Fund HoldingsCannon Financial Strategists, Inc.

Total Portfolio Value
$583.29M
Total Bought
$25.89M
Total Sold
$10.13M
Net Transaction
+$15.76M
Filing Period:
Securities
SharesValue ($K)
Q3 2024
Q4 2024
Change
Q3 2024
Q4 2024
Weight (%)
Change
CAPITAL GRP FIXED INCM ETF T
CORE BOND ETF
184,579434,404+249,8254,97411,2031.92%+6,229
SPDR SER TR
ST STR P500GRW
833,831833,807-2469,15873,29212.57%+4,134
AMERICAN CENTY ETF TR973,032996,181+23,14964,05566,51511.40%+2,460
VANGUARD INDEX FDS64,91966,426+1,50724,92527,2644.67%+2,340
ISHARES TR
ULTRA SHORT DUR
028,679+28,67901,4460.25%+1,446
ISHARES TR
MSCI USA VALUE
13,33825,120+11,7821,4542,6530.45%+1,199
SPDR SER TR
ST STR SP600SM C
919,457922,950+3,49379,82780,52713.81%+700
SPDR SER TR
ST STR TIPS ETF
717,779772,291+54,51218,86319,5473.35%+683
VANGUARD BD INDEX FDS401,112428,778+27,66631,43532,0435.49%+607
RHYTHM PHARMACEUTICALS INC(RYTM)010,000+10,00005600.10%+560
VANGUARD ADMIRAL FDS INC108,335111,981+3,64610,01710,4511.79%+434
TESLA INC(TSLA)0773+77303120.05%+312
VANGUARD MUN BD FDS47,67754,655+6,9782,4372,7400.47%+303
VANGUARD INDEX FDS70,49669,864-63219,96220,2473.47%+286
DIMENSIONAL ETF TRUST
EMGR CRE EQT MNG
47,00661,827+14,8211,2881,5690.27%+280
APPLE INC(AAPL)6,7987,388+5901,5841,8500.32%+266
AMERICAN CENTY ETF TR265,991294,832+28,84117,82918,0943.10%+264
SPDR SER TR
ST STR PR SP1500
126,950128,145+1,1958,8949,1531.57%+259
ISHARES TR6,5846,556-282,4712,6330.45%+162
VANGUARD INDEX FDS5,1496,216+1,0678991,0520.18%+153
DIMENSIONAL ETF TRUST
WORLD EX US CORE
47,08757,305+10,2181,2721,4250.24%+153
ISHARES TR
CORE 1 5 YR USD
80,26683,651+3,3853,9073,9960.69%+89
ISHARES TR
CR 5 10 YR ETF
27,90631,211+3,3051,2431,3250.23%+82
MEDICAL PPTYS TRUST INC(MPT)020,000+20,0000790.01%+79
WALMART INC(WMT)6,8676,86705556200.11%+66
JPMORGAN CHASE & CO.(JPM)1,4451,542+973053700.06%+65
SPDR S&P 500 ETF TR(SPY)2,8472,846-11,6331,6680.29%+34
ALPHABET INC(GOOG)1,4591,45902442780.05%+34
SCHWAB STRATEGIC TR5,20817,115+11,9074404680.08%+27
PROCTER AND GAMBLE CO(PG)7,1137,506+3931,2321,2580.22%+26
MICROSOFT CORP(MSFT)2,1242,228+1049149390.16%+25
ISHARES TR3,2043,174-301,8481,8680.32%+20
ROCKWELL AUTOMATION INC(ROK)1,1381,13803053250.06%+20
VANGUARD INDEX FDS3,9413,895-462,0802,0990.36%+19
COSTCO WHSL CORP NEW(COST)249259+102212370.04%+17
ISHARES TR60,42061,298+8781,4151,4290.25%+14
SUPERIOR GROUP OF CO INC13,80613,80602142280.04%+14
VANGUARD INDEX FDS2,8163,231+4152742880.05%+14
SCHWAB STRATEGIC TR2,5069,844+7,3382612740.05%+13
VANGUARD INDEX FDS781791+102092220.04%+13
ISHARES TR37,71338,203+4909479570.16%+10
VANGUARD SPECIALIZED FUNDS2,4552,520+654864930.08%+7
ISHARES TR72372302362420.04%+5
ISHARES TR
IBONDS DEC2026
38,20838,751+5439289330.16%+4
ISHARES TR59,69560,520+8251,3771,3800.24%+3
ISHARES TR2,3092,30902492510.04%+2
