20003233460.07%+23
SCHWAB STRATEGIC TR4,0694,06902883100.07%+22
ISHARES TR57,20858,056+8481,3641,3850.30%+21
PUBLIC SVC ENTERPRISE GRP IN(PEG)4,7204,72002692890.06%+20
VANGUARD INTL EQUITY INDEX F3,9463,94602052220.05%+17
TEXAS INSTRS INC(TXN)1,4371,43702282450.05%+16
ISHARES TR36,64437,037+3939069230.20%+16
DOVER CORP(DOV)1,6411,595-462292450.05%+16
HEARTBEAM INC80,39180,39101731890.04%+16
SPDR SER TR
ST STR TIPS ETF
624,513607,198-17,31515,51315,5263.33%+13
DISNEY WALT CO(DIS)4,2873,987-3003473600.08%+13
SCHWAB STRATEGIC TR5,0675,06702242360.05%+12
LOWES COS INC(LOW)971953-182022120.05%+10
VANGUARD SCOTTSDALE FDS
SHRT TRM CORP BD
3,0603,06002302370.05%+7
UNITED PARCEL SERVICE INC(UPS)2,6192,625+64084130.09%+5
PROCTER AND GAMBLE CO(PG)6,6146,585-299659650.21%0
GENERAL MLS INC(GIS)8,9908,833-1575755750.12%0
SPDR SER TR
ST STR RATE ETF
13,10213,10204024010.09%-2
CROWN CRAFTS INC26,58322,940-3,6431251140.02%-11
WALMART INC(WMT)2,2362,190-463583450.07%-12
JOHNSON & JOHNSON(JNJ)2,4522,334-1183823660.08%-16
HERSHEY CO(HSY)1,6601,66003323090.07%-23
ISHARES TR
MSCI USA VALUE
4,3153,611-7043913650.08%-26
VANGUARD INDEX FDS3,7932,741-1,0522872420.05%-45
ISHARES TR
ULTRA SHORT DUR
29,06527,585-1,4801,4641,3890.30%-75
EXXON MOBIL CORP5,0225,009-135905010.11%-90
ISHARES TR1,4790-1,4792000-200
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