INTERNATIONAL BUSINESS MACHS(IBM)1,0001,00002212200.04%-1
ISHARES TR
MSCI USA QLT FCT
1,3021,30202332320.04%-2
HEARTBEAM INC80,39180,39101871850.03%-2
SPROTT PHYSICAL GOLD TR(PHYS)14,41714,477+602942920.05%-2
VANGUARD WHITEHALL FDS5,1495,150+16606570.11%-3
ISHARES TR1,2421,24202072040.03%-3
ISHARES TR
IBONDS 27 ETF
63,03163,967+9361,5361,5330.26%-3
ABBOTT LABS4,3614,36104974930.08%-4
ISHARES TR18,11118,731+6202,0011,9960.34%-5
VANGUARD SCOTTSDALE FDS
SHRT TRM CORP BD
3,8433,84303053000.05%-5
DOVER CORP(DOV)1,5451,54502962900.05%-6
SPROTT PHYSICAL GOLD & SILVE(CEF)11,00011,00002692610.04%-8
INVESCO EXCHANGE TRADED FD T
RAFI US 1000 ETF
29,28029,28001,1901,1810.20%-8
ISHARES TR61,19962,022+8231,3861,3770.24%-9
UNITED PARCEL SERVICE INC(UPS)2,5822,719+1373523430.06%-9
SCHWAB STRATEGIC TR5,06710,134+5,0672412300.04%-11
SPDR SER TR
ST STR USD ETF
9,7559,75502452320.04%-13
DUKE ENERGY CORP NEW(DUK)7,3227,714+3928448310.14%-13
JOHNSON & JOHNSON(JNJ)2,5232,701+1784093910.07%-18
VANGUARD INTL EQUITY INDEX F3,9463,94602492270.04%-22
PUBLIC SVC ENTERPRISE GRP IN(PEG)4,7204,72004213990.07%-22
SCHWAB STRATEGIC TR27,07854,156+27,0781,3431,3200.23%-23
LOWES COS INC(LOW)948947-12572340.04%-23
BERKSHIRE HATHAWAY INC DEL3,9543,964+101,8201,7970.31%-23
TEXAS INSTRS INC(TXN)1,3551,369+142802570.04%-23
DIMENSIONAL ETF TRUST
INTL SMALL CAP E
11,35011,35003052790.05%-26
HERSHEY CO(HSY)1,7601,76003382980.05%-39
ELI LILLY & CO(LLY)34834803092690.05%-40
EQUIFAX INC(EFX)1,0601,059-13112700.05%-42
ISHARES TR5,8895,88904924450.08%-47
HOME DEPOT INC(HD)3,9263,957+311,5911,5390.26%-52
EXXON MOBIL CORP5,3705,37006295780.10%-52
VANGUARD INTL EQUITY INDEX F15,10915,046-637236630.11%-60
SPDR INDEX SHS FDS
ST STR PO EX ETF
17,82717,846+196706090.10%-60
ABBVIE INC(ABBV)4,0444,141+977997360.13%-63
CROWN CRAFTS INC13,1000-13,100630-63
VANGUARD TAX-MANAGED FDS19,67520,251+5761,0399680.17%-71
SOUTHERN CO(SO)13,34413,711+3671,2031,1290.19%-75
MERCK & CO INC(MRK)3,9163,678-2384453660.06%-79
AMGEN INC(AMGN)1,9262,071+1456215400.09%-81
GENERAL MLS INC(GIS)8,8338,818-156525620.10%-90
VANGUARD INDEX FDS32,58132,500-816,5426,4411.10%-101
ISHARES TR55,97555,867-1086,0815,9531.02%-128
VANGUARD STAR FDS21,03320,757-2761,3621,2230.21%-138
FIRST TR EXCHNG TRADED FD VI
SMITH OPPORT FXD
72,08671,145-9413,2613,0570.52%-204
ISHARES TR1,0760-1,0762040-204
ISHARES TR19,02819,02802,0481,8420.32%-206
SPDR SER TR
ST STR RATE ETF
13,1020-13,1024040-404
COCA COLA CO(KO)56,73557,566+8314,0773,5840.61%-493
ISHARES TR155,549157,590+2,04114,55614,0322.41%-525
ISHARES TR178,116180,189+2,07310,96710,3271.77%-640
ISHARES TR39,5210-39,5219960-996
AMERICAN CENTY ETF TR337,157349,695+12,53821,78020,5593.52%-1,222
ISHARES TR
ULTRA SHORT DUR
28,4110-28,4111,4420-1,442
